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做(zuo)企業的(de)(de)(de)(de)(de)朋友應該都遇到過(guo)(guo)這種困惑：想(xiang)做(zuo)個(ge)APP/小程(cheng)(cheng)序(xu)，問(wen)(wen)(wen)了(le)三家服務(wu)商，報(bao)(bao)(bao)價(jia)(jia)(jia)(jia)(jia)從8萬(wan)到50萬(wan)不(bu)等——明(ming)明(ming)都是(shi)(shi)(shi)“開(kai)發(fa)軟(ruan)(ruan)件(jian)”，怎么(me)(me)價(jia)(jia)(jia)(jia)(jia)格(ge)差出(chu)(chu)好(hao)幾倍(bei)(bei)？ 其實(shi)不(bu)是(shi)(shi)(shi)服務(wu)商“亂喊價(jia)(jia)(jia)(jia)(jia)”，而是(shi)(shi)(shi)你(ni)沒(mei)搞懂價(jia)(jia)(jia)(jia)(jia)格(ge)背后(hou)的(de)(de)(de)(de)(de)“價(jia)(jia)(jia)(jia)(jia)值邏輯”。今天(tian)我們就(jiu)用(yong)最實(shi)在的(de)(de)(de)(de)(de)話，拆(chai)透軟(ruan)(ruan)件(jian)開(kai)發(fa)價(jia)(jia)(jia)(jia)(jia)格(ge)差異的(de)(de)(de)(de)(de)核心原因(yin)。 第(di)一(yi)，需(xu)(xu)求(qiu)(qiu)“模(mo)糊(hu)度”決(jue)(jue)定“基礎(chu)價(jia)(jia)(jia)(jia)(jia)” 很多(duo)客戶一(yi)上(shang)來(lai)就(jiu)說：“我要(yao)(yao)(yao)(yao)(yao)(yao)做(zuo)個(ge)電(dian)商APP。”但“電(dian)商”是(shi)(shi)(shi)個(ge)大概(gai)念——你(ni)要(yao)(yao)(yao)(yao)(yao)(yao)直播功(gong)(gong)(gong)能(neng)(neng)(neng)(neng)嗎(ma)？要(yao)(yao)(yao)(yao)(yao)(yao)秒殺倒計時嗎(ma)？要(yao)(yao)(yao)(yao)(yao)(yao)對(dui)接(jie)(jie)快遞(di)公司的(de)(de)(de)(de)(de)實(shi)時物流(liu)(liu)嗎(ma)？要(yao)(yao)(yao)(yao)(yao)(yao)會(hui)(hui)員(yuan)分(fen)級體系嗎(ma)？ 如(ru)(ru)(ru)果(guo)需(xu)(xu)求(qiu)(qiu)只停留在“大概(gai)”“差不(bu)多(duo)”，服務(wu)商只能(neng)(neng)(neng)(neng)給你(ni)報(bao)(bao)(bao)“模(mo)糊(hu)價(jia)(jia)(jia)(jia)(jia)”（比(bi)如(ru)(ru)(ru)10萬(wan)），但等項(xiang)目做(zuo)起(qi)來(lai)，你(ni)說“我還要(yao)(yao)(yao)(yao)(yao)(yao)加個(ge)拼團(tuan)”“要(yao)(yao)(yao)(yao)(yao)(yao)改(gai)支付方式”，對(dui)不(bu)起(qi)，每加一(yi)項(xiang)都是(shi)(shi)(shi)“增項(xiang)費”。最后(hou)算下來(lai)，可能(neng)(neng)(neng)(neng)比(bi)一(yi)開(kai)始報(bao)(bao)(bao)20萬(wan)的(de)(de)(de)(de)(de)還貴。 相反，如(ru)(ru)(ru)果(guo)你(ni)能(neng)(neng)(neng)(neng)拿出(chu)(chu)清(qing)晰的(de)(de)(de)(de)(de)功(gong)(gong)(gong)能(neng)(neng)(neng)(neng)清(qing)單(dan)(dan)（比(bi)如(ru)(ru)(ru)“首頁要(yao)(yao)(yao)(yao)(yao)(yao)輪播圖(tu)，分(fen)類欄要(yao)(yao)(yao)(yao)(yao)(yao)5個(ge)，商品頁要(yao)(yao)(yao)(yao)(yao)(yao)顯(xian)示庫存、銷量、評價(jia)(jia)(jia)(jia)(jia)”），服務(wu)商能(neng)(neng)(neng)(neng)準確評估工作量，報(bao)(bao)(bao)價(jia)(jia)(jia)(jia)(jia)也更實(shi)在。 第(di)二，技術“硬(ying)核度”決(jue)(jue)定“升級價(jia)(jia)(jia)(jia)(jia)” 同(tong)(tong)樣是(shi)(shi)(shi)做(zuo)APP，“混(hun)合開(kai)發(fa)”（用(yong)H5套殼）和“原生(sheng)(sheng)開(kai)發(fa)”（iOS+Android分(fen)開(kai)寫(xie)(xie)）的(de)(de)(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)格(ge)差一(yi)倍(bei)(bei)——因(yin)為(wei)原生(sheng)(sheng)開(kai)發(fa)的(de)(de)(de)(de)(de)體驗更流(liu)(liu)暢，兼(jian)容更多(duo)手機(ji)型(xing)(xing)號，但需(xu)(xu)要(yao)(yao)(yao)(yao)(yao)(yao)兩(liang)個(ge)開(kai)發(fa)團(tuan)隊(dui)同(tong)(tong)時做(zuo)。 再(zai)比(bi)如(ru)(ru)(ru)，你(ni)要(yao)(yao)(yao)(yao)(yao)(yao)做(zuo)個(ge)“智能(neng)(neng)(neng)(neng)導購(gou)APP”，需(xu)(xu)要(yao)(yao)(yao)(yao)(yao)(yao)AI推薦商品（得用(yong)機(ji)器學習算法）、實(shi)時用(yong)戶行為(wei)分(fen)析（得用(yong)大數(shu)據平(ping)臺），這就(jiu)不(bu)是(shi)(shi)(shi)普(pu)通開(kai)發(fa)團(tuan)隊(dui)能(neng)(neng)(neng)(neng)搞定的(de)(de)(de)(de)(de)——得找有(you)(you)算法工程(cheng)(cheng)師(shi)、大數(shu)據架構(gou)師(shi)的(de)(de)(de)(de)(de)團(tuan)隊(dui)，價(jia)(jia)(jia)(jia)(jia)格(ge)自(zi)然上(shang)去了(le)。 第(di)三，團(tuan)隊(dui)“靠譜度”決(jue)(jue)定“保障價(jia)(jia)(jia)(jia)(jia)” 為(wei)什么(me)(me)有(you)(you)的(de)(de)(de)(de)(de)服務(wu)商報(bao)(bao)(bao)8萬(wan)，有(you)(you)的(de)(de)(de)(de)(de)報(bao)(bao)(bao)20萬(wan)？因(yin)為(wei)團(tuan)隊(dui)實(shi)力(li)(li)天(tian)差地別： 小作坊可能(neng)(neng)(neng)(neng)就(jiu)3個(ge)程(cheng)(cheng)序(xu)員(yuan)，沒(mei)產品經理(li)，沒(mei)測(ce)試工程(cheng)(cheng)師(shi)——做(zuo)出(chu)(chu)來(lai)的(de)(de)(de)(de)(de)軟(ruan)(ruan)件(jian)要(yao)(yao)(yao)(yao)(yao)(yao)么(me)(me)界面丑，要(yao)(yao)(yao)(yao)(yao)(yao)么(me)(me)bug多(duo)，用(yong)兩(liang)天(tian)就(jiu)崩； 資深團(tuan)隊(dui)有(you)(you)完整(zheng)的(de)(de)(de)(de)(de)流(liu)(liu)程(cheng)(cheng)：產品經理(li)幫(bang)你(ni)梳理(li)需(xu)(xu)求(qiu)(qiu)，設計師(shi)做(zuo)原型(xing)(xing)圖(tu)，開(kai)發(fa)寫(xie)(xie)代碼，測(ce)試反復(fu)測(ce)bug，最后(hou)還能(neng)(neng)(neng)(neng)給你(ni)做(zuo)培訓、留維護期。 我們之前有(you)(you)個(ge)餐(can)飲客戶，一(yi)開(kai)始找了(le)個(ge)8萬(wan)的(de)(de)(de)(de)(de)外(wai)包做(zuo)小程(cheng)(cheng)序(xu)，結(jie)果(guo)高峰期下單(dan)(dan)系統直接(jie)(jie)癱瘓，客戶全跑了(le)。后(hou)來(lai)找我們重構(gou)，花了(le)15萬(wan)——我們幫(bang)他加了(le)“排隊(dui)叫(jiao)號”“預點餐(can)”“會(hui)(hui)員(yuan)積分(fen)”功(gong)(gong)(gong)能(neng)(neng)(neng)(neng)，還做(zuo)了(le)壓力(li)(li)測(ce)試（模(mo)擬1000人同(tong)(tong)時下單(dan)(dan)），現在運(yun)行了(le)一(yi)年(nian)多(duo)，沒(mei)出(chu)(chu)過(guo)(guo)大問(wen)(wen)(wen)題，訂(ding)單(dan)(dan)量比(bi)之前漲了(le)30%。  最后(hou)：別只看(kan)“價(jia)(jia)(jia)(jia)(jia)格(ge)”，要(yao)(yao)(yao)(yao)(yao)(yao)看(kan)“性價(jia)(jia)(jia)(jia)(jia)比(bi)” 軟(ruan)(ruan)件(jian)開(kai)發(fa)不(bu)是(shi)(shi)(shi)“買(mai)手機(ji)”，不(bu)是(shi)(shi)(shi)越便(bian)宜(yi)越好(hao)——太便(bian)宜(yi)的(de)(de)(de)(de)(de)項(xiang)目，要(yao)(yao)(yao)(yao)(yao)(yao)么(me)(me)偷工減料（比(bi)如(ru)(ru)(ru)用(yong)現成模(mo)板改(gai)），要(yao)(yao)(yao)(yao)(yao)(yao)么(me)(me)后(hou)期藏著“隱形成本(ben)”（比(bi)如(ru)(ru)(ru)售后(hou)要(yao)(yao)(yao)(yao)(yao)(yao)額外(wai)收費，迭代要(yao)(yao)(yao)(yao)(yao)(yao)加錢）。 給大家幾個(ge)避坑建(jian)議： 1. 先理(li)需(xu)(xu)求(qiu)(qiu)：把你(ni)要(yao)(yao)(yao)(yao)(yao)(yao)的(de)(de)(de)(de)(de)功(gong)(gong)(gong)能(neng)(neng)(neng)(neng)、流(liu)(liu)程(cheng)(cheng)寫(xie)(xie)下來(lai)，越細越好(hao)； 2. 