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做(zuo)(zuo)(zuo)企業(ye)的(de)(de)(de)(de)(de)朋友(you)應該都(dou)遇到(dao)過(guo)(guo)這種困惑：想做(zuo)(zuo)(zuo)個(ge)(ge)(ge)(ge)(ge)(ge)APP/小程(cheng)(cheng)(cheng)(cheng)序(xu)(xu)，問(wen)(wen)了(le)三家服(fu)務(wu)(wu)商(shang)(shang)(shang)，報(bao)(bao)價(jia)(jia)(jia)(jia)從8萬(wan)到(dao)50萬(wan)不(bu)(bu)等(deng)——明明都(dou)是(shi)(shi)(shi)(shi)(shi)“開發(fa)軟(ruan)件(jian)(jian)”，怎么(me)(me)價(jia)(jia)(jia)(jia)格差(cha)(cha)出(chu)好幾倍？ 其(qi)實(shi)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)服(fu)務(wu)(wu)商(shang)(shang)(shang)“亂喊價(jia)(jia)(jia)(jia)”，而是(shi)(shi)(shi)(shi)(shi)你(ni)沒(mei)(mei)搞(gao)懂價(jia)(jia)(jia)(jia)格背后(hou)(hou)(hou)的(de)(de)(de)(de)(de)“價(jia)(jia)(jia)(jia)值邏輯”。今天(tian)(tian)我(wo)們就用最實(shi)在的(de)(de)(de)(de)(de)話，拆透軟(ruan)件(jian)(jian)開發(fa)價(jia)(jia)(jia)(jia)格差(cha)(cha)異的(de)(de)(de)(de)(de)核心原(yuan)因(yin)。 第一(yi)(yi)，需(xu)求“模糊度”決(jue)定(ding)“基礎價(jia)(jia)(jia)(jia)” 很多(duo)(duo)(duo)(duo)客(ke)戶一(yi)(yi)上來(lai)(lai)就說：“我(wo)要(yao)(yao)(yao)(yao)(yao)做(zuo)(zuo)(zuo)個(ge)(ge)(ge)(ge)(ge)(ge)電商(shang)(shang)(shang)APP。”但“電商(shang)(shang)(shang)”是(shi)(shi)(shi)(shi)(shi)個(ge)(ge)(ge)(ge)(ge)(ge)大(da)(da)概(gai)念——你(ni)要(yao)(yao)(yao)(yao)(yao)直播功能(neng)嗎(ma)？要(yao)(yao)(yao)(yao)(yao)秒殺倒計時(shi)嗎(ma)？要(yao)(yao)(yao)(yao)(yao)對接(jie)快遞公(gong)司的(de)(de)(de)(de)(de)實(shi)時(shi)物(wu)流(liu)(liu)嗎(ma)？要(yao)(yao)(yao)(yao)(yao)會員分(fen)級體系嗎(ma)？ 如(ru)(ru)(ru)果需(xu)求只停留(liu)在“大(da)(da)概(gai)”“差(cha)(cha)不(bu)(bu)多(duo)(duo)(duo)(duo)”，服(fu)務(wu)(wu)商(shang)(shang)(shang)只能(neng)給(gei)(gei)你(ni)報(bao)(bao)“模糊價(jia)(jia)(jia)(jia)”（比(bi)(bi)如(ru)(ru)(ru)10萬(wan)），但等(deng)項目(mu)(mu)做(zuo)(zuo)(zuo)起來(lai)(lai)，你(ni)說“我(wo)還要(yao)(yao)(yao)(yao)(yao)加(jia)個(ge)(ge)(ge)(ge)(ge)(ge)拼(pin)團(tuan)(tuan)”“要(yao)(yao)(yao)(yao)(yao)改(gai)支付(fu)方式(shi)”，對不(bu)(bu)起，每(mei)加(jia)一(yi)(yi)項都(dou)是(shi)(shi)(shi)(shi)(shi)“增項費”。最后(hou)(hou)(hou)算下(xia)來(lai)(lai)，可能(neng)比(bi)(bi)一(yi)(yi)開始(shi)報(bao)(bao)20萬(wan)的(de)(de)(de)(de)(de)還貴(gui)。 相反(fan)，如(ru)(ru)(ru)果你(ni)能(neng)拿出(chu)清(qing)晰(xi)的(de)(de)(de)(de)(de)功能(neng)清(qing)單（比(bi)(bi)如(ru)(ru)(ru)“首頁(ye)要(yao)(yao)(yao)(yao)(yao)輪播圖(tu)，分(fen)類欄要(yao)(yao)(yao)(yao)(yao)5個(ge)(ge)(ge)(ge)(ge)(ge)，商(shang)(shang)(shang)品(pin)頁(ye)要(yao)(yao)(yao)(yao)(yao)顯示庫存、銷量、評價(jia)(jia)(jia)(jia)”），服(fu)務(wu)(wu)商(shang)(shang)(shang)能(neng)準確評估工作(zuo)量，報(bao)(bao)價(jia)(jia)(jia)(jia)也更(geng)實(shi)在。 第二，技術(shu)“硬(ying)核度”決(jue)定(ding)“升級價(jia)(jia)(jia)(jia)” 同(tong)樣是(shi)(shi)(shi)(shi)(shi)做(zuo)(zuo)(zuo)APP，“混合開發(fa)”（用H5套殼）和“原(yuan)生(sheng)開發(fa)”（iOS+Android分(fen)開寫(xie)）的(de)(de)(de)(de)(de)價(jia)(jia)(jia)(jia)格差(cha)(cha)一(yi)(yi)倍——因(yin)為原(yuan)生(sheng)開發(fa)的(de)(de)(de)(de)(de)體驗(yan)更(geng)流(liu)(liu)暢，兼(jian)容更(geng)多(duo)(duo)(duo)(duo)手(shou)機(ji)型號，但需(xu)要(yao)(yao)(yao)(yao)(yao)兩個(ge)(ge)(ge)(ge)(ge)(ge)開發(fa)團(tuan)(tuan)隊同(tong)時(shi)做(zuo)(zuo)(zuo)。 再比(bi)(bi)如(ru)(ru)(ru)，你(ni)要(yao)(yao)(yao)(yao)(yao)做(zuo)(zuo)(zuo)個(ge)(ge)(ge)(ge)(ge)(ge)“智(zhi)能(neng)導購(gou)APP”，需(xu)要(yao)(yao)(yao)(yao)(yao)AI推薦商(shang)(shang)(shang)品(pin)（得用機(ji)器學(xue)習算法(fa)）、實(shi)時(shi)用戶行為分(fen)析（得用大(da)(da)數據(ju)平臺），這就不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)普通開發(fa)團(tuan)(tuan)隊能(neng)搞(gao)定(ding)的(de)(de)(de)(de)(de)——得找(zhao)有(you)(you)(you)算法(fa)工程(cheng)(cheng)(cheng)(cheng)師(shi)(shi)、大(da)(da)數據(ju)架(jia)構(gou)師(shi)(shi)的(de)(de)(de)(de)(de)團(tuan)(tuan)隊，價(jia)(jia)(jia)(jia)格自然(ran)上去了(le)。 第三，團(tuan)(tuan)隊“靠譜度”決(jue)定(ding)“保障價(jia)(jia)(jia)(jia)” 為什么(me)(me)有(you)(you)(you)的(de)(de)(de)(de)(de)服(fu)務(wu)(wu)商(shang)(shang)(shang)報(bao)(bao)8萬(wan)，有(you)(you)(you)的(de)(de)(de)(de)(de)報(bao)(bao)20萬(wan)？因(yin)為團(tuan)(tuan)隊實(shi)力天(tian)(tian)差(cha)(cha)地別(bie)： 小作(zuo)坊(fang)可能(neng)就3個(ge)(ge)(ge)(ge)(ge)(ge)程(cheng)(cheng)(cheng)(cheng)序(xu)(xu)員，沒(mei)(mei)產品(pin)經理，沒(mei)(mei)測(ce)試(shi)工程(cheng)(cheng)(cheng)(cheng)師(shi)(shi)——做(zuo)(zuo)(zuo)出(chu)來(lai)(lai)的(de)(de)(de)(de)(de)軟(ruan)件(jian)(jian)要(yao)(yao)(yao)(yao)(yao)么(me)(me)界面丑，要(yao)(yao)(yao)(yao)(yao)么(me)(me)bug多(duo)(duo)(duo)(duo)，用兩天(tian)(tian)就崩(beng)； 資深團(tuan)(tuan)隊有(you)(you)(you)完整(zheng)的(de)(de)(de)(de)(de)流(liu)(liu)程(cheng)(cheng)(cheng)(cheng)：產品(pin)經理幫你(ni)梳(shu)理需(xu)求，設計師(shi)(shi)做(zuo)(zuo)(zuo)原(yuan)型圖(tu)，開發(fa)寫(xie)代碼(ma)，測(ce)試(shi)反(fan)復測(ce)bug，最后(hou)(hou)(hou)還能(neng)給(gei)(gei)你(ni)做(zuo)(zuo)(zuo)培訓、留(liu)維護期(qi)。 我(wo)們之前(qian)有(you)(you)(you)個(ge)(ge)(ge)(ge)(ge)(ge)餐飲客(ke)戶，一(yi)(yi)開始(shi)找(zhao)了(le)個(ge)(ge)(ge)(ge)(ge)(ge)8萬(wan)的(de)(de)(de)(de)(de)外(wai)包(bao)做(zuo)(zuo)(zuo)小程(cheng)(cheng)(cheng)(cheng)序(xu)(xu)，結果高峰期(qi)下(xia)單系統直接(jie)癱(tan)瘓，客(ke)戶全跑(pao)了(le)。后(hou)(hou)(hou)來(lai)(lai)找(zhao)我(wo)們重(zhong)構(gou)，花(hua)了(le)15萬(wan)——我(wo)們幫他(ta)加(jia)了(le)“排隊叫號”“預點(dian)餐”“會員積分(fen)”功能(neng)，還做(zuo)(zuo)(zuo)了(le)壓力測(ce)試(shi)（模擬(ni)1000人同(tong)時(shi)下(xia)單），現(xian)在運行了(le)一(yi)(yi)年多(duo)(duo)(duo)(duo)，沒(mei)(mei)出(chu)過(guo)(guo)大(da)(da)問(wen)(wen)題，訂單量比(bi)(bi)之前(qian)漲了(le)30%。  最后(hou)(hou)(hou)：別(bie)只看“價(jia)(jia)(jia)(jia)格”，要(yao)(yao)(yao)(yao)(yao)看“性價(jia)(jia)(jia)(jia)比(bi)(bi)” 軟(ruan)件(jian)(jian)開發(fa)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)“買手(shou)機(ji)”，不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)越(yue)便(bian)宜越(yue)好——太便(bian)宜的(de)(de)(de)(de)(de)項目(mu)(mu)，要(yao)(yao)(yao)(yao)(yao)么(me)(me)偷工減料（比(bi)(bi)如(ru)(ru)(ru)用現(xian)成(cheng)(cheng)模板改(gai)），要(yao)(yao)(yao)(yao)(yao)么(me)(me)后(hou)(hou)(hou)期(qi)藏著“隱形成(cheng)(cheng)本(ben)”（比(bi)(bi)如(ru)(ru)(ru)售(shou)后(hou)(hou)(hou)要(yao)(yao)(yao)(yao)(yao)額外(wai)收費，迭代要(yao)(yao)(yao)(yao)(yao)加(jia)錢(qian)）。 給(gei)(gei)大(da)(da)家幾個(ge)(ge)(ge)(ge)(ge)(ge)避坑(keng)建議： 1. 先理需(xu)求：把你(ni)要(yao)(yao)(yao)(yao)(yao)的(de)(de)(de)(de)(de)功能(neng)、流(liu)(liu)程(cheng)(cheng)(cheng)(cheng)寫(xie)下(xia)來(lai)(lai)，越(yue)細越(yue)好； 2. 看案例：問(wen)(wen)服(fu)務(wu)(wu)商(shang)(shang)(shang)要(yao)(yao)(yao)(yao)(yao)“同(tong)行業(ye)的(de)(de)(de)(de)(de)成(cheng)(cheng)功案例”，比(bi)(bi)如(ru)(ru)(ru)你(ni)做(zuo)(zuo)(zuo)生(sheng)鮮，就看他(ta)有(you)(you)(you)沒(mei)(mei)有(you)(you)(you)做(zuo)(zuo)(zuo)過(guo)(guo)生(sheng)鮮配(pei)送的(de)(de)(de)(de)(de)APP； 3. 問(wen)(wen)服(fu)務(wu)(wu)：售(shou)后(hou)(hou)(hou)保多(duo)(duo)(duo)(duo)久？迭代怎么(me)(me)收費？有(you)(you)(you)沒(mei)(mei)有(you)(you)(you)培訓？ 4. 警(jing)惕低價(jia)(jia)(jia)(jia)：如(ru)(ru)(ru)果報(bao)(bao)價(jia)(jia)(jia)(jia)比(bi)(bi)市場平均價(jia)(jia)(jia)(jia)低30%以上，大(da)(da)概(gai)率有(you)(you)(you)坑(keng)。 說到(dao)底，軟(ruan)件(jian)(jian)開發(fa)是(shi)(shi)(shi)(shi)(shi)“買解(jie)決(jue)方案”，不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)“買代碼(ma)”。貴(gui)的(de)(de)(de)(de)(de)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)價(jia)(jia)(jia)(jia)格，是(shi)(shi)(shi)(shi)(shi)能(neng)幫你(ni)解(jie)決(jue)問(wen)(wen)題的(de)(de)(de)(de)(de)能(neng)力——畢竟，一(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)穩定(ding)好用的(de)(de)(de)(de)(de)軟(ruan)件(jian)(jian)，能(neng)幫你(ni)賺的(de)(de)(de)(de)(de)錢(qian)，遠超過(guo)(guo)你(ni)當初多(duo)(duo)(duo)(duo)花(hua)的(de)(de)(de)(de)(de)幾萬(wan)塊。

想(xiang)做(zuo)定制(zhi)軟件時(shi)(shi)，你(ni)(ni)(ni)(ni)是(shi)(shi)(shi)(shi)(shi)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)也有(you)過(guo)這樣(yang)的(de)(de)(de)(de)(de)(de)(de)糾結：翻著幾家公(gong)司(si)(si)(si)的(de)(de)(de)(de)(de)(de)(de)官網，一邊是(shi)(shi)(shi)(shi)(shi)“服務過(guo)XX行業(ye)(ye)Top10”的(de)(de)(de)(de)(de)(de)(de)案(an)例(li)(li)(li)(li)(li)(li)(li)列表，一邊是(shi)(shi)(shi)(shi)(shi)“核心(xin)團(tuan)(tuan)(tuan)隊(dui)來(lai)(lai)(lai)自BAT”的(de)(de)(de)(de)(de)(de)(de)介紹——到底(di)該(gai)看(kan)(kan)案(an)例(li)(li)(li)(li)(li)(li)(li)，還(huan)是(shi)(shi)(shi)(shi)(shi)看(kan)(kan)團(tuan)(tuan)(tuan)隊(dui)？ 其實這道(dao)題(ti)(ti)，從(cong)(cong)來(lai)(lai)(lai)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)“二(er)選(xuan)(xuan)一”的(de)(de)(de)(de)(de)(de)(de)選(xuan)(xuan)擇題(ti)(ti)，而(er)(er)是(shi)(shi)(shi)(shi)(shi)“怎么結合”的(de)(de)(de)(de)(de)(de)(de)應用(yong)(yong)題(ti)(ti)。 案(an)例(li)(li)(li)(li)(li)(li)(li)是(shi)(shi)(shi)(shi)(shi)“過(guo)去(qu)的(de)(de)(de)(de)(de)(de)(de)答(da)卷”，但(dan)別迷信“別人(ren)(ren)的(de)(de)(de)(de)(de)(de)(de)成(cheng)功(gong)(gong)” 案(an)例(li)(li)(li)(li)(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)價值，在于(yu)它是(shi)(shi)(shi)(shi)(shi)看(kan)(kan)得見的(de)(de)(de)(de)(de)(de)(de)經(jing)驗證明。比(bi)如我們(men)(men)(men)(men)做(zuo)過(guo)的(de)(de)(de)(de)(de)(de)(de)零(ling)售客(ke)戶(hu)(hu)線上(shang)線下一體化系(xi)(xi)統(tong)，案(an)例(li)(li)(li)(li)(li)(li)(li)里(li)會(hui)(hui)(hui)寫清楚：怎么解決“大(da)促時(shi)(shi)庫存同步(bu)(bu)延(yan)遲”的(de)(de)(de)(de)(de)(de)(de)問(wen)(wen)題(ti)(ti)，怎么對(dui)(dui)接(jie)線下POS機(ji)和線上(shang)商(shang)(shang)城(cheng)——這些細(xi)節能(neng)(neng)(neng)(neng)(neng)幫(bang)(bang)你(ni)(ni)(ni)(ni)判斷：這家公(gong)司(si)(si)(si)是(shi)(shi)(shi)(shi)(shi)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)真的(de)(de)(de)(de)(de)(de)(de)懂(dong)你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)行業(ye)(ye)。 但(dan)案(an)例(li)(li)(li)(li)(li)(li)(li)也有(you)“保質期”。去(qu)年(nian)(nian)幫(bang)(bang)某電商(shang)(shang)客(ke)戶(hu)(hu)做(zuo)的(de)(de)(de)(de)(de)(de)(de)“社(she)交裂變(bian)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)”，放到今(jin)年(nian)(nian)可能(neng)(neng)(neng)(neng)(neng)要(yao)(yao)調整——因(yin)(yin)為今(jin)年(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)流量(liang)(liang)邏輯(ji)變(bian)了(le)。更關(guan)鍵的(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)，你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)需求(qiu)(qiu)永遠有(you)“獨特性”：同樣(yang)是(shi)(shi)(shi)(shi)(shi)電商(shang)(shang)系(xi)(xi)統(tong)，你(ni)(ni)(ni)(ni)要(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)“私域(yu)會(hui)(hui)(hui)員(yuan)分(fen)層”，而(er)(er)別人(ren)(ren)的(de)(de)(de)(de)(de)(de)(de)案(an)例(li)(li)(li)(li)(li)(li)(li)是(shi)(shi)(shi)(shi)(shi)“傳統(tong)貨架(jia)電商(shang)(shang)”，這時(shi)(shi)候案(an)例(li)(li)(li)(li)(li)(li)(li)只能(neng)(neng)(neng)(neng)(neng)幫(bang)(bang)你(ni)(ni)(ni)(ni)“排(pai)除(chu)錯誤選(xuan)(xuan)項”，沒法直接(jie)給(gei)你(ni)(ni)(ni)(ni)“正確答(da)案(an)”。 團(tuan)(tuan)(tuan)隊(dui)是(shi)(shi)(shi)(shi)(shi)“現在的(de)(de)(de)(de)(de)(de)(de)生產(chan)力(li)”，但(dan)別迷戀“大(da)廠標簽” 團(tuan)(tuan)(tuan)隊(dui)的(de)(de)(de)(de)(de)(de)(de)價值，在于(yu)它是(shi)(shi)(shi)(shi)(shi)能(neng)(neng)(neng)(neng)(neng)應對(dui)(dui)變(bian)化的(de)(de)(de)(de)(de)(de)(de)“活(huo)腦子(zi)”。比(bi)如我們(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)技(ji)術(shu)負責人(ren)(ren)，曾主(zhu)導過(guo)三個(ge)百萬級用(yong)(yong)戶(hu)(hu)的(de)(de)(de)(de)(de)(de)(de)系(xi)(xi)統(tong)重構，去(qu)年(nian)(nian)有(you)個(ge)制(zhi)造客(ke)戶(hu)(hu)要(yao)(yao)做(zuo)MES系(xi)(xi)統(tong)，他第(di)(di)一句話就(jiu)問(wen)(wen)：“你(ni)(ni)(ni)(ni)們(men)(men)(men)(men)車間的(de)(de)(de)(de)(de)(de)(de)PLC設(she)備用(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)Modbus還(huan)是(shi)(shi)(shi)(shi)(shi)OPC UA協議(yi)？”——這不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)案(an)例(li)(li)(li)(li)(li)(li)(li)里(li)能(neng)(neng)(neng)(neng)(neng)抄來(lai)(lai)(lai)的(de)(de)(de)(de)(de)(de)(de)“行業(ye)(ye)敏感(gan)度(du)”，是(shi)(shi)(shi)(shi)(shi)多(duo)(duo)年(nian)(nian)經(jing)驗養出(chu)(chu)來(lai)(lai)(lai)的(de)(de)(de)(de)(de)(de)(de)“條件反(fan)射(she)”。 但(dan)“大(da)廠背景”不(bu)(bu)等于(yu)“好(hao)(hao)(hao)用(yong)(yong)”。我們(men)(men)(men)(men)見過(guo)很多(duo)(duo)“豪華團(tuan)(tuan)(tuan)隊(dui)”：架(jia)構師(shi)從(cong)(cong)阿里(li)來(lai)(lai)(lai)，產(chan)品(pin)經(jing)理從(cong)(cong)騰訊來(lai)(lai)(lai)，結果溝通時(shi)(shi)連“需求(qiu)(qiu)優(you)先級”都吵不(bu)(bu)清——因(yin)(yin)為他們(men)(men)(men)(men)沒磨合過(guo)。反(fan)而(er)(er)我們(men)(men)(men)(men)配合了(le)三年(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)“老團(tuan)(tuan)(tuan)隊(dui)”，產(chan)品(pin)經(jing)理說“這個(ge)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)要(yao)(yao)加”，開(kai)發工程(cheng)師(shi)立(li)刻能(neng)(neng)(neng)(neng)(neng)接(jie)“那數據庫得加個(ge)索引”，效(xiao)(xiao)率(lv)比(bi)“湊起來(lai)(lai)(lai)的(de)(de)(de)(de)(de)(de)(de)大(da)神(shen)”高多(duo)(duo)了(le)。  真正的(de)(de)(de)(de)(de)(de)(de)好(hao)(hao)(hao)選(xuan)(xuan)擇：案(an)例(li)(li)(li)(li)(li)(li)(li)“篩行業(ye)(ye)”，團(tuan)(tuan)(tuan)隊(dui)“聊匹配” 去(qu)年(nian)(nian)有(you)個(ge)餐(can)飲(yin)客(ke)戶(hu)(hu)找我們(men)(men)(men)(men)做(zuo)智能(neng)(neng)(neng)(neng)(neng)點餐(can)系(xi)(xi)統(tong)，他們(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)選(xuan)(xuan)擇邏輯(ji)特別聰明： 第(di)(di)一步(bu)(bu)，看(kan)(kan)案(an)例(li)(li)(li)(li)(li)(li)(li)——篩選(xuan)(xuan)出(chu)(chu)做(zuo)過(guo)“連鎖餐(can)飲(yin)數字(zi)化”的(de)(de)(de)(de)(de)(de)(de)公(gong)司(si)(si)(si)，排(pai)除(chu)了(le)那些只做(zuo)過(guo)“奶茶店小程(cheng)序”的(de)(de)(de)(de)(de)(de)(de)； 第(di)(di)二(er)步(bu)(bu)，聊團(tuan)(tuan)(tuan)隊(dui)——和我們(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)產(chan)品(pin)經(jing)理聊時(shi)(shi)，產(chan)品(pin)經(jing)理沒講(jiang)“我們(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)界面多(duo)(duo)好(hao)(hao)(hao)看(kan)(kan)”，而(er)(er)是(shi)(shi)(shi)(shi)(shi)問(wen)(wen)：“你(ni)(ni)(ni)(ni)們(men)(men)(men)(men)堂食(shi)和外賣的(de)(de)(de)(de)(de)(de)(de)占比(bi)是(shi)(shi)(shi)(shi)(shi)多(duo)(duo)少？”“后(hou)(hou)廚出(chu)(chu)餐(can)會(hui)(hui)(hui)不(bu)(bu)會(hui)(hui)(hui)因(yin)(yin)為外賣單插隊(dui)亂掉(diao)？”——這些問(wen)(wen)題(ti)(ti)正好(hao)(hao)(hao)戳中他們(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)痛點（之前找的(de)(de)(de)(de)(de)(de)(de)公(gong)司(si)(si)(si)根本沒問(wen)(wen)過(guo)）。 最后(hou)(hou)合作下來(lai)(lai)(lai)，系(xi)(xi)統(tong)上(shang)線后(hou)(hou)，他們(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)出(chu)(chu)餐(can)效(xiao)(xiao)率(lv)提升了(le)30%，就(jiu)是(shi)(shi)(shi)(shi)(shi)因(yin)(yin)為“案(an)例(li)(li)(li)(li)(li)(li)(li)幫(bang)(bang)他們(men)(men)(men)(men)找對(dui)(dui)了(le)方(fang)向，團(tuan)(tuan)(tuan)隊(dui)幫(bang)(bang)他們(men)(men)(men)(men)解決了(le)具(ju)體問(wen)(wen)題(ti)(ti)”。 選(xuan)(xuan)軟件開(kai)發公(gong)司(si)(si)(si)，就(jiu)像(xiang)選(xuan)(xuan)裝(zhuang)(zhuang)修隊(dui)： 案(an)例(li)(li)(li)(li)(li)(li)(li)是(shi)(shi)(shi)(shi)(shi)“他們(men)(men)(men)(men)裝(zhuang)(zhuang)過(guo)的(de)(de)(de)(de)(de)(de)(de)房(fang)子(zi)照片”，能(neng)(neng)(neng)(neng)(neng)看(kan)(kan)出(chu)(chu)手藝； 團(tuan)(tuan)(tuan)隊(dui)是(shi)(shi)(shi)(shi)(shi)“上(shang)門量(liang)(liang)房(fang)的(de)(de)(de)(de)(de)(de)(de)設(she)計師(shi)”，能(neng)(neng)(neng)(neng)(neng)聽懂(dong)你(ni)(ni)(ni)(ni)說的(de)(de)(de)(de)(de)(de)(de)“我要(yao)(yao)給(gei)孩子(zi)留個(ge)玩積木的(de)(de)(de)(de)(de)(de)(de)角(jiao)落”。 從(cong)(cong)來(lai)(lai)(lai)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)“看(kan)(kan)照片還(huan)是(shi)(shi)(shi)(shi)(shi)看(kan)(kan)設(she)計師(shi)”，而(er)(er)是(shi)(shi)(shi)(shi)(shi)“先看(kan)(kan)照片選(xuan)(xuan)會(hui)(hui)(hui)裝(zhuang)(zhuang)你(ni)(ni)(ni)(ni)家這種戶(hu)(hu)型的(de)(de)(de)(de)(de)(de)(de)，再讓設(she)計師(shi)量(liang)(liang)房(fang)——看(kan)(kan)他能(neng)(neng)(neng)(neng)(neng)不(bu)(bu)能(neng)(neng)(neng)(neng)(neng)懂(dong)你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)生活(huo)。” 畢(bi)竟，你(ni)(ni)(ni)(ni)要(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)“別人(ren)(ren)的(de)(de)(de)(de)(de)(de)(de)成(cheng)功(gong)(gong)系(xi)(xi)統(tong)”，而(er)(er)是(shi)(shi)(shi)(shi)(shi)“剛好(hao)(hao)(hao)適合你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)系(xi)(xi)統(tong)”。