看(kan)案例(li)：問(wen)(wen)(wen)服務(wu)商要(yao)(yao)(yao)(yao)(yao)(yao)“同(tong)(tong)行業的(de)(de)(de)(de)(de)成功(gong)(gong)(gong)案例(li)”，比(bi)如(ru)(ru)(ru)你(ni)做(zuo)生(sheng)(sheng)鮮，就(jiu)看(kan)他有(you)(you)沒(mei)有(you)(you)做(zuo)過(guo)(guo)生(sheng)(sheng)鮮配送的(de)(de)(de)(de)(de)APP； 3. 問(wen)(wen)(wen)服務(wu)：售后(hou)保多(duo)久？迭代怎么(me)(me)收費？有(you)(you)沒(mei)有(you)(you)培訓？ 4. 警惕低價(jia)(jia)(jia)(jia)(jia)：如(ru)(ru)(ru)果(guo)報(bao)(bao)(bao)價(jia)(jia)(jia)(jia)(jia)比(bi)市(shi)場(chang)平(ping)均價(jia)(jia)(jia)(jia)(jia)低30%以上(shang)，大概(gai)率有(you)(you)坑。 說到底，軟(ruan)(ruan)件(jian)開(kai)發(fa)是(shi)(shi)(shi)“買(mai)解決(jue)(jue)方案”，不(bu)是(shi)(shi)(shi)“買(mai)代碼”。貴的(de)(de)(de)(de)(de)不(bu)是(shi)(shi)(shi)價(jia)(jia)(jia)(jia)(jia)格(ge)，是(shi)(shi)(shi)能(neng)(neng)(neng)(neng)幫(bang)你(ni)解決(jue)(jue)問(wen)(wen)(wen)題的(de)(de)(de)(de)(de)能(neng)(neng)(neng)(neng)力(li)(li)——畢竟，一(yi)個(ge)穩定好(hao)用(yong)的(de)(de)(de)(de)(de)軟(ruan)(ruan)件(jian)，能(neng)(neng)(neng)(neng)幫(bang)你(ni)賺(zhuan)的(de)(de)(de)(de)(de)錢，遠(yuan)超(chao)過(guo)(guo)你(ni)當初多(duo)花的(de)(de)(de)(de)(de)幾萬(wan)塊。

想做(zuo)定制軟件時(shi)(shi)，你(ni)(ni)(ni)(ni)是(shi)(shi)(shi)(shi)(shi)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)也有(you)過(guo)(guo)這(zhe)(zhe)樣的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)糾結(jie)：翻著幾(ji)家(jia)公(gong)司的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)官網，一(yi)(yi)邊是(shi)(shi)(shi)(shi)(shi)“服(fu)務過(guo)(guo)XX行(xing)業(ye)Top10”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)案(an)例(li)列表，一(yi)(yi)邊是(shi)(shi)(shi)(shi)(shi)“核心團(tuan)(tuan)隊(dui)(dui)(dui)(dui)來(lai)自BAT”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)介紹——到底該看(kan)案(an)例(li)，還是(shi)(shi)(shi)(shi)(shi)看(kan)團(tuan)(tuan)隊(dui)(dui)(dui)(dui)？ 其實這(zhe)(zhe)道題(ti)，從來(lai)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)“二選(xuan)(xuan)一(yi)(yi)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)選(xuan)(xuan)擇題(ti)，而是(shi)(shi)(shi)(shi)(shi)“怎么(me)結(jie)合”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)應用(yong)題(ti)。 案(an)例(li)是(shi)(shi)(shi)(shi)(shi)“過(guo)(guo)去(qu)(qu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)答(da)卷”，但(dan)別(bie)(bie)迷信“別(bie)(bie)人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)成(cheng)功(gong)” 案(an)例(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)值(zhi)，在于(yu)它是(shi)(shi)(shi)(shi)(shi)看(kan)得(de)見的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經(jing)驗證明。比如(ru)我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)做(zuo)過(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)零(ling)售客(ke)戶(hu)(hu)(hu)(hu)(hu)線(xian)上(shang)線(xian)下一(yi)(yi)體化系(xi)統(tong)(tong)(tong)(tong)，案(an)例(li)里會寫清(qing)(qing)楚：怎么(me)解(jie)決(jue)“大促時(shi)(shi)庫(ku)存同步延(yan)遲”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問(wen)(wen)題(ti)，怎么(me)對接(jie)(jie)(jie)線(xian)下POS機(ji)和線(xian)上(shang)商城(cheng)——這(zhe)(zhe)些細節能(neng)幫(bang)你(ni)(ni)(ni)(ni)判斷：這(zhe)(zhe)家(jia)公(gong)司是(shi)(shi)(shi)(shi)(shi)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)真的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)懂(dong)你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)行(xing)業(ye)。 但(dan)案(an)例(li)也有(you)“保質期”。去(qu)(qu)年(nian)幫(bang)某電商客(ke)戶(hu)(hu)(hu)(hu)(hu)做(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“社交裂變功(gong)能(neng)”，放到今(jin)年(nian)可能(neng)要(yao)(yao)調整——因(yin)為(wei)今(jin)年(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)流量邏輯(ji)(ji)變了(le)。更(geng)關鍵的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)，你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)需(xu)求永(yong)遠(yuan)有(you)“獨特性(xing)”：同樣是(shi)(shi)(shi)(shi)(shi)電商系(xi)統(tong)(tong)(tong)(tong)，你(ni)(ni)(ni)(ni)要(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)“私(si)域會員分層(ceng)”，而別(bie)(bie)人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)案(an)例(li)是(shi)(shi)(shi)(shi)(shi)“傳統(tong)(tong)(tong)(tong)貨架(jia)電商”，這(zhe)(zhe)時(shi)(shi)候案(an)例(li)只能(neng)幫(bang)你(ni)(ni)(ni)(ni)“排除錯誤選(xuan)(xuan)項”，沒(mei)法直(zhi)接(jie)(jie)(jie)給你(ni)(ni)(ni)(ni)“正確答(da)案(an)”。 團(tuan)(tuan)隊(dui)(dui)(dui)(dui)是(shi)(shi)(shi)(shi)(shi)“現(xian)在的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)生產力”，但(dan)別(bie)(bie)迷戀“大廠(chang)標簽” 團(tuan)(tuan)隊(dui)(dui)(dui)(dui)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)值(zhi)，在于(yu)它是(shi)(shi)(shi)(shi)(shi)能(neng)應對變化的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“活(huo)腦(nao)子”。比如(ru)我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)技術負責人(ren)，曾主導過(guo)(guo)三個百(bai)萬級用(yong)戶(hu)(hu)(hu)(hu)(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)系(xi)統(tong)(tong)(tong)(tong)重構(gou)，去(qu)(qu)年(nian)有(you)個制造客(ke)戶(hu)(hu)(hu)(hu)(hu)要(yao)(yao)做(zuo)MES系(xi)統(tong)(tong)(tong)(tong)，他(ta)第(di)(di)一(yi)(yi)句(ju)話就問(wen)(wen)：“你(ni)(ni)(ni)(ni)們(men)(men)(men)(men)(men)(men)車間的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)PLC設備用(yong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)Modbus還是(shi)(shi)(shi)(shi)(shi)OPC UA協議(yi)？”——這(zhe)(zhe)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)案(an)例(li)里能(neng)抄來(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“行(xing)業(ye)敏感度(du)”，是(shi)(shi)(shi)(shi)(shi)多(duo)(duo)年(nian)經(jing)驗養出(chu)(chu)來(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“條件反(fan)射(she)”。 但(dan)“大廠(chang)背(bei)景(jing)”不(bu)(bu)等于(yu)“好用(yong)”。