 做(zuo)(zuo)(zuo)(zuo)小(xiao)(xiao)(xiao)程序(xu)(xu)前，90%的(de)(de)(de)(de)(de)(de)(de)人(ren)都會卡在兩個(ge)(ge)問(wen)題(ti)上(shang)：“定(ding)(ding)(ding)制(zhi)個(ge)(ge)小(xiao)(xiao)(xiao)程序(xu)(xu)到(dao)底要(yao)(yao)(yao)(yao)花(hua)多少錢(qian)？多久能(neng)(neng)用(yong)上(shang)？”其(qi)實這(zhe)(zhe)倆(lia)問(wen)題(ti)從來(lai)(lai)沒(mei)有(you)“標準答案”——就(jiu)(jiu)(jiu)(jiu)像(xiang)(xiang)(xiang)你(ni)(ni)(ni)(ni)問(wen)“做(zuo)(zuo)(zuo)(zuo)件(jian)衣(yi)服(fu)(fu)(fu)(fu)多少錢(qian)”，得(de)看(kan)(kan)(kan)面料、款(kuan)式、要(yao)(yao)(yao)(yao)不(bu)(bu)要(yao)(yao)(yao)(yao)刺繡對吧？今天(tian)就(jiu)(jiu)(jiu)(jiu)把(ba)小(xiao)(xiao)(xiao)程序(xu)(xu)定(ding)(ding)(ding)制(zhi)的(de)(de)(de)(de)(de)(de)(de)“價(jia)(jia)(jia)格(ge)邏輯(ji)”和(he)(he)“工(gong)期(qi)(qi)(qi)密碼”拆(chai)給你(ni)(ni)(ni)(ni)看(kan)(kan)(kan)，幫你(ni)(ni)(ni)(ni)避開(kai)(kai)那些(xie)“摸不(bu)(bu)著頭(tou)腦(nao)”的(de)(de)(de)(de)(de)(de)(de)坑。 先聊價(jia)(jia)(jia)格(ge)：不(bu)(bu)是(shi)(shi)(shi)“獅(shi)子大(da)開(kai)(kai)口(kou)”，是(shi)(shi)(shi)“量體裁衣(yi)” 小(xiao)(xiao)(xiao)程序(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)(jia)格(ge)，本(ben)(ben)質是(shi)(shi)(shi)“需(xu)(xu)(xu)(xu)求(qiu)(qiu)(qiu)復雜度(du)×服(fu)(fu)(fu)(fu)務(wu)成本(ben)(ben)”。舉幾(ji)(ji)個(ge)(ge)常見場景(jing)，你(ni)(ni)(ni)(ni)立刻就(jiu)(jiu)(jiu)(jiu)能(neng)(neng)有(you)概念： 基(ji)礎(chu)展(zhan)示型(xing)(xing)：比(bi)(bi)如(ru)(ru)(ru)做(zuo)(zuo)(zuo)(zuo)個(ge)(ge)“線上(shang)名片”——展(zhan)示產(chan)品、留聯(lian)系方(fang)式、放(fang)門店(dian)(dian)(dian)地址，這(zhe)(zhe)種功能(neng)(neng)簡(jian)單的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)程序(xu)(xu)，1-3萬(wan)就(jiu)(jiu)(jiu)(jiu)能(neng)(neng)搞定(ding)(ding)(ding)，相當于“買(mai)件(jian)基(ji)礎(chu)款(kuan)T恤(xu)(xu)”； 實用(yong)功能(neng)(neng)型(xing)(xing)：比(bi)(bi)如(ru)(ru)(ru)線下門店(dian)(dian)(dian)要(yao)(yao)(yao)(yao)做(zuo)(zuo)(zuo)(zuo)“在線預約(yue)+會員積(ji)分”（比(bi)(bi)如(ru)(ru)(ru)美甲店(dian)(dian)(dian)、健身房），需(xu)(xu)(xu)(xu)要(yao)(yao)(yao)(yao)對接(jie)支(zhi)付、統計到(dao)店(dian)(dian)(dian)數據，價(jia)(jia)(jia)格(ge)大(da)概3-6萬(wan)，像(xiang)(xiang)(xiang)“加(jia)(jia)(jia)了口(kou)袋和(he)(he)刺繡的(de)(de)(de)(de)(de)(de)(de)襯(chen)衫”； 復雜電商(shang)型(xing)(xing)：如(ru)(ru)(ru)果(guo)要(yao)(yao)(yao)(yao)做(zuo)(zuo)(zuo)(zuo)“直(zhi)播+分銷+庫存(cun)管理”的(de)(de)(de)(de)(de)(de)(de)電商(shang)小(xiao)(xiao)(xiao)程序(xu)(xu)（比(bi)(bi)如(ru)(ru)(ru)賣美妝(zhuang)的(de)(de)(de)(de)(de)(de)(de)品牌店(dian)(dian)(dian)），得(de)搭后(hou)臺、做(zuo)(zuo)(zuo)(zuo)接(jie)口(kou)、測(ce)安全(quan)，價(jia)(jia)(jia)格(ge)可能(neng)(neng)5-10萬(wan)甚至(zhi)更高，相當于“定(ding)(ding)(ding)制(zhi)一(yi)件(jian)帶(dai)暗紋(wen)的(de)(de)(de)(de)(de)(de)(de)西(xi)裝(zhuang)(zhuang)(zhuang)”。 除此之外，還有(you)幾(ji)(ji)個(ge)(ge)“隱形成本(ben)(ben)”要(yao)(yao)(yao)(yao)注意： 設計費(fei)：如(ru)(ru)(ru)果(guo)要(yao)(yao)(yao)(yao)貼合品牌調(diao)性（比(bi)(bi)如(ru)(ru)(ru)用(yong)你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)品牌色做(zuo)(zuo)(zuo)(zuo)漸變(bian)背景(jing)、加(jia)(jia)(jia)動效），比(bi)(bi)用(yong)模(mo)板貴20%-30%——畢竟“定(ding)(ding)(ding)制(zhi)款(kuan)”和(he)(he)“量產(chan)款(kuan)”不(bu)(bu)一(yi)樣；  技術選(xuan)型(xing)(xing)：原(yuan)生開(kai)(kai)發（專(zhuan)門針對微信寫代(dai)(dai)碼）比(bi)(bi)混(hun)合開(kai)(kai)發（一(yi)套代(dai)(dai)碼適配(pei)多平(ping)臺）更穩(wen)定(ding)(ding)(ding)，但價(jia)(jia)(jia)格(ge)會高一(yi)點——就(jiu)(jiu)(jiu)(jiu)像(xiang)(xiang)(xiang)“手工(gong)縫的(de)(de)(de)(de)(de)(de)(de)衣(yi)服(fu)(fu)(fu)(fu)”比(bi)(bi)“機器做(zuo)(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)”更耐穿； 后(hou)續服(fu)(fu)(fu)(fu)務(wu)：要(yao)(yao)(yao)(yao)不(bu)(bu)要(yao)(yao)(yao)(yao)每(mei)年的(de)(de)(de)(de)(de)(de)(de)服(fu)(fu)(fu)(fu)務(wu)器維護？要(yao)(yao)(yao)(yao)不(bu)(bu)要(yao)(yao)(yao)(yao)迭代(dai)(dai)功能(neng)(neng)（比(bi)(bi)如(ru)(ru)(ru)后(hou)來(lai)(lai)想(xiang)加(jia)(jia)(jia)“秒(miao)殺”）？這(zhe)(zhe)些(xie)都是(shi)(shi)(shi)“長期(qi)(qi)(qi)成本(ben)(ben)”，別(bie)只看(kan)(kan)(kan)前期(qi)(qi)(qi)的(de)(de)(de)(de)(de)(de)(de)“低(di)價(jia)(jia)(jia)”。 再(zai)(zai)(zai)談工(gong)期(qi)(qi)(qi)：不(bu)(bu)是(shi)(shi)(shi)“越(yue)快越(yue)好”，是(shi)(shi)(shi)“穩(wen)扎穩(wen)打” 很多人(ren)覺得(de)“15天(tian)就(jiu)(jiu)(jiu)(jiu)能(neng)(neng)做(zuo)(zuo)(zuo)(zuo)個(ge)(ge)小(xiao)(xiao)(xiao)程序(xu)(xu)”，但真到(dao)自己做(zuo)(zuo)(zuo)(zuo)時，卻發現“2個(ge)(ge)月還沒(mei)上(shang)線”——問(wen)題(ti)往往出(chu)在“需(xu)(xu)(xu)(xu)求(qiu)(qiu)(qiu)不(bu)(bu)明確(que)(que)”。工(gong)期(qi)(qi)(qi)的(de)(de)(de)(de)(de)(de)(de)核(he)心邏輯(ji)是(shi)(shi)(shi)：需(xu)(xu)(xu)(xu)求(qiu)(qiu)(qiu)越(yue)清楚(chu)(chu)(chu)(chu)，工(gong)期(qi)(qi)(qi)越(yue)可控。 如(ru)(ru)(ru)果(guo)你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)需(xu)(xu)(xu)(xu)求(qiu)(qiu)(qiu)特別(bie)明確(que)(que)（比(bi)(bi)如(ru)(ru)(ru)“我就(jiu)(jiu)(jiu)(jiu)要(yao)(yao)(yao)(yao)個(ge)(ge)能(neng)(neng)讓客戶預約(yue)到(dao)店(dian)(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)程序(xu)(xu)，界面要(yao)(yao)(yao)(yao)簡(jian)單”），基(ji)礎(chu)功能(neng)(neng)的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)程序(xu)(xu)2-3周(zhou)就(jiu)(jiu)(jiu)(jiu)能(neng)(neng)上(shang)線——就(jiu)(jiu)(jiu)(jiu)像(xiang)(xiang)(xiang)“你(ni)(ni)(ni)(ni)明確(que)(que)要(yao)(yao)(yao)(yao)‘白色M碼T恤(xu)(xu)’，裁縫直(zhi)接(jie)做(zuo)(zuo)(zuo)(zuo)就(jiu)(jiu)(jiu)(jiu)行”； 但如(ru)(ru)(ru)果(guo)你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)需(xu)(xu)(xu)(xu)求(qiu)(qiu)(qiu)是(shi)(shi)(shi)“做(zuo)(zuo)(zuo)(zuo)個(ge)(ge)像(xiang)(xiang)(xiang)‘喜茶(cha)’一(yi)樣的(de)(de)(de)(de)(de)(de)(de)點單小(xiao)(xiao)(xiao)程序(xu)(xu)”（能(neng)(neng)選(xuan)甜度(du)、加(jia)(jia)(jia)配(pei)料、查(cha)訂(ding)單），就(jiu)(jiu)(jiu)(jiu)得(de)先做(zuo)(zuo)(zuo)(zuo)需(xu)(xu)(xu)(xu)求(qiu)(qiu)(qiu)調(diao)研（1周(zhou)）、畫(hua)原(yuan)型(xing)(xing)（2周(zhou)）、開(kai)(kai)發（3周(zhou)）、測(ce)試(shi)(shi)（1周(zhou)），大(da)概1個(ge)(ge)半(ban)月到(dao)2個(ge)(ge)月——像(xiang)(xiang)(xiang)“定(ding)(ding)(ding)制(zhi)西(xi)裝(zhuang)(zhuang)(zhuang)”，得(de)量尺(chi)寸、試(shi)(shi)毛樣、改(gai)細節，急不(bu)(bu)得(de)。 這(zhe)(zhe)里(li)給你(ni)(ni)(ni)(ni)個(ge)(ge)“避坑提(ti)醒(xing)”：別(bie)中途亂加(jia)(jia)(jia)功能(neng)(neng)！比(bi)(bi)如(ru)(ru)(ru)你(ni)(ni)(ni)(ni)一(yi)開(kai)(kai)始(shi)沒(mei)說(shuo)要(yao)(yao)(yao)(yao)“會員積(ji)分”，開(kai)(kai)發到(dao)一(yi)半(ban)突然(ran)要(yao)(yao)(yao)(yao)加(jia)(jia)(jia)，相當于“做(zuo)(zuo)(zuo)(zuo)衣(yi)服(fu)(fu)(fu)(fu)做(zuo)(zuo)(zuo)(zuo)到(dao)一(yi)半(ban)說(shuo)要(yao)(yao)(yao)(yao)加(jia)(jia)(jia)個(ge)(ge)帽子”，工(gong)期(qi)(qi)(qi)肯(ken)(ken)定(ding)(ding)(ding)延(yan)長，價(jia)(jia)(jia)格(ge)也得(de)漲。 最(zui)(zui)后(hou)說(shuo)點“掏心窩(wo)(wo)子”的(de)(de)(de)(de)(de)(de)(de)建(jian)議 別(bie)貪便宜：有(you)些(xie)團隊(dui)(dui)報“幾(ji)(ji)千塊(kuai)定(ding)(ding)(ding)制(zhi)”，大(da)概率是(shi)(shi)(shi)用(yong)模(mo)板改(gai)的(de)(de)(de)(de)(de)(de)(de)，后(hou)期(qi)(qi)(qi)想(xiang)加(jia)(jia)(jia)功能(neng)(neng)？要(yao)(yao)(yao)(yao)么(me)(me)加(jia)(jia)(jia)錢(qian)，要(yao)(yao)(yao)(yao)么(me)(me)根本(ben)(ben)改(gai)不(bu)(bu)了——就(jiu)(jiu)(jiu)(jiu)像(xiang)(xiang)(xiang)“買(mai)了件(jian)劣質T恤(xu)(xu)，洗(xi)兩次就(jiu)(jiu)(jiu)(jiu)起球”； 別(bie)亂加(jia)(jia)(jia)功能(neng)(neng)：先做(zuo)(zuo)(zuo)(zuo)“核(he)心功能(neng)(neng)”（比(bi)(bi)如(ru)(ru)(ru)電商(shang)先做(zuo)(zuo)(zuo)(zuo)“下單+支(zhi)付”），上(shang)線后(hou)再(zai)(zai)(zai)迭代(dai)(dai)——就(jiu)(jiu)(jiu)(jiu)像(xiang)(xiang)(xiang)“先買(mai)基(ji)礎(chu)款(kuan)，再(zai)(zai)(zai)慢慢加(jia)(jia)(jia)配(pei)飾”，既省成本(ben)(ben)又快； 找“懂(dong)你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)團隊(dui)(dui)”：靠(kao)譜(pu)的(de)(de)(de)(de)(de)(de)(de)團隊(dui)(dui)不(bu)(bu)會上(shang)來(lai)(lai)就(jiu)(jiu)(jiu)(jiu)報價(jia)(jia)(jia)格(ge)，而是(shi)(shi)(shi)先問(wen)你(ni)(ni)(ni)(ni)“做(zuo)(zuo)(zuo)(zuo)小(xiao)(xiao)(xiao)程序(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)目的(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)什么(me)(me)？主要(yao)(yao)(yao)(yao)服(fu)(fu)(fu)(fu)務(wu)誰？最(zui)(zui)想(xiang)解(jie)決什么(me)(me)問(wen)題(ti)？”——因為只有(you)摸清楚(chu)(chu)(chu)(chu)你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)需(xu)(xu)(xu)(xu)求(qiu)(qiu)(qiu)，才能(neng)(neng)給你(ni)(ni)(ni)(ni)“合理的(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)(jia)格(ge)”和(he)(he)“準確(que)(que)的(de)(de)(de)(de)(de)(de)(de)工(gong)期(qi)(qi)(qi)”。 其(qi)實小(xiao)(xiao)(xiao)程序(xu)(xu)定(ding)(ding)(ding)制(zhi)，就(jiu)(jiu)(jiu)(jiu)像(xiang)(xiang)(xiang)“裝(zhuang)(zhuang)(zhuang)修房子”：你(ni)(ni)(ni)(ni)要(yao)(yao)(yao)(yao)裝(zhuang)(zhuang)(zhuang)成“出(chu)租屋(wu)”“溫馨小(xiao)(xiao)(xiao)窩(wo)(wo)”還是(shi)(shi)(shi)“帶(dai)智能(neng)(neng)家居的(de)(de)(de)(de)(de)(de)(de)豪宅”，價(jia)(jia)(jia)格(ge)和(he)(he)時間肯(ken)(ken)定(ding)(ding)(ding)不(bu)(bu)一(yi)樣。但只要(yao)(yao)(yao)(yao)你(ni)(ni)(ni)(ni)想(xiang)清楚(chu)(chu)(chu)(chu)“自己要(yao)(yao)(yao)(yao)什么(me)(me)”，找對“靠(kao)譜(pu)的(de)(de)(de)(de)(de)(de)(de)裝(zhuang)(zhuang)(zhuang)修隊(dui)(dui)”，結果(guo)肯(ken)(ken)定(ding)(ding)(ding)不(bu)(bu)會差。 如(ru)(ru)(ru)果(guo)你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)程序(xu)(xu)需(xu)(xu)(xu)(xu)求(qiu)(qiu)(qiu)還在“模(mo)糊階段”，不(bu)(bu)妨來(lai)(lai)和(he)(he)我們聊聊——不(bu)(bu)用(yong)急著定(ding)(ding)(ding)，先把(ba)需(xu)(xu)(xu)(xu)求(qiu)(qiu)(qiu)理清楚(chu)(chu)(chu)(chu)，再(zai)(zai)(zai)算價(jia)(jia)(jia)格(ge)和(he)(he)工(gong)期(qi)(qi)(qi)。畢竟，適合你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)程序(xu)(xu)，才是(shi)(shi)(shi)能(neng)(neng)幫你(ni)(ni)(ni)(ni)拉(la)客、賺錢(qian)的(de)(de)(de)(de)(de)(de)(de)好工(gong)具呀～

用(yong)(yong)(yong)著(zhu)通(tong)(tong)用(yong)(yong)(yong)軟(ruan)(ruan)件(jian)(jian)(jian)總覺得(de)(de)“差(cha)點(dian)兒(er)”？流(liu)(liu)(liu)程(cheng)(cheng)卡殼、數(shu)(shu)據(ju)(ju)(ju)(ju)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)通(tong)(tong)、功(gong)能(neng)(neng)(neng)冗余……這(zhe)些(xie)藏在(zai)(zai)日(ri)常運營里(li)的(de)(de)(de)(de)(de)(de)小刺(ci)，是(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)總讓人(ren)“明明在(zai)(zai)做(zuo)(zuo)事(shi)，卻沒(mei)效率”？這(zhe)時(shi)(shi)候很(hen)多企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)會(hui)轉(zhuan)向定(ding)制(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)化(hua)(hua)(hua)(hua)軟(ruan)(ruan)件(jian)(jian)(jian)開(kai)(kai)(kai)(kai)(kai)發(fa)——不(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)追風口，而是(shi)(shi)真的(de)(de)(de)(de)(de)(de)“要(yao)(yao)(yao)(yao)解(jie)決核(he)心(xin)問題”。  1. 讓軟(ruan)(ruan)件(jian)(jian)(jian)“貼”著(zhu)業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)走，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)“湊”著(zhu)軟(ruan)(ruan)件(jian)(jian)(jian)轉(zhuan) 通(tong)(tong)用(yong)(yong)(yong)軟(ruan)(ruan)件(jian)(jian)(jian)像商場里(li)的(de)(de)(de)(de)(de)(de)“標準T恤(xu)”，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)管(guan)你(ni)(ni)(ni)是(shi)(shi)160還(huan)是(shi)(shi)180，都得(de)(de)穿(chuan)同(tong)(tong)一(yi)個(ge)版型。但企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)總有“非標”的(de)(de)(de)(de)(de)(de)地方：比(bi)如連鎖咖(ka)啡店要(yao)(yao)(yao)(yao)“集杯(bei)換(huan)券”的(de)(de)(de)(de)(de)(de)會(hui)員規則，制(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)造工(gong)廠要(yao)(yao)(yao)(yao)“車間工(gong)單(dan)(dan)(dan)(dan)實(shi)(shi)(shi)時(shi)(shi)追進度(du)”，教育(yu)(yu)機(ji)構要(yao)(yao)(yao)(yao)“按(an)學(xue)(xue)生水平(ping)(ping)自(zi)動排課”——這(zhe)些(xie)“自(zi)家(jia)(jia)的(de)(de)(de)(de)(de)(de)規矩”，通(tong)(tong)用(yong)(yong)(yong)軟(ruan)(ruan)件(jian)(jian)(jian)要(yao)(yao)(yao)(yao)么(me)(me)做(zuo)(zuo)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)到(dao)，要(yao)(yao)(yao)(yao)么(me)(me)得(de)(de)靠插(cha)件(jian)(jian)(jian)“硬湊”，結果員工(gong)得(de)(de)記一(yi)堆(dui)“土(tu)辦法”（比(bi)如手(shou)動登記集杯(bei)數(shu)(shu)），反而把(ba)簡(jian)單(dan)(dan)(dan)(dan)事(shi)變復雜。 定(ding)制(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)化(hua)(hua)(hua)(hua)開(kai)(kai)(kai)(kai)(kai)發(fa)是(shi)(shi)“量體裁衣(yi)”：把(ba)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)核(he)心(xin)流(liu)(liu)(liu)程(cheng)(cheng)直(zhi)接(jie)“寫”進系(xi)(xi)(xi)統(tong)里(li)。比(bi)如咖(ka)啡店收(shou)銀臺能(neng)(neng)(neng)自(zi)動累加杯(bei)數(shu)(shu)，滿額立(li)刻發(fa)券；工(gong)廠車間的(de)(de)(de)(de)(de)(de)屏幕上(shang)，每(mei)(mei)臺機(ji)器的(de)(de)(de)(de)(de)(de)工(gong)單(dan)(dan)(dan)(dan)進度(du)實(shi)(shi)(shi)時(shi)(shi)跳(tiao)，工(gong)人(ren)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)再(zai)跑辦公室查；教育(yu)(yu)機(ji)構的(de)(de)(de)(de)(de)(de)排課系(xi)(xi)(xi)統(tong)，輸(shu)入(ru)學(xue)(xue)生水平(ping)(ping)和時(shi)(shi)間，直(zhi)接(jie)匹配合(he)適的(de)(de)(de)(de)(de)(de)老師(shi)——軟(ruan)(ruan)件(jian)(jian)(jian)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)再(zai)是(shi)(shi)“外來(lai)者”，而是(shi)(shi)“懂自(zi)家(jia)(jia)規矩的(de)(de)(de)(de)(de)(de)幫手(shou)”。 2. 把(ba)“孤立(li)的(de)(de)(de)(de)(de)(de)數(shu)(shu)據(ju)(ju)(ju)(ju)”連成(cheng)(cheng)“活的(de)(de)(de)(de)(de)(de)信息流(liu)(liu)(liu)” 很(hen)多企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)系(xi)(xi)(xi)統(tong)像“各自(zi)關(guan)門的(de)(de)(de)(de)(de)(de)房間”：銷售(shou)用(yong)(yong)(yong)CRM記客(ke)戶，庫(ku)存(cun)(cun)用(yong)(yong)(yong)ERP管(guan)貨(huo)品，財務(wu)(wu)(wu)用(yong)(yong)(yong)表(biao)格做(zuo)(zuo)報表(biao)——要(yao)(yao)(yao)(yao)查“這(zhe)個(ge)客(ke)戶的(de)(de)(de)(de)(de)(de)訂單(dan)(dan)(dan)(dan)有沒(mei)有貨(huo)”，得(de)(de)先從(cong)CRM導出訂單(dan)(dan)(dan)(dan)，再(zai)導進ERP查庫(ku)存(cun)(cun)，最后填(tian)到(dao)財務(wu)(wu)(wu)表(biao)，光是(shi)(shi)導數(shu)(shu)據(ju)(ju)(ju)(ju)就(jiu)得(de)(de)耗(hao)半天(tian)(tian)。 定(ding)制(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)化(hua)(hua)(hua)(hua)開(kai)(kai)(kai)(kai)(kai)發(fa)能(neng)(neng)(neng)把(ba)這(zhe)些(xie)“房間”打通(tong)(tong)：銷售(shou)開(kai)(kai)(kai)(kai)(kai)單(dan)(dan)(dan)(dan)自(zi)動同(tong)(tong)步庫(ku)存(cun)(cun)減(jian)少，庫(ku)存(cun)(cun)低于預(yu)(yu)警線自(zi)動提(ti)醒(xing)采購，財務(wu)(wu)(wu)實(shi)(shi)(shi)時(shi)(shi)能(neng)(neng)(neng)看(kan)到(dao)當天(tian)(tian)的(de)(de)(de)(de)(de)(de)銷售(shou)數(shu)(shu)據(ju)(ju)(ju)(ju)——數(shu)(shu)據(ju)(ju)(ju)(ju)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)再(zai)是(shi)(shi)“死數(shu)(shu)字”，而是(shi)(shi)“能(neng)(neng)(neng)跑起來(lai)的(de)(de)(de)(de)(de)(de)信息”。比(bi)如一(yi)家(jia)(jia)電商企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)，以前(qian)要(yao)(yao)(yao)(yao)等月(yue)(yue)底才知(zhi)道“哪款產(chan)品賣(mai)得(de)(de)好”，現在(zai)(zai)定(ding)制(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)化(hua)(hua)(hua)(hua)系(xi)(xi)(xi)統(tong)能(neng)(neng)(neng)實(shi)(shi)(shi)時(shi)(shi)顯示(shi)銷量Top3，立(li)刻就(jiu)能(neng)(neng)(neng)調(diao)整庫(ku)存(cun)(cun)和推廣策略。 3. 軟(ruan)(ruan)件(jian)(jian)(jian)能(neng)(neng)(neng)“跟(gen)著(zhu)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)長(chang)(chang)大(da)(da)”，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)頻繁換(huan)系(xi)(xi)(xi)統(tong) 企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)會(hui)停(ting)在(zai)(zai)原(yuan)地：今天(tian)(tian)做(zuo)(zuo)本地零(ling)售(shou)，明天(tian)(tian)要(yao)(yao)(yao)(yao)加線上(shang)商城；今天(tian)(tian)開(kai)(kai)(kai)(kai)(kai)3家(jia)(jia)店，明天(tian)(tian)要(yao)(yao)(yao)(yao)拓(tuo)到(dao)10家(jia)(jia)——通(tong)(tong)用(yong)(yong)(yong)軟(ruan)(ruan)件(jian)(jian)(jian)的(de)(de)(de)(de)(de)(de)“固定(ding)功(gong)能(neng)(neng)(neng)”，往(wang)(wang)往(wang)(wang)跟(gen)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)上(shang)這(zhe)種成(cheng)(cheng)長(chang)(chang)。比(bi)如一(yi)家(jia)(jia)做(zuo)(zuo)少兒(er)編程(cheng)(cheng)的(de)(de)(de)(de)(de)(de)機(ji)構，一(yi)開(kai)(kai)(kai)(kai)(kai)始用(yong)(yong)(yong)通(tong)(tong)用(yong)(yong)(yong)排課軟(ruan)(ruan)件(jian)(jian)(jian)，后來(lai)要(yao)(yao)(yao)(yao)加“家(jia)(jia)長(chang)(chang)實(shi)(shi)(shi)時(shi)(shi)看(kan)上(shang)課進度(du)”的(de)(de)(de)(de)(de)(de)功(gong)能(neng)(neng)(neng)，通(tong)(tong)用(yong)(yong)(yong)軟(ruan)(ruan)件(jian)(jian)(jian)得(de)(de)買(mai)插(cha)件(jian)(jian)(jian)，插(cha)件(jian)(jian)(jian)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)好用(yong)(yong)(yong)還(huan)得(de)(de)換(huan)系(xi)(xi)(xi)統(tong)；而定(ding)制(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)化(hua)(hua)(hua)(hua)系(xi)(xi)(xi)統(tong)能(neng)(neng)(neng)直(zhi)接(jie)“加模(mo)塊”，像搭積木一(yi)樣擴(kuo)展功(gong)能(neng)(neng)(neng)，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)推倒重(zhong)來(lai)，省了錢也省了員工(gong)重(zhong)新學(xue)(xue)習的(de)(de)(de)(de)(de)(de)時(shi)(shi)間。 4. 把(ba)“企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)特(te)色”變成(cheng)(cheng)“競爭優勢” 通(tong)(tong)用(yong)(yong)(yong)軟(ruan)(ruan)件(jian)(jian)(jian)大(da)(da)家(jia)(jia)都在(zai)(zai)用(yong)(yong)(yong)，沒(mei)法形成(cheng)(cheng)差(cha)異化(hua)(hua)(hua)(hua)。但定(ding)制(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)化(hua)(hua)(hua)(hua)能(neng)(neng)(neng)把(ba)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)“獨門功(gong)夫”變成(cheng)(cheng)系(xi)(xi)(xi)統(tong)能(neng)(neng)(neng)力：比(bi)如一(yi)家(jia)(jia)健身工(gong)作室的(de)(de)(de)(de)(de)(de)“個(ge)性化(hua)(hua)(hua)(hua)訓(xun)練計劃”（根據(ju)(ju)(ju)(ju)用(yong)(yong)(yong)戶體測數(shu)(shu)據(ju)(ju)(ju)(ju)自(zi)動配課程(cheng)(cheng)），一(yi)家(jia)(jia)餐(can)飲企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)“預(yu)(yu)點(dian)餐(can)+桌位預(yu)(yu)留”（顧(gu)客(ke)線上(shang)點(dian)單(dan)(dan)(dan)(dan)，到(dao)店直(zhi)接(jie)上(shang)菜）——這(zhe)些(xie)“別家(jia)(jia)沒(mei)有的(de)(de)(de)(de)(de)(de)本事(shi)”，用(yong)(yong)(yong)定(ding)制(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)化(hua)(hua)(hua)(hua)系(xi)(xi)(xi)統(tong)就(jiu)能(neng)(neng)(neng)放(fang)(fang)大(da)(da)。當你(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)特(te)色變成(cheng)(cheng)“系(xi)(xi)(xi)統(tong)能(neng)(neng)(neng)力”，客(ke)戶會(hui)因(yin)為(wei)(wei)“只有你(ni)(ni)(ni)能(neng)(neng)(neng)做(zuo)(zuo)到(dao)”而選擇你(ni)(ni)(ni)。 很(hen)多人(ren)會(hui)問：“定(ding)制(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)化(hua)(hua)(hua)(hua)是(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)很(hen)貴？”其實(shi)(shi)(shi)長(chang)(chang)遠(yuan)看(kan)，通(tong)(tong)用(yong)(yong)(yong)軟(ruan)(ruan)件(jian)(jian)(jian)要(yao)(yao)(yao)(yao)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)斷(duan)買(mai)插(cha)件(jian)(jian)(jian)、改(gai)流(liu)(liu)(liu)程(cheng)(cheng)，成(cheng)(cheng)本是(shi)(shi)“細水長(chang)(chang)流(liu)(liu)(liu)”的(de)(de)(de)(de)(de)(de)；而定(ding)制(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)化(hua)(hua)(hua)(hua)是(shi)(shi)“一(yi)次解(jie)決核(he)心(xin)問題”——比(bi)如打通(tong)(tong)3個(ge)系(xi)(xi)(xi)統(tong)，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)再(zai)每(mei)(mei)月(yue)(yue)花3天(tian)(tian)導數(shu)(shu)據(ju)(ju)(ju)(ju)，省下(xia)來(lai)的(de)(de)(de)(de)(de)(de)人(ren)力成(cheng)(cheng)本，早就(jiu)覆蓋(gai)了定(ding)制(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)化(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)投入(ru)。  說(shuo)到(dao)底，企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)選定(ding)制(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)化(hua)(hua)(hua)(hua)軟(ruan)(ruan)件(jian)(jian)(jian)開(kai)(kai)(kai)(kai)(kai)發(fa)，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)選“更貴的(de)(de)(de)(de)(de)(de)選項”，而是(shi)(shi)選“更適合(he)自(zi)己的(de)(de)(de)(de)(de)(de)工(gong)具(ju)(ju)”。工(gong)具(ju)(ju)的(de)(de)(de)(de)(de)(de)價值，從(cong)來(lai)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)“有多先進”，而是(shi)(shi)“能(neng)(neng)(neng)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)能(neng)(neng)(neng)幫你(ni)(ni)(ni)更高(gao)效地做(zuo)(zuo)自(zi)己擅(shan)長(chang)(chang)的(de)(de)(de)(de)(de)(de)事(shi)”——當軟(ruan)(ruan)件(jian)(jian)(jian)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)再(zai)是(shi)(shi)“麻煩”，而是(shi)(shi)“幫手(shou)”，你(ni)(ni)(ni)就(jiu)能(neng)(neng)(neng)把(ba)精(jing)力放(fang)(fang)回(hui)業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)增長(chang)(chang)上(shang)。 畢竟(jing)，軟(ruan)(ruan)件(jian)(jian)(jian)是(shi)(shi)為(wei)(wei)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)服務(wu)(wu)(wu)的(de)(de)(de)(de)(de)(de)，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)為(wei)(wei)軟(ruan)(ruan)件(jian)(jian)(jian)服務(wu)(wu)(wu)的(de)(de)(de)(de)(de)(de)。定(ding)制(zhi)(zhi)(zhi)(zhi)(zhi)(zhi)化(hua)(hua)(hua)(hua)，就(jiu)是(shi)(shi)讓工(gong)具(ju)(ju)“剛好懂你(ni)(ni)(ni)”的(de)(de)(de)(de)(de)(de)那把(ba)鑰匙。

想(xiang)(xiang)(xiang)做(zuo)(zuo)(zuo)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)的(de)(de)(de)老板(ban)們(men)(men)，是(shi)(shi)不是(shi)(shi)都遇到(dao)(dao)過這種“價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)暴擊”？問了(le)(le)三家(jia)服務(wu)(wu)商(shang)(shang)(shang)，一(yi)(yi)(yi)家(jia)說(shuo)(shuo)8000，一(yi)(yi)(yi)家(jia)報(bao)(bao)3萬(wan)(wan)(wan)(wan)，還(huan)有(you)一(yi)(yi)(yi)家(jia)開(kai)(kai)口要(yao)(yao)15萬(wan)(wan)(wan)(wan)——同樣(yang)是(shi)(shi)“定制(zhi)(zhi)(zhi)(zhi)”，價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)差了(le)(le)快20倍，到(dao)(dao)底是(shi)(shi)誰在(zai)“坑(keng)(keng)(keng)人(ren)”？今天(tian)就(jiu)(jiu)把小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)定制(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)邏(luo)輯扒開(kai)(kai)了(le)(le)說(shuo)(shuo)，幫(bang)你(ni)(ni)避開(kai)(kai)90%的(de)(de)(de)冤(yuan)枉錢(qian)(qian)。 一(yi)(yi)(yi)、價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)差在(zai)哪兒？看這3個核(he)心(xin)因素 小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)的(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)，本(ben)質是(shi)(shi)“需(xu)求(qiu)(qiu)復(fu)(fu)雜度(du)”的(de)(de)(de)體現(xian)，一(yi)(yi)(yi)句(ju)話(hua)總結(jie)：你(ni)(ni)要(yao)(yao)的(de)(de)(de)功(gong)(gong)能(neng)(neng)越(yue)復(fu)(fu)雜，價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)越(yue)貴。 基(ji)(ji)礎(chu)展示型(xing)(xing)：只需(xu)要(yao)(yao)產品介(jie)紹、聯系(xi)(xi)我(wo)(wo)們(men)(men)、官網跳轉，用(yong)成熟框(kuang)架(jia)改(gai)改(gai)內容(rong)就(jiu)(jiu)行，價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)大概5000-12000； 功(gong)(gong)能(neng)(neng)應用(yong)型(xing)(xing)：比(bi)如(ru)(ru)餐飲小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)要(yao)(yao)“線(xian)(xian)(xian)上(shang)點單(dan)+外賣配送+桌碼點餐”，電(dian)商(shang)(shang)(shang)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)要(yao)(yao)“支付(fu)+會(hui)員(yuan)+優惠券(quan)”，這種需(xu)要(yao)(yao)定制(zhi)(zhi)(zhi)(zhi)功(gong)(gong)能(neng)(neng)邏(luo)輯，價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)在(zai)2-8萬(wan)(wan)(wan)(wan)； 復(fu)(fu)雜系(xi)(xi)統(tong)型(xing)(xing)：像社(she)區(qu)團(tuan)購要(yao)(yao)“團(tuan)長管理(li)+實(shi)時庫存+分(fen)(fen)銷邏(luo)輯”，教育機(ji)構要(yao)(yao)“課程(cheng)(cheng)(cheng)(cheng)(cheng)預(yu)約+直播+打卡”，得(de)對(dui)(dui)(dui)接第三方系(xi)(xi)統(tong)（比(bi)如(ru)(ru)ERP、物(wu)流），價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)基(ji)(ji)本(ben)10萬(wan)(wan)(wan)(wan)以(yi)(yi)上(shang)。 除此之外，設(she)計也是(shi)(shi)“隱形成本(ben)”：要(yao)(yao)做(zuo)(zuo)(zuo)符合(he)品牌調性的(de)(de)(de)定制(zhi)(zhi)(zhi)(zhi)UI（比(bi)如(ru)(ru)奶(nai)茶(cha)店(dian)要(yao)(yao)可(ke)愛(ai)風、科技公司要(yao)(yao)極(ji)簡(jian)風），設(she)計師得(de)花(hua)3-5天(tian)出(chu)原(yuan)型(xing)(xing)、改(gai)稿，這部(bu)分(fen)(fen)占總報(bao)(bao)價(jia)(jia)(jia)(jia)(jia)(jia)的(de)(de)(de)10%-20%；如(ru)(ru)果(guo)直接用(yong)模(mo)板(ban)套，設(she)計費能(neng)(neng)省(sheng)一(yi)(yi)(yi)半(ban)，但后期想(xiang)(xiang)(xiang)改(gai)風格(ge)(ge)，基(ji)(ji)本(ben)要(yao)(yao)“推倒重(zhong)(zhong)來(lai)(lai)(lai)”。 二、最容(rong)易踩(cai)的(de)(de)(de)2個坑(keng)(keng)(keng)，別再跳了(le)(le)！ 坑(keng)(keng)(keng)1：低價(jia)(jia)(jia)(jia)(jia)(jia)誘惑——“3000塊(kuai)定制(zhi)(zhi)(zhi)(zhi)”= 模(mo)板(ban)改(gai)logo 有(you)些服務(wu)(wu)商(shang)(shang)(shang)說(shuo)(shuo)“3000塊(kuai)做(zuo)(zuo)(zuo)定制(zhi)(zhi)(zhi)(zhi)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)”，其(qi)實(shi)是(shi)(shi)用(yong)現(xian)成模(mo)板(ban)換(huan)個你(ni)(ni)的(de)(de)(de)logo，功(gong)(gong)能(neng)(neng)都是(shi)(shi)固(gu)定的(de)(de)(de)——你(ni)(ni)想(xiang)(xiang)(xiang)加“會(hui)員(yuan)積分(fen)(fen)”？加2000；想(xiang)(xiang)(xiang)對(dui)(dui)(dui)接線(xian)(xian)(xian)下(xia)(xia)收銀系(xi)(xi)統(tong)？再加3000；等你(ni)(ni)用(yong)了(le)(le)三個月，發(fa)現(xian)bug沒(mei)(mei)人(ren)修，服務(wu)(wu)商(shang)(shang)(shang)說(shuo)(shuo)“我(wo)(wo)們(men)(men)只保(bao)一(yi)(yi)(yi)個月”——到(dao)(dao)最后，花(hua)的(de)(de)(de)錢(qian)(qian)比(bi)正經定制(zhi)(zhi)(zhi)(zhi)還(huan)多(duo)。 坑(keng)(keng)(keng)2：需(xu)求(qiu)(qiu)模(mo)糊(hu)——“我(wo)(wo)要(yao)(yao)做(zuo)(zuo)(zuo)電(dian)商(shang)(shang)(shang)”= 沒(mei)(mei)說(shuo)(shuo)清(qing)楚(chu)的(de)(de)(de)“漏(lou)項(xiang)” 你(ni)(ni)說(shuo)(shuo)“我(wo)(wo)要(yao)(yao)做(zuo)(zuo)(zuo)電(dian)商(shang)(shang)(shang)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)”，服務(wu)(wu)商(shang)(shang)(shang)報(bao)(bao)5萬(wan)(wan)(wan)(wan)，結(jie)果(guo)做(zuo)(zuo)(zuo)出(chu)來(lai)(lai)(lai)沒(mei)(mei)有(you)“優惠券(quan)功(gong)(gong)能(neng)(neng)”，服務(wu)(wu)商(shang)(shang)(shang)說(shuo)(shuo)“你(ni)(ni)沒(mei)(mei)提啊”！所以(yi)(yi)一(yi)(yi)(yi)定要(yao)(yao)把需(xu)求(qiu)(qiu)列成“清(qing)單(dan)”：比(bi)如(ru)(ru)“支持微信/支付(fu)寶支付(fu)”“能(neng)(neng)設(she)置(zhi)滿減券(quan)/折扣(kou)券(quan)”“同步線(xian)(xian)(xian)下(xia)(xia)庫存”，越(yue)細(xi)越(yue)好，這樣(yang)報(bao)(bao)價(jia)(jia)(jia)(jia)(jia)(jia)才(cai)不會(hui)“漏(lou)項(xiang)”。 三、不花(hua)冤(yuan)枉錢(qian)(qian)的(de)(de)(de)關(guan)鍵：找“匹配”的(de)(de)(de)，不是(shi)(shi)“最便(bian)宜”的(de)(de)(de) 我(wo)(wo)們(men)(men)服務(wu)(wu)過一(yi)(yi)(yi)家(jia)烘焙店(dian)老板(ban)，一(yi)(yi)(yi)開(kai)(kai)始(shi)(shi)貪(tan)便(bian)宜選(xuan)了(le)(le)6000塊(kuai)的(de)(de)(de)“定制(zhi)(zhi)(zhi)(zhi)”，結(jie)果(guo)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)不能(neng)(neng)對(dui)(dui)(dui)接線(xian)(xian)(xian)下(xia)(xia)會(hui)員(yuan)系(xi)(xi)統(tong)，每(mei)次顧(gu)客(ke)線(xian)(xian)(xian)下(xia)(xia)消費要(yao)(yao)手(shou)動錄積分(fen)(fen)，店(dian)員(yuan)嫌麻(ma)煩(fan)、顧(gu)客(ke)抱怨——后來(lai)(lai)(lai)找我(wo)(wo)們(men)(men)重(zhong)(zhong)新做(zuo)(zuo)(zuo)，我(wo)(wo)們(men)(men)幫(bang)他(ta)整合(he)“線(xian)(xian)(xian)上(shang)點單(dan)+線(xian)(xian)(xian)下(xia)(xia)會(hui)員(yuan)同步+蛋糕(gao)預(yu)定”，報(bao)(bao)價(jia)(jia)(jia)(jia)(jia)(jia)3萬(wan)(wan)(wan)(wan)，他(ta)一(yi)(yi)(yi)開(kai)(kai)始(shi)(shi)覺得(de)貴，但用(yong)了(le)(le)三個月，線(xian)(xian)(xian)上(shang)訂(ding)單(dan)漲40%，會(hui)員(yuan)復(fu)(fu)購率從(cong)20%升(sheng)到(dao)(dao)50%——他(ta)說(shuo)(shuo)：“原(yuan)來(lai)(lai)(lai)不是(shi)(shi)貴，是(shi)(shi)之前沒(mei)(mei)買到(dao)(dao)對(dui)(dui)(dui)的(de)(de)(de)東西。”  其(qi)實(shi)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)定制(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)核(he)心(xin)，是(shi)(shi)“價(jia)(jia)(jia)(jia)(jia)(jia)值匹配”：你(ni)(ni)的(de)(de)(de)需(xu)求(qiu)(qiu)簡(jian)單(dan)，就(jiu)(jiu)選(xuan)基(ji)(ji)礎(chu)定制(zhi)(zhi)(zhi)(zhi)；需(xu)求(qiu)(qiu)復(fu)(fu)雜，就(jiu)(jiu)選(xuan)能(neng)(neng)搞定復(fu)(fu)雜功(gong)(gong)能(neng)(neng)的(de)(de)(de)服務(wu)(wu)商(shang)(shang)(shang)。關(guan)鍵是(shi)(shi)要(yao)(yao)“透明”——問清(qing)楚(chu)“功(gong)(gong)能(neng)(neng)包含哪些”“售后保(bao)多(duo)久”“新增功(gong)(gong)能(neng)(neng)怎(zen)么(me)收費”，把這些寫(xie)進合(he)同里，就(jiu)(jiu)不會(hui)被(bei)“坑(keng)(keng)(keng)”。 如(ru)(ru)果(guo)您也在(zai)為小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)定制(zhi)(zhi)(zhi)(zhi)價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)發(fa)愁，不妨來(lai)(lai)(lai)找我(wo)(wo)們(men)(men)聊一(yi)(yi)(yi)聊——我(wo)(wo)們(men)(men)不會(hui)報(bao)(bao)虛高價(jia)(jia)(jia)(jia)(jia)(jia)，也不用(yong)低價(jia)(jia)(jia)(jia)(jia)(jia)騙你(ni)(ni)，只會(hui)幫(bang)你(ni)(ni)理(li)清(qing)需(xu)求(qiu)(qiu)，給出(chu)“對(dui)(dui)(dui)應價(jia)(jia)(jia)(jia)(jia)(jia)值”的(de)(de)(de)報(bao)(bao)價(jia)(jia)(jia)(jia)(jia)(jia)。畢(bi)竟，不花(hua)冤(yuan)枉錢(qian)(qian)的(de)(de)(de)前提，是(shi)(shi)“明白自己要(yao)(yao)什么(me)”。

 做(zuo)(zuo)小程(cheng)序(xu)(xu)定(ding)制(zhi)(zhi)(zhi)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)前，很多(duo)(duo)(duo)(duo)(duo)企(qi)業(ye)主都會(hui)(hui)(hui)捏著(zhu)“問(wen)號”犯難——定(ding)制(zhi)(zhi)(zhi)和(he)模(mo)板到底(di)差(cha)在哪？要(yao)(yao)花多(duo)(duo)(duo)(duo)(duo)少(shao)錢(qian)(qian)？多(duo)(duo)(duo)(duo)(duo)久(jiu)能(neng)(neng)(neng)(neng)(neng)(neng)用(yong)(yong)上(shang)(shang)(shang)？今天把大(da)家問(wen)得(de)最(zui)多(duo)(duo)(duo)(duo)(duo)的(de)(de)(de)(de)問(wen)題攢成(cheng)(cheng)“實(shi)(shi)用(yong)(yong)答(da)疑(yi)(yi)清單”，用(yong)(yong)大(da)白話講清楚，幫你少(shao)走彎路(lu)。 Q1：定(ding)制(zhi)(zhi)(zhi)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)vs模(mo)板開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)，到底(di)選(xuan)哪個(ge)(ge)(ge)(ge)？ 其實(shi)(shi)核(he)心就看“需(xu)求(qiu)匹(pi)配度”。如(ru)果你的(de)(de)(de)(de)生意需(xu)要(yao)(yao)個(ge)(ge)(ge)(ge)性化功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)——比(bi)(bi)(bi)如(ru)餐飲商(shang)(shang)家要(yao)(yao)做(zuo)(zuo)“掃碼點單+會(hui)(hui)(hui)員積分+外賣對接”，或者教育機構(gou)要(yao)(yao)做(zuo)(zuo)“課(ke)程(cheng)預約+課(ke)時(shi)核(he)銷(xiao)+線(xian)(xian)上(shang)(shang)(shang)考(kao)試(shi)”，模(mo)板里的(de)(de)(de)(de)現成(cheng)(cheng)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)肯定(ding)不夠用(yong)(yong)，定(ding)制(zhi)(zhi)(zhi)才能(neng)(neng)(neng)(neng)(neng)(neng)精(jing)準(zhun)貼合業(ye)務；但如(ru)果只(zhi)是基礎的(de)(de)(de)(de)“展(zhan)示(shi)(shi)商(shang)(shang)品+聯系(xi)(xi)(xi)我(wo)們”，模(mo)板就能(neng)(neng)(neng)(neng)(neng)(neng)滿足(zu)，還(huan)省(sheng)錢(qian)(qian)。 簡單說(shuo)(shuo)：要(yao)(yao)“解決(jue)具(ju)體(ti)問(wen)題”選(xuan)定(ding)制(zhi)(zhi)(zhi)，要(yao)(yao)“快速(su)上(shang)(shang)(shang)線(xian)(xian)”選(xuan)模(mo)板。 Q2：定(ding)制(zhi)(zhi)(zhi)一(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)小程(cheng)序(xu)(xu)，得(de)等多(duo)(duo)(duo)(duo)(duo)久(jiu)？ 沒(mei)有(you)“標準(zhun)答(da)案(an)”，但有(you)“規(gui)律”—— 基礎功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)（展(zhan)示(shi)(shi)+表單+簡單交(jiao)互）：1-2周上(shang)(shang)(shang)線(xian)(xian)；中等功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)（電(dian)商(shang)(shang)拼團(tuan)(tuan)(tuan)/秒(miao)殺、線(xian)(xian)下核(he)銷(xiao)、支付接口）：1-3個(ge)(ge)(ge)(ge)月；復雜功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)（多(duo)(duo)(duo)(duo)(duo)門店管理(li)(li)、CRM系(xi)(xi)(xi)統、物聯網對接）：3個(ge)(ge)(ge)(ge)月以上(shang)(shang)(shang)。關鍵(jian)是提前和(he)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)團(tuan)(tuan)(tuan)隊確(que)認(ren)“里程(cheng)碑”（比(bi)(bi)(bi)如(ru)“下周確(que)定(ding)設計(ji)稿”“下月底(di)完成(cheng)(cheng)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)測試(shi)”），避免(mian)(mian)耽誤開(kai)(kai)(kai)(kai)(kai)業(ye)、促銷(xiao)等關鍵(jian)節(jie)點。 Q3：費用(yong)(yong)怎么(me)算？會(hui)(hui)(hui)不會(hui)(hui)(hui)被(bei)坑？成(cheng)(cheng)本其實(shi)(shi)很透明，主要(yao)(yao)拆成(cheng)(cheng)4塊： 1. 功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)（占比(bi)(bi)(bi)60%-70%）：復雜功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)比(bi)(bi)(bi)如(ru)“實(shi)(shi)時(shi)物流(liu)跟蹤”“多(duo)(duo)(duo)(duo)(duo)商(shang)(shang)家入駐”會(hui)(hui)(hui)貴點； 2. UI設計(ji)（10%-20%）：要(yao)(yao)貼合品牌(pai)VI（比(bi)(bi)(bi)如(ru)奶茶店的(de)(de)(de)(de)粉色系(xi)(xi)(xi)風(feng)格），設計(ji)費會(hui)(hui)(hui)增加； 3. 服(fu)務器&域(yu)名（5%-10%）：每年(nian)(nian)幾百到幾千，看流(liu)量(liang)（比(bi)(bi)(bi)如(ru)電(dian)商(shang)(shang)大(da)促時(shi)流(liu)量(liang)大(da)，服(fu)務器要(yao)(yao)升級）； 4. 后期(qi)維護（5%-10%）：bug修復、功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)更新，一(yi)(yi)(yi)(yi)般按(an)(an)年(nian)(nian)收費。 靠譜的(de)(de)(de)(de)團(tuan)(tuan)(tuan)隊會(hui)(hui)(hui)給你“需(xu)求(qiu)-報價(jia)”對應清單，不會(hui)(hui)(hui)用(yong)(yong)“這(zhe)個(ge)(ge)(ge)(ge)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)要(yao)(yao)加錢(qian)(qian)”之類的(de)(de)(de)(de)理(li)(li)由(you)坑你。 Q4：我(wo)需(xu)要(yao)(yao)提前準(zhun)備什么(me)？別讓(rang)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)團(tuan)(tuan)(tuan)隊等我(wo)！ 其實(shi)(shi)就3樣(yang)東西(xi)，能(neng)(neng)(neng)(neng)(neng)(neng)幫你省(sheng)一(yi)(yi)(yi)(yi)半時(shi)間(jian)：企(qi)業(ye)資質(zhi)：營業(ye)執照、法人身份(fen)證(zheng)(zheng)（用(yong)(yong)來認(ren)證(zheng)(zheng)微(wei)信小程(cheng)序(xu)(xu)）；品牌(pai)素材：logo、VI色卡、產品圖(tu)片（設計(ji)UI時(shi)直接用(yong)(yong)，不用(yong)(yong)再返工）；需(xu)求(qiu)清單：哪怕寫得(de)很“糙(cao)”——比(bi)(bi)(bi)如(ru)“我(wo)要(yao)(yao)做(zuo)(zuo)線(xian)(xian)上(shang)(shang)(shang)商(shang)(shang)城，能(neng)(neng)(neng)(neng)(neng)(neng)上(shang)(shang)(shang)傳商(shang)(shang)品、支持(chi)微(wei)信支付、用(yong)(yong)戶能(neng)(neng)(neng)(neng)(neng)(neng)查物流(liu)”，也比(bi)(bi)(bi)“我(wo)要(yao)(yao)做(zuo)(zuo)個(ge)(ge)(ge)(ge)小程(cheng)序(xu)(xu)”管用(yong)(yong)10倍。 提前理(li)(li)清楚需(xu)求(qiu)，開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)團(tuan)(tuan)(tuan)隊能(neng)(neng)(neng)(neng)(neng)(neng)更快“get”你的(de)(de)(de)(de)想法，少(shao)走回頭(tou)路(lu)。 Q5：上(shang)(shang)(shang)線(xian)(xian)后想改(gai)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)，還(huan)能(neng)(neng)(neng)(neng)(neng)(neng)改(gai)嗎(ma)？ 當然(ran)能(neng)(neng)(neng)(neng)(neng)(neng)！但有(you)個(ge)(ge)(ge)(ge)“小規(gui)則(ze)”：小修改(gai)（改(gai)按(an)(an)鈕顏色、調整文字、優化排版）：一(yi)(yi)(yi)(yi)般免(mian)(mian)費或收少(shao)量(liang)人工費；大(da)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)迭(die)代(dai)（比(bi)(bi)(bi)如(ru)從“展(zhan)示(shi)(shi)型”改(gai)成(cheng)(cheng)“電(dian)商(shang)(shang)型”，加拼團(tuan)(tuan)(tuan)/秒(miao)殺功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)）：需(xu)要(yao)(yao)重(zhong)新計(ji)算開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)成(cheng)(cheng)本。 建議(yi)上(shang)(shang)(shang)線(xian)(xian)前盡量(liang)確(que)認(ren)需(xu)求(qiu)，后期(qi)“小步(bu)迭(die)代(dai)”——比(bi)(bi)(bi)如(ru)先做(zuo)(zuo)基礎功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)，再慢慢加會(hui)(hui)(hui)員體(ti)系(xi)(xi)(xi)，這(zhe)樣(yang)更省(sheng)錢(qian)(qian)。 最(zui)后想說(shuo)(shuo)：小程(cheng)序(xu)(xu)定(ding)制(zhi)(zhi)(zhi)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)不是“買個(ge)(ge)(ge)(ge)工具(ju)”，是“解決(jue)生意問(wen)題”。把疑(yi)(yi)問(wen)問(wen)在前頭(tou)，選(xuan)對愿(yuan)意和(he)你一(yi)(yi)(yi)(yi)起(qi)理(li)(li)需(xu)求(qiu)的(de)(de)(de)(de)團(tuan)(tuan)(tuan)隊，才能(neng)(neng)(neng)(neng)(neng)(neng)做(zuo)(zuo)一(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)“真正幫你賺(zhuan)錢(qian)(qian)”的(de)(de)(de)(de)小程(cheng)序(xu)(xu)。 如(ru)果還(huan)有(you)沒(mei)說(shuo)(shuo)到的(de)(de)(de)(de)問(wen)題？直接來找我(wo)們——畢竟，解決(jue)你的(de)(de)(de)(de)疑(yi)(yi)問(wen)，比(bi)(bi)(bi)講技術術語更重(zhong)要(yao)(yao)。