我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)見過(guo)(guo)很多(duo)(duo)“豪華(hua)團(tuan)(tuan)隊(dui)(dui)(dui)(dui)”：架(jia)構(gou)師(shi)(shi)(shi)從阿(a)里來(lai)，產品(pin)經(jing)理(li)(li)(li)從騰訊來(lai)，結(jie)果溝通(tong)時(shi)(shi)連(lian)“需(xu)求優(you)先(xian)級”都吵不(bu)(bu)清(qing)(qing)——因(yin)為(wei)他(ta)們(men)(men)(men)(men)(men)(men)沒(mei)磨(mo)合過(guo)(guo)。反(fan)而我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)配合了(le)三年(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“老團(tuan)(tuan)隊(dui)(dui)(dui)(dui)”，產品(pin)經(jing)理(li)(li)(li)說“這(zhe)(zhe)個功(gong)能(neng)要(yao)(yao)加”，開發工程師(shi)(shi)(shi)立刻(ke)能(neng)接(jie)(jie)(jie)“那數據庫(ku)得(de)加個索引”，效率(lv)比“湊起來(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)大神”高多(duo)(duo)了(le)。  真正的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)好選(xuan)(xuan)擇：案(an)例(li)“篩(shai)行(xing)業(ye)”，團(tuan)(tuan)隊(dui)(dui)(dui)(dui)“聊(liao)匹配” 去(qu)(qu)年(nian)有(you)個餐飲客(ke)戶(hu)(hu)(hu)(hu)(hu)找(zhao)(zhao)我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)做(zuo)智能(neng)點餐系(xi)統(tong)(tong)(tong)(tong)，他(ta)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)選(xuan)(xuan)擇邏輯(ji)(ji)特別(bie)(bie)聰明： 第(di)(di)一(yi)(yi)步，看(kan)案(an)例(li)——篩(shai)選(xuan)(xuan)出(chu)(chu)做(zuo)過(guo)(guo)“連(lian)鎖餐飲數字化”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)司，排除了(le)那些只做(zuo)過(guo)(guo)“奶茶(cha)店小(xiao)程序(xu)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)； 第(di)(di)二步，聊(liao)團(tuan)(tuan)隊(dui)(dui)(dui)(dui)——和我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產品(pin)經(jing)理(li)(li)(li)聊(liao)時(shi)(shi)，產品(pin)經(jing)理(li)(li)(li)沒(mei)講(jiang)“我(wo)(wo)(wo)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)界面多(duo)(duo)好看(kan)”，而是(shi)(shi)(shi)(shi)(shi)問(wen)(wen)：“你(ni)(ni)(ni)(ni)們(men)(men)(men)(men)(men)(men)堂食和外賣的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)占比是(shi)(shi)(shi)(shi)(shi)多(duo)(duo)少？”“后(hou)廚出(chu)(chu)餐會不(bu)(bu)會因(yin)為(wei)外賣單插(cha)隊(dui)(dui)(dui)(dui)亂(luan)掉？”——這(zhe)(zhe)些問(wen)(wen)題(ti)正好戳中他(ta)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)痛(tong)點（之前找(zhao)(zhao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)司根(gen)本沒(mei)問(wen)(wen)過(guo)(guo)）。 最后(hou)合作(zuo)下來(lai)，系(xi)統(tong)(tong)(tong)(tong)上(shang)線(xian)后(hou)，他(ta)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)出(chu)(chu)餐效率(lv)提升了(le)30%，就是(shi)(shi)(shi)(shi)(shi)因(yin)為(wei)“案(an)例(li)幫(bang)他(ta)們(men)(men)(men)(men)(men)(men)找(zhao)(zhao)對了(le)方向(xiang)，團(tuan)(tuan)隊(dui)(dui)(dui)(dui)幫(bang)他(ta)們(men)(men)(men)(men)(men)(men)解(jie)決(jue)了(le)具體問(wen)(wen)題(ti)”。 選(xuan)(xuan)軟件開發公(gong)司，就像選(xuan)(xuan)裝修隊(dui)(dui)(dui)(dui)： 案(an)例(li)是(shi)(shi)(shi)(shi)(shi)“他(ta)們(men)(men)(men)(men)(men)(men)裝過(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)房子照片”，能(neng)看(kan)出(chu)(chu)手藝； 團(tuan)(tuan)隊(dui)(dui)(dui)(dui)是(shi)(shi)(shi)(shi)(shi)“上(shang)門(men)量房的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)設計師(shi)(shi)(shi)”，能(neng)聽懂(dong)你(ni)(ni)(ni)(ni)說的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“我(wo)(wo)(wo)要(yao)(yao)給孩子留(liu)個玩(wan)積木的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)角落(luo)”。 從來(lai)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)“看(kan)照片還是(shi)(shi)(shi)(shi)(shi)看(kan)設計師(shi)(shi)(shi)”，而是(shi)(shi)(shi)(shi)(shi)“先(xian)看(kan)照片選(xuan)(xuan)會裝你(ni)(ni)(ni)(ni)家(jia)這(zhe)(zhe)種(zhong)戶(hu)(hu)(hu)(hu)(hu)型的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，再讓設計師(shi)(shi)(shi)量房——看(kan)他(ta)能(neng)不(bu)(bu)能(neng)懂(dong)你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)生活(huo)。” 畢竟，你(ni)(ni)(ni)(ni)要(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)“別(bie)(bie)人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)成(cheng)功(gong)系(xi)統(tong)(tong)(tong)(tong)”，而是(shi)(shi)(shi)(shi)(shi)“剛好適(shi)合你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)系(xi)統(tong)(tong)(tong)(tong)”。

做(zuo)小(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序前，90%的(de)(de)(de)人都會(hui)(hui)(hui)卡在(zai)兩(liang)個(ge)(ge)(ge)問題上(shang)(shang)(shang)(shang)(shang)：“定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)個(ge)(ge)(ge)小(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序到底要(yao)(yao)(yao)(yao)花多(duo)少錢？多(duo)久能(neng)(neng)(neng)用上(shang)(shang)(shang)(shang)(shang)？”其(qi)實(shi)這(zhe)(zhe)倆(lia)問題從來(lai)沒有(you)(you)“標準答案”——就(jiu)像(xiang)(xiang)(xiang)你(ni)問“做(zuo)件(jian)(jian)衣服(fu)(fu)(fu)多(duo)少錢”，得(de)(de)看(kan)面(mian)料、款(kuan)式(shi)、要(yao)(yao)(yao)(yao)不(bu)(bu)(bu)(bu)(bu)(bu)要(yao)(yao)(yao)(yao)刺繡對(dui)吧？今(jin)天就(jiu)把(ba)小(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)的(de)(de)(de)“價格(ge)邏(luo)輯”和“工(gong)(gong)期(qi)(qi)密碼”拆給(gei)(gei)你(ni)看(kan)，幫你(ni)避開那些(xie)“摸(mo)不(bu)(bu)(bu)(bu)(bu)(bu)著頭腦”的(de)(de)(de)坑(keng)。 先(xian)聊價格(ge)：不(bu)(bu)(bu)(bu)(bu)(bu)是“獅(shi)子(zi)大開口(kou)”，是“量(liang)(liang)體(ti)裁衣” 小(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序的(de)(de)(de)價格(ge)，本(ben)質是“需(xu)(xu)求(qiu)(qiu)(qiu)復雜(za)度×服(fu)(fu)(fu)務(wu)(wu)成本(ben)”。