清(qing)晨用(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)點(dian)(dian)(dian)一(yi)(yi)杯(bei)熱(re)拿(na)鐵(tie)，通勤時(shi)(shi)(shi)查快(kuai)遞進(jin)度(du)，午休(xiu)預約(yue)健身課(ke)(ke)——小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)早已(yi)成(cheng)(cheng)了(le)(le)(le)(le)我們生活里不(bu)(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)打(da)(da)開(kai)APP的(de)(de)(de)(de)(de)(de)(de)(de)(de)方便(bian)(bian)。但2025年(nian)(nian)(nian)(nian)，這(zhe)種(zhong)方便(bian)(bian)要升級了(le)(le)(le)(le)：更(geng)智(zhi)能(neng)(neng)(neng)(neng)(neng)、更(geng)懂(dong)你(ni)(ni)(ni)、更(geng)貼臉的(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)，正在成(cheng)(cheng)為小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開(kai)發(fa)的(de)(de)(de)(de)(de)(de)(de)(de)(de)新主流。今天我們就來(lai)做(zuo)一(yi)(yi)次2025小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開(kai)發(fa)熱(re)門(men)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)盤點(dian)(dian)(dian)，看看下(xia)(xia)一(yi)(yi)波好(hao)用(yong)(yong)(yong)(yong)到(dao)離不(bu)(bu)(bu)(bu)(bu)(bu)開(kai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，都(dou)藏(zang)著(zhu)(zhu)哪(na)些(xie)(xie)(xie)讓(rang)(rang)用(yong)(yong)(yong)(yong)戶(hu)(hu)哇(wa)塞(sai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)黑科技。 1. AI原(yuan)生交(jiao)互：不(bu)(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)打(da)(da)字(zi)，用(yong)(yong)(yong)(yong)看和說(shuo)(shuo)就能(neng)(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong) 過(guo)(guo)去(qu)用(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，你(ni)(ni)(ni)得(de)打(da)(da)字(zi)搜番(fan)(fan)茄(qie)雞蛋做(zuo)法；2025年(nian)(nian)(nian)(nian)不(bu)(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)了(le)(le)(le)(le)——打(da)(da)開(kai)美食(shi)類小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，直(zhi)接(jie)對(dui)著(zhu)(zhu)冰箱(xiang)拍一(yi)(yi)張，AI會(hui)(hui)瞬間識別(bie)里面的(de)(de)(de)(de)(de)(de)(de)(de)(de)番(fan)(fan)茄(qie)、雞蛋、蔥花，立(li)刻(ke)彈(dan)出(chu)3款適(shi)配菜譜；要是(shi)(shi)(shi)(shi)覺得(de)太油(you)膩，說(shuo)(shuo)一(yi)(yi)句有沒有更(geng)清(qing)淡的(de)(de)(de)(de)(de)(de)(de)(de)(de)？，系統(tong)馬(ma)上調整推(tui)薦番(fan)(fan)茄(qie)蛋花湯；甚(shen)(shen)至補(bu)一(yi)(yi)句想(xiang)加塊肉(rou)，它(ta)能(neng)(neng)(neng)(neng)(neng)直(zhi)接(jie)跳轉到(dao)買(mai)菜小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，幫(bang)(bang)你(ni)(ni)(ni)選(xuan)好(hao)瘦豬肉(rou)一(yi)(yi)鍵下(xia)(xia)單。 這(zhe)種(zhong)不(bu)(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)學(xue)操作的(de)(de)(de)(de)(de)(de)(de)(de)(de)交(jiao)互，才是(shi)(shi)(shi)(shi)用(yong)(yong)(yong)(yong)戶(hu)(hu)要的(de)(de)(de)(de)(de)(de)(de)(de)(de)方便(bian)(bian)——當用(yong)(yong)(yong)(yong)戶(hu)(hu)發(fa)現拍個照就能(neng)(neng)(neng)(neng)(neng)解(jie)(jie)決(jue)(jue)做(zuo)飯問題(ti)，他肯定(ding)(ding)不(bu)(bu)(bu)(bu)(bu)(bu)會(hui)(hui)再(zai)去(qu)搜其他APP。 2. 全場景銜接(jie)：小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)跟著(zhu)(zhu)你(ni)(ni)(ni)到(dao)所有設(she)(she)備 過(guo)(guo)去(qu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)綁在手(shou)(shou)機上，現在不(bu)(bu)(bu)(bu)(bu)(bu)一(yi)(yi)樣了(le)(le)(le)(le)——你(ni)(ni)(ni)在微信(xin)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)預約(yue)下(xia)(xia)午3點(dian)(dian)(dian)瑜伽課(ke)(ke)，出(chu)門(men)時(shi)(shi)(shi)智(zhi)能(neng)(neng)(neng)(neng)(neng)手(shou)(shou)表會(hui)(hui)自(zi)動(dong)(dong)同(tong)步信(xin)息，到(dao)健身房刷手(shou)(shou)表就能(neng)(neng)(neng)(neng)(neng)簽到(dao)；課(ke)(ke)后想(xiang)付單次費用(yong)(yong)(yong)(yong)，直(zhi)接(jie)在支付寶(bao)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)點(dian)(dian)(dian)確認，不(bu)(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)切(qie)換APP；甚(shen)(shen)至健身完想(xiang)喝奶茶，手(shou)(shou)表上的(de)(de)(de)(de)(de)(de)(de)(de)(de)奶茶小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)會(hui)(hui)自(zi)動(dong)(dong)推(tui)薦低熱(re)量(liang)款——因(yin)為它(ta)記住(zhu)(zhu)了(le)(le)(le)(le)你(ni)(ni)(ni)減脂的(de)(de)(de)(de)(de)(de)(de)(de)(de)目的(de)(de)(de)(de)(de)(de)(de)(de)(de)。 小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)不(bu)(bu)(bu)(bu)(bu)(bu)再(zai)是(shi)(shi)(shi)(shi)工具(ju)，而(er)是(shi)(shi)(shi)(shi)跟著(zhu)(zhu)你(ni)(ni)(ni)走的(de)(de)(de)(de)(de)(de)(de)(de)(de)助手(shou)(shou)——當用(yong)(yong)(yong)(yong)戶(hu)(hu)發(fa)現不(bu)(bu)(bu)(bu)(bu)(bu)管用(yong)(yong)(yong)(yong)什么設(she)(she)備，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)都(dou)在身邊(bian)，粘性自(zi)然(ran)就來(lai)了(le)(le)(le)(le)。 3. 輕量(liang)化(hua)AI Agent：小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)成(cheng)(cheng)了(le)(le)(le)(le)你(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)專(zhuan)屬小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)幫(bang)(bang)手(shou)(shou) 過(guo)(guo)去(qu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)是(shi)(shi)(shi)(shi)被動(dong)(dong)響應(ying)，現在變(bian)成(cheng)(cheng)主動(dong)(dong)服務——比(bi)(bi)如(ru)購物小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)助手(shou)(shou)，會(hui)(hui)記住(zhu)(zhu)你(ni)(ni)(ni)買(mai)過(guo)(guo)XX品(pin)牌貓砂，用(yong)(yong)(yong)(yong)量(liang)是(shi)(shi)(shi)(shi)每月1袋，提(ti)(ti)前3天提(ti)(ti)醒你(ni)(ni)(ni)該補(bu)貨了(le)(le)(le)(le)；還(huan)(huan)會(hui)(hui)對(dui)比(bi)(bi)微信(xin)、京(jing)東(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)價格，幫(bang)(bang)你(ni)(ni)(ni)選(xuan)最劃算的(de)(de)(de)(de)(de)(de)(de)(de)(de)鏈接(jie)；甚(shen)(shen)至你(ni)(ni)(ni)說(shuo)(shuo)想(xiang)換無香款，它(ta)立(li)刻(ke)篩選(xuan)出(chu)符合要求的(de)(de)(de)(de)(de)(de)(de)(de)(de)3款，直(zhi)接(jie)點(dian)(dian)(dian)購買(mai)就行。 這(zhe)種(zhong)懂(dong)你(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)助手(shou)(shou)，不(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)復雜的(de)(de)(de)(de)(de)(de)(de)(de)(de)機器人(ren)，而(er)是(shi)(shi)(shi)(shi)幫(bang)(bang)你(ni)(ni)(ni)省時(shi)(shi)(shi)間的(de)(de)(de)(de)(de)(de)(de)(de)(de)朋友——當用(yong)(yong)(yong)(yong)戶(hu)(hu)覺得(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)比(bi)(bi)我自(zi)己還(huan)(huan)懂(dong)我，復購率肯定(ding)(ding)蹭蹭漲(zhang)。 4. 隱(yin)私(si)原(yuan)生設(she)(she)計：用(yong)(yong)(yong)(yong)戶(hu)(hu)能(neng)(neng)(neng)(neng)(neng)主動(dong)(dong)掌控數(shu)據(ju) 現在用(yong)(yong)(yong)(yong)戶(hu)(hu)最怕小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)偷偷拿(na)數(shu)據(ju)，2025年(nian)(nian)(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)把(ba)隱(yin)私(si)做(zuo)成(cheng)(cheng)了(le)(le)(le)(le)基(ji)礎功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)——比(bi)(bi)如(ru)外賣小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)次性位(wei)置授(shou)權：只(zhi)(zhi)有下(xia)(xia)單時(shi)(shi)(shi)才臨時(shi)(shi)(shi)獲(huo)取(qu)位(wei)置，完成(cheng)(cheng)后立(li)刻(ke)失效；甚(shen)(shen)至你(ni)(ni)(ni)可(ke)以設(she)(she)置只(zhi)(zhi)允許獲(huo)取(qu)到(dao)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)區范圍，不(bu)(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)暴露具(ju)體樓(lou)號。再(zai)比(bi)(bi)如(ru)購物小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)數(shu)據(ju)開(kai)關：你(ni)(ni)(ni)可(ke)以選(xuan)擇不(bu)(bu)(bu)(bu)(bu)(bu)讓(rang)(rang)它(ta)記住(zhu)(zhu)我的(de)(de)(de)(de)(de)(de)(de)(de)(de)瀏覽記錄，或者只(zhi)(zhi)讓(rang)(rang)它(ta)記住(zhu)(zhu)收貨地址。 信(xin)任才是(shi)(shi)(shi)(shi)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)地基(ji)——當用(yong)(yong)(yong)(yong)戶(hu)(hu)覺得(de)我的(de)(de)(de)(de)(de)(de)(de)(de)(de)數(shu)據(ju)我能(neng)(neng)(neng)(neng)(neng)控制(zhi)(zhi)，才會(hui)(hui)愿意(yi)長(chang)期用(yong)(yong)(yong)(yong)。 5. 行業(ye)(ye)定(ding)(ding)制(zhi)(zhi)工具(ju)鏈：從(cong)(cong)通用(yong)(yong)(yong)(yong)模(mo)板到(dao)精準(zhun)解(jie)(jie)決(jue)(jue)痛(tong)(tong)點(dian)(dian)(dian) 過(guo)(guo)去(qu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)很多(duo)是(shi)(shi)(shi)(shi)通用(yong)(yong)(yong)(yong)模(mo)板，2025年(nian)(nian)(nian)(nian)行業(ye)(ye)定(ding)(ding)制(zhi)(zhi)成(cheng)(cheng)了(le)(le)(le)(le)剛需(xu)——比(bi)(bi)如(ru)餐飲小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)對(dui)接(jie)后廚(chu)系統(tong)：用(yong)(yong)(yong)(yong)戶(hu)(hu)點(dian)(dian)(dian)紅燒肉(rou)，后廚(chu)屏幕立(li)刻(ke)顯示需(xu)500克五花肉(rou)、2勺糖，庫存(cun)不(bu)(bu)(bu)(bu)(bu)(bu)足時(shi)(shi)(shi)實時(shi)(shi)(shi)提(ti)(ti)醒；教育(yu)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)對(dui)接(jie)AI批改(gai)：學(xue)生傳作業(ye)(ye)照片，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)立(li)刻(ke)批改(gai)選(xuan)擇題(ti)，標出(chu)錯題(ti)原(yuan)因(yin)，老師只(zhi)(zhi)要看結果(guo)就行。 這(zhe)種(zhong)精準(zhun)解(jie)(jie)決(jue)(jue)行業(ye)(ye)痛(tong)(tong)點(dian)(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)，才是(shi)(shi)(shi)(shi)企業(ye)(ye)要的(de)(de)(de)(de)(de)(de)(de)(de)(de)差異(yi)化(hua)——當你(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)能(neng)(neng)(neng)(neng)(neng)幫(bang)(bang)餐飲商家解(jie)(jie)決(jue)(jue)庫存(cun)不(bu)(bu)(bu)(bu)(bu)(bu)準(zhun)，幫(bang)(bang)教育(yu)機構解(jie)(jie)決(jue)(jue)批改(gai)慢，客戶(hu)(hu)肯定(ding)(ding)不(bu)(bu)(bu)(bu)(bu)(bu)會(hui)(hui)選(xuan)通用(yong)(yong)(yong)(yong)模(mo)板。 2025年(nian)(nian)(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，早已(yi)不(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)APP的(de)(de)(de)(de)(de)(de)(de)(de)(de)簡化(hua)版，而(er)是(shi)(shi)(shi)(shi)用(yong)(yong)(yong)(yong)戶(hu)(hu)生活的(de)(de)(de)(de)(de)(de)(de)(de)(de)數(shu)字(zi)伙(huo)伴——它(ta)能(neng)(neng)(neng)(neng)(neng)看能(neng)(neng)(neng)(neng)(neng)說(shuo)(shuo)，能(neng)(neng)(neng)(neng)(neng)跟著(zhu)(zhu)你(ni)(ni)(ni)走，能(neng)(neng)(neng)(neng)(neng)懂(dong)你(ni)(ni)(ni)，還(huan)(huan)能(neng)(neng)(neng)(neng)(neng)讓(rang)(rang)你(ni)(ni)(ni)放心。對(dui)于企業(ye)(ye)來(lai)說(shuo)(shuo)，這(zhe)些(xie)(xie)(xie)熱(re)門(men)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)不(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)技術(shu)炫技，而(er)是(shi)(shi)(shi)(shi)生存(cun)必備——因(yin)為用(yong)(yong)(yong)(yong)戶(hu)(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)需(xu)求，早已(yi)從(cong)(cong)能(neng)(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)變(bian)成(cheng)(cheng)了(le)(le)(le)(le)好(hao)用(yong)(yong)(yong)(yong)愛用(yong)(yong)(yong)(yong)。  想(xiang)讓(rang)(rang)你(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)在2025年(nian)(nian)(nian)(nian)脫穎(ying)而(er)出(chu)？不(bu)(bu)(bu)(bu)(bu)(bu)妨(fang)從(cong)(cong)這(zhe)幾(ji)個功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)入(ru)手(shou)(shou)：先做(zuo)AI原(yuan)生交(jiao)互，讓(rang)(rang)用(yong)(yong)(yong)(yong)戶(hu)(hu)拍個照就能(neng)(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)；再(zai)做(zuo)輕量(liang)化(hua)Agent，讓(rang)(rang)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)懂(dong)用(yong)(yong)(yong)(yong)戶(hu)(hu)；最后做(zuo)行業(ye)(ye)定(ding)(ding)制(zhi)(zhi)，解(jie)(jie)決(jue)(jue)客戶(hu)(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)痛(tong)(tong)點(dian)(dian)(dian)。畢竟(jing)，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)本質從(cong)(cong)來(lai)都(dou)是(shi)(shi)(shi)(shi)「讓(rang)(rang)用(yong)(yong)(yong)(yong)戶(hu)(hu)更(geng)方便(bian)(bian)——2025年(nian)(nian)(nian)(nian)，更(geng)方便(bian)(bian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)方式，就是(shi)(shi)(shi)(shi)這(zhe)些(xie)(xie)(xie)熱(re)門(men)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)。

“同(tong)樣是(shi)(shi)(shi)做(zuo)(zuo)線(xian)(xian)上(shang)接(jie)單(dan)(dan)(dan)系(xi)統(tong)，A公(gong)司(si)報(bao)12萬(wan)，B公(gong)司(si)報(bao)25萬(wan)，我到(dao)(dao)底該選哪個(ge)(ge)？”很(hen)多(duo)(duo)中小企業(ye)(ye)(ye)主都(dou)有(you)類似困惑——2025年(nian)的(de)(de)(de)(de)(de)(de)軟(ruan)件(jian)開(kai)(kai)發(fa)價(jia)(jia)(jia)(jia)格(ge)，早就(jiu)不(bu)(bu)是(shi)(shi)(shi)“寫幾行(xing)代(dai)(dai)(dai)(dai)碼(ma)”的(de)(de)(de)(de)(de)(de)簡(jian)單(dan)(dan)(dan)核(he)算，而是(shi)(shi)(shi)“需(xu)(xu)(xu)求(qiu)(qiu)(qiu)、技(ji)術、服(fu)(fu)務(wu)(wu)”三(san)者(zhe)交(jiao)織的(de)(de)(de)(de)(de)(de)價(jia)(jia)(jia)(jia)值量化(hua)。今天就(jiu)和(he)大家聊(liao)透(tou)2025軟(ruan)件(jian)開(kai)(kai)發(fa)價(jia)(jia)(jia)(jia)格(ge)的(de)(de)(de)(de)(de)(de)核(he)心影響(xiang)因素，幫(bang)(bang)你(ni)(ni)(ni)把(ba)“模糊的(de)(de)(de)(de)(de)(de)報(bao)價(jia)(jia)(jia)(jia)”變(bian)成(cheng)(cheng)“清晰(xi)的(de)(de)(de)(de)(de)(de)價(jia)(jia)(jia)(jia)值判斷”。 一、技(ji)術棧的(de)(de)(de)(de)(de)(de)“匹配(pei)(pei)度(du)”，決(jue)(jue)定了(le)(le)(le)“效率(lv)成(cheng)(cheng)本(ben)比(bi)” 2025年(nian)，技(ji)術棧的(de)(de)(de)(de)(de)(de)選擇更(geng)(geng)講“精準(zhun)(zhun)適(shi)配(pei)(pei)”：比(bi)如(ru)(ru)(ru)AI輔助開(kai)(kai)發(fa)適(shi)合(he)“需(xu)(xu)(xu)求(qiu)(qiu)(qiu)明確但迭(die)代(dai)(dai)(dai)(dai)快(kuai)(kuai)”的(de)(de)(de)(de)(de)(de)項目（比(bi)如(ru)(ru)(ru)私(si)域商(shang)(shang)城的(de)(de)(de)(de)(de)(de)會員(yuan)體系(xi)），能(neng)(neng)縮短40%的(de)(de)(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)迭(die)代(dai)(dai)(dai)(dai)周期；云(yun)原生(sheng)(sheng)適(shi)合(he)“高(gao)(gao)并發(fa)需(xu)(xu)(xu)求(qiu)(qiu)(qiu)”（比(bi)如(ru)(ru)(ru)電商(shang)(shang)大促），但需(xu)(xu)(xu)要(yao)(yao)額外(wai)投入(ru)“容器化(hua)運維(wei)”成(cheng)(cheng)本(ben)；而低(di)代(dai)(dai)(dai)(dai)碼(ma)更(geng)(geng)適(shi)合(he)“流程固定、功(gong)(gong)能(neng)(neng)重復(fu)”的(de)(de)(de)(de)(de)(de)場景（比(bi)如(ru)(ru)(ru)企業(ye)(ye)(ye)內部(bu)的(de)(de)(de)(de)(de)(de)請假審批系(xi)統(tong)）。技(ji)術不(bu)(bu)是(shi)(shi)(shi)“越(yue)(yue)高(gao)(gao)端越(yue)(yue)貴(gui)(gui)”，是(shi)(shi)(shi)“越(yue)(yue)貼合(he)需(xu)(xu)(xu)求(qiu)(qiu)(qiu)，性價(jia)(jia)(jia)(jia)比(bi)越(yue)(yue)高(gao)(gao)”。 二、需(xu)(xu)(xu)求(qiu)(qiu)(qiu)的(de)(de)(de)(de)(de)(de)“隱(yin)形項”，是(shi)(shi)(shi)“必選成(cheng)(cheng)本(ben)”在升級 2025年(nian)，“基礎需(xu)(xu)(xu)求(qiu)(qiu)(qiu)”的(de)(de)(de)(de)(de)(de)標(biao)準(zhun)(zhun)已(yi)經大幅提升：合(he)規性：數據(ju)安(an)全(quan)(quan)(quan)要(yao)(yao)符合(he)《個(ge)(ge)人(ren)信息保護法》，得做(zuo)(zuo)“數據(ju)加密+訪問(wen)(wen)日(ri)志審計”，這(zhe)部(bu)分成(cheng)(cheng)本(ben)比(bi)3年(nian)前(qian)漲了(le)(le)(le)25%；體驗性：無障(zhang)(zhang)礙設計成(cheng)(cheng)了(le)(le)(le)很(hen)多(duo)(duo)行(xing)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)“準(zhun)(zhun)入(ru)門(men)檻”（比(bi)如(ru)(ru)(ru)電商(shang)(shang)要(yao)(yao)適(shi)配(pei)(pei)視(shi)障(zhang)(zhang)用(yong)戶(hu)的(de)(de)(de)(de)(de)(de)讀屏軟(ruan)件(jian)），以(yi)前(qian)是(shi)(shi)(shi)“加分項”，現(xian)在是(shi)(shi)(shi)“必選項”；場景化(hua)：比(bi)如(ru)(ru)(ru)生(sheng)(sheng)鮮店的(de)(de)(de)(de)(de)(de)“動(dong)態定價(jia)(jia)(jia)(jia)”（晚上(shang)8點后(hou)(hou)蔬菜打8折），需(xu)(xu)(xu)要(yao)(yao)對(dui)接(jie)實時庫存和(he)價(jia)(jia)(jia)(jia)格(ge)系(xi)統(tong)，不(bu)(bu)是(shi)(shi)(shi)“加個(ge)(ge)按鈕”那么簡(jian)單(dan)(dan)(dan)，要(yao)(yao)做(zuo)(zuo)“規則(ze)引擎”的(de)(de)(de)(de)(de)(de)定制開(kai)(kai)發(fa)。這(zhe)些(xie)以(yi)前(qian)“可選”的(de)(de)(de)(de)(de)(de)需(xu)(xu)(xu)求(qiu)(qiu)(qiu)，現(xian)在成(cheng)(cheng)了(le)(le)(le)“必選”，自然會反映在報(bao)價(jia)(jia)(jia)(jia)里——不(bu)(bu)是(shi)(shi)(shi)服(fu)(fu)務(wu)(wu)商(shang)(shang)“亂加價(jia)(jia)(jia)(jia)”，是(shi)(shi)(shi)“需(xu)(xu)(xu)求(qiu)(qiu)(qiu)的(de)(de)(de)(de)(de)(de)標(biao)準(zhun)(zhun)變(bian)高(gao)(gao)了(le)(le)(le)”。 三(san)、服(fu)(fu)務(wu)(wu)的(de)(de)(de)(de)(de)(de)“全(quan)(quan)(quan)周期”，是(shi)(shi)(shi)“買現(xian)在，更(geng)(geng)買未(wei)來(lai)(lai)” 2025年(nian)，軟(ruan)件(jian)開(kai)(kai)發(fa)早已(yi)從(cong)(cong)“一錘(chui)子買賣”變(bian)成(cheng)(cheng)“全(quan)(quan)(quan)周期服(fu)(fu)務(wu)(wu)”：比(bi)如(ru)(ru)(ru)上(shang)線(xian)(xian)后(hou)(hou)的(de)(de)(de)(de)(de)(de)“AI用(yong)戶(hu)行(xing)為(wei)分析”，能(neng)(neng)幫(bang)(bang)你(ni)(ni)(ni)快(kuai)(kuai)速(su)定位“用(yong)戶(hu)棄單(dan)(dan)(dan)的(de)(de)(de)(de)(de)(de)原因”（比(bi)如(ru)(ru)(ru)支付步驟太復(fu)雜），從(cong)(cong)而精準(zhun)(zhun)迭(die)代(dai)(dai)(dai)(dai)功(gong)(gong)能(neng)(neng)；再比(bi)如(ru)(ru)(ru)“運維(wei)SLA（服(fu)(fu)務(wu)(wu)級別協議(yi)）”，承諾“系(xi)統(tong)宕機1小時內修(xiu)復(fu)”，避(bi)免像(xiang)王哥之前(qian)遇到(dao)(dao)的(de)(de)(de)(de)(de)(de)“系(xi)統(tong)崩(beng)潰導致(zhi)上(shang)午沒(mei)(mei)接(jie)單(dan)(dan)(dan)，損(sun)(sun)失3000塊”的(de)(de)(de)(de)(de)(de)情況。前(qian)期多(duo)(duo)花(hua)的(de)(de)(de)(de)(de)(de)錢，其(qi)實是(shi)(shi)(shi)在省(sheng)(sheng)后(hou)(hou)期的(de)(de)(de)(de)(de)(de)“隱(yin)性損(sun)(sun)失”——比(bi)如(ru)(ru)(ru)云(yun)資源優化(hua)，一年(nian)能(neng)(neng)幫(bang)(bang)王哥省(sheng)(sheng)2萬(wan)+；安(an)全(quan)(quan)(quan)監(jian)控能(neng)(neng)避(bi)免5萬(wan)+的(de)(de)(de)(de)(de)(de)黑客(ke)攻擊(ji)損(sun)(sun)失。 最后(hou)(hou)想和(he)創業(ye)(ye)(ye)者(zhe)說：**與其(qi)糾結“報(bao)價(jia)(jia)(jia)(jia)貴(gui)(gui)不(bu)(bu)貴(gui)(gui)”，不(bu)(bu)如(ru)(ru)(ru)問(wen)(wen)“這(zhe)個(ge)(ge)價(jia)(jia)(jia)(jia)格(ge)能(neng)(neng)幫(bang)(bang)我解(jie)決(jue)(jue)什(shen)么問(wen)(wen)題”**。比(bi)如(ru)(ru)(ru)：先做(zuo)(zuo)“需(xu)(xu)(xu)求(qiu)(qiu)(qiu)減法”：把(ba)“想要(yao)(yao)的(de)(de)(de)(de)(de)(de)”（比(bi)如(ru)(ru)(ru)AR試吃）和(he)“必須的(de)(de)(de)(de)(de)(de)”（比(bi)如(ru)(ru)(ru)實時接(jie)單(dan)(dan)(dan)）分開(kai)(kai)，先滿足核(he)心需(xu)(xu)(xu)求(qiu)(qiu)(qiu)； 再做(zuo)(zuo)“技(ji)術匹配(pei)(pei)”：半標(biao)準(zhun)(zhun)化(hua)需(xu)(xu)(xu)求(qiu)(qiu)(qiu)選“低(di)代(dai)(dai)(dai)(dai)碼(ma)+定制化(hua)”，高(gao)(gao)并發(fa)選“云(yun)原生(sheng)(sheng)”，迭(die)代(dai)(dai)(dai)(dai)快(kuai)(kuai)選“AI輔助開(kai)(kai)發(fa)”； 最后(hou)(hou)看“服(fu)(fu)務(wu)(wu)閉環(huan)”：問(wen)(wen)清楚(chu)服(fu)(fu)務(wu)(wu)商(shang)(shang)“有(you)沒(mei)(mei)有(you)上(shang)線(xian)(xian)后(hou)(hou)3個(ge)(ge)月(yue)免費迭(die)代(dai)(dai)(dai)(dai)”“有(you)沒(mei)(mei)有(you)全(quan)(quan)(quan)年(nian)安(an)全(quan)(quan)(quan)監(jian)控”“有(you)沒(mei)(mei)有(you)云(yun)資源優化(hua)服(fu)(fu)務(wu)(wu)”——這(zhe)些(xie)才是(shi)(shi)(shi)“能(neng)(neng)幫(bang)(bang)你(ni)(ni)(ni)省(sheng)(sheng)后(hou)(hou)續錢”的(de)(de)(de)(de)(de)(de)關鍵(jian)。 2025年(nian)的(de)(de)(de)(de)(de)(de)軟(ruan)件(jian)開(kai)(kai)發(fa)價(jia)(jia)(jia)(jia)格(ge)，本(ben)質是(shi)(shi)(shi)“解(jie)決(jue)(jue)問(wen)(wen)題的(de)(de)(de)(de)(de)(de)價(jia)(jia)(jia)(jia)值量化(hua)”：你(ni)(ni)(ni)付的(de)(de)(de)(de)(de)(de)不(bu)(bu)是(shi)(shi)(shi)“代(dai)(dai)(dai)(dai)碼(ma)的(de)(de)(de)(de)(de)(de)錢”，是(shi)(shi)(shi)“幫(bang)(bang)你(ni)(ni)(ni)打通線(xian)(xian)上(shang)線(xian)(xian)下(xia)的(de)(de)(de)(de)(de)(de)能(neng)(neng)力”“幫(bang)(bang)你(ni)(ni)(ni)合(he)規經營的(de)(de)(de)(de)(de)(de)保障(zhang)(zhang)”“幫(bang)(bang)你(ni)(ni)(ni)快(kuai)(kuai)速(su)迭(die)代(dai)(dai)(dai)(dai)的(de)(de)(de)(de)(de)(de)效率(lv)”。就(jiu)像(xiang)王哥最后(hou)(hou)選了(le)(le)(le)B公(gong)司(si)——上(shang)線(xian)(xian)3個(ge)(ge)月(yue)后(hou)(hou)，線(xian)(xian)上(shang)訂單(dan)(dan)(dan)占比(bi)從(cong)(cong)10%漲到(dao)(dao)35%，他說：“原來(lai)(lai)貴(gui)(gui)的(de)(de)(de)(de)(de)(de)不(bu)(bu)是(shi)(shi)(shi)價(jia)(jia)(jia)(jia)格(ge)，是(shi)(shi)(shi)‘能(neng)(neng)幫(bang)(bang)我賺(zhuan)錢的(de)(de)(de)(de)(de)(de)價(jia)(jia)(jia)(jia)值’。” 對(dui)企業(ye)(ye)(ye)來(lai)(lai)說，好的(de)(de)(de)(de)(de)(de)軟(ruan)件(jian)從(cong)(cong)來(lai)(lai)不(bu)(bu)是(shi)(shi)(shi)“成(cheng)(cheng)本(ben)”，是(shi)(shi)(shi)“能(neng)(neng)生(sheng)(sheng)錢的(de)(de)(de)(de)(de)(de)工具”。希望(wang)這(zhe)篇(pian)解(jie)析能(neng)(neng)幫(bang)(bang)你(ni)(ni)(ni)讀懂(dong)2025年(nian)的(de)(de)(de)(de)(de)(de)軟(ruan)件(jian)開(kai)(kai)發(fa)報(bao)價(jia)(jia)(jia)(jia)，選到(dao)(dao)“最適(shi)合(he)自己”的(de)(de)(de)(de)(de)(de)解(jie)決(jue)(jue)方(fang)案——畢竟，軟(ruan)件(jian)的(de)(de)(de)(de)(de)(de)價(jia)(jia)(jia)(jia)值，從(cong)(cong)來(lai)(lai)不(bu)(bu)是(shi)(shi)(shi)“寫了(le)(le)(le)多(duo)(duo)少行(xing)代(dai)(dai)(dai)(dai)碼(ma)”，是(shi)(shi)(shi)“幫(bang)(bang)你(ni)(ni)(ni)賺(zhuan)了(le)(le)(le)多(duo)(duo)少錢”。

做小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)時(shi)，很(hen)多(duo)企業都(dou)(dou)會(hui)(hui)陷(xian)入同一(yi)(yi)(yi)個(ge)(ge)“死(si)循環”：一(yi)(yi)(yi)邊(bian)拿著競品(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)清(qing)單(dan)(dan)說(shuo)(shuo)“我(wo)(wo)要和(he)他們一(yi)(yi)(yi)樣全(quan)”，一(yi)(yi)(yi)邊(bian)催著開(kai)(kai)(kai)發團(tuan)隊(dui)“能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)不(bu)(bu)(bu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)半(ban)個(ge)(ge)月上(shang)(shang)(shang)線(xian)(xian)？”最(zui)(zui)后(hou)(hou)(hou)要么因(yin)為功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)太(tai)多(duo)拖到錯過市(shi)場節(jie)(jie)點，要么為了(le)趕工(gong)(gong)(gong)期(qi)(qi)(qi)砍(kan)掉核(he)(he)心(xin)(xin)(xin)(xin)(xin)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)，上(shang)(shang)(shang)線(xian)(xian)后(hou)(hou)(hou)根(gen)本沒(mei)(mei)(mei)人用(yong)(yong)(yong)(yong)——這(zhe)大概是(shi)(shi)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)定(ding)制里最(zui)(zui)常見的(de)(de)(de)(de)(de)(de)(de)(de)“坑(keng)”。今天(tian)就(jiu)和(he)大家聊聊，怎么在(zai)(zai)(zai)(zai)“想(xiang)(xiang)要的(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)”和(he)“能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)等(deng)的(de)(de)(de)(de)(de)(de)(de)(de)時(shi)間(jian)(jian)”之間(jian)(jian)找(zhao)到平(ping)衡點。 先想(xiang)(xiang)清(qing)楚(chu)(chu)：“沒(mei)(mei)(mei)這(zhe)個(ge)(ge)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)還能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)解(jie)決問(wen)(wen)(wen)題(ti)(ti)(ti)(ti)嗎(ma)？” 去(qu)年(nian)幫(bang)(bang)一(yi)(yi)(yi)家社區生鮮(xian)(xian)店做小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)時(shi)，老板一(yi)(yi)(yi)開(kai)(kai)(kai)始列了(le)10項(xiang)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)：在(zai)(zai)(zai)(zai)線(xian)(xian)下(xia)單(dan)(dan)、會(hui)(hui)員(yuan)(yuan)積(ji)(ji)分(fen)、秒殺活動(dong)、自(zi)提(ti)預(yu)(yu)(yu)(yu)約、優(you)(you)(you)惠(hui)券、拼(pin)團(tuan)、配送跟蹤、評(ping)價(jia)系統、供應商(shang)管(guan)理(li)、后(hou)(hou)(hou)臺報(bao)表。我(wo)(wo)們問(wen)(wen)(wen)了(le)他一(yi)(yi)(yi)個(ge)(ge)問(wen)(wen)(wen)題(ti)(ti)(ti)(ti)：“如(ru)(ru)(ru)果(guo)只能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)留(liu)2個(ge)(ge)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)，你希望小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)幫(bang)(bang)你解(jie)決什么？”他想(xiang)(xiang)了(le)半(ban)天(tian)說(shuo)(shuo)：“讓居民能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)在(zai)(zai)(zai)(zai)線(xian)(xian)下(xia)單(dan)(dan)，然(ran)后(hou)(hou)(hou)到店自(zi)提(ti)——現在(zai)(zai)(zai)(zai)每(mei)天(tian)早上(shang)(shang)(shang)排隊(dui)太(tai)擠(ji)，很(hen)多(duo)人不(bu)(bu)(bu)愿意等(deng)。” 后(hou)(hou)(hou)來(lai)(lai)我(wo)(wo)們把(ba)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)壓縮到“在(zai)(zai)(zai)(zai)線(xian)(xian)下(xia)單(dan)(dan)+自(zi)提(ti)預(yu)(yu)(yu)(yu)約”，兩周就(jiu)上(shang)(shang)(shang)線(xian)(xian)了(le)。結(jie)果(guo)上(shang)(shang)(shang)線(xian)(xian)第一(yi)(yi)(yi)個(ge)(ge)月，自(zi)提(ti)訂單(dan)(dan)占了(le)總(zong)訂單(dan)(dan)的(de)(de)(de)(de)(de)(de)(de)(de)60%，排隊(dui)時(shi)間(jian)(jian)減少了(le)40%——而(er)原本想(xiang)(xiang)加(jia)的(de)(de)(de)(de)(de)(de)(de)(de)“會(hui)(hui)員(yuan)(yuan)積(ji)(ji)分(fen)”“秒殺”，其實(shi)是(shi)(shi)他看同行做了(le)才(cai)(cai)想(xiang)(xiang)加(jia)的(de)(de)(de)(de)(de)(de)(de)(de)，對(dui)當前的(de)(de)(de)(de)(de)(de)(de)(de)核(he)(he)心(xin)(xin)(xin)(xin)(xin)問(wen)(wen)(wen)題(ti)(ti)(ti)(ti)（解(jie)決排隊(dui)）根(gen)本沒(mei)(mei)(mei)用(yong)(yong)(yong)(yong)。后(hou)(hou)(hou)來(lai)(lai)我(wo)(wo)們幫(bang)(bang)他把(ba)這(zhe)些功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)放在(zai)(zai)(zai)(zai)迭代(dai)里，每(mei)周加(jia)一(yi)(yi)(yi)個(ge)(ge)，既沒(mei)(mei)(mei)影(ying)響上(shang)(shang)(shang)線(xian)(xian)時(shi)間(jian)(jian)，又保持了(le)用(yong)(yong)(yong)(yong)戶(hu)的(de)(de)(de)(de)(de)(de)(de)(de)新(xin)鮮(xian)(xian)感。 這(zhe)就(jiu)是(shi)(shi)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)定(ding)制的(de)(de)(de)(de)(de)(de)(de)(de)“MVP原則(ze)”（最(zui)(zui)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)可行產(chan)品(pin)(pin)）：先抓“核(he)(he)心(xin)(xin)(xin)(xin)(xin)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)”——那些沒(mei)(mei)(mei)了(le)它，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)就(jiu)沒(mei)(mei)(mei)法解(jie)決核(he)(he)心(xin)(xin)(xin)(xin)(xin)問(wen)(wen)(wen)題(ti)(ti)(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)。做之前不(bu)(bu)(bu)妨問(wen)(wen)(wen)自(zi)己3遍：“這(zhe)個(ge)(ge)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)是(shi)(shi)用(yong)(yong)(yong)(yong)戶(hu)現在(zai)(zai)(zai)(zai)必須要的(de)(de)(de)(de)(de)(de)(de)(de)嗎(ma)？”“沒(mei)(mei)(mei)它，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)還能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)跑嗎(ma)？”“它能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)直(zhi)接(jie)幫(bang)(bang)我(wo)(wo)提(ti)升轉化/效率嗎(ma)？”想(xiang)(xiang)清(qing)楚(chu)(chu)這(zhe)些，就(jiu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)把(ba)80%的(de)(de)(de)(de)(de)(de)(de)(de)精力放在(zai)(zai)(zai)(zai)20%的(de)(de)(de)(de)(de)(de)(de)(de)關鍵功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)上(shang)(shang)(shang)。 給功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)“分(fen)個(ge)(ge)級(ji)(ji)”，讓工(gong)(gong)(gong)期(qi)(qi)(qi)“看得(de)見摸得(de)著” 很(hen)多(duo)人覺得(de)“功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)越多(duo)，工(gong)(gong)(gong)期(qi)(qi)(qi)越長”，其實(shi)不(bu)(bu)(bu)是(shi)(shi)——關鍵是(shi)(shi)“哪些功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)要同步(bu)(bu)做，哪些可以(yi)(yi)后(hou)(hou)(hou)期(qi)(qi)(qi)加(jia)”。我(wo)(wo)們通常會(hui)(hui)幫(bang)(bang)客(ke)(ke)(ke)戶(hu)把(ba)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)分(fen)成三(san)類： “必須有(you)(you)(you)”：比(bi)如(ru)(ru)(ru)電商(shang)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)“商(shang)品(pin)(pin)展示(shi)(shi)+下(xia)單(dan)(dan)支付(fu)”、教育(yu)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)“課程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)預(yu)(yu)(yu)(yu)約+報(bao)名”，這(zhe)些是(shi)(shi)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)“骨架”，沒(mei)(mei)(mei)了(le)就(jiu)沒(mei)(mei)(mei)法用(yong)(yong)(yong)(yong)； “可以(yi)(yi)等(deng)”：比(bi)如(ru)(ru)(ru)積(ji)(ji)分(fen)兌換(huan)、分(fen)享裂變(bian)、會(hui)(hui)員(yuan)(yuan)等(deng)級(ji)(ji)，這(zhe)些是(shi)(shi)“加(jia)分(fen)項(xiang)”，可以(yi)(yi)等(deng)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)上(shang)(shang)(shang)線(xian)(xian)后(hou)(hou)(hou)，根(gen)據用(yong)(yong)(yong)(yong)戶(hu)反(fan)(fan)饋再(zai)迭代(dai)； “沒(mei)(mei)(mei)必要”：比(bi)如(ru)(ru)(ru)跟風加(jia)的(de)(de)(de)(de)(de)(de)(de)(de)“3D商(shang)品(pin)(pin)展示(shi)(shi)”“AI客(ke)(ke)(ke)服”，如(ru)(ru)(ru)果(guo)你的(de)(de)(de)(de)(de)(de)(de)(de)用(yong)(yong)(yong)(yong)戶(hu)根(gen)本用(yong)(yong)(yong)(yong)不(bu)(bu)(bu)上(shang)(shang)(shang)，不(bu)(bu)(bu)如(ru)(ru)(ru)直(zhi)接(jie)砍(kan)掉。 比(bi)如(ru)(ru)(ru)之前做的(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)個(ge)(ge)美容機(ji)構小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，客(ke)(ke)(ke)戶(hu)想(xiang)(xiang)趕在(zai)(zai)(zai)(zai)“3·8女神(shen)節(jie)(jie)”上(shang)(shang)(shang)線(xian)(xian)，需(xu)求(qiu)(qiu)里有(you)(you)(you)“在(zai)(zai)(zai)(zai)線(xian)(xian)預(yu)(yu)(yu)(yu)約、項(xiang)目(mu)介紹(shao)、優(you)(you)(you)惠(hui)券、會(hui)(hui)員(yuan)(yuan)系統、評(ping)價(jia)展示(shi)(shi)”。我(wo)(wo)們幫(bang)(bang)她把(ba)“在(zai)(zai)(zai)(zai)線(xian)(xian)預(yu)(yu)(yu)(yu)約+項(xiang)目(mu)介紹(shao)+優(you)(you)(you)惠(hui)券”定(ding)為“必須有(you)(you)(you)”（解(jie)決“讓用(yong)(yong)(yong)(yong)戶(hu)快(kuai)(kuai)速(su)預(yu)(yu)(yu)(yu)約”的(de)(de)(de)(de)(de)(de)(de)(de)核(he)(he)心(xin)(xin)(xin)(xin)(xin)問(wen)(wen)(wen)題(ti)(ti)(ti)(ti)），“會(hui)(hui)員(yuan)(yuan)系統+評(ping)價(jia)展示(shi)(shi)”放在(zai)(zai)(zai)(zai)節(jie)(jie)后(hou)(hou)(hou)迭代(dai)——結(jie)果(guo)女神(shen)節(jie)(jie)期(qi)(qi)(qi)間(jian)(jian)的(de)(de)(de)(de)(de)(de)(de)(de)預(yu)(yu)(yu)(yu)約量(liang)比(bi)去(qu)年(nian)漲了(le)50%，而(er)后(hou)(hou)(hou)續的(de)(de)(de)(de)(de)(de)(de)(de)會(hui)(hui)員(yuan)(yuan)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)又幫(bang)(bang)她留(liu)住了(le)30%的(de)(de)(de)(de)(de)(de)(de)(de)老客(ke)(ke)(ke)戶(hu)。 別讓“反(fan)(fan)復改(gai)(gai)需(xu)求(qiu)(qiu)”拖垮工(gong)(gong)(gong)期(qi)(qi)(qi) 很(hen)多(duo)工(gong)(gong)(gong)期(qi)(qi)(qi)超標的(de)(de)(de)(de)(de)(de)(de)(de)原因(yin)，不(bu)(bu)(bu)是(shi)(shi)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)太(tai)多(duo)，而(er)是(shi)(shi)“需(xu)求(qiu)(qiu)變(bian)來(lai)(lai)變(bian)去(qu)”：今天(tian)想(xiang)(xiang)把(ba)“按鈕顏色(se)改(gai)(gai)成紅色(se)”，明天(tian)想(xiang)(xiang)加(jia)個(ge)(ge)“彈窗提(ti)示(shi)(shi)”，后(hou)(hou)(hou)天(tian)又覺得(de)“流程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)要調整(zheng)”——每(mei)改(gai)(gai)一(yi)(yi)(yi)次，開(kai)(kai)(kai)發都(dou)(dou)要重新(xin)調代(dai)碼，工(gong)(gong)(gong)期(qi)(qi)(qi)自(zi)然(ran)就(jiu)超了(le)。 怎么避(bi)免(mian)？其實(shi)就(jiu)三(san)步(bu)(bu)： 1. **前期(qi)(qi)(qi)把(ba)需(xu)求(qiu)(qiu)寫“細”**：比(bi)如(ru)(ru)(ru)“優(you)(you)(you)惠(hui)券要針對(dui)新(xin)用(yong)(yong)(yong)(yong)戶(hu)，滿100減20，彈窗在(zai)(zai)(zai)(zai)用(yong)(yong)(yong)(yong)戶(hu)進入首頁3秒后(hou)(hou)(hou)彈出”，而(er)不(bu)(bu)(bu)是(shi)(shi)“加(jia)個(ge)(ge)優(you)(you)(you)惠(hui)券功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)”； 2. **過程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)中(zhong)“少改(gai)(gai)核(he)(he)心(xin)(xin)(xin)(xin)(xin)需(xu)求(qiu)(qiu)”**：除(chu)非(fei)發現致命問(wen)(wen)(wen)題(ti)(ti)(ti)(ti)（比(bi)如(ru)(ru)(ru)支付(fu)流程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)走不(bu)(bu)(bu)通），否則(ze)不(bu)(bu)(bu)要中(zhong)途改(gai)(gai)核(he)(he)心(xin)(xin)(xin)(xin)(xin)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)——如(ru)(ru)(ru)果(guo)真要改(gai)(gai)，先問(wen)(wen)(wen)自(zi)己：“這(zhe)個(ge)(ge)改(gai)(gai)動(dong)會(hui)(hui)不(bu)(bu)(bu)會(hui)(hui)影(ying)響上(shang)(shang)(shang)線(xian)(xian)時(shi)間(jian)(jian)？有(you)(you)(you)沒(mei)(mei)(mei)有(you)(you)(you)替代(dai)方(fang)案？”； 3. **每(mei)周同步(bu)(bu)進度**：和(he)開(kai)(kai)(kai)發團(tuan)隊(dui)開(kai)(kai)(kai)15分(fen)鐘(zhong)短(duan)會(hui)(hui)，比(bi)如(ru)(ru)(ru)“核(he)(he)心(xin)(xin)(xin)(xin)(xin)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)已經完(wan)成80%，下(xia)周可以(yi)(yi)測(ce)試”“附加(jia)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)需(xu)要你確認(ren)細節(jie)(jie)”，避(bi)免(mian)“最(zui)(zui)后(hou)(hou)(hou)一(yi)(yi)(yi)刻才(cai)(cai)發現問(wen)(wen)(wen)題(ti)(ti)(ti)(ti)”。 其實(shi)，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)定(ding)制的(de)(de)(de)(de)(de)(de)(de)(de)“平(ping)衡術”，從(cong)來(lai)(lai)不(bu)(bu)(bu)是(shi)(shi)“犧牲(sheng)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)換(huan)速(su)度”或者(zhe)“犧牲(sheng)速(su)度換(huan)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)”，而(er)是(shi)(shi)“先解(jie)決核(he)(he)心(xin)(xin)(xin)(xin)(xin)問(wen)(wen)(wen)題(ti)(ti)(ti)(ti)，再(zai)慢(man)慢(man)完(wan)善(shan)”。就(jiu)像開(kai)(kai)(kai)餐廳，先把(ba)菜(cai)品(pin)(pin)和(he)服務做好(hao)，再(zai)慢(man)慢(man)加(jia)裝修和(he)增值(zhi)服務——急著把(ba)所有(you)(you)(you)細節(jie)(jie)都(dou)(dou)做到完(wan)美再(zai)開(kai)(kai)(kai)業，反(fan)(fan)而(er)會(hui)(hui)錯過客(ke)(ke)(ke)流量(liang)的(de)(de)(de)(de)(de)(de)(de)(de)黃金(jin)期(qi)(qi)(qi)。 最(zui)(zui)后(hou)(hou)(hou)想(xiang)(xiang)和(he)大家說(shuo)(shuo)：小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)價(jia)值(zhi)，從(cong)來(lai)(lai)不(bu)(bu)(bu)是(shi)(shi)“功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)越多(duo)越好(hao)”，而(er)是(shi)(shi)“能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)不(bu)(bu)(bu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)解(jie)決用(yong)(yong)(yong)(yong)戶(hu)的(de)(de)(de)(de)(de)(de)(de)(de)核(he)(he)心(xin)(xin)(xin)(xin)(xin)痛點”。與(yu)其貪(tan)多(duo)求(qiu)(qiu)快(kuai)(kuai)踩坑(keng)，不(bu)(bu)(bu)如(ru)(ru)(ru)用(yong)(yong)(yong)(yong)“抓核(he)(he)心(xin)(xin)(xin)(xin)(xin)、分(fen)等(deng)級(ji)(ji)、明溝通”的(de)(de)(de)(de)(de)(de)(de)(de)方(fang)式，做一(yi)(yi)(yi)個(ge)(ge)“有(you)(you)(you)用(yong)(yong)(yong)(yong)”的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)——畢竟，能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)解(jie)決問(wen)(wen)(wen)題(ti)(ti)(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，才(cai)(cai)是(shi)(shi)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)幫(bang)(bang)你賺錢(qian)的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)。 與(yu)其在(zai)(zai)(zai)(zai)“全(quan)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)”和(he)“快(kuai)(kuai)上(shang)(shang)(shang)線(xian)(xian)”之間(jian)(jian)糾結(jie)，不(bu)(bu)(bu)如(ru)(ru)(ru)先問(wen)(wen)(wen)自(zi)己：“我(wo)(wo)的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，最(zui)(zui)該幫(bang)(bang)用(yong)(yong)(yong)(yong)戶(hu)解(jie)決什么？”——想(xiang)(xiang)清(qing)楚(chu)(chu)這(zhe)個(ge)(ge)問(wen)(wen)(wen)題(ti)(ti)(ti)(ti)，平(ping)衡自(zi)然(ran)就(jiu)有(you)(you)(you)了(le)。

清晨點奶(nai)茶用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)下單(dan)免(mian)排(pai)隊(dui)，周末(mo)逛商(shang)場(chang)(chang)靠小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)找店(dian)(dian)鋪+積分(fen)(fen)兌換，下班前(qian)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)約健身課——你(ni)(ni)有沒有發(fa)現(xian)(xian)，小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)早已從(cong)“補充(chong)工(gong)具”變成(cheng)(cheng)(cheng)(cheng)了(le)(le)(le)我們(men)生活里的(de)(de)(de)(de)(de)“隱形管家”。而(er)背后(hou)，小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)發(fa)的(de)(de)(de)(de)(de)行(xing)業(ye)(ye)(ye)(ye)趨(qu)勢也在(zai)(zai)悄(qiao)然(ran)迭(die)代：從(cong)“能(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)來(lai)”走向“用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)得好(hao)”，從(cong)“通(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)模(mo)板”轉向“精準(zhun)適(shi)配”，今天(tian)就(jiu)和(he)(he)大家聊聊2024年(nian)最值(zhi)得關(guan)注的(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)進化(hua)(hua)(hua)方向。 趨(qu)勢一(yi)：行(xing)業(ye)(ye)(ye)(ye)定(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)化(hua)(hua)(hua)加深，“千店(dian)(dian)千面”成(cheng)(cheng)(cheng)(cheng)常態 過去不(bu)(bu)(bu)少企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)做小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，習慣選“模(mo)板套娃”：餐飲就(jiu)是(shi)(shi)“點餐+支付”，零售(shou)就(jiu)是(shi)(shi)“商(shang)品(pin)列表+購(gou)物車”。但(dan)(dan)現(xian)(xian)在(zai)(zai)，定(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)成(cheng)(cheng)(cheng)(cheng)了(le)(le)(le)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)“必選項”——因為(wei)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)要的(de)(de)(de)(de)(de)不(bu)(bu)(bu)是(shi)(shi)“能(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)”，是(shi)(shi)“貼合(he)自(zi)(zi)己(ji)需求的(de)(de)(de)(de)(de)好(hao)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)”。比(bi)(bi)(bi)如(ru)(ru)一(yi)家連(lian)鎖火鍋品(pin)牌，找專業(ye)(ye)(ye)(ye)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)發(fa)公(gong)(gong)司(si)定(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)的(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，不(bu)(bu)(bu)僅保留了(le)(le)(le)“掃(sao)碼(ma)點餐”，還(huan)加了(le)(le)(le)“鍋底(di)辣度(du)個(ge)性(xing)(xing)化(hua)(hua)(hua)保存(cun)”“會(hui)員(yuan)生日專屬菜品(pin)”“排(pai)隊(dui)時預(yu)(yu)(yu)點菜品(pin)免(mian)等待”等功能(neng)(neng)(neng)(neng)，直(zhi)接(jie)把(ba)復購(gou)率(lv)拉到(dao)了(le)(le)(le)35%；再(zai)比(bi)(bi)(bi)如(ru)(ru)生鮮(xian)電商(shang)，定(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)里整合(he)了(le)(le)(le)“預(yu)(yu)(yu)售(shou)自(zi)(zi)提(ti)”“周邊門(men)店(dian)(dian)庫存(cun)實時同步(bu)”“配送(song)(song)路線(xian)(xian)(xian)(xian)可視化(hua)(hua)(hua)”，解決了(le)(le)(le)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)最在(zai)(zai)意的(de)(de)(de)(de)(de)“新(xin)鮮(xian)度(du)”和(he)(he)“時效(xiao)性(xing)(xing)”痛(tong)點。**小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)發(fa)公(gong)(gong)司(si)**的(de)(de)(de)(de)(de)價(jia)值(zhi)，正(zheng)在(zai)(zai)于把(ba)“通(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)功能(neng)(neng)(neng)(neng)”磨(mo)成(cheng)(cheng)(cheng)(cheng)“企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)專屬的(de)(de)(de)(de)(de)解題(ti)工(gong)具”。 趨(qu)勢二：全場(chang)(chang)景鏈路融(rong)合(he)，從(cong)“線(xian)(xian)(xian)(xian)上(shang)”到(dao)“線(xian)(xian)(xian)(xian)上(shang)+線(xian)(xian)(xian)(xian)下”的(de)(de)(de)(de)(de)閉環 以前(qian)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)常被當成(cheng)(cheng)(cheng)(cheng)“線(xian)(xian)(xian)(xian)上(shang)補充(chong)”，現(xian)(xian)在(zai)(zai)卻(que)成(cheng)(cheng)(cheng)(cheng)了(le)(le)(le)“打通(tong)(tong)全場(chang)(chang)景的(de)(de)(de)(de)(de)樞紐”。比(bi)(bi)(bi)如(ru)(ru)某連(lian)鎖美妝店(dian)(dian)的(de)(de)(de)(de)(de)定(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，線(xian)(xian)(xian)(xian)下掃(sao)碼(ma)能(neng)(neng)(neng)(neng)查商(shang)品(pin)測評+試色，線(xian)(xian)(xian)(xian)上(shang)能(neng)(neng)(neng)(neng)領(ling)券+預(yu)(yu)(yu)約線(xian)(xian)(xian)(xian)下皮膚護理，消費后(hou)還(huan)能(neng)(neng)(neng)(neng)同步(bu)會(hui)員(yuan)積分(fen)(fen)——從(cong)“吸引到(dao)店(dian)(dian)”到(dao)“留客復購(gou)”，一(yi)條鏈路全打通(tong)(tong)；再(zai)比(bi)(bi)(bi)如(ru)(ru)汽車4S店(dian)(dian)的(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，不(bu)(bu)(bu)僅能(neng)(neng)(neng)(neng)看(kan)車型參數(shu)，還(huan)能(neng)(neng)(neng)(neng)預(yu)(yu)(yu)約試駕、查保養記錄、線(xian)(xian)(xian)(xian)上(shang)續保，甚至聯動(dong)(dong)(dong)(dong)“上(shang)門(men)取送(song)(song)車”服務。這種“全場(chang)(chang)景覆(fu)蓋”的(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，不(bu)(bu)(bu)是(shi)(shi)簡單(dan)的(de)(de)(de)(de)(de)功能(neng)(neng)(neng)(neng)疊加，而(er)是(shi)(shi)**小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)發(fa)公(gong)(gong)司(si)**根據(ju)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)“業(ye)(ye)(ye)(ye)務邏輯”重新(xin)設計的(de)(de)(de)(de)(de)——把(ba)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)的(de)(de)(de)(de)(de)每一(yi)步(bu)行(xing)為(wei)串成(cheng)(cheng)(cheng)(cheng)線(xian)(xian)(xian)(xian)，讓(rang)流(liu)量不(bu)(bu)(bu)再(zai)“斷流(liu)”。 趨(qu)勢三：AI驅動(dong)(dong)(dong)(dong)智(zhi)(zhi)能(neng)(neng)(neng)(neng)升(sheng)級(ji)，讓(rang)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)“更懂用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)” 今年(nian)最火的(de)(de)(de)(de)(de)趨(qu)勢，一(yi)定(ding)(ding)(ding)(ding)有“AI+小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)”。比(bi)(bi)(bi)如(ru)(ru)某教育機(ji)構的(de)(de)(de)(de)(de)定(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，加了(le)(le)(le)AI智(zhi)(zhi)能(neng)(neng)(neng)(neng)答疑(yi)：用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)問“小(xiao)(xiao)(xiao)(xiao)(xiao)升(sheng)初(chu)數(shu)學重點”，AI會(hui)自(zi)(zi)動(dong)(dong)(dong)(dong)推(tui)(tui)(tui)送(song)(song)考點總(zong)結+例題(ti)；再(zai)比(bi)(bi)(bi)如(ru)(ru)零售(shou)品(pin)牌的(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，AI會(hui)根據(ju)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)瀏覽記錄推(tui)(tui)(tui)薦“專屬穿搭方案”，甚至能(neng)(neng)(neng)(neng)生成(cheng)(cheng)(cheng)(cheng)“個(ge)性(xing)(xing)化(hua)(hua)(hua)商(shang)品(pin)清單(dan)”。更實用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)的(de)(de)(de)(de)(de)是(shi)(shi)“AI運營”：小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)發(fa)公(gong)(gong)司(si)通(tong)(tong)過AI分(fen)(fen)析用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)行(xing)為(wei)數(shu)據(ju)，幫(bang)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)精準(zhun)推(tui)(tui)(tui)送(song)(song)活動(dong)(dong)(dong)(dong)——比(bi)(bi)(bi)如(ru)(ru)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)上(shang)周看(kan)了(le)(le)(le)運動(dong)(dong)(dong)(dong)服，這周就(jiu)推(tui)(tui)(tui)“運動(dong)(dong)(dong)(dong)裝備滿減”，轉化(hua)(hua)(hua)率(lv)比(bi)(bi)(bi)傳統推(tui)(tui)(tui)送(song)(song)高2倍。AI不(bu)(bu)(bu)是(shi)(shi)“花(hua)架子(zi)”，而(er)是(shi)(shi)讓(rang)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)從(cong)“被動(dong)(dong)(dong)(dong)響應”變成(cheng)(cheng)(cheng)(cheng)“主動(dong)(dong)(dong)(dong)服務”，幫(bang)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)把(ba)“用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)畫像”變成(cheng)(cheng)(cheng)(cheng)“用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)需求”。 趨(qu)勢四：輕(qing)量化(hua)(hua)(hua)與(yu)體驗感(gan)升(sheng)級(ji)，“輕(qing)”但(dan)(dan)“好(hao)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)到(dao)離(li)不(bu)(bu)(bu)開(kai)” 雖然(ran)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)一(yi)直(zhi)主打“輕(qing)”，但(dan)(dan)現(xian)(xian)在(zai)(zai)的(de)(de)(de)(de)(de)“輕(qing)”是(shi)(shi)“輕(qing)量級(ji)體積+重量級(ji)功能(neng)(neng)(neng)(neng)”。比(bi)(bi)(bi)如(ru)(ru)直(zhi)播(bo)類(lei)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，以前(qian)常遇(yu)“加載慢”“卡頓”，現(xian)(xian)在(zai)(zai)**小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)發(fa)公(gong)(gong)司(si)**通(tong)(tong)過技術優化(hua)(hua)(hua)，能(neng)(neng)(neng)(neng)做到(dao)“1秒加載”+“高清直(zhi)播(bo)”，甚至支持(chi)“邊看(kan)邊下單(dan)”的(de)(de)(de)(de)(de)分(fen)(fen)屏功能(neng)(neng)(neng)(neng)；再(zai)比(bi)(bi)(bi)如(ru)(ru)預(yu)(yu)(yu)約類(lei)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，以前(qian)要填一(yi)堆信息，現(xian)(xian)在(zai)(zai)通(tong)(tong)過“一(yi)鍵授權(quan)”+“智(zhi)(zhi)能(neng)(neng)(neng)(neng)填充(chong)”，3秒就(jiu)能(neng)(neng)(neng)(neng)完成(cheng)(cheng)(cheng)(cheng)預(yu)(yu)(yu)約。用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)的(de)(de)(de)(de)(de)耐(nai)心越來(lai)越少，“體驗感(gan)”成(cheng)(cheng)(cheng)(cheng)了(le)(le)(le)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)“護城河”——只有“輕(qing)且好(hao)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)”的(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，才能(neng)(neng)(neng)(neng)留住(zhu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)。 從(cong)“通(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)模(mo)板”到(dao)“定(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)化(hua)(hua)(hua)”，從(cong)“線(xian)(xian)(xian)(xian)上(shang)”到(dao)“全場(chang)(chang)景”，從(cong)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)進化(hua)(hua)(hua)里，我們(men)看(kan)到(dao)的(de)(de)(de)(de)(de)是(shi)(shi)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)“以用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)為(wei)中心”的(de)(de)(de)(de)(de)轉型。對企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)來(lai)說，跟上(shang)趨(qu)勢的(de)(de)(de)(de)(de)關(guan)鍵不(bu)(bu)(bu)是(shi)(shi)“做一(yi)個(ge)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)”，而(er)是(shi)(shi)“做一(yi)個(ge)適(shi)合(he)自(zi)(zi)己(ji)的(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)”——選對小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)發(fa)公(gong)(gong)司(si)，做一(yi)款“貼合(he)行(xing)業(ye)(ye)(ye)(ye)、覆(fu)蓋場(chang)(chang)景、智(zhi)(zhi)能(neng)(neng)(neng)(neng)好(hao)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)”的(de)(de)(de)(de)(de)定(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，才能(neng)(neng)(neng)(neng)在(zai)(zai)競爭(zheng)里占住(zhu)先機(ji)。畢竟(jing)，小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)本質從(cong)來(lai)都(dou)是(shi)(shi)“連(lian)接(jie)”——連(lian)接(jie)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)和(he)(he)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)，連(lian)接(jie)現(xian)(xian)在(zai)(zai)和(he)(he)未(wei)來(lai)。 下一(yi)次(ci)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)時，不(bu)(bu)(bu)妨想想：你(ni)(ni)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)的(de)(de)(de)(de)(de)，是(shi)(shi)“別人的(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)”，還(huan)是(shi)(shi)“為(wei)你(ni)(ni)定(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)的(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)”？而(er)這，或(huo)許就(jiu)是(shi)(shi)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)“差(cha)異化(hua)(hua)(hua)密碼(ma)”。