舉幾(ji)個(ge)(ge)(ge)常見場景，你(ni)立刻就(jiu)能(neng)(neng)(neng)有(you)(you)概(gai)念： 基(ji)礎(chu)展示型：比(bi)(bi)如(ru)做(zuo)個(ge)(ge)(ge)“線(xian)上(shang)(shang)(shang)(shang)(shang)名(ming)片”——展示產品、留聯系方式(shi)、放門(men)店地址，這(zhe)(zhe)種(zhong)功(gong)能(neng)(neng)(neng)簡(jian)單的(de)(de)(de)小(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序，1-3萬就(jiu)能(neng)(neng)(neng)搞定(ding)(ding)，相(xiang)當于“買(mai)件(jian)(jian)基(ji)礎(chu)款(kuan)T恤(xu)”； 實(shi)用功(gong)能(neng)(neng)(neng)型：比(bi)(bi)如(ru)線(xian)下門(men)店要(yao)(yao)(yao)(yao)做(zuo)“在(zai)線(xian)預約(yue)+會(hui)(hui)(hui)員(yuan)積分(fen)(fen)”（比(bi)(bi)如(ru)美甲店、健身房(fang)），需(xu)(xu)要(yao)(yao)(yao)(yao)對(dui)接支(zhi)付(fu)、統計(ji)到店數據(ju)，價格(ge)大概(gai)3-6萬，像(xiang)(xiang)(xiang)“加(jia)(jia)了(le)(le)口(kou)袋和刺繡的(de)(de)(de)襯衫”； 復雜(za)電商型：如(ru)果(guo)(guo)(guo)要(yao)(yao)(yao)(yao)做(zuo)“直播(bo)+分(fen)(fen)銷+庫存管理”的(de)(de)(de)電商小(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序（比(bi)(bi)如(ru)賣美妝的(de)(de)(de)品牌(pai)店），得(de)(de)搭后(hou)臺、做(zuo)接口(kou)、測安全(quan)，價格(ge)可(ke)能(neng)(neng)(neng)5-10萬甚(shen)至更高，相(xiang)當于“定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)一(yi)(yi)(yi)(yi)(yi)件(jian)(jian)帶(dai)暗(an)紋的(de)(de)(de)西裝(zhuang)(zhuang)”。 除此之外，還有(you)(you)幾(ji)個(ge)(ge)(ge)“隱(yin)形成本(ben)”要(yao)(yao)(yao)(yao)注意(yi)： 設計(ji)費：如(ru)果(guo)(guo)(guo)要(yao)(yao)(yao)(yao)貼合(he)品牌(pai)調性（比(bi)(bi)如(ru)用你(ni)的(de)(de)(de)品牌(pai)色做(zuo)漸變背景、加(jia)(jia)動效），比(bi)(bi)用模板(ban)貴(gui)20%-30%——畢竟“定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)款(kuan)”和“量(liang)(liang)產款(kuan)”不(bu)(bu)(bu)(bu)(bu)(bu)一(yi)(yi)(yi)(yi)(yi)樣(yang)； 技術選型：原生開發(fa)（專門(men)針對(dui)微信寫代碼）比(bi)(bi)混(hun)合(he)開發(fa)（一(yi)(yi)(yi)(yi)(yi)套代碼適(shi)配(pei)多(duo)平臺）更穩定(ding)(ding)，但(dan)(dan)價格(ge)會(hui)(hui)(hui)高一(yi)(yi)(yi)(yi)(yi)點(dian)——就(jiu)像(xiang)(xiang)(xiang)“手工(gong)(gong)縫的(de)(de)(de)衣服(fu)(fu)(fu)”比(bi)(bi)“機器(qi)做(zuo)的(de)(de)(de)”更耐穿； 后(hou)續服(fu)(fu)(fu)務(wu)(wu)：要(yao)(yao)(yao)(yao)不(bu)(bu)(bu)(bu)(bu)(bu)要(yao)(yao)(yao)(yao)每年的(de)(de)(de)服(fu)(fu)(fu)務(wu)(wu)器(qi)維護？要(yao)(yao)(yao)(yao)不(bu)(bu)(bu)(bu)(bu)(bu)要(yao)(yao)(yao)(yao)迭代功(gong)能(neng)(neng)(neng)（比(bi)(bi)如(ru)后(hou)來(lai)想加(jia)(jia)“秒殺(sha)”）？這(zhe)(zhe)些(xie)都是“長期(qi)(qi)成本(ben)”，別只看(kan)前期(qi)(qi)的(de)(de)(de)“低價”。 再談(tan)工(gong)(gong)期(qi)(qi)：不(bu)(bu)(bu)(bu)(bu)(bu)是“越快越好”，是“穩扎穩打” 很多(duo)人覺(jue)得(de)(de)“15天就(jiu)能(neng)(neng)(neng)做(zuo)個(ge)(ge)(ge)小(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序”，但(dan)(dan)真(zhen)到自己做(zuo)時(shi)，卻發(fa)現“2個(ge)(ge)(ge)月(yue)還沒上(shang)(shang)(shang)(shang)(shang)線(xian)”——問題往往出(chu)在(zai)“需(xu)(xu)求(qiu)(qiu)(qiu)不(bu)(bu)(bu)(bu)(bu)(bu)明確”。工(gong)(gong)期(qi)(qi)的(de)(de)(de)核心邏(luo)輯是：需(xu)(xu)求(qiu)(qiu)(qiu)越清楚(chu)，工(gong)(gong)期(qi)(qi)越可(ke)控(kong)。 如(ru)果(guo)(guo)(guo)你(ni)的(de)(de)(de)需(xu)(xu)求(qiu)(qiu)(qiu)特別明確（比(bi)(bi)如(ru)“我(wo)就(jiu)要(yao)(yao)(yao)(yao)個(ge)(ge)(ge)能(neng)(neng)(neng)讓客戶預約(yue)到店的(de)(de)(de)小(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序，界面(mian)要(yao)(yao)(yao)(yao)簡(jian)單”），基(ji)礎(chu)功(gong)能(neng)(neng)(neng)的(de)(de)(de)小(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序2-3周就(jiu)能(neng)(neng)(neng)上(shang)(shang)(shang)(shang)(shang)線(xian)——就(jiu)像(xiang)(xiang)(xiang)“你(ni)明確要(yao)(yao)(yao)(yao)‘白色M碼T恤(xu)’，裁縫直接做(zuo)就(jiu)行”； 但(dan)(dan)如(ru)果(guo)(guo)(guo)你(ni)的(de)(de)(de)需(xu)(xu)求(qiu)(qiu)(qiu)是“做(zuo)個(ge)(ge)(ge)像(xiang)(xiang)(xiang)‘喜茶’一(yi)(yi)(yi)(yi)(yi)樣(yang)的(de)(de)(de)點(dian)單小(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序”（能(neng)(neng)(neng)選甜(tian)度、加(jia)(jia)配(pei)料、查訂單），就(jiu)得(de)(de)先(xian)做(zuo)需(xu)(xu)求(qiu)(qiu)(qiu)調研（1周）、畫原型（2周）、開發(fa)（3周）、測試（1周），大概(gai)1個(ge)(ge)(ge)半月(yue)到2個(ge)(ge)(ge)月(yue)——像(xiang)(xiang)(xiang)“定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)西裝(zhuang)(zhuang)”，得(de)(de)量(liang)(liang)尺(chi)寸(cun)、試毛樣(yang)、改細節，急不(bu)(bu)(bu)(bu)(bu)(bu)得(de)(de)。 這(zhe)(zhe)里(li)給(gei)(gei)你(ni)個(ge)(ge)(ge)“避坑(keng)提醒”：別中途亂加(jia)(jia)功(gong)能(neng)(neng)(neng)！比(bi)(bi)如(ru)你(ni)一(yi)(yi)(yi)(yi)(yi)開始沒說要(yao)(yao)(yao)(yao)“會(hui)(hui)(hui)員(yuan)積分(fen)(fen)”，開發(fa)到一(yi)(yi)(yi)(yi)(yi)半突然要(yao)(yao)(yao)(yao)加(jia)(jia)，相(xiang)當于“做(zuo)衣服(fu)(fu)(fu)做(zuo)到一(yi)(yi)(yi)(yi)(yi)半說要(yao)(yao)(yao)(yao)加(jia)(jia)個(ge)(ge)(ge)帽(mao)子(zi)”，工(gong)(gong)期(qi)(qi)肯定(ding)(ding)延(yan)長，價格(ge)也得(de)(de)漲。 最(zui)后(hou)說點(dian)“掏心窩(wo)子(zi)”的(de)(de)(de)建議 別貪便(bian)宜：有(you)(you)些(xie)團隊報(bao)“幾(ji)千塊定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)”，大概(gai)率是用模板(ban)改的(de)(de)(de)，后(hou)期(qi)(qi)想加(jia)(jia)功(gong)能(neng)(neng)(neng)？要(yao)(yao)(yao)(yao)么(me)(me)加(jia)(jia)錢，要(yao)(yao)(yao)(yao)么(me)(me)根本(ben)改不(bu)(bu)(bu)(bu)(bu)(bu)了(le)(le)——就(jiu)像(xiang)(xiang)(xiang)“買(mai)了(le)(le)件(jian)(jian)劣質T恤(xu)，洗兩(liang)次(ci)就(jiu)起球”； 別亂加(jia)(jia)功(gong)能(neng)(neng)(neng)：先(xian)做(zuo)“核心功(gong)能(neng)(neng)(neng)”（比(bi)(bi)如(ru)電商先(xian)做(zuo)“下單+支(zhi)付(fu)”），上(shang)(shang)(shang)(shang)(shang)線(xian)后(hou)再迭代——就(jiu)像(xiang)(xiang)(xiang)“先(xian)買(mai)基(ji)礎(chu)款(kuan)，再慢慢加(jia)(jia)配(pei)飾”，既省成本(ben)又(you)快； 找“懂你(ni)的(de)(de)(de)團隊”：靠(kao)譜的(de)(de)(de)團隊不(bu)(bu)(bu)(bu)(bu)(bu)會(hui)(hui)(hui)上(shang)(shang)(shang)(shang)(shang)來(lai)就(jiu)報(bao)價格(ge)，而是先(xian)問你(ni)“做(zuo)小(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序的(de)(de)(de)目(mu)的(de)(de)(de)是什么(me)(me)？主要(yao)(yao)(yao)(yao)服(fu)(fu)(fu)務(wu)(wu)誰(shui)？最(zui)想解決什么(me)(me)問題？”——因為(wei)只有(you)(you)摸(mo)清楚(chu)你(ni)的(de)(de)(de)需(xu)(xu)求(qiu)(qiu)(qiu)，才能(neng)(neng)(neng)給(gei)(gei)你(ni)“合(he)理的(de)(de)(de)價格(ge)”和“準確的(de)(de)(de)工(gong)(gong)期(qi)(qi)”。 