做(zuo)(zuo)(zuo)(zuo)企業的(de)(de)(de)(de)(de)(de)(de)朋友應該(gai)都(dou)遇(yu)到過(guo)(guo)這種困惑：想做(zuo)(zuo)(zuo)(zuo)個(ge)(ge)APP/小(xiao)程(cheng)(cheng)序(xu)，問(wen)了(le)(le)(le)(le)三家(jia)服(fu)(fu)(fu)務(wu)商(shang)，報價(jia)(jia)(jia)(jia)(jia)(jia)從8萬(wan)(wan)到50萬(wan)(wan)不(bu)(bu)(bu)等(deng)——明明都(dou)是(shi)(shi)(shi)(shi)“開(kai)(kai)發(fa)(fa)軟(ruan)(ruan)件(jian)”，怎(zen)么(me)(me)價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)差(cha)(cha)出(chu)好幾(ji)倍？  其實(shi)(shi)(shi)不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)服(fu)(fu)(fu)務(wu)商(shang)“亂喊價(jia)(jia)(jia)(jia)(jia)(jia)”，而是(shi)(shi)(shi)(shi)你(ni)(ni)(ni)(ni)沒(mei)搞(gao)懂(dong)價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)背后(hou)的(de)(de)(de)(de)(de)(de)(de)“價(jia)(jia)(jia)(jia)(jia)(jia)值邏(luo)輯(ji)”。今天我(wo)們(men)(men)就(jiu)(jiu)用(yong)最(zui)實(shi)(shi)(shi)在的(de)(de)(de)(de)(de)(de)(de)話，拆透軟(ruan)(ruan)件(jian)開(kai)(kai)發(fa)(fa)價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)差(cha)(cha)異的(de)(de)(de)(de)(de)(de)(de)核心原(yuan)(yuan)因。 第(di)(di)一(yi)(yi)，需(xu)(xu)求“模(mo)糊度”決(jue)定“基礎價(jia)(jia)(jia)(jia)(jia)(jia)” 很多(duo)(duo)客戶一(yi)(yi)上(shang)來(lai)就(jiu)(jiu)說：“我(wo)要(yao)(yao)(yao)(yao)做(zuo)(zuo)(zuo)(zuo)個(ge)(ge)電商(shang)APP。”但(dan)(dan)“電商(shang)”是(shi)(shi)(shi)(shi)個(ge)(ge)大(da)(da)概念——你(ni)(ni)(ni)(ni)要(yao)(yao)(yao)(yao)直播(bo)功能(neng)(neng)(neng)嗎？要(yao)(yao)(yao)(yao)秒殺倒(dao)計時嗎？要(yao)(yao)(yao)(yao)對接(jie)快(kuai)遞公(gong)司的(de)(de)(de)(de)(de)(de)(de)實(shi)(shi)(shi)時物流嗎？要(yao)(yao)(yao)(yao)會員(yuan)分(fen)級(ji)體系嗎？ 如(ru)(ru)(ru)果(guo)需(xu)(xu)求只停留在“大(da)(da)概”“差(cha)(cha)不(bu)(bu)(bu)多(duo)(duo)”，服(fu)(fu)(fu)務(wu)商(shang)只能(neng)(neng)(neng)給(gei)你(ni)(ni)(ni)(ni)報“模(mo)糊價(jia)(jia)(jia)(jia)(jia)(jia)”（比(bi)如(ru)(ru)(ru)10萬(wan)(wan)），但(dan)(dan)等(deng)項(xiang)目做(zuo)(zuo)(zuo)(zuo)起來(lai)，你(ni)(ni)(ni)(ni)說“我(wo)還要(yao)(yao)(yao)(yao)加個(ge)(ge)拼團(tuan)”“要(yao)(yao)(yao)(yao)改支付方式”，對不(bu)(bu)(bu)起，每加一(yi)(yi)項(xiang)都(dou)是(shi)(shi)(shi)(shi)“增項(xiang)費(fei)(fei)(fei)”。最(zui)后(hou)算下(xia)來(lai)，可能(neng)(neng)(neng)比(bi)一(yi)(yi)開(kai)(kai)始(shi)報20萬(wan)(wan)的(de)(de)(de)(de)(de)(de)(de)還貴。 相反(fan)，如(ru)(ru)(ru)果(guo)你(ni)(ni)(ni)(ni)能(neng)(neng)(neng)拿出(chu)清(qing)晰的(de)(de)(de)(de)(de)(de)(de)功能(neng)(neng)(neng)清(qing)單（比(bi)如(ru)(ru)(ru)“首(shou)頁(ye)要(yao)(yao)(yao)(yao)輪播(bo)圖(tu)，分(fen)類欄(lan)要(yao)(yao)(yao)(yao)5個(ge)(ge)，商(shang)品(pin)頁(ye)要(yao)(yao)(yao)(yao)顯示(shi)庫存、銷(xiao)量(liang)、評(ping)價(jia)(jia)(jia)(jia)(jia)(jia)”），服(fu)(fu)(fu)務(wu)商(shang)能(neng)(neng)(neng)準確評(ping)估工(gong)作(zuo)(zuo)量(liang)，報價(jia)(jia)(jia)(jia)(jia)(jia)也更實(shi)(shi)(shi)在。 第(di)(di)二，技術“硬核度”決(jue)定“升級(ji)價(jia)(jia)(jia)(jia)(jia)(jia)” 同(tong)(tong)樣是(shi)(shi)(shi)(shi)做(zuo)(zuo)(zuo)(zuo)APP，“混合開(kai)(kai)發(fa)(fa)”（用(yong)H5套殼）和“原(yuan)(yuan)生(sheng)(sheng)開(kai)(kai)發(fa)(fa)”（iOS+Android分(fen)開(kai)(kai)寫(xie)）的(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)差(cha)(cha)一(yi)(yi)倍——因為(wei)原(yuan)(yuan)生(sheng)(sheng)開(kai)(kai)發(fa)(fa)的(de)(de)(de)(de)(de)(de)(de)體驗(yan)更流暢，兼容(rong)更多(duo)(duo)手機(ji)型號，但(dan)(dan)需(xu)(xu)要(yao)(yao)(yao)(yao)兩個(ge)(ge)開(kai)(kai)發(fa)(fa)團(tuan)隊(dui)同(tong)(tong)時做(zuo)(zuo)(zuo)(zuo)。 再(zai)比(bi)如(ru)(ru)(ru)，你(ni)(ni)(ni)(ni)要(yao)(yao)(yao)(yao)做(zuo)(zuo)(zuo)(zuo)個(ge)(ge)“智能(neng)(neng)(neng)導購APP”，需(xu)(xu)要(yao)(yao)(yao)(yao)AI推薦(jian)商(shang)品(pin)（得用(yong)機(ji)器(qi)學(xue)習算法）、實(shi)(shi)(shi)時用(yong)戶行為(wei)分(fen)析（得用(yong)大(da)(da)數據平(ping)(ping)臺），這就(jiu)(jiu)不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)普通開(kai)(kai)發(fa)(fa)團(tuan)隊(dui)能(neng)(neng)(neng)搞(gao)定的(de)(de)(de)(de)(de)(de)(de)——得找(zhao)(zhao)有(you)算法工(gong)程(cheng)(cheng)師、大(da)(da)數據架構師的(de)(de)(de)(de)(de)(de)(de)團(tuan)隊(dui)，價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)自然(ran)上(shang)去(qu)了(le)(le)(le)(le)。 第(di)(di)三，團(tuan)隊(dui)“靠譜(pu)度”決(jue)定“保障價(jia)(jia)(jia)(jia)(jia)(jia)” 為(wei)什么(me)(me)有(you)的(de)(de)(de)(de)(de)(de)(de)服(fu)(fu)(fu)務(wu)商(shang)報8萬(wan)(wan)，有(you)的(de)(de)(de)(de)(de)(de)(de)報20萬(wan)(wan)？因為(wei)團(tuan)隊(dui)實(shi)(shi)(shi)力(li)天差(cha)(cha)地別(bie)： 小(xiao)作(zuo)(zuo)坊可能(neng)(neng)(neng)就(jiu)(jiu)3個(ge)(ge)程(cheng)(cheng)序(xu)員(yuan)，沒(mei)產品(pin)經(jing)理，沒(mei)測(ce)試(shi)(shi)工(gong)程(cheng)(cheng)師——做(zuo)(zuo)(zuo)(zuo)出(chu)來(lai)的(de)(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件(jian)要(yao)(yao)(yao)(yao)么(me)(me)界面(mian)丑，要(yao)(yao)(yao)(yao)么(me)(me)bug多(duo)(duo)，用(yong)兩天就(jiu)(jiu)崩； 資深團(tuan)隊(dui)有(you)完整的(de)(de)(de)(de)(de)(de)(de)流程(cheng)(cheng)：產品(pin)經(jing)理幫你(ni)(ni)(ni)(ni)梳理需(xu)(xu)求，設計師做(zuo)(zuo)(zuo)(zuo)原(yuan)(yuan)型圖(tu)，開(kai)(kai)發(fa)(fa)寫(xie)代(dai)碼(ma)，測(ce)試(shi)(shi)反(fan)復(fu)測(ce)bug，最(zui)后(hou)還能(neng)(neng)(neng)給(gei)你(ni)(ni)(ni)(ni)做(zuo)(zuo)(zuo)(zuo)培訓(xun)、留維護期(qi)。 我(wo)們(men)(men)之前有(you)個(ge)(ge)餐(can)飲(yin)客戶，一(yi)(yi)開(kai)(kai)始(shi)找(zhao)(zhao)了(le)(le)(le)(le)個(ge)(ge)8萬(wan)(wan)的(de)(de)(de)(de)(de)(de)(de)外包(bao)做(zuo)(zuo)(zuo)(zuo)小(xiao)程(cheng)(cheng)序(xu)，結果(guo)高峰期(qi)下(xia)單系統直接(jie)癱瘓，客戶全(quan)跑了(le)(le)(le)(le)。后(hou)來(lai)找(zhao)(zhao)我(wo)們(men)(men)重構，花了(le)(le)(le)(le)15萬(wan)(wan)——我(wo)們(men)(men)幫他(ta)加了(le)(le)(le)(le)“排(pai)隊(dui)叫號”“預點餐(can)”“會員(yuan)積分(fen)”功能(neng)(neng)(neng)，還做(zuo)(zuo)(zuo)(zuo)了(le)(le)(le)(le)壓(ya)力(li)測(ce)試(shi)(shi)（模(mo)擬1000人同(tong)(tong)時下(xia)單），現在運行了(le)(le)(le)(le)一(yi)(yi)年多(duo)(duo)，沒(mei)出(chu)過(guo)(guo)大(da)(da)問(wen)題(ti)，訂單量(liang)比(bi)之前漲(zhang)了(le)(le)(le)(le)30%。 最(zui)后(hou)：別(bie)只看“價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)”，要(yao)(yao)(yao)(yao)看“性價(jia)(jia)(jia)(jia)(jia)(jia)比(bi)” 軟(ruan)(ruan)件(jian)開(kai)(kai)發(fa)(fa)不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)“買手機(ji)”，不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)越便宜越好——太便宜的(de)(de)(de)(de)(de)(de)(de)項(xiang)目，要(yao)(yao)(yao)(yao)么(me)(me)偷工(gong)減料（比(bi)如(ru)(ru)(ru)用(yong)現成模(mo)板改），要(yao)(yao)(yao)(yao)么(me)(me)后(hou)期(qi)藏(zang)著“隱(yin)形(xing)成本(ben)”（比(bi)如(ru)(ru)(ru)售(shou)后(hou)要(yao)(yao)(yao)(yao)額外收費(fei)(fei)(fei)，迭代(dai)要(yao)(yao)(yao)(yao)加錢(qian)）。 給(gei)大(da)(da)家(jia)幾(ji)個(ge)(ge)避坑(keng)建議： 1. 先理需(xu)(xu)求：把(ba)你(ni)(ni)(ni)(ni)要(yao)(yao)(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)功能(neng)(neng)(neng)、流程(cheng)(cheng)寫(xie)下(xia)來(lai)，越細越好； 2. 看案(an)例(li)：問(wen)服(fu)(fu)(fu)務(wu)商(shang)要(yao)(yao)(yao)(yao)“同(tong)(tong)行業的(de)(de)(de)(de)(de)(de)(de)成功案(an)例(li)”，比(bi)如(ru)(ru)(ru)你(ni)(ni)(ni)(ni)做(zuo)(zuo)(zuo)(zuo)生(sheng)(sheng)鮮，就(jiu)(jiu)看他(ta)有(you)沒(mei)有(you)做(zuo)(zuo)(zuo)(zuo)過(guo)(guo)生(sheng)(sheng)鮮配(pei)送的(de)(de)(de)(de)(de)(de)(de)APP； 3. 問(wen)服(fu)(fu)(fu)務(wu)：售(shou)后(hou)保多(duo)(duo)久？迭代(dai)怎(zen)么(me)(me)收費(fei)(fei)(fei)？有(you)沒(mei)有(you)培訓(xun)？ 4. 警(jing)惕低(di)價(jia)(jia)(jia)(jia)(jia)(jia)：如(ru)(ru)(ru)果(guo)報價(jia)(jia)(jia)(jia)(jia)(jia)比(bi)市場(chang)平(ping)(ping)均價(jia)(jia)(jia)(jia)(jia)(jia)低(di)30%以上(shang)，大(da)(da)概率有(you)坑(keng)。 說到底，軟(ruan)(ruan)件(jian)開(kai)(kai)發(fa)(fa)是(shi)(shi)(shi)(shi)“買解決(jue)方案(an)”，不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)“買代(dai)碼(ma)”。貴的(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)價(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)，是(shi)(shi)(shi)(shi)能(neng)(neng)(neng)幫你(ni)(ni)(ni)(ni)解決(jue)問(wen)題(ti)的(de)(de)(de)(de)(de)(de)(de)能(neng)(neng)(neng)力(li)——畢竟，一(yi)(yi)個(ge)(ge)穩定好用(yong)的(de)(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件(jian)，能(neng)(neng)(neng)幫你(ni)(ni)(ni)(ni)賺的(de)(de)(de)(de)(de)(de)(de)錢(qian)，遠超過(guo)(guo)你(ni)(ni)(ni)(ni)當初(chu)多(duo)(duo)花的(de)(de)(de)(de)(de)(de)(de)幾(ji)萬(wan)(wan)塊。

用(yong)(yong)(yong)著(zhu)(zhu)通(tong)(tong)(tong)用(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)總覺得(de)(de)(de)(de)“差(cha)點(dian)兒”？流(liu)(liu)程卡殼(ke)、數(shu)據(ju)(ju)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)通(tong)(tong)(tong)、功能(neng)(neng)(neng)(neng)(neng)冗余……這些(xie)藏在日常運營(ying)里(li)的(de)(de)(de)(de)(de)(de)(de)小刺，是(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)總讓(rang)人“明(ming)明(ming)在做事，卻沒(mei)效率”？這時(shi)(shi)(shi)候(hou)很(hen)多企(qi)業(ye)(ye)(ye)(ye)(ye)會(hui)轉向定(ding)制(zhi)化(hua)(hua)(hua)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)開(kai)(kai)發(fa)——不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)追風口，而是(shi)真的(de)(de)(de)(de)(de)(de)(de)“要(yao)(yao)(yao)(yao)解決核(he)心(xin)(xin)問題”。 1. 讓(rang)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)“貼”著(zhu)(zhu)業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)走，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)“湊”著(zhu)(zhu)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)轉  通(tong)(tong)(tong)用(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)像(xiang)商(shang)場里(li)的(de)(de)(de)(de)(de)(de)(de)“標(biao)準T恤(xu)”，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)管你(ni)是(shi)160還是(shi)180，都(dou)得(de)(de)(de)(de)穿(chuan)同(tong)一(yi)(yi)個(ge)(ge)版型。但企(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)總有(you)(you)“非標(biao)”的(de)(de)(de)(de)(de)(de)(de)地方：比(bi)如連鎖咖(ka)啡店要(yao)(yao)(yao)(yao)“集(ji)杯換(huan)券”的(de)(de)(de)(de)(de)(de)(de)會(hui)員規則，制(zhi)造工(gong)(gong)廠(chang)要(yao)(yao)(yao)(yao)“車間(jian)(jian)(jian)工(gong)(gong)單(dan)(dan)實(shi)(shi)時(shi)(shi)(shi)追進度(du)(du)”，教育機構(gou)要(yao)(yao)(yao)(yao)“按學生水(shui)(shui)平(ping)自(zi)動排(pai)課(ke)(ke)(ke)”——這些(xie)“自(zi)家(jia)的(de)(de)(de)(de)(de)(de)(de)規矩”，通(tong)(tong)(tong)用(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)要(yao)(yao)(yao)(yao)么做不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)到，要(yao)(yao)(yao)(yao)么得(de)(de)(de)(de)靠插件(jian)(jian)(jian)(jian)“硬湊”，結果員工(gong)(gong)得(de)(de)(de)(de)記一(yi)(yi)堆“土辦法”（比(bi)如手動登記集(ji)杯數(shu)），反(fan)而把(ba)(ba)(ba)(ba)簡單(dan)(dan)事變復(fu)雜。 定(ding)制(zhi)化(hua)(hua)(hua)開(kai)(kai)發(fa)是(shi)“量(liang)體裁衣”：把(ba)(ba)(ba)(ba)企(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)核(he)心(xin)(xin)流(liu)(liu)程直(zhi)接(jie)“寫”進系(xi)統(tong)里(li)。比(bi)如咖(ka)啡店收(shou)銀臺能(neng)(neng)(neng)(neng)(neng)自(zi)動累加杯數(shu)，滿額立(li)刻發(fa)券；工(gong)(gong)廠(chang)車間(jian)(jian)(jian)的(de)(de)(de)(de)(de)(de)(de)屏幕上(shang)，每(mei)臺機器(qi)的(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)單(dan)(dan)進度(du)(du)實(shi)(shi)時(shi)(shi)(shi)跳，工(gong)(gong)人不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)再(zai)(zai)跑辦公(gong)室查；教育機構(gou)的(de)(de)(de)(de)(de)(de)(de)排(pai)課(ke)(ke)(ke)系(xi)統(tong)，輸入(ru)學生水(shui)(shui)平(ping)和(he)時(shi)(shi)(shi)間(jian)(jian)(jian)，直(zhi)接(jie)匹配(pei)(pei)合適的(de)(de)(de)(de)(de)(de)(de)老師——軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)再(zai)(zai)是(shi)“外來(lai)(lai)(lai)者”，而是(shi)“懂自(zi)家(jia)規矩的(de)(de)(de)(de)(de)(de)(de)幫(bang)手”。 2. 把(ba)(ba)(ba)(ba)“孤(gu)立(li)的(de)(de)(de)(de)(de)(de)(de)數(shu)據(ju)(ju)”連成“活的(de)(de)(de)(de)(de)(de)(de)信息(xi)流(liu)(liu)” 很(hen)多企(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)系(xi)統(tong)像(xiang)“各自(zi)關門的(de)(de)(de)(de)(de)(de)(de)房間(jian)(jian)(jian)”：銷(xiao)售用(yong)(yong)(yong)CRM記客(ke)(ke)戶，庫存(cun)(cun)用(yong)(yong)(yong)ERP管貨品，財(cai)務(wu)(wu)(wu)用(yong)(yong)(yong)表格做報表——要(yao)(yao)(yao)(yao)查“這個(ge)(ge)客(ke)(ke)戶的(de)(de)(de)(de)(de)(de)(de)訂(ding)(ding)單(dan)(dan)有(you)(you)沒(mei)有(you)(you)貨”，得(de)(de)(de)(de)先從CRM導出(chu)訂(ding)(ding)單(dan)(dan)，再(zai)(zai)導進ERP查庫存(cun)(cun)，最后填到財(cai)務(wu)(wu)(wu)表，光是(shi)導數(shu)據(ju)(ju)就得(de)(de)(de)(de)耗半天(tian)。 定(ding)制(zhi)化(hua)(hua)(hua)開(kai)(kai)發(fa)能(neng)(neng)(neng)(neng)(neng)把(ba)(ba)(ba)(ba)這些(xie)“房間(jian)(jian)(jian)”打通(tong)(tong)(tong)：銷(xiao)售開(kai)(kai)單(dan)(dan)自(zi)動同(tong)步庫存(cun)(cun)減少，庫存(cun)(cun)低于預警線(xian)自(zi)動提醒采購(gou)，財(cai)務(wu)(wu)(wu)實(shi)(shi)時(shi)(shi)(shi)能(neng)(neng)(neng)(neng)(neng)看到當天(tian)的(de)(de)(de)(de)(de)(de)(de)銷(xiao)售數(shu)據(ju)(ju)——數(shu)據(ju)(ju)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)再(zai)(zai)是(shi)“死數(shu)字”，而是(shi)“能(neng)(neng)(neng)(neng)(neng)跑起來(lai)(lai)(lai)的(de)(de)(de)(de)(de)(de)(de)信息(xi)”。比(bi)如一(yi)(yi)家(jia)電(dian)商(shang)企(qi)業(ye)(ye)(ye)(ye)(ye)，以前要(yao)(yao)(yao)(yao)等月底才知道“哪(na)款產(chan)品賣得(de)(de)(de)(de)好(hao)”，現在定(ding)制(zhi)化(hua)(hua)(hua)系(xi)統(tong)能(neng)(neng)(neng)(neng)(neng)實(shi)(shi)時(shi)(shi)(shi)顯示銷(xiao)量(liang)Top3，立(li)刻就能(neng)(neng)(neng)(neng)(neng)調整(zheng)庫存(cun)(cun)和(he)推(tui)廣策略。 3. 軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)能(neng)(neng)(neng)(neng)(neng)“跟著(zhu)(zhu)企(qi)業(ye)(ye)(ye)(ye)(ye)長(chang)(chang)大”，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)頻繁換(huan)系(xi)統(tong) 企(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)會(hui)停在原地：今(jin)天(tian)做本(ben)地零售，明(ming)天(tian)要(yao)(yao)(yao)(yao)加線(xian)上(shang)商(shang)城(cheng)；今(jin)天(tian)開(kai)(kai)3家(jia)店，明(ming)天(tian)要(yao)(yao)(yao)(yao)拓到10家(jia)——通(tong)(tong)(tong)用(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)的(de)(de)(de)(de)(de)(de)(de)“固定(ding)功能(neng)(neng)(neng)(neng)(neng)”，往(wang)往(wang)跟不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)上(shang)這種(zhong)成長(chang)(chang)。比(bi)如一(yi)(yi)家(jia)做少兒編程的(de)(de)(de)(de)(de)(de)(de)機構(gou)，一(yi)(yi)開(kai)(kai)始用(yong)(yong)(yong)通(tong)(tong)(tong)用(yong)(yong)(yong)排(pai)課(ke)(ke)(ke)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)，后來(lai)(lai)(lai)要(yao)(yao)(yao)(yao)加“家(jia)長(chang)(chang)實(shi)(shi)時(shi)(shi)(shi)看上(shang)課(ke)(ke)(ke)進度(du)(du)”的(de)(de)(de)(de)(de)(de)(de)功能(neng)(neng)(neng)(neng)(neng)，通(tong)(tong)(tong)用(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)得(de)(de)(de)(de)買插件(jian)(jian)(jian)(jian)，插件(jian)(jian)(jian)(jian)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)好(hao)用(yong)(yong)(yong)還得(de)(de)(de)(de)換(huan)系(xi)統(tong)；而定(ding)制(zhi)化(hua)(hua)(hua)系(xi)統(tong)能(neng)(neng)(neng)(neng)(neng)直(zhi)接(jie)“加模塊”，像(xiang)搭積木一(yi)(yi)樣擴展功能(neng)(neng)(neng)(neng)(neng)，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)推(tui)倒(dao)重(zhong)來(lai)(lai)(lai)，省了(le)(le)錢也省了(le)(le)員工(gong)(gong)重(zhong)新學習(xi)的(de)(de)(de)(de)(de)(de)(de)時(shi)(shi)(shi)間(jian)(jian)(jian)。 4. 把(ba)(ba)(ba)(ba)“企(qi)業(ye)(ye)(ye)(ye)(ye)特色(se)(se)”變成“競(jing)爭優勢” 通(tong)(tong)(tong)用(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)大家(jia)都(dou)在用(yong)(yong)(yong)，沒(mei)法形成差(cha)異化(hua)(hua)(hua)。但定(ding)制(zhi)化(hua)(hua)(hua)能(neng)(neng)(neng)(neng)(neng)把(ba)(ba)(ba)(ba)企(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)“獨門功夫”變成系(xi)統(tong)能(neng)(neng)(neng)(neng)(neng)力：比(bi)如一(yi)(yi)家(jia)健身工(gong)(gong)作室的(de)(de)(de)(de)(de)(de)(de)“個(ge)(ge)性(xing)化(hua)(hua)(hua)訓練計劃”（根據(ju)(ju)用(yong)(yong)(yong)戶體測(ce)數(shu)據(ju)(ju)自(zi)動配(pei)(pei)課(ke)(ke)(ke)程），一(yi)(yi)家(jia)餐飲企(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)“預點(dian)餐+桌位預留(liu)”（顧客(ke)(ke)線(xian)上(shang)點(dian)單(dan)(dan)，到店直(zhi)接(jie)上(shang)菜）——這些(xie)“別(bie)家(jia)沒(mei)有(you)(you)的(de)(de)(de)(de)(de)(de)(de)本(ben)事”，用(yong)(yong)(yong)定(ding)制(zhi)化(hua)(hua)(hua)系(xi)統(tong)就能(neng)(neng)(neng)(neng)(neng)放(fang)大。當你(ni)的(de)(de)(de)(de)(de)(de)(de)特色(se)(se)變成“系(xi)統(tong)能(neng)(neng)(neng)(neng)(neng)力”，客(ke)(ke)戶會(hui)因(yin)為“只有(you)(you)你(ni)能(neng)(neng)(neng)(neng)(neng)做到”而選擇(ze)你(ni)。 很(hen)多人會(hui)問：“定(ding)制(zhi)化(hua)(hua)(hua)是(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)很(hen)貴(gui)？”其實(shi)(shi)長(chang)(chang)遠看，通(tong)(tong)(tong)用(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)要(yao)(yao)(yao)(yao)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)斷買插件(jian)(jian)(jian)(jian)、改流(liu)(liu)程，成本(ben)是(shi)“細水(shui)(shui)長(chang)(chang)流(liu)(liu)”的(de)(de)(de)(de)(de)(de)(de)；而定(ding)制(zhi)化(hua)(hua)(hua)是(shi)“一(yi)(yi)次解決核(he)心(xin)(xin)問題”——比(bi)如打通(tong)(tong)(tong)3個(ge)(ge)系(xi)統(tong)，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)再(zai)(zai)每(mei)月花3天(tian)導數(shu)據(ju)(ju)，省下來(lai)(lai)(lai)的(de)(de)(de)(de)(de)(de)(de)人力成本(ben)，早(zao)就覆(fu)蓋了(le)(le)定(ding)制(zhi)化(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)投入(ru)。 說到底，企(qi)業(ye)(ye)(ye)(ye)(ye)選定(ding)制(zhi)化(hua)(hua)(hua)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)開(kai)(kai)發(fa)，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)選“更貴(gui)的(de)(de)(de)(de)(de)(de)(de)選項”，而是(shi)選“更適合自(zi)己(ji)的(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)具”。工(gong)(gong)具的(de)(de)(de)(de)(de)(de)(de)價值，從來(lai)(lai)(lai)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)“有(you)(you)多先進”，而是(shi)“能(neng)(neng)(neng)(neng)(neng)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)能(neng)(neng)(neng)(neng)(neng)幫(bang)你(ni)更高效地做自(zi)己(ji)擅長(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)事”——當軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)再(zai)(zai)是(shi)“麻(ma)煩”，而是(shi)“幫(bang)手”，你(ni)就能(neng)(neng)(neng)(neng)(neng)把(ba)(ba)(ba)(ba)精力放(fang)回業(ye)(ye)(ye)(ye)(ye)務(wu)(wu)(wu)增(zeng)長(chang)(chang)上(shang)。 畢竟，軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)是(shi)為企(qi)業(ye)(ye)(ye)(ye)(ye)服務(wu)(wu)(wu)的(de)(de)(de)(de)(de)(de)(de)，不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)企(qi)業(ye)(ye)(ye)(ye)(ye)為軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)服務(wu)(wu)(wu)的(de)(de)(de)(de)(de)(de)(de)。定(ding)制(zhi)化(hua)(hua)(hua)，就是(shi)讓(rang)工(gong)(gong)具“剛好(hao)懂你(ni)”的(de)(de)(de)(de)(de)(de)(de)那把(ba)(ba)(ba)(ba)鑰匙。