其(qi)實(shi)小(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序定(ding)(ding)制(zhi)(zhi)(zhi)(zhi)，就(jiu)像(xiang)(xiang)(xiang)“裝(zhuang)(zhuang)修房(fang)子(zi)”：你(ni)要(yao)(yao)(yao)(yao)裝(zhuang)(zhuang)成“出(chu)租屋”“溫馨小(xiao)(xiao)(xiao)窩(wo)”還是“帶(dai)智能(neng)(neng)(neng)家居的(de)(de)(de)豪(hao)宅”，價格(ge)和時(shi)間肯定(ding)(ding)不(bu)(bu)(bu)(bu)(bu)(bu)一(yi)(yi)(yi)(yi)(yi)樣(yang)。但(dan)(dan)只要(yao)(yao)(yao)(yao)你(ni)想清楚(chu)“自己要(yao)(yao)(yao)(yao)什么(me)(me)”，找對(dui)“靠(kao)譜的(de)(de)(de)裝(zhuang)(zhuang)修隊”，結果(guo)(guo)(guo)肯定(ding)(ding)不(bu)(bu)(bu)(bu)(bu)(bu)會(hui)(hui)(hui)差。 如(ru)果(guo)(guo)(guo)你(ni)的(de)(de)(de)小(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序需(xu)(xu)求(qiu)(qiu)(qiu)還在(zai)“模糊階段”，不(bu)(bu)(bu)(bu)(bu)(bu)妨來(lai)和我(wo)們聊聊——不(bu)(bu)(bu)(bu)(bu)(bu)用急著定(ding)(ding)，先(xian)把(ba)需(xu)(xu)求(qiu)(qiu)(qiu)理清楚(chu)，再算價格(ge)和工(gong)(gong)期(qi)(qi)。畢竟，適(shi)合(he)你(ni)的(de)(de)(de)小(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序，才是能(neng)(neng)(neng)幫你(ni)拉(la)客、賺(zhuan)錢的(de)(de)(de)好工(gong)(gong)具呀～

用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)著(zhu)通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)總覺得(de)(de)“差(cha)點兒(er)”？流(liu)程卡殼、數(shu)(shu)(shu)據(ju)不(bu)通(tong)(tong)(tong)(tong)、功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)冗余……這(zhe)(zhe)些(xie)(xie)藏在(zai)(zai)日常運營(ying)里(li)的(de)(de)(de)(de)(de)小刺，是(shi)(shi)(shi)(shi)(shi)(shi)(shi)不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)總讓人“明明在(zai)(zai)做(zuo)(zuo)事(shi)(shi)，卻沒(mei)效(xiao)率”？這(zhe)(zhe)時(shi)候很(hen)多(duo)(duo)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)會(hui)(hui)轉向定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)化軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)開(kai)發(fa)(fa)——不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)追(zhui)風口(kou)，而(er)(er)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)真的(de)(de)(de)(de)(de)“要(yao)(yao)解(jie)決(jue)核心問題”。 1. 讓軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)“貼”著(zhu)業(ye)(ye)(ye)(ye)務走(zou)，不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)業(ye)(ye)(ye)(ye)務“湊”著(zhu)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)轉 通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)像(xiang)(xiang)商場里(li)的(de)(de)(de)(de)(de)“標(biao)(biao)準T恤”，不(bu)管你(ni)(ni)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)160還(huan)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)180，都得(de)(de)穿(chuan)同一(yi)(yi)(yi)個(ge)版型。但(dan)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)業(ye)(ye)(ye)(ye)務總有(you)“非標(biao)(biao)”的(de)(de)(de)(de)(de)地方：比(bi)(bi)(bi)如連(lian)鎖咖(ka)啡(fei)店(dian)要(yao)(yao)“集杯換(huan)券”的(de)(de)(de)(de)(de)會(hui)(hui)員(yuan)規(gui)則，制(zhi)(zhi)(zhi)造工(gong)(gong)廠要(yao)(yao)“車間(jian)(jian)工(gong)(gong)單(dan)(dan)(dan)實時(shi)追(zhui)進(jin)度”，教育機(ji)(ji)構(gou)要(yao)(yao)“按(an)學生(sheng)(sheng)水平自(zi)(zi)動(dong)排課(ke)(ke)”——這(zhe)(zhe)些(xie)(xie)“自(zi)(zi)家的(de)(de)(de)(de)(de)規(gui)矩(ju)”，通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)要(yao)(yao)么做(zuo)(zuo)不(bu)到(dao)，要(yao)(yao)么得(de)(de)靠插(cha)件(jian)(jian)(jian)(jian)(jian)(jian)“硬湊”，結果員(yuan)工(gong)(gong)得(de)(de)記(ji)(ji)一(yi)(yi)(yi)堆(dui)“土辦法”（比(bi)(bi)(bi)如手(shou)動(dong)登記(ji)(ji)集杯數(shu)(shu)(shu)），反而(er)(er)把(ba)簡單(dan)(dan)(dan)事(shi)(shi)變(bian)復(fu)雜。  定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)化開(kai)發(fa)(fa)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)“量體裁衣”：把(ba)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)核心流(liu)程直(zhi)(zhi)接“寫”進(jin)系(xi)(xi)(xi)(xi)統(tong)里(li)。比(bi)(bi)(bi)如咖(ka)啡(fei)店(dian)收(shou)銀臺能(neng)(neng)(neng)(neng)(neng)(neng)(neng)自(zi)(zi)動(dong)累加杯數(shu)(shu)(shu)，滿額立(li)刻發(fa)(fa)券；工(gong)(gong)廠車間(jian)(jian)的(de)(de)(de)(de)(de)屏幕上(shang)，每臺機(ji)(ji)器(qi)的(de)(de)(de)(de)(de)工(gong)(gong)單(dan)(dan)(dan)進(jin)度實時(shi)跳，工(gong)(gong)人不(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)再(zai)(zai)(zai)跑辦公室查(cha)(cha)；教育機(ji)(ji)構(gou)的(de)(de)(de)(de)(de)排課(ke)(ke)系(xi)(xi)(xi)(xi)統(tong)，輸入學生(sheng)(sheng)水平和(he)時(shi)間(jian)(jian)，直(zhi)(zhi)接匹配合適的(de)(de)(de)(de)(de)老師(shi)——軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)不(bu)再(zai)(zai)(zai)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)“外來(lai)者”，而(er)(er)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)“懂(dong)自(zi)(zi)家規(gui)矩(ju)的(de)(de)(de)(de)(de)幫(bang)(bang)手(shou)”。 2. 把(ba)“孤立(li)的(de)(de)(de)(de)(de)數(shu)(shu)(shu)據(ju)”連(lian)成“活(huo)的(de)(de)(de)(de)(de)信息流(liu)” 很(hen)多(duo)(duo)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)系(xi)(xi)(xi)(xi)統(tong)像(xiang)(xiang)“各自(zi)(zi)關門的(de)(de)(de)(de)(de)房(fang)(fang)間(jian)(jian)”：銷(xiao)售(shou)(shou)(shou)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)CRM記(ji)(ji)客戶(hu)(hu)，庫(ku)(ku)存用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)ERP管貨(huo)品，財務用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)表(biao)格(ge)做(zuo)(zuo)報表(biao)——要(yao)(yao)查(cha)(cha)“這(zhe)(zhe)個(ge)客戶(hu)(hu)的(de)(de)(de)(de)(de)訂單(dan)(dan)(dan)有(you)沒(mei)有(you)貨(huo)”，得(de)(de)先從CRM導(dao)出訂單(dan)(dan)(dan)，再(zai)(zai)(zai)導(dao)進(jin)ERP查(cha)(cha)庫(ku)(ku)存，最(zui)后填到(dao)財務表(biao)，光是(shi)(shi)(shi)(shi)(shi)(shi)(shi)導(dao)數(shu)(shu)(shu)據(ju)就(jiu)(jiu)得(de)(de)耗(hao)半天(tian)(tian)(tian)。 定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)化開(kai)發(fa)(fa)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)把(ba)這(zhe)(zhe)些(xie)(xie)“房(fang)(fang)間(jian)(jian)”打(da)通(tong)(tong)(tong)(tong)：銷(xiao)售(shou)(shou)(shou)開(kai)單(dan)(dan)(dan)自(zi)(zi)動(dong)同步庫(ku)(ku)存減少，庫(ku)(ku)存低(di)于預(yu)警線(xian)自(zi)(zi)動(dong)提醒(xing)采購，財務實時(shi)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)看(kan)到(dao)當(dang)天(tian)(tian)(tian)的(de)(de)(de)(de)(de)銷(xiao)售(shou)(shou)(shou)數(shu)(shu)(shu)據(ju)——數(shu)(shu)(shu)據(ju)不(bu)再(zai)(zai)(zai)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)“死(si)數(shu)(shu)(shu)字”，而(er)(er)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)“能(neng)(neng)(neng)(neng)(neng)(neng)(neng)跑起來(lai)的(de)(de)(de)(de)(de)信息”。比(bi)(bi)(bi)如一(yi)(yi)(yi)家電商企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)，以前要(yao)(yao)等月底(di)(di)才知道“哪款產品賣得(de)(de)好”，現在(zai)(zai)定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)化系(xi)(xi)(xi)(xi)統(tong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)實時(shi)顯示銷(xiao)量Top3，立(li)刻就(jiu)(jiu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)調(diao)整庫(ku)(ku)存和(he)推(tui)廣策略。 3. 軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)“跟著(zhu)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)長(chang)(chang)(chang)大(da)”，不(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)頻繁換(huan)系(xi)(xi)(xi)(xi)統(tong) 企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)業(ye)(ye)(ye)(ye)務不(bu)會(hui)(hui)停在(zai)(zai)原地：今天(tian)(tian)(tian)做(zuo)(zuo)本地零售(shou)(shou)(shou)，明天(tian)(tian)(tian)要(yao)(yao)加線(xian)上(shang)商城；今天(tian)(tian)(tian)開(kai)3家店(dian)，明天(tian)(tian)(tian)要(yao)(yao)拓到(dao)10家——通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)的(de)(de)(de)(de)(de)“固(gu)定(ding)(ding)(ding)(ding)(ding)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)”，往往跟不(bu)上(shang)這(zhe)(zhe)種成長(chang)(chang)(chang)。比(bi)(bi)(bi)如一(yi)(yi)(yi)家做(zuo)(zuo)少兒(er)編程的(de)(de)(de)(de)(de)機(ji)(ji)構(gou)，一(yi)(yi)(yi)開(kai)始用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)排課(ke)(ke)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)，后來(lai)要(yao)(yao)加“家長(chang)(chang)(chang)實時(shi)看(kan)上(shang)課(ke)(ke)進(jin)度”的(de)(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)，通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)得(de)(de)買插(cha)件(jian)(jian)(jian)(jian)(jian)(jian)，插(cha)件(jian)(jian)(jian)(jian)(jian)(jian)不(bu)好用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)還(huan)得(de)(de)換(huan)系(xi)(xi)(xi)(xi)統(tong)；而(er)(er)定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)化系(xi)(xi)(xi)(xi)統(tong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)直(zhi)(zhi)接“加模塊”，像(xiang)(xiang)搭積木一(yi)(yi)(yi)樣擴展功(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)，不(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)推(tui)倒重來(lai)，省了(le)錢也省了(le)員(yuan)工(gong)(gong)重新學習(xi)的(de)(de)(de)(de)(de)時(shi)間(jian)(jian)。 4. 把(ba)“企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)特(te)色”變(bian)成“競(jing)爭優勢(shi)” 通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)大(da)家都在(zai)(zai)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)，沒(mei)法形(xing)成差(cha)異化。但(dan)定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)化能(neng)(neng)(neng)(neng)(neng)(neng)(neng)把(ba)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)“獨門功(gong)(gong)夫”變(bian)成系(xi)(xi)(xi)(xi)統(tong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)力(li)：比(bi)(bi)(bi)如一(yi)(yi)(yi)家健身工(gong)(gong)作室的(de)(de)(de)(de)(de)“個(ge)性化訓練計劃(hua)”（根據(ju)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)體測(ce)數(shu)(shu)(shu)據(ju)自(zi)(zi)動(dong)配課(ke)(ke)程），一(yi)(yi)(yi)家餐飲企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)“預(yu)點餐+桌位預(yu)留”（顧客線(xian)上(shang)點單(dan)(dan)(dan)，到(dao)店(dian)直(zhi)(zhi)接上(shang)菜(cai)）——這(zhe)(zhe)些(xie)(xie)“別家沒(mei)有(you)的(de)(de)(de)(de)(de)本事(shi)(shi)”，用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)化系(xi)(xi)(xi)(xi)統(tong)就(jiu)(jiu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)放(fang)大(da)。當(dang)你(ni)(ni)的(de)(de)(de)(de)(de)特(te)色變(bian)成“系(xi)(xi)(xi)(xi)統(tong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)力(li)”，客戶(hu)(hu)會(hui)(hui)因為“只有(you)你(ni)(ni)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)做(zuo)(zuo)到(dao)”而(er)(er)選(xuan)擇你(ni)(ni)。 很(hen)多(duo)(duo)人會(hui)(hui)問：“定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)化是(shi)(shi)(shi)(shi)(shi)(shi)(shi)不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)很(hen)貴(gui)？”其實長(chang)(chang)(chang)遠(yuan)看(kan)，通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)要(yao)(yao)不(bu)斷買插(cha)件(jian)(jian)(jian)(jian)(jian)(jian)、改流(liu)程，成本是(shi)(shi)(shi)(shi)(shi)(shi)(shi)“細水長(chang)(chang)(chang)流(liu)”的(de)(de)(de)(de)(de)；而(er)(er)定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)化是(shi)(shi)(shi)(shi)(shi)(shi)(shi)“一(yi)(yi)(yi)次解(jie)決(jue)核心問題”——比(bi)(bi)(bi)如打(da)通(tong)(tong)(tong)(tong)3個(ge)系(xi)(xi)(xi)(xi)統(tong)，不(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)再(zai)(zai)(zai)每月花3天(tian)(tian)(tian)導(dao)數(shu)(shu)(shu)據(ju)，省下來(lai)的(de)(de)(de)(de)(de)人力(li)成本，早就(jiu)(jiu)覆蓋了(le)定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)化的(de)(de)(de)(de)(de)投入。 