清晨(chen)用(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)點(dian)(dian)(dian)一(yi)杯熱(re)(re)拿鐵，通(tong)勤(qin)時查快遞進度，午休預約健身(shen)課——小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)早已(yi)成(cheng)了(le)(le)(le)我(wo)(wo)們生(sheng)活里不(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)打開(kai)APP的(de)(de)(de)(de)(de)(de)方便(bian)。但2025年(nian)(nian)，這(zhe)(zhe)(zhe)種方便(bian)要(yao)升(sheng)級了(le)(le)(le)：更智能(neng)(neng)(neng)(neng)、更懂你(ni)(ni)(ni)(ni)(ni)(ni)(ni)、更貼臉的(de)(de)(de)(de)(de)(de)功(gong)(gong)(gong)能(neng)(neng)(neng)(neng)，正在(zai)成(cheng)為(wei)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)開(kai)發(fa)的(de)(de)(de)(de)(de)(de)新(xin)主流(liu)。今天(tian)我(wo)(wo)們就(jiu)(jiu)(jiu)來做(zuo)(zuo)(zuo)一(yi)次2025小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)開(kai)發(fa)熱(re)(re)門功(gong)(gong)(gong)能(neng)(neng)(neng)(neng)盤點(dian)(dian)(dian)，看看下一(yi)波好用(yong)(yong)(yong)(yong)(yong)(yong)到(dao)離不(bu)(bu)開(kai)的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)，都(dou)(dou)藏著(zhu)哪(na)些(xie)(xie)讓(rang)(rang)(rang)(rang)用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)哇塞(sai)的(de)(de)(de)(de)(de)(de)黑科技(ji)。 1. AI原生(sheng)交互(hu)：不(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)打字，用(yong)(yong)(yong)(yong)(yong)(yong)看和說就(jiu)(jiu)(jiu)能(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong) 過(guo)去用(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)，你(ni)(ni)(ni)(ni)(ni)(ni)(ni)得(de)(de)打字搜番(fan)茄(qie)雞蛋做(zuo)(zuo)(zuo)法；2025年(nian)(nian)不(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)了(le)(le)(le)——打開(kai)美食類小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)，直(zhi)接(jie)對(dui)(dui)著(zhu)冰(bing)箱拍(pai)一(yi)張，AI會瞬(shun)間識別(bie)里面的(de)(de)(de)(de)(de)(de)番(fan)茄(qie)、雞蛋、蔥花(hua)(hua)，立(li)刻彈出(chu)(chu)(chu)3款(kuan)適(shi)配菜(cai)譜；要(yao)是(shi)(shi)覺得(de)(de)太油膩(ni)，說一(yi)句(ju)有(you)沒有(you)更清淡(dan)的(de)(de)(de)(de)(de)(de)？，系(xi)統馬上調整推薦番(fan)茄(qie)蛋花(hua)(hua)湯(tang)；甚(shen)(shen)至補一(yi)句(ju)想加塊肉，它(ta)能(neng)(neng)(neng)(neng)直(zhi)接(jie)跳轉到(dao)買菜(cai)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)，幫(bang)你(ni)(ni)(ni)(ni)(ni)(ni)(ni)選(xuan)(xuan)好瘦豬肉一(yi)鍵下單(dan)。 這(zhe)(zhe)(zhe)種不(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)學操(cao)作的(de)(de)(de)(de)(de)(de)交互(hu)，才是(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)要(yao)的(de)(de)(de)(de)(de)(de)方便(bian)——當(dang)(dang)用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)發(fa)現(xian)(xian)(xian)拍(pai)個(ge)照(zhao)就(jiu)(jiu)(jiu)能(neng)(neng)(neng)(neng)解決(jue)(jue)做(zuo)(zuo)(zuo)飯問(wen)題(ti)，他(ta)肯(ken)定(ding)(ding)不(bu)(bu)會再(zai)去搜其他(ta)APP。 2. 全場(chang)景(jing)銜接(jie)：小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)跟著(zhu)你(ni)(ni)(ni)(ni)(ni)(ni)(ni)到(dao)所有(you)設(she)備 過(guo)去的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)綁在(zai)手(shou)機上，現(xian)(xian)(xian)在(zai)不(bu)(bu)一(yi)樣了(le)(le)(le)——你(ni)(ni)(ni)(ni)(ni)(ni)(ni)在(zai)微信小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)預約下午3點(dian)(dian)(dian)瑜伽課，出(chu)(chu)(chu)門時智能(neng)(neng)(neng)(neng)手(shou)表會自動(dong)同步信息，到(dao)健身(shen)房刷(shua)手(shou)表就(jiu)(jiu)(jiu)能(neng)(neng)(neng)(neng)簽到(dao)；課后想付單(dan)次費(fei)用(yong)(yong)(yong)(yong)(yong)(yong)，直(zhi)接(jie)在(zai)支付寶小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)點(dian)(dian)(dian)確認，不(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)切換APP；甚(shen)(shen)至健身(shen)完想喝奶茶(cha)，手(shou)表上的(de)(de)(de)(de)(de)(de)奶茶(cha)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)會自動(dong)推薦低熱(re)(re)量款(kuan)——因(yin)為(wei)它(ta)記(ji)住(zhu)了(le)(le)(le)你(ni)(ni)(ni)(ni)(ni)(ni)(ni)減脂的(de)(de)(de)(de)(de)(de)目的(de)(de)(de)(de)(de)(de)。 小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)不(bu)(bu)再(zai)是(shi)(shi)工具，而是(shi)(shi)跟著(zhu)你(ni)(ni)(ni)(ni)(ni)(ni)(ni)走(zou)的(de)(de)(de)(de)(de)(de)助手(shou)——當(dang)(dang)用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)發(fa)現(xian)(xian)(xian)不(bu)(bu)管用(yong)(yong)(yong)(yong)(yong)(yong)什(shen)么(me)設(she)備，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)都(dou)(dou)在(zai)身(shen)邊，粘性自然就(jiu)(jiu)(jiu)來了(le)(le)(le)。 3. 輕量化(hua)AI Agent：小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)成(cheng)了(le)(le)(le)你(ni)(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)專屬(shu)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)幫(bang)手(shou) 過(guo)去的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)是(shi)(shi)被(bei)動(dong)響應，現(xian)(xian)(xian)在(zai)變成(cheng)主動(dong)服務——比如(ru)購(gou)物小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)助手(shou)，會記(ji)住(zhu)你(ni)(ni)(ni)(ni)(ni)(ni)(ni)買過(guo)XX品牌貓(mao)砂，用(yong)(yong)(yong)(yong)(yong)(yong)量是(shi)(shi)每月1袋，提(ti)前(qian)3天(tian)提(ti)醒你(ni)(ni)(ni)(ni)(ni)(ni)(ni)該(gai)補貨(huo)了(le)(le)(le)；還會對(dui)(dui)比微信、京東(dong)的(de)(de)(de)(de)(de)(de)價格，幫(bang)你(ni)(ni)(ni)(ni)(ni)(ni)(ni)選(xuan)(xuan)最(zui)(zui)劃算的(de)(de)(de)(de)(de)(de)鏈接(jie)；甚(shen)(shen)至你(ni)(ni)(ni)(ni)(ni)(ni)(ni)說想換無香款(kuan)，它(ta)立(li)刻篩(shai)選(xuan)(xuan)出(chu)(chu)(chu)符(fu)合要(yao)求(qiu)的(de)(de)(de)(de)(de)(de)3款(kuan)，直(zhi)接(jie)點(dian)(dian)(dian)購(gou)買就(jiu)(jiu)(jiu)行(xing)。 這(zhe)(zhe)(zhe)種懂你(ni)(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)助手(shou)，不(bu)(bu)是(shi)(shi)復雜的(de)(de)(de)(de)(de)(de)機器人，而是(shi)(shi)幫(bang)你(ni)(ni)(ni)(ni)(ni)(ni)(ni)省時間的(de)(de)(de)(de)(de)(de)朋友——當(dang)(dang)用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)覺得(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)比我(wo)(wo)自己(ji)還懂我(wo)(wo)，復購(gou)率肯(ken)定(ding)(ding)蹭(ceng)蹭(ceng)漲。 4. 隱私原生(sheng)設(she)計：用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)能(neng)(neng)(neng)(neng)主動(dong)掌控數據(ju) 現(xian)(xian)(xian)在(zai)用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)最(zui)(zui)怕小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)偷(tou)偷(tou)拿數據(ju)，2025年(nian)(nian)的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)把隱私做(zuo)(zuo)(zuo)成(cheng)了(le)(le)(le)基礎功(gong)(gong)(gong)能(neng)(neng)(neng)(neng)——比如(ru)外賣小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)一(yi)次性位置(zhi)授(shou)權：只有(you)下單(dan)時才臨時獲取(qu)位置(zhi)，完成(cheng)后立(li)刻失(shi)效；甚(shen)(shen)至你(ni)(ni)(ni)(ni)(ni)(ni)(ni)可以設(she)置(zhi)只允許獲取(qu)到(dao)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)區范圍，不(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)暴(bao)露具體樓號(hao)。再(zai)比如(ru)購(gou)物小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)數據(ju)開(kai)關：你(ni)(ni)(ni)(ni)(ni)(ni)(ni)可以選(xuan)(xuan)擇不(bu)(bu)讓(rang)(rang)(rang)(rang)它(ta)記(ji)住(zhu)我(wo)(wo)的(de)(de)(de)(de)(de)(de)瀏覽記(ji)錄，或者只讓(rang)(rang)(rang)(rang)它(ta)記(ji)住(zhu)收(shou)貨(huo)地址。 信任才是(shi)(shi)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)地基——當(dang)(dang)用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)覺得(de)(de)我(wo)(wo)的(de)(de)(de)(de)(de)(de)數據(ju)我(wo)(wo)能(neng)(neng)(neng)(neng)控制(zhi)，才會愿意長期用(yong)(yong)(yong)(yong)(yong)(yong)。 5. 行(xing)業定(ding)(ding)制(zhi)工具鏈：從通(tong)用(yong)(yong)(yong)(yong)(yong)(yong)模板(ban)到(dao)精準解決(jue)(jue)痛(tong)點(dian)(dian)(dian) 過(guo)去的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)很多是(shi)(shi)通(tong)用(yong)(yong)(yong)(yong)(yong)(yong)模板(ban)，2025年(nian)(nian)行(xing)業定(ding)(ding)制(zhi)成(cheng)了(le)(le)(le)剛需——比如(ru)餐飲(yin)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)對(dui)(dui)接(jie)后廚(chu)系(xi)統：用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)點(dian)(dian)(dian)紅燒肉，后廚(chu)屏幕立(li)刻顯示(shi)需500克(ke)五花(hua)(hua)肉、2勺(shao)糖，庫(ku)存不(bu)(bu)足(zu)時實時提(ti)醒；教育小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)對(dui)(dui)接(jie)AI批改(gai)：學生(sheng)傳作業照(zhao)片，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)立(li)刻批改(gai)選(xuan)(xuan)擇題(ti)，標出(chu)(chu)(chu)錯(cuo)題(ti)原因(yin)，老師只要(yao)看結(jie)果就(jiu)(jiu)(jiu)行(xing)。 這(zhe)(zhe)(zhe)種精準解決(jue)(jue)行(xing)業痛(tong)點(dian)(dian)(dian)的(de)(de)(de)(de)(de)(de)功(gong)(gong)(gong)能(neng)(neng)(neng)(neng)，才是(shi)(shi)企(qi)業要(yao)的(de)(de)(de)(de)(de)(de)差(cha)異化(hua)——當(dang)(dang)你(ni)(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)能(neng)(neng)(neng)(neng)幫(bang)餐飲(yin)商家解決(jue)(jue)庫(ku)存不(bu)(bu)準，幫(bang)教育機構解決(jue)(jue)批改(gai)慢，客戶(hu)(hu)(hu)(hu)肯(ken)定(ding)(ding)不(bu)(bu)會選(xuan)(xuan)通(tong)用(yong)(yong)(yong)(yong)(yong)(yong)模板(ban)。 2025年(nian)(nian)的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)，早已(yi)不(bu)(bu)是(shi)(shi)APP的(de)(de)(de)(de)(de)(de)簡(jian)化(hua)版，而是(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)生(sheng)活的(de)(de)(de)(de)(de)(de)數字伙(huo)伴——它(ta)能(neng)(neng)(neng)(neng)看能(neng)(neng)(neng)(neng)說，能(neng)(neng)(neng)(neng)跟著(zhu)你(ni)(ni)(ni)(ni)(ni)(ni)(ni)走(zou)，能(neng)(neng)(neng)(neng)懂你(ni)(ni)(ni)(ni)(ni)(ni)(ni)，還能(neng)(neng)(neng)(neng)讓(rang)(rang)(rang)(rang)你(ni)(ni)(ni)(ni)(ni)(ni)(ni)放心。對(dui)(dui)于企(qi)業來說，這(zhe)(zhe)(zhe)些(xie)(xie)熱(re)(re)門功(gong)(gong)(gong)能(neng)(neng)(neng)(neng)不(bu)(bu)是(shi)(shi)技(ji)術炫技(ji)，而是(shi)(shi)生(sheng)存必備——因(yin)為(wei)用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)的(de)(de)(de)(de)(de)(de)需求(qiu)，早已(yi)從能(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong)變成(cheng)了(le)(le)(le)好用(yong)(yong)(yong)(yong)(yong)(yong)愛用(yong)(yong)(yong)(yong)(yong)(yong)。 想讓(rang)(rang)(rang)(rang)你(ni)(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)在(zai)2025年(nian)(nian)脫穎而出(chu)(chu)(chu)？不(bu)(bu)妨(fang)從這(zhe)(zhe)(zhe)幾個(ge)功(gong)(gong)(gong)能(neng)(neng)(neng)(neng)入手(shou)：先做(zuo)(zuo)(zuo)AI原生(sheng)交互(hu)，讓(rang)(rang)(rang)(rang)用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)拍(pai)個(ge)照(zhao)就(jiu)(jiu)(jiu)能(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong)；再(zai)做(zuo)(zuo)(zuo)輕量化(hua)Agent，讓(rang)(rang)(rang)(rang)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)懂用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)；最(zui)(zui)后做(zuo)(zuo)(zuo)行(xing)業定(ding)(ding)制(zhi)，解決(jue)(jue)客戶(hu)(hu)(hu)(hu)的(de)(de)(de)(de)(de)(de)痛(tong)點(dian)(dian)(dian)。畢竟(jing)，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)本質(zhi)從來都(dou)(dou)是(shi)(shi)「讓(rang)(rang)(rang)(rang)用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)更方便(bian)——2025年(nian)(nian)，更方便(bian)的(de)(de)(de)(de)(de)(de)方式，就(jiu)(jiu)(jiu)是(shi)(shi)這(zhe)(zhe)(zhe)些(xie)(xie)熱(re)(re)門功(gong)(gong)(gong)能(neng)(neng)(neng)(neng)。

清(qing)晨點(dian)奶茶(cha)用(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)下(xia)單(dan)免(mian)排隊，周(zhou)末逛商(shang)(shang)場(chang)(chang)靠小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)找店(dian)鋪+積分兌換，下(xia)班(ban)前用(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)約健身課(ke)——你(ni)有(you)沒有(you)發(fa)(fa)(fa)現(xian)(xian)，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)早已從(cong)“補充工(gong)具”變成(cheng)(cheng)了(le)我(wo)們(men)生活(huo)里的(de)(de)(de)(de)(de)(de)(de)(de)“隱(yin)形管家”。而(er)背(bei)后，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開發(fa)(fa)(fa)的(de)(de)(de)(de)(de)(de)(de)(de)行(xing)業(ye)(ye)(ye)(ye)趨(qu)勢(shi)(shi)也在(zai)(zai)悄然迭代：從(cong)“能用(yong)(yong)來(lai)”走向“用(yong)(yong)得好”，從(cong)“通(tong)(tong)(tong)用(yong)(yong)模板(ban)”轉向“精準(zhun)適配”，今(jin)天就(jiu)(jiu)和(he)大家聊聊2024年最(zui)(zui)值(zhi)得關(guan)注的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)進化(hua)方向。 趨(qu)勢(shi)(shi)一：行(xing)業(ye)(ye)(ye)(ye)定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)化(hua)加深，“千店(dian)千面”成(cheng)(cheng)常(chang)態  過(guo)(guo)去不(bu)少(shao)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)做(zuo)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，習慣(guan)選(xuan)“模板(ban)套娃”：餐飲(yin)就(jiu)(jiu)是(shi)(shi)(shi)(shi)“點(dian)餐+支(zhi)付”，零售就(jiu)(jiu)是(shi)(shi)(shi)(shi)“商(shang)(shang)品列(lie)表(biao)+購(gou)物車”。但(dan)(dan)現(xian)(xian)在(zai)(zai)，定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)成(cheng)(cheng)了(le)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)“必選(xuan)項(xiang)”——因(yin)為(wei)用(yong)(yong)戶(hu)(hu)要的(de)(de)(de)(de)(de)(de)(de)(de)不(bu)是(shi)(shi)(shi)(shi)“能用(yong)(yong)”，是(shi)(shi)(shi)(shi)“貼(tie)合自(zi)己(ji)需求的(de)(de)(de)(de)(de)(de)(de)(de)好用(yong)(yong)”。比(bi)如(ru)一家連(lian)鎖(suo)火(huo)鍋品牌，找專(zhuan)業(ye)(ye)(ye)(ye)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開發(fa)(fa)(fa)公司(si)(si)定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，不(bu)僅保(bao)留了(le)“掃(sao)(sao)碼(ma)點(dian)餐”，還加了(le)“鍋底辣度個(ge)性(xing)化(hua)保(bao)存(cun)”“會員生日專(zhuan)屬(shu)菜(cai)品”“排隊時預(yu)點(dian)菜(cai)品免(mian)等(deng)待”等(deng)功(gong)(gong)能，直接把(ba)(ba)(ba)復購(gou)率(lv)拉到(dao)(dao)(dao)(dao)(dao)了(le)35%；再比(bi)如(ru)生鮮電商(shang)(shang)，定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)里整(zheng)合了(le)“預(yu)售自(zi)提(ti)”“周(zhou)邊(bian)門店(dian)庫存(cun)實時同(tong)(tong)步”“配送(song)(song)(song)(song)路線(xian)(xian)(xian)(xian)可視化(hua)”，解決了(le)用(yong)(yong)戶(hu)(hu)最(zui)(zui)在(zai)(zai)意的(de)(de)(de)(de)(de)(de)(de)(de)“新鮮度”和(he)“時效性(xing)”痛點(dian)。**小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開發(fa)(fa)(fa)公司(si)(si)**的(de)(de)(de)(de)(de)(de)(de)(de)價值(zhi)，正在(zai)(zai)于把(ba)(ba)(ba)“通(tong)(tong)(tong)用(yong)(yong)功(gong)(gong)能”磨(mo)成(cheng)(cheng)“企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)專(zhuan)屬(shu)的(de)(de)(de)(de)(de)(de)(de)(de)解題工(gong)具”。 趨(qu)勢(shi)(shi)二：全(quan)場(chang)(chang)景鏈路融合，從(cong)“線(xian)(xian)(xian)(xian)上(shang)(shang)(shang)”到(dao)(dao)(dao)(dao)(dao)“線(xian)(xian)(xian)(xian)上(shang)(shang)(shang)+線(xian)(xian)(xian)(xian)下(xia)”的(de)(de)(de)(de)(de)(de)(de)(de)閉環 以(yi)(yi)(yi)前小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)常(chang)被當成(cheng)(cheng)“線(xian)(xian)(xian)(xian)上(shang)(shang)(shang)補充”，現(xian)(xian)在(zai)(zai)卻成(cheng)(cheng)了(le)“打通(tong)(tong)(tong)全(quan)場(chang)(chang)景的(de)(de)(de)(de)(de)(de)(de)(de)樞紐”。比(bi)如(ru)某(mou)連(lian)鎖(suo)美(mei)妝店(dian)的(de)(de)(de)(de)(de)(de)(de)(de)定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，線(xian)(xian)(xian)(xian)下(xia)掃(sao)(sao)碼(ma)能查商(shang)(shang)品測評+試色，線(xian)(xian)(xian)(xian)上(shang)(shang)(shang)能領券(quan)+預(yu)約線(xian)(xian)(xian)(xian)下(xia)皮膚(fu)護(hu)理，消費后還能同(tong)(tong)步會員積分——從(cong)“吸引到(dao)(dao)(dao)(dao)(dao)店(dian)”到(dao)(dao)(dao)(dao)(dao)“留客復購(gou)”，一條(tiao)鏈路全(quan)打通(tong)(tong)(tong)；再比(bi)如(ru)汽車4S店(dian)的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，不(bu)僅能看(kan)車型參數，還能預(yu)約試駕、查保(bao)養記錄、線(xian)(xian)(xian)(xian)上(shang)(shang)(shang)續(xu)保(bao)，甚(shen)至聯(lian)動(dong)“上(shang)(shang)(shang)門取(qu)送(song)(song)(song)(song)車”服(fu)務(wu)(wu)(wu)。這(zhe)種“全(quan)場(chang)(chang)景覆蓋”的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，不(bu)是(shi)(shi)(shi)(shi)簡單(dan)的(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)能疊(die)加，而(er)是(shi)(shi)(shi)(shi)**小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開發(fa)(fa)(fa)公司(si)(si)**根(gen)(gen)據企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)“業(ye)(ye)(ye)(ye)務(wu)(wu)(wu)邏輯”重新設計的(de)(de)(de)(de)(de)(de)(de)(de)——把(ba)(ba)(ba)用(yong)(yong)戶(hu)(hu)的(de)(de)(de)(de)(de)(de)(de)(de)每一步行(xing)為(wei)串成(cheng)(cheng)線(xian)(xian)(xian)(xian)，讓(rang)流(liu)量不(bu)再“斷流(liu)”。 趨(qu)勢(shi)(shi)三：AI驅動(dong)智能升(sheng)級，讓(rang)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)“更懂用(yong)(yong)戶(hu)(hu)” 今(jin)年最(zui)(zui)火(huo)的(de)(de)(de)(de)(de)(de)(de)(de)趨(qu)勢(shi)(shi)，一定(ding)(ding)有(you)“AI+小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)”。比(bi)如(ru)某(mou)教育(yu)機構的(de)(de)(de)(de)(de)(de)(de)(de)定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，加了(le)AI智能答疑：用(yong)(yong)戶(hu)(hu)問“小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)升(sheng)初數學重點(dian)”，AI會自(zi)動(dong)推(tui)送(song)(song)(song)(song)考點(dian)總結+例(li)題；再比(bi)如(ru)零售品牌的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，AI會根(gen)(gen)據用(yong)(yong)戶(hu)(hu)瀏覽記錄推(tui)薦“專(zhuan)屬(shu)穿搭方案”，甚(shen)至能生成(cheng)(cheng)“個(ge)性(xing)化(hua)商(shang)(shang)品清(qing)單(dan)”。更實用(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)“AI運(yun)營(ying)”：小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開發(fa)(fa)(fa)公司(si)(si)通(tong)(tong)(tong)過(guo)(guo)AI分析用(yong)(yong)戶(hu)(hu)行(xing)為(wei)數據，幫企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)精準(zhun)推(tui)送(song)(song)(song)(song)活(huo)動(dong)——比(bi)如(ru)用(yong)(yong)戶(hu)(hu)上(shang)(shang)(shang)周(zhou)看(kan)了(le)運(yun)動(dong)服(fu)，這(zhe)周(zhou)就(jiu)(jiu)推(tui)“運(yun)動(dong)裝備滿減(jian)”，轉化(hua)率(lv)比(bi)傳統推(tui)送(song)(song)(song)(song)高2倍。AI不(bu)是(shi)(shi)(shi)(shi)“花架子”，而(er)是(shi)(shi)(shi)(shi)讓(rang)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)從(cong)“被動(dong)響(xiang)應”變成(cheng)(cheng)“主動(dong)服(fu)務(wu)(wu)(wu)”，幫企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)把(ba)(ba)(ba)“用(yong)(yong)戶(hu)(hu)畫像”變成(cheng)(cheng)“用(yong)(yong)戶(hu)(hu)需求”。 趨(qu)勢(shi)(shi)四：輕量化(hua)與體驗感升(sheng)級，“輕”但(dan)(dan)“好用(yong)(yong)到(dao)(dao)(dao)(dao)(dao)離不(bu)開” 雖然小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)一直主打“輕”，但(dan)(dan)現(xian)(xian)在(zai)(zai)的(de)(de)(de)(de)(de)(de)(de)(de)“輕”是(shi)(shi)(shi)(shi)“輕量級體積+重量級功(gong)(gong)能”。比(bi)如(ru)直播類小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，以(yi)(yi)(yi)前常(chang)遇“加載(zai)(zai)慢(man)”“卡頓(dun)”，現(xian)(xian)在(zai)(zai)**小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開發(fa)(fa)(fa)公司(si)(si)**通(tong)(tong)(tong)過(guo)(guo)技術優化(hua)，能做(zuo)到(dao)(dao)(dao)(dao)(dao)“1秒加載(zai)(zai)”+“高清(qing)直播”，甚(shen)至支(zhi)持“邊(bian)看(kan)邊(bian)下(xia)單(dan)”的(de)(de)(de)(de)(de)(de)(de)(de)分屏功(gong)(gong)能；再比(bi)如(ru)預(yu)約類小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，以(yi)(yi)(yi)前要填(tian)一堆信(xin)息，現(xian)(xian)在(zai)(zai)通(tong)(tong)(tong)過(guo)(guo)“一鍵授權”+“智能填(tian)充”，3秒就(jiu)(jiu)能完成(cheng)(cheng)預(yu)約。用(yong)(yong)戶(hu)(hu)的(de)(de)(de)(de)(de)(de)(de)(de)耐心(xin)越來(lai)越少(shao)，“體驗感”成(cheng)(cheng)了(le)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)“護(hu)城(cheng)河(he)”——只有(you)“輕且好用(yong)(yong)”的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，才能留住用(yong)(yong)戶(hu)(hu)。 從(cong)“通(tong)(tong)(tong)用(yong)(yong)模板(ban)”到(dao)(dao)(dao)(dao)(dao)“定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)化(hua)”，從(cong)“線(xian)(xian)(xian)(xian)上(shang)(shang)(shang)”到(dao)(dao)(dao)(dao)(dao)“全(quan)場(chang)(chang)景”，從(cong)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)進化(hua)里，我(wo)們(men)看(kan)到(dao)(dao)(dao)(dao)(dao)的(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)“以(yi)(yi)(yi)用(yong)(yong)戶(hu)(hu)為(wei)中心(xin)”的(de)(de)(de)(de)(de)(de)(de)(de)轉型。對企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)來(lai)說，跟上(shang)(shang)(shang)趨(qu)勢(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)(de)關(guan)鍵不(bu)是(shi)(shi)(shi)(shi)“做(zuo)一個(ge)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)”，而(er)是(shi)(shi)(shi)(shi)“做(zuo)一個(ge)適合自(zi)己(ji)的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)”——選(xuan)對小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開發(fa)(fa)(fa)公司(si)(si)，做(zuo)一款(kuan)“貼(tie)合行(xing)業(ye)(ye)(ye)(ye)、覆蓋場(chang)(chang)景、智能好用(yong)(yong)”的(de)(de)(de)(de)(de)(de)(de)(de)定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，才能在(zai)(zai)競爭(zheng)里占住先(xian)機。畢(bi)竟(jing)，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)本質從(cong)來(lai)都是(shi)(shi)(shi)(shi)“連(lian)接”——連(lian)接企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)和(he)用(yong)(yong)戶(hu)(hu)，連(lian)接現(xian)(xian)在(zai)(zai)和(he)未(wei)來(lai)。 下(xia)一次用(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)時，不(bu)妨想想：你(ni)用(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)(de)，是(shi)(shi)(shi)(shi)“別人的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)”，還是(shi)(shi)(shi)(shi)“為(wei)你(ni)定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)”？而(er)這(zhe)，或許就(jiu)(jiu)是(shi)(shi)(shi)(shi)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)“差異化(hua)密碼(ma)”。

 在數(shu)字經濟(ji)時代，軟(ruan)(ruan)(ruan)件(jian)系(xi)統(tong)已(yi)成為企業(ye)(ye)運營(ying)的(de)(de)(de)核心支柱。無論是提升內部管理效率(lv)，還是優(you)(you)化客(ke)戶服務體驗，一(yi)套量身定(ding)(ding)制(zhi)(zhi)的(de)(de)(de)軟(ruan)(ruan)(ruan)件(jian)系(xi)統(tong)往(wang)(wang)(wang)往(wang)(wang)(wang)能(neng)(neng)帶來事半功倍的(de)(de)(de)效果。那么(me)，什(shen)么(me)樣的(de)(de)(de)企業(ye)(ye)需(xu)要(yao)軟(ruan)(ruan)(ruan)件(jian)定(ding)(ding)制(zhi)(zhi)開(kai)(kai)發(fa)？ 首(shou)先，標準(zhun)化軟(ruan)(ruan)(ruan)件(jian)雖(sui)然開(kai)(kai)箱即用，但往(wang)(wang)(wang)往(wang)(wang)(wang)難以完全匹(pi)配企業(ye)(ye)的(de)(de)(de)特殊需(xu)求。比如，一(yi)家連鎖餐飲企業(ye)(ye)使用通用POS系(xi)統(tong)時，發(fa)現無法實(shi)(shi)現會員(yuan)積分與外賣平臺的(de)(de)(de)自動同步；一(yi)家制(zhi)(zhi)造企業(ye)(ye)使用標準(zhun)ERP系(xi)統(tong)時，生產(chan)設(she)備的(de)(de)(de)實(shi)(shi)時數(shu)據(ju)無法接入(ru)。這些(xie)痛點的(de)(de)(de)背后，正是定(ding)(ding)制(zhi)(zhi)開(kai)(kai)發(fa)的(de)(de)(de)價(jia)值所在——讓軟(ruan)(ruan)(ruan)件(jian)100%適(shi)(shi)配業(ye)(ye)務流程，而不(bu)是讓業(ye)(ye)務去(qu)適(shi)(shi)應軟(ruan)(ruan)(ruan)件(jian)。  定(ding)(ding)制(zhi)(zhi)開(kai)(kai)發(fa)的(de)(de)(de)優(you)(you)勢顯(xian)而易見：它可(ke)以完全按照(zhao)企業(ye)(ye)的(de)(de)(de)工(gong)作流程設(she)計(ji)功能(neng)(neng)，避免員(yuan)工(gong)為了適(shi)(shi)應軟(ruan)(ruan)(ruan)件(jian)而改(gai)變工(gong)作習(xi)慣；能(neng)(neng)夠整(zheng)合(he)(he)企業(ye)(ye)現有的(de)(de)(de)多(duo)個系(xi)統(tong)，打破(po)數(shu)據(ju)孤島(dao)，實(shi)(shi)現信(xin)息(xi)無縫流轉；更重要(yao)的(de)(de)(de)是，隨(sui)著業(ye)(ye)務發(fa)展(zhan)，定(ding)(ding)制(zhi)(zhi)系(xi)統(tong)可(ke)以靈(ling)活擴展(zhan)，而不(bu)會像標準(zhun)化軟(ruan)(ruan)(ruan)件(jian)那樣遇到功能(neng)(neng)瓶頸。 當然，定(ding)(ding)制(zhi)(zhi)開(kai)(kai)發(fa)并非適(shi)(shi)合(he)(he)所有企業(ye)(ye)。一(yi)般來說，業(ye)(ye)務流程復雜、數(shu)據(ju)安(an)全要(yao)求高、發(fa)展(zhan)速度快的(de)(de)(de)企業(ye)(ye)更適(shi)(shi)合(he)(he)選擇(ze)定(ding)(ding)制(zhi)(zhi)開(kai)(kai)發(fa)。比如金融行業(ye)(ye)對數(shu)據(ju)安(an)全和合(he)(he)規(gui)性有嚴格要(yao)求，電商平臺需(xu)要(yao)快速迭代功能(neng)(neng)應對市(shi)場變化，這些(xie)場景下(xia)，定(ding)(ding)制(zhi)(zhi)開(kai)(kai)發(fa)往(wang)(wang)(wang)往(wang)(wang)(wang)是最佳選擇(ze)。