說(shuo)到(dao)底(di)(di)，企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)選(xuan)定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)化軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)開(kai)發(fa)(fa)，不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)選(xuan)“更貴(gui)的(de)(de)(de)(de)(de)選(xuan)項(xiang)”，而(er)(er)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)選(xuan)“更適合自(zi)(zi)己(ji)的(de)(de)(de)(de)(de)工(gong)(gong)具”。工(gong)(gong)具的(de)(de)(de)(de)(de)價值(zhi)，從來(lai)不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)“有(you)多(duo)(duo)先進(jin)”，而(er)(er)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)“能(neng)(neng)(neng)(neng)(neng)(neng)(neng)不(bu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)幫(bang)(bang)你(ni)(ni)更高效(xiao)地做(zuo)(zuo)自(zi)(zi)己(ji)擅長(chang)(chang)(chang)的(de)(de)(de)(de)(de)事(shi)(shi)”——當(dang)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)不(bu)再(zai)(zai)(zai)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)“麻煩”，而(er)(er)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)“幫(bang)(bang)手(shou)”，你(ni)(ni)就(jiu)(jiu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)把(ba)精力(li)放(fang)回業(ye)(ye)(ye)(ye)務增長(chang)(chang)(chang)上(shang)。 畢竟，軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)為企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)服務的(de)(de)(de)(de)(de)，不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)為軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)(jian)(jian)服務的(de)(de)(de)(de)(de)。定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)(zhi)化，就(jiu)(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)讓工(gong)(gong)具“剛(gang)好懂(dong)你(ni)(ni)”的(de)(de)(de)(de)(de)那(nei)把(ba)鑰匙。

想(xiang)(xiang)做(zuo)小程(cheng)(cheng)(cheng)(cheng)序(xu)(xu)的(de)(de)(de)(de)老(lao)板(ban)們(men)，是(shi)不(bu)(bu)是(shi)都(dou)遇(yu)到過這(zhe)(zhe)種“價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)暴擊”？問了三(san)(san)家(jia)服務(wu)(wu)商(shang)，一(yi)家(jia)說(shuo)8000，一(yi)家(jia)報(bao)3萬(wan)，還有(you)一(yi)家(jia)開口要(yao)(yao)15萬(wan)——同樣(yang)是(shi)“定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)”，價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)差了快(kuai)20倍，到底是(shi)誰在“坑(keng)(keng)人”？今天(tian)就(jiu)把(ba)(ba)小程(cheng)(cheng)(cheng)(cheng)序(xu)(xu)定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)的(de)(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)邏輯(ji)扒開了說(shuo)，幫(bang)你(ni)(ni)(ni)避開90%的(de)(de)(de)(de)冤枉(wang)(wang)錢。 一(yi)、價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)差在哪兒？看這(zhe)(zhe)3個核心因素 小程(cheng)(cheng)(cheng)(cheng)序(xu)(xu)的(de)(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)，本質是(shi)“需(xu)求復(fu)(fu)雜(za)(za)度”的(de)(de)(de)(de)體現(xian)，一(yi)句話(hua)總(zong)結(jie)：你(ni)(ni)(ni)要(yao)(yao)的(de)(de)(de)(de)功能(neng)(neng)(neng)越(yue)復(fu)(fu)雜(za)(za)，價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)越(yue)貴(gui)。 基礎展示型(xing)(xing)(xing)：只需(xu)要(yao)(yao)產品介紹、聯系(xi)我(wo)(wo)們(men)、官網跳轉，用(yong)(yong)成(cheng)(cheng)熟框架改(gai)改(gai)內容就(jiu)行，價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)大概5000-12000； 功能(neng)(neng)(neng)應用(yong)(yong)型(xing)(xing)(xing)：比(bi)如(ru)餐(can)飲小程(cheng)(cheng)(cheng)(cheng)序(xu)(xu)要(yao)(yao)“線(xian)(xian)上(shang)點(dian)單(dan)(dan)(dan)+外賣配(pei)送+桌碼(ma)點(dian)餐(can)”，電商(shang)小程(cheng)(cheng)(cheng)(cheng)序(xu)(xu)要(yao)(yao)“支付+會(hui)(hui)員(yuan)(yuan)+優(you)惠券”，這(zhe)(zhe)種需(xu)要(yao)(yao)定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)功能(neng)(neng)(neng)邏輯(ji)，價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)在2-8萬(wan)； 復(fu)(fu)雜(za)(za)系(xi)統型(xing)(xing)(xing)：像社(she)區(qu)團購(gou)要(yao)(yao)“團長管理(li)(li)+實時庫存+分(fen)銷邏輯(ji)”，教育機構要(yao)(yao)“課程(cheng)(cheng)(cheng)(cheng)預約+直播+打卡(ka)”，得對(dui)(dui)接(jie)第三(san)(san)方系(xi)統（比(bi)如(ru)ERP、物(wu)流(liu)），價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)基本10萬(wan)以上(shang)。 除此之外，設(she)(she)計(ji)也是(shi)“隱(yin)形成(cheng)(cheng)本”：要(yao)(yao)做(zuo)符合品牌調(diao)性(xing)的(de)(de)(de)(de)定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)UI（比(bi)如(ru)奶茶(cha)店(dian)要(yao)(yao)可(ke)愛(ai)風(feng)、科技公司(si)要(yao)(yao)極(ji)簡風(feng)），設(she)(she)計(ji)師(shi)得花3-5天(tian)出(chu)原型(xing)(xing)(xing)、改(gai)稿，這(zhe)(zhe)部(bu)分(fen)占總(zong)報(bao)價(jia)(jia)(jia)(jia)(jia)的(de)(de)(de)(de)10%-20%；如(ru)果(guo)直接(jie)用(yong)(yong)模(mo)板(ban)套(tao)，設(she)(she)計(ji)費能(neng)(neng)(neng)省一(yi)半，但后期想(xiang)(xiang)改(gai)風(feng)格(ge)(ge)(ge)，基本要(yao)(yao)“推倒重來(lai)”。 二、最容易踩的(de)(de)(de)(de)2個坑(keng)(keng)，別(bie)再跳了！ 坑(keng)(keng)1：低價(jia)(jia)(jia)(jia)(jia)誘惑——“3000塊(kuai)定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)”= 模(mo)板(ban)改(gai)logo 有(you)些(xie)(xie)服務(wu)(wu)商(shang)說(shuo)“3000塊(kuai)做(zuo)定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)小程(cheng)(cheng)(cheng)(cheng)序(xu)(xu)”，其(qi)實是(shi)用(yong)(yong)現(xian)成(cheng)(cheng)模(mo)板(ban)換個你(ni)(ni)(ni)的(de)(de)(de)(de)logo，功能(neng)(neng)(neng)都(dou)是(shi)固定(ding)(ding)(ding)(ding)(ding)的(de)(de)(de)(de)——你(ni)(ni)(ni)想(xiang)(xiang)加(jia)(jia)“會(hui)(hui)員(yuan)(yuan)積分(fen)”？加(jia)(jia)2000；想(xiang)(xiang)對(dui)(dui)接(jie)線(xian)(xian)下(xia)(xia)收(shou)銀系(xi)統？再加(jia)(jia)3000；等你(ni)(ni)(ni)用(yong)(yong)了三(san)(san)個月，發(fa)現(xian)bug沒(mei)(mei)(mei)人修，服務(wu)(wu)商(shang)說(shuo)“我(wo)(wo)們(men)只保一(yi)個月”——到最后，花的(de)(de)(de)(de)錢比(bi)正(zheng)經定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)還多。 