在當今數(shu)字化時代，軟(ruan)件(jian)系統(tong)(tong)已成(cheng)(cheng)(cheng)為企(qi)業(ye)運(yun)營和(he)管(guan)理的(de)(de)(de)(de)重要(yao)(yao)(yao)工(gong)(gong)具(ju)。對(dui)于(yu)有(you)軟(ruan)件(jian)系統(tong)(tong)開(kai)(kai)發(fa)需(xu)(xu)(xu)求的(de)(de)(de)(de)企(qi)業(ye)來說，了解(jie)軟(ruan)件(jian)系統(tong)(tong)開(kai)(kai)發(fa)的(de)(de)(de)(de)價(jia)格明細(xi)是(shi)(shi)至(zhi)關重要(yao)(yao)(yao)的(de)(de)(de)(de)。以(yi)下是(shi)(shi)對(dui)軟(ruan)件(jian)系統(tong)(tong)開(kai)(kai)發(fa)價(jia)格明細(xi)的(de)(de)(de)(de)簡(jian)(jian)要(yao)(yao)(yao)分析(xi)。關于(yu)軟(ruan)件(jian)系統(tong)(tong)開(kai)(kai)發(fa)的(de)(de)(de)(de)主要(yao)(yao)(yao)成(cheng)(cheng)(cheng)本(ben)(ben)(ben)構(gou)成(cheng)(cheng)(cheng)： 1、人(ren)力成(cheng)(cheng)(cheng)本(ben)(ben)(ben)：這是(shi)(shi)軟(ruan)件(jian)系統(tong)(tong)開(kai)(kai)發(fa)中占(zhan)比最大的(de)(de)(de)(de)部(bu)分。開(kai)(kai)發(fa)團隊通常包括項目(mu)(mu)經理、UI/UX設計師(shi)(shi)(shi)、前端(duan)開(kai)(kai)發(fa)工(gong)(gong)程師(shi)(shi)(shi)、后(hou)端(duan)開(kai)(kai)發(fa)工(gong)(gong)程師(shi)(shi)(shi)、測(ce)試工(gong)(gong)程師(shi)(shi)(shi)等(deng)(deng)(deng)。不(bu)同角(jiao)色的(de)(de)(de)(de)薪資(zi)水平不(bu)同，一般來說，資(zi)深的(de)(de)(de)(de)開(kai)(kai)發(fa)人(ren)員薪資(zi)較高。以(yi)一個中等(deng)(deng)(deng)復(fu)雜度的(de)(de)(de)(de)軟(ruan)件(jian)系統(tong)(tong)開(kai)(kai)發(fa)項目(mu)(mu)為例，開(kai)(kai)發(fa)周期通常在3-6個月，人(ren)力成(cheng)(cheng)(cheng)本(ben)(ben)(ben)可(ke)能(neng)(neng)占(zhan)到總(zong)成(cheng)(cheng)(cheng)本(ben)(ben)(ben)的(de)(de)(de)(de)60%-70%。 2、技(ji)術成(cheng)(cheng)(cheng)本(ben)(ben)(ben)：包括開(kai)(kai)發(fa)過(guo)程中使用的(de)(de)(de)(de)開(kai)(kai)發(fa)框架(jia)、技(ji)術工(gong)(gong)具(ju)的(de)(de)(de)(de)許可(ke)證費(fei)(fei)(fei)用，以(yi)及服務(wu)器(qi)空間租賃(lin)等(deng)(deng)(deng)。有(you)些企(qi)業(ye)級開(kai)(kai)發(fa)框架(jia)需(xu)(xu)(xu)要(yao)(yao)(yao)購(gou)買年度許可(ke)證，費(fei)(fei)(fei)用可(ke)能(neng)(neng)高達數(shu)萬元(yuan)。服務(wu)器(qi)空間租賃(lin)費(fei)(fei)(fei)用則(ze)根(gen)據配置(zhi)和(he)帶(dai)寬的(de)(de)(de)(de)不(bu)同而有(you)所差異，中等(deng)(deng)(deng)配置(zhi)的(de)(de)(de)(de)云(yun)服務(wu)器(qi)月租可(ke)能(neng)(neng)在1000-3000元(yuan)。  3、功(gong)(gong)能(neng)(neng)需(xu)(xu)(xu)求成(cheng)(cheng)(cheng)本(ben)(ben)(ben)：軟(ruan)件(jian)功(gong)(gong)能(neng)(neng)的(de)(de)(de)(de)復(fu)雜程度直接(jie)影(ying)響開(kai)(kai)發(fa)成(cheng)(cheng)(cheng)本(ben)(ben)(ben)。簡(jian)(jian)單(dan)軟(ruan)件(jian)可(ke)能(neng)(neng)只(zhi)需(xu)(xu)(xu)實現(xian)基本(ben)(ben)(ben)信息展示和(he)交(jiao)互，而復(fu)雜軟(ruan)件(jian)可(ke)能(neng)(neng)涉及大數(shu)據處理、人(ren)工(gong)(gong)智能(neng)(neng)算法、多(duo)平臺兼容(rong)等(deng)(deng)(deng)高級功(gong)(gong)能(neng)(neng)。例如(ru)，具(ju)有(you)圖像識別功(gong)(gong)能(neng)(neng)的(de)(de)(de)(de)APP，需(xu)(xu)(xu)要(yao)(yao)(yao)更(geng)(geng)多(duo)資(zi)源(yuan)進(jin)行研(yan)究和(he)實現(xian)，可(ke)能(neng)(neng)需(xu)(xu)(xu)要(yao)(yao)(yao)聘請算法工(gong)(gong)程師(shi)(shi)(shi)，使用付費(fei)(fei)(fei)API，從而增加成(cheng)(cheng)(cheng)本(ben)(ben)(ben)。 4、維護和(he)更(geng)(geng)新(xin)(xin)成(cheng)(cheng)(cheng)本(ben)(ben)(ben)：軟(ruan)件(jian)發(fa)布后(hou)，需(xu)(xu)(xu)要(yao)(yao)(yao)持續進(jin)行維護和(he)更(geng)(geng)新(xin)(xin)，以(yi)修復(fu)漏洞、優化性能(neng)(neng)、添加新(xin)(xin)功(gong)(gong)能(neng)(neng)等(deng)(deng)(deng)。通常，軟(ruan)件(jian)公司會預估(gu)10%-20%的(de)(de)(de)(de)維護和(he)更(geng)(geng)新(xin)(xin)成(cheng)(cheng)(cheng)本(ben)(ben)(ben)。 

軟件開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)項(xiang)目的(de)(de)(de)(de)(de)(de)完(wan)(wan)成時(shi)(shi)(shi)間(jian)(jian)因(yin)多種因(yin)素(su)(su)而(er)異，了解這(zhe)(zhe)些(xie)因(yin)素(su)(su)有(you)助于(yu)企(qi)業(ye)在(zai)規劃(hua)和(he)決策時(shi)(shi)(shi)有(you)更(geng)清晰的(de)(de)(de)(de)(de)(de)認識。 首(shou)先(xian)，項(xiang)目的(de)(de)(de)(de)(de)(de)復(fu)(fu)雜(za)度(du)和(he)規模(mo)是(shi)決定(ding)開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)時(shi)(shi)(shi)間(jian)(jian)的(de)(de)(de)(de)(de)(de)關鍵因(yin)素(su)(su)。一(yi)個(ge)(ge)簡單的(de)(de)(de)(de)(de)(de)網站開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)項(xiang)目可(ke)(ke)(ke)能(neng)(neng)(neng)(neng)在(zai)幾周到(dao)幾個(ge)(ge)月(yue)內完(wan)(wan)成，而(er)一(yi)個(ge)(ge)大型(xing)的(de)(de)(de)(de)(de)(de)企(qi)業(ye)級軟件系統或復(fu)(fu)雜(za)的(de)(de)(de)(de)(de)(de)移(yi)動應(ying)(ying)用(yong)開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)，則可(ke)(ke)(ke)能(neng)(neng)(neng)(neng)需要(yao)數(shu)月(yue)甚至數(shu)年的(de)(de)(de)(de)(de)(de)時(shi)(shi)(shi)間(jian)(jian)。例如，開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)一(yi)款包含基(ji)本功能(neng)(neng)(neng)(neng)的(de)(de)(de)(de)(de)(de)移(yi)動應(ying)(ying)用(yong)，如文(wen)檔編(bian)輯、日(ri)程(cheng)管理和(he)團隊(dui)(dui)溝(gou)通(tong)，可(ke)(ke)(ke)能(neng)(neng)(neng)(neng)需要(yao)3到(dao)6個(ge)(ge)月(yue)的(de)(de)(de)(de)(de)(de)時(shi)(shi)(shi)間(jian)(jian)。 其次，開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)模(mo)式(shi)也會影響項(xiang)目的(de)(de)(de)(de)(de)(de)時(shi)(shi)(shi)間(jian)(jian)周期(qi)(qi)。瀑布模(mo)型(xing)是(shi)一(yi)種線(xian)性(xing)順(shun)序的(de)(de)(de)(de)(de)(de)開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)模(mo)式(shi)，每(mei)個(ge)(ge)階(jie)段(duan)完(wan)(wan)成后(hou)才進入下一(yi)個(ge)(ge)階(jie)段(duan)，適(shi)用(yong)于(yu)需求穩定(ding)的(de)(de)(de)(de)(de)(de)項(xiang)目，但缺乏靈活性(xing)，后(hou)期(qi)(qi)變(bian)更(geng)成本高。敏(min)捷開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)模(mo)型(xing)采用(yong)迭代(dai)開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)，每(mei)個(ge)(ge)迭代(dai)周期(qi)(qi)通(tong)常為(wei)2到(dao)4周，強調快速交付(fu)和(he)持(chi)續(xu)改進，適(shi)應(ying)(ying)需求變(bian)化(hua)，但可(ke)(ke)(ke)能(neng)(neng)(neng)(neng)導(dao)致項(xiang)目范圍失控。 此外，團隊(dui)(dui)的(de)(de)(de)(de)(de)(de)協作效率和(he)經驗也會影響開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)時(shi)(shi)(shi)間(jian)(jian)。一(yi)個(ge)(ge)經驗豐(feng)富、協作默(mo)契的(de)(de)(de)(de)(de)(de)團隊(dui)(dui)能(neng)(neng)(neng)(neng)夠(gou)更(geng)高效地完(wan)(wan)成開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)任務，而(er)團隊(dui)(dui)內部的(de)(de)(de)(de)(de)(de)溝(gou)通(tong)不(bu)暢、協作不(bu)力則可(ke)(ke)(ke)能(neng)(neng)(neng)(neng)導(dao)致項(xiang)目延期(qi)(qi)。 最(zui)后(hou)，技(ji)術難度(du)和(he)創新(xin)性(xing)也是(shi)不(bu)可(ke)(ke)(ke)忽視(shi)的(de)(de)(de)(de)(de)(de)因(yin)素(su)(su)。如果項(xiang)目涉及(ji)到(dao)復(fu)(fu)雜(za)的(de)(de)(de)(de)(de)(de)技(ji)術實現或需要(yao)進行技(ji)術創新(xin)，開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)時(shi)(shi)(shi)間(jian)(jian)可(ke)(ke)(ke)能(neng)(neng)(neng)(neng)會相(xiang)應(ying)(ying)增加。  綜上所(suo)述，軟件系統開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)的(de)(de)(de)(de)(de)(de)完(wan)(wan)成時(shi)(shi)(shi)間(jian)(jian)從幾周到(dao)數(shu)年不(bu)等，具體取決于(yu)項(xiang)目的(de)(de)(de)(de)(de)(de)復(fu)(fu)雜(za)度(du)、開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)模(mo)式(shi)、團隊(dui)(dui)協作以(yi)及(ji)技(ji)術難度(du)等多種因(yin)素(su)(su)。企(qi)業(ye)在(zai)規劃(hua)軟件開(kai)(kai)發(fa)(fa)(fa)(fa)(fa)(fa)項(xiang)目時(shi)(shi)(shi)，應(ying)(ying)充分考(kao)慮這(zhe)(zhe)些(xie)因(yin)素(su)(su)，合理安排時(shi)(shi)(shi)間(jian)(jian)，確保項(xiang)目的(de)(de)(de)(de)(de)(de)順(shun)利推進。

 現(xian)(xian)在，開(kai)(kai)發(fa)(fa)(fa)軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)時(shi)，以價(jia)格為衡量(liang)標準(zhun)的(de)(de)(de)(de)(de)企業投資者(zhe)，自(zi)然(ran)(ran)是(shi)(shi)選(xuan)(xuan)擇(ze)低(di)價(jia)的(de)(de)(de)(de)(de)模板制(zhi)作了，但是(shi)(shi)以質(zhi)量(liang)或(huo)者(zhe)開(kai)(kai)發(fa)(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)正規(gui)與否的(de)(de)(de)(de)(de)企業投資者(zhe)就(jiu)不(bu)好選(xuan)(xuan)擇(ze)了，那么，選(xuan)(xuan)哪(na)家(jia)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)進行軟(ruan)(ruan)(ruan)件(jian)開(kai)(kai)發(fa)(fa)(fa)性價(jia)比好呢？ 在選(xuan)(xuan)擇(ze)軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)開(kai)(kai)發(fa)(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)時(shi)，首先需(xu)要確(que)定該開(kai)(kai)發(fa)(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)是(shi)(shi)否是(shi)(shi)正規(gui)的(de)(de)(de)(de)(de)。如果(guo)發(fa)(fa)(fa)現(xian)(xian)是(shi)(shi)第三方(fang)中介(jie)，就(jiu)直接繞過它。判(pan)(pan)斷的(de)(de)(de)(de)(de)方(fang)法，可(ke)以根(gen)據(ju)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)的(de)(de)(de)(de)(de)營業執照、報(bao)(bao)價(jia)，檢查技(ji)術團隊的(de)(de)(de)(de)(de)實(shi)力。一旦你(ni)(ni)確(que)定了你(ni)(ni)要找的(de)(de)(de)(de)(de)開(kai)(kai)發(fa)(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)是(shi)(shi)專業、正規(gui)的(de)(de)(de)(de)(de)，那么你(ni)(ni)就(jiu)可(ke)以重點比較(jiao)哪(na)家(jia)軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)開(kai)(kai)發(fa)(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)的(de)(de)(de)(de)(de)性價(jia)比最(zui)好。 然(ran)(ran)而，在當前的(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)開(kai)(kai)發(fa)(fa)(fa)市場中，各個開(kai)(kai)發(fa)(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)提(ti)供(gong)的(de)(de)(de)(de)(de)報(bao)(bao)價(jia)不(bu)同(tong)，能夠提(ti)供(gong)的(de)(de)(de)(de)(de)服(fu)(fu)務也不(bu)同(tong)。這(zhe)里建(jian)議大家(jia)不(bu)要根(gen)據(ju)單一方(fang)面來(lai)判(pan)(pan)斷選(xuan)(xuan)擇(ze)，比如看最(zui)后(hou)哪(na)家(jia)開(kai)(kai)發(fa)(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)報(bao)(bao)價(jia)最(zui)低(di)，然(ran)(ran)后(hou)選(xuan)(xuan)擇(ze)哪(na)家(jia)。這(zhe)樣做的(de)(de)(de)(de)(de)結果(guo)可(ke)能是(shi)(shi)你(ni)(ni)選(xuan)(xuan)擇(ze)的(de)(de)(de)(de)(de)開(kai)(kai)發(fa)(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)不(bu)提(ti)供(gong)售后(hou)服(fu)(fu)務，所以當后(hou)期軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)出現(xian)(xian)問題時(shi)，你(ni)(ni)還是(shi)(shi)要花錢的(de)(de)(de)(de)(de)，這(zhe)并不(bu)劃算。 如果(guo)企業投資者(zhe)可(ke)以在軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)開(kai)(kai)發(fa)(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)提(ti)供(gong)的(de)(de)(de)(de)(de)服(fu)(fu)務相(xiang)同(tong)、生產(chan)的(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)質(zhi)量(liang)同(tong)樣好的(de)(de)(de)(de)(de)情況(kuang)下做出選(xuan)(xuan)擇(ze)，自(zi)然(ran)(ran)會選(xuan)(xuan)擇(ze)價(jia)格最(zui)低(di)的(de)(de)(de)(de)(de)。然(ran)(ran)而，這(zhe)在實(shi)際情況(kuang)中很少(shao)會出現(xian)(xian)。因此，還是(shi)(shi)需(xu)要根(gen)據(ju)各個軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)開(kai)(kai)發(fa)(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)的(de)(de)(de)(de)(de)報(bao)(bao)價(jia)和服(fu)(fu)務以及開(kai)(kai)發(fa)(fa)(fa)軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)所需(xu)的(de)(de)(de)(de)(de)時(shi)間進行綜合比較(jiao)，看看哪(na)家(jia)開(kai)(kai)發(fa)(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)(si)的(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)開(kai)(kai)發(fa)(fa)(fa)方(fang)案更劃算。

一(yi)般來說(shuo)，想(xiang)要(yao)(yao)(yao)找軟件系(xi)(xi)統(tong)(tong)(tong)開(kai)發(fa)(fa)公司(si)的(de)(de)(de)(de)(de)投(tou)資(zi)者(zhe)，要(yao)(yao)(yao)么(me)是(shi)糾結價(jia)格高低，要(yao)(yao)(yao)么(me)就(jiu)(jiu)(jiu)是(shi)糾結質量好(hao)壞，還有(you)就(jiu)(jiu)(jiu)是(shi)開(kai)發(fa)(fa)公司(si)好(hao)不(bu)好(hao)，那怎么(me)判斷(duan)開(kai)發(fa)(fa)公司(si)好(hao)不(bu)好(hao)呢？   一(yi)家軟件系(xi)(xi)統(tong)(tong)(tong)開(kai)發(fa)(fa)公司(si)好(hao)不(bu)好(hao)，不(bu)是(shi)靠說(shuo)的(de)(de)(de)(de)(de)，而(er)看(kan)他(ta)技術怎么(me)樣。如果可(ke)(ke)以(yi)這(zhe)么(me)說(shuo)的(de)(de)(de)(de)(de)話，那么(me)在(zai)現(xian)在(zai)的(de)(de)(de)(de)(de)軟件系(xi)(xi)統(tong)(tong)(tong)開(kai)發(fa)(fa)市場上，有(you)很多(duo)模(mo)板軟件系(xi)(xi)統(tong)(tong)(tong)廠商可(ke)(ke)以(yi)說(shuo)，在(zai)企業投(tou)資(zi)者(zhe)咨(zi)詢的(de)(de)(de)(de)(de)時候，許諾(nuo)各種保證(zheng)(zheng)，哪怕是(shi)想(xiang)做(zuo)一(yi)個完全就(jiu)(jiu)(jiu)是(shi)自(zi)(zi)己想(xiang)要(yao)(yao)(yao)的(de)(de)(de)(de)(de)軟件系(xi)(xi)統(tong)(tong)(tong)。就(jiu)(jiu)(jiu)像一(yi)個知名的(de)(de)(de)(de)(de)軟件系(xi)(xi)統(tong)(tong)(tong)一(yi)樣，可(ke)(ke)以(yi)保證(zheng)(zheng)，但你(ni)說(shuo)的(de)(de)(de)(de)(de)話沒有(you)可(ke)(ke)信(xin)度(du)。你(ni)必須有(you)實際(ji)(ji)的(de)(de)(de)(de)(de)技術實力(li)來保證(zheng)(zheng)。 所以(yi)一(yi)般正規的(de)(de)(de)(de)(de)軟件系(xi)(xi)統(tong)(tong)(tong)開(kai)發(fa)(fa)公司(si)不(bu)會(hui)吹噓(xu)自(zi)(zi)己的(de)(de)(de)(de)(de)技術有(you)多(duo)好(hao)，也不(bu)會(hui)吹噓(xu)自(zi)(zi)己是(shi)行業第一(yi)。相(xiang)反，他(ta)們(men)會(hui)根據投(tou)資(zi)者(zhe)的(de)(de)(de)(de)(de)需求做(zuo)出(chu)詳(xiang)細(xi)(xi)的(de)(de)(de)(de)(de)澄清和評估。完善發(fa)(fa)展規劃，提(ti)(ti)供(gong)(gong)一(yi)些實際(ji)(ji)案(an)例供(gong)(gong)投(tou)資(zi)者(zhe)參考。需求溝通完成后(hou)(hou)，給出(chu)原型草(cao)圖設(she)計。投(tou)資(zi)者(zhe)確(que)認無誤(wu)后(hou)(hou)，會(hui)給出(chu)一(yi)份有(you)明(ming)確(que)開(kai)發(fa)(fa)周(zhou)期和報價(jia)的(de)(de)(de)(de)(de)合(he)同。雙方簽(qian)字后(hou)(hou)，正式開(kai)始為投(tou)資(zi)者(zhe)提(ti)(ti)供(gong)(gong)開(kai)發(fa)(fa)服務。 因此，投(tou)資(zi)者(zhe)在(zai)尋找軟件系(xi)(xi)統(tong)(tong)(tong)開(kai)發(fa)(fa)公司(si)時，建議首先確(que)定該開(kai)發(fa)(fa)公司(si)是(shi)否(fou)正規。即使確(que)定開(kai)發(fa)(fa)公司(si)是(shi)正規的(de)(de)(de)(de)(de)技術軟件公司(si)，仍(reng)然有(you)必要(yao)(yao)(yao)獲(huo)取他(ta)們(men)生(sheng)產(chan)的(de)(de)(de)(de)(de)信(xin)息。從案(an)例、服務態度(du)、技術團隊(dui)實力(li)等(deng)多(duo)方面進(jin)行比較選擇。最(zui)后(hou)(hou)，要(yao)(yao)(yao)想(xiang)對軟件系(xi)(xi)統(tong)(tong)(tong)開(kai)發(fa)(fa)公司(si)有(you)更詳(xiang)細(xi)(xi)的(de)(de)(de)(de)(de)了解，現(xian)場考察是(shi)必不(bu)可(ke)(ke)少的(de)(de)(de)(de)(de)。這(zhe)樣我們(men)就(jiu)(jiu)(jiu)可(ke)(ke)以(yi)選擇一(yi)個有(you)實力(li)、好(hao)的(de)(de)(de)(de)(de)開(kai)發(fa)(fa)公司(si)才有(you)保證(zheng)(zheng)。

很(hen)(hen)多(duo)(duo)投(tou)(tou)資(zi)(zi)者(zhe)不(bu)知道也不(bu)了(le)解軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)開(kai)發(fa)，導致很(hen)(hen)多(duo)(duo)公(gong)司(si)投(tou)(tou)資(zi)(zi)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)失(shi)敗。事(shi)實(shi)上(shang)，在(zai)(zai)開(kai)發(fa)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)時(shi)(shi)，投(tou)(tou)資(zi)(zi)者(zhe)應(ying)該注(zhu)意(yi)以下幾(ji)個(ge)方面。 在(zai)(zai)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)開(kai)發(fa)的(de)(de)(de)(de)(de)(de)過程中，有(you)一些(xie)事(shi)項是(shi)(shi)投(tou)(tou)資(zi)(zi)者(zhe)必須注(zhu)意(yi)的(de)(de)(de)(de)(de)(de)。不(bu)要(yao)(yao)盲目開(kai)發(fa)，不(bu)要(yao)(yao)模(mo)仿。這(zhe)(zhe)意(yi)味(wei)著什么(me)？很(hen)(hen)多(duo)(duo)投(tou)(tou)資(zi)(zi)者(zhe)搜索(suo)、看到同行(xing)業(ye)競(jing)爭對(dui)手的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)，突然(ran)想(xiang)要(yao)(yao)開(kai)發(fa)一個(ge)類似的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)。因此(ci)，在(zai)(zai)與軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)開(kai)發(fa)公(gong)司(si)交流時(shi)(shi)，直接共享同行(xing)的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)。軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)發(fa)給開(kai)發(fa)公(gong)司(si)，要(yao)(yao)求他們(men)制作同樣(yang)的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)。然(ran)而這(zhe)(zhe)樣(yang)制作出來的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)其(qi)(qi)實(shi)并沒有(you)什么(me)用處(chu)。由于(yu)(yu)(yu)同質(zhi)化，用戶(hu)可(ke)能(neng)(neng)(neng)(neng)(neng)不(bu)會使用。因此(ci)，投(tou)(tou)資(zi)(zi)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)開(kai)發(fa)一定(ding)要(yao)(yao)有(you)自(zi)己的(de)(de)(de)(de)(de)(de)想(xiang)法。  請勿隨意(yi)更改(gai)(gai)(gai)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)。在(zai)(zai)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)開(kai)發(fa)過程中，尤其(qi)(qi)是(shi)(shi)開(kai)發(fa)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)時(shi)(shi)，軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)開(kai)發(fa)公(gong)司(si)的(de)(de)(de)(de)(de)(de)技術團隊更害怕投(tou)(tou)資(zi)(zi)者(zhe)突然(ran)改(gai)(gai)(gai)變功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)。這(zhe)(zhe)并不(bu)意(yi)味(wei)著不(bu)能(neng)(neng)(neng)(neng)(neng)做出改(gai)(gai)(gai)變，而是(shi)(shi)投(tou)(tou)資(zi)(zi)者(zhe)應(ying)該清楚地思考(kao)他們(men)想(xiang)要(yao)(yao)構(gou)建的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)。你不(bu)能(neng)(neng)(neng)(neng)(neng)今天改(gai)(gai)(gai)了(le)一個(ge)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)，明天就改(gai)(gai)(gai)成新的(de)(de)(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)，或者(zhe)你覺(jue)得改(gai)(gai)(gai)了(le)的(de)(de)(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)不(bu)好，要(yao)(yao)求你再改(gai)(gai)(gai)，這(zhe)(zhe)樣(yang)的(de)(de)(de)(de)(de)(de)后(hou)果(guo)很(hen)(hen)可(ke)能(neng)(neng)(neng)(neng)(neng)是(shi)(shi)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)不(bu)支持了(le)。最后(hou)表現很(hen)(hen)好，功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)卻一塌(ta)糊(hu)涂。  什么(me)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)都要(yao)(yao)求開(kai)發(fa)。對(dui)于(yu)(yu)(yu)每一個(ge)行(xing)業(ye)來說(shuo)，需求的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)類型(xing)是(shi)(shi)不(bu)一樣(yang)的(de)(de)(de)(de)(de)(de)，而類型(xing)不(bu)一樣(yang)的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)序所需要(yao)(yao)開(kai)發(fa)的(de)(de)(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)也是(shi)(shi)不(bu)一樣(yang)的(de)(de)(de)(de)(de)(de)，而有(you)些(xie)投(tou)(tou)資(zi)(zi)者(zhe)則是(shi)(shi)在(zai)(zai)前期(qi)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)開(kai)發(fa)時(shi)(shi)，不(bu)了(le)解自(zi)己的(de)(de)(de)(de)(de)(de)行(xing)業(ye)特性(xing)，對(dui)開(kai)發(fa)公(gong)司(si)的(de)(de)(de)(de)(de)(de)要(yao)(yao)求就是(shi)(shi)什么(me)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)都要(yao)(yao)開(kai)發(fa)進去，這(zhe)(zhe)樣(yang)的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)其(qi)(qi)實(shi)并不(bu)好，對(dui)于(yu)(yu)(yu)一個(ge)新的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件(jian)(jian)(jian)(jian)系(xi)(xi)統(tong)(tong)(tong)開(kai)發(fa)來說(shuo)，還是(shi)(shi)應(ying)該開(kai)發(fa)一些(xie)合適的(de)(de)(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)才行(xing)。

每(mei)個(ge)企(qi)業要(yao)開發(fa)每(mei)款(kuan)APP都會(hui)在APP附著上(shang)符合自己(ji)企(qi)業的(de)特(te)色(se)，對APP的(de)功能要(yao)求(qiu)不同(tong)，因此每(mei)個(ge)企(qi)業定制出來的(de)APP的(de)價格也是(shi)不盡相同(tong)的(de)。按功能需求(qiu)的(de)多少(shao)，完成需求(qiu)所(suo)需要(yao)的(de)開發(fa)時長等綜合評估進行(xing)相關APP的(de)報(bao)價

合理(li)的(de)APP項目定位首選需要(yao)從產品的(de)自身出發(fa)。在發(fa)現開發(fa)需求之后，需要(yao)清晰自身具(ju)備哪些(xie)資源(yuan)、預算(suan)、推(tui)(tui)廣能力等。如(ru)果資金比較有限，可適當的(de)降低預期(qi)，縮小推(tui)(tui)廣范圍，以盡可能...保證能達(da)到(dao)預期(qi)的(de)目標。

無論(lun)是大的(de)APP定制開發(fa)公司(si)(si)還是小的(de)APP外包工(gong)作(zuo)室，都會有(you)很(hen)多過往的(de)客戶的(de)真實案(an)(an)例，如果沒有(you)合適的(de)案(an)(an)例參(can)考(kao)，可以(yi)找專業(ye)(ye)正規的(de)APP開發(fa)公司(si)(si)，有(you)實力有(you)經(jing)驗的(de)開發(fa)公司(si)(si)熟(shu)悉客戶的(de)行業(ye)(ye)背景(jing)和(he)大致開發(fa)需求,可以(yi)在極短的(de)時間內提出有(you)建設意義有(you)價值的(de)APP定制開發(fa)方案(an)(an)。

對于(yu)一(yi)般的app而言，平均定(ding)制開(kai)發一(yi)個(ge)功能(neng)完整(zheng)、完成上(shang)架的App需(xu)要(yao)8-10周左右(you)，包括(kuo)前(qian)端設(she)計、用戶界面、 后端整(zheng)合(例如推送(song)通知)、用戶管(guan)理、身份驗證(zheng)、緩存以及社交(jiao)渠道共(gong)享。這也(ye)就差不多(duo)2-3個(ge)月時間，當然這樣一(yi)個(ge)時間，是在保證(zheng)app做的比較(jiao)完善的基(ji)礎上(shang)具(ju)體的開(kai)發周期還是需(xu)要(yao)根據app項(xiang)目的功能(neng)需(xu)求(qiu)的復雜程度來決(jue)定(ding)的，功能(neng)越(yue)多(duo)越(yue)復雜，對應的app開(kai)發周期就會(hui)越(yue)長，反之(zhi)開(kai)發周期就短。

通過(guo)實地(di)考察該(gai)開(kai)發公司(si)來看是否靠譜，靠譜的APP作公司(si)都會擁有獨立的專業APP開(kai)發技術團隊，并且團隊具有一定的規模。同時該(gai)app開(kai)發公司(si)還曾與多家企業有過(guo)合作，讓app開(kai)發團隊積累了豐富的實戰經驗。擁有屬(shu)于(yu)自己的優(you)秀(xiu)UI交互(hu)設計師，優(you)秀(xiu)的產品經理，按著系統化的流程進行(xing)app開(kai)發。

對比各個公(gong)司(si)的(de)功能是否齊全，人(ren)員成(cheng)(cheng)本高不(bu)高，總(zong)體報(bao)價如(ru)何，并全方面的(de)對APP開發公(gong)司(si)進行(xing)比較，從而(er)選出自己稱心如(ru)意的(de)開發公(gong)司(si)。一定不(bu)要僅(jin)僅(jin)去(qu)對比總(zong)價，明顯低于(yu)成(cheng)(cheng)本的(de)報(bao)價，往(wang)(wang)往(wang)(wang)在后面還會埋著坑(keng)。根據經驗(yan)，客(ke)戶公(gong)司(si)如(ru)果僅(jin)僅(jin)比較總(zong)價，而(er)忽視了(le)成(cheng)(cheng)本等因(yin)素，往(wang)(wang)往(wang)(wang)沒有辦(ban)法保障項目的(de)順(shun)利進行(xing)