坑(keng)(keng)2：需(xu)求模(mo)糊——“我(wo)(wo)要(yao)(yao)做(zuo)電商(shang)”= 沒(mei)(mei)(mei)說(shuo)清(qing)楚(chu)的(de)(de)(de)(de)“漏項” 你(ni)(ni)(ni)說(shuo)“我(wo)(wo)要(yao)(yao)做(zuo)電商(shang)小程(cheng)(cheng)(cheng)(cheng)序(xu)(xu)”，服務(wu)(wu)商(shang)報(bao)5萬(wan)，結(jie)果(guo)做(zuo)出(chu)來(lai)沒(mei)(mei)(mei)有(you)“優(you)惠券功能(neng)(neng)(neng)”，服務(wu)(wu)商(shang)說(shuo)“你(ni)(ni)(ni)沒(mei)(mei)(mei)提啊”！所以一(yi)定(ding)(ding)(ding)(ding)(ding)要(yao)(yao)把(ba)(ba)需(xu)求列成(cheng)(cheng)“清(qing)單(dan)(dan)(dan)”：比(bi)如(ru)“支持微(wei)信/支付寶支付”“能(neng)(neng)(neng)設(she)(she)置滿(man)減(jian)券/折扣券”“同步線(xian)(xian)下(xia)(xia)庫存”，越(yue)細越(yue)好，這(zhe)(zhe)樣(yang)報(bao)價(jia)(jia)(jia)(jia)(jia)才不(bu)(bu)會(hui)(hui)“漏項”。 三(san)(san)、不(bu)(bu)花冤枉(wang)(wang)錢的(de)(de)(de)(de)關(guan)(guan)鍵：找(zhao)“匹(pi)配(pei)”的(de)(de)(de)(de)，不(bu)(bu)是(shi)“最便宜”的(de)(de)(de)(de) 我(wo)(wo)們(men)服務(wu)(wu)過一(yi)家(jia)烘焙店(dian)老(lao)板(ban)，一(yi)開始貪便宜選(xuan)了6000塊(kuai)的(de)(de)(de)(de)“定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)”，結(jie)果(guo)小程(cheng)(cheng)(cheng)(cheng)序(xu)(xu)不(bu)(bu)能(neng)(neng)(neng)對(dui)(dui)接(jie)線(xian)(xian)下(xia)(xia)會(hui)(hui)員(yuan)(yuan)系(xi)統，每次顧客(ke)線(xian)(xian)下(xia)(xia)消(xiao)費要(yao)(yao)手動(dong)錄(lu)積分(fen)，店(dian)員(yuan)(yuan)嫌麻煩、顧客(ke)抱怨——后來(lai)找(zhao)我(wo)(wo)們(men)重新做(zuo)，我(wo)(wo)們(men)幫(bang)他(ta)整合“線(xian)(xian)上(shang)點(dian)單(dan)(dan)(dan)+線(xian)(xian)下(xia)(xia)會(hui)(hui)員(yuan)(yuan)同步+蛋糕預定(ding)(ding)(ding)(ding)(ding)”，報(bao)價(jia)(jia)(jia)(jia)(jia)3萬(wan)，他(ta)一(yi)開始覺得貴(gui)，但用(yong)(yong)了三(san)(san)個月，線(xian)(xian)上(shang)訂單(dan)(dan)(dan)漲40%，會(hui)(hui)員(yuan)(yuan)復(fu)(fu)購(gou)率從20%升到50%——他(ta)說(shuo)：“原來(lai)不(bu)(bu)是(shi)貴(gui)，是(shi)之前(qian)沒(mei)(mei)(mei)買到對(dui)(dui)的(de)(de)(de)(de)東西。”  其(qi)實小程(cheng)(cheng)(cheng)(cheng)序(xu)(xu)定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)的(de)(de)(de)(de)核心，是(shi)“價(jia)(jia)(jia)(jia)(jia)值(zhi)匹(pi)配(pei)”：你(ni)(ni)(ni)的(de)(de)(de)(de)需(xu)求簡單(dan)(dan)(dan)，就(jiu)選(xuan)基礎定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)；需(xu)求復(fu)(fu)雜(za)(za)，就(jiu)選(xuan)能(neng)(neng)(neng)搞定(ding)(ding)(ding)(ding)(ding)復(fu)(fu)雜(za)(za)功能(neng)(neng)(neng)的(de)(de)(de)(de)服務(wu)(wu)商(shang)。關(guan)(guan)鍵是(shi)要(yao)(yao)“透(tou)明”——問清(qing)楚(chu)“功能(neng)(neng)(neng)包含哪些(xie)(xie)”“售后保多久”“新增功能(neng)(neng)(neng)怎么收(shou)費”，把(ba)(ba)這(zhe)(zhe)些(xie)(xie)寫進合同里，就(jiu)不(bu)(bu)會(hui)(hui)被“坑(keng)(keng)”。  如(ru)果(guo)您也在為小程(cheng)(cheng)(cheng)(cheng)序(xu)(xu)定(ding)(ding)(ding)(ding)(ding)制(zhi)(zhi)價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)發(fa)愁，不(bu)(bu)妨來(lai)找(zhao)我(wo)(wo)們(men)聊一(yi)聊——我(wo)(wo)們(men)不(bu)(bu)會(hui)(hui)報(bao)虛高價(jia)(jia)(jia)(jia)(jia)，也不(bu)(bu)用(yong)(yong)低價(jia)(jia)(jia)(jia)(jia)騙你(ni)(ni)(ni)，只會(hui)(hui)幫(bang)你(ni)(ni)(ni)理(li)(li)清(qing)需(xu)求，給出(chu)“對(dui)(dui)應價(jia)(jia)(jia)(jia)(jia)值(zhi)”的(de)(de)(de)(de)報(bao)價(jia)(jia)(jia)(jia)(jia)。畢(bi)竟，不(bu)(bu)花冤枉(wang)(wang)錢的(de)(de)(de)(de)前(qian)提，是(shi)“明白自己要(yao)(yao)什(shen)么”。

做(zuo)(zuo)小程(cheng)(cheng)序定(ding)(ding)(ding)制(zhi)(zhi)開(kai)(kai)(kai)發前，很(hen)(hen)多(duo)(duo)企(qi)業(ye)主都(dou)會(hui)(hui)捏著“問(wen)(wen)號(hao)”犯難(nan)——定(ding)(ding)(ding)制(zhi)(zhi)和(he)模(mo)(mo)(mo)板到底差在哪(na)？要(yao)(yao)(yao)花多(duo)(duo)少(shao)錢？多(duo)(duo)久能(neng)(neng)(neng)用(yong)(yong)上(shang)？今天把大(da)(da)家問(wen)(wen)得最多(duo)(duo)的(de)(de)(de)(de)(de)問(wen)(wen)題攢成(cheng)(cheng)“實(shi)(shi)用(yong)(yong)答疑(yi)清(qing)(qing)單(dan)(dan)”，用(yong)(yong)大(da)(da)白話講清(qing)(qing)楚(chu)，幫(bang)你(ni)(ni)(ni)少(shao)走彎路。 Q1：定(ding)(ding)(ding)制(zhi)(zhi)開(kai)(kai)(kai)發vs模(mo)(mo)(mo)板開(kai)(kai)(kai)發，到底選(xuan)哪(na)個(ge)(ge)(ge)？ 其(qi)實(shi)(shi)核心就(jiu)看(kan)“需(xu)(xu)求匹配度”。如(ru)(ru)(ru)(ru)果你(ni)(ni)(ni)的(de)(de)(de)(de)(de)生(sheng)意需(xu)(xu)要(yao)(yao)(yao)個(ge)(ge)(ge)性化功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)——比(bi)(bi)如(ru)(ru)(ru)(ru)餐(can)飲商(shang)(shang)家要(yao)(yao)(yao)做(zuo)(zuo)“掃碼點單(dan)(dan)+會(hui)(hui)員積分(fen)+外(wai)賣對接”，或者(zhe)教育機構要(yao)(yao)(yao)做(zuo)(zuo)“課程(cheng)(cheng)預(yu)約+課時(shi)(shi)核銷+線(xian)(xian)(xian)上(shang)考試”，模(mo)(mo)(mo)板里(li)的(de)(de)(de)(de)(de)現成(cheng)(cheng)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)肯定(ding)(ding)(ding)不(bu)夠用(yong)(yong)，定(ding)(ding)(ding)制(zhi)(zhi)才能(neng)(neng)(neng)精準(zhun)貼(tie)合業(ye)務；但如(ru)(ru)(ru)(ru)果只(zhi)是基(ji)礎(chu)(chu)的(de)(de)(de)(de)(de)“展(zhan)示(shi)商(shang)(shang)品(pin)(pin)+聯系我(wo)(wo)們”，模(mo)(mo)(mo)板就(jiu)能(neng)(neng)(neng)滿足(zu)，還省(sheng)錢。 簡單(dan)(dan)說：要(yao)(yao)(yao)“解(jie)決具體(ti)問(wen)(wen)題”選(xuan)定(ding)(ding)(ding)制(zhi)(zhi)，要(yao)(yao)(yao)“快速上(shang)線(xian)(xian)(xian)”選(xuan)模(mo)(mo)(mo)板。 Q2：定(ding)(ding)(ding)制(zhi)(zhi)一(yi)個(ge)(ge)(ge)小程(cheng)(cheng)序，得等多(duo)(duo)久？ 沒(mei)有“標準(zhun)答案”，但有“規律”——  基(ji)礎(chu)(chu)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)（展(zhan)示(shi)+表單(dan)(dan)+簡單(dan)(dan)交互）：1-2周(zhou)上(shang)線(xian)(xian)(xian)；中等功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)（電商(shang)(shang)拼團(tuan)(tuan)(tuan)/秒殺(sha)、線(xian)(xian)(xian)下(xia)核銷、支付(fu)接口）：1-3個(ge)(ge)(ge)月；復雜(za)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)（多(duo)(duo)門店(dian)管理(li)、CRM系統、物聯網(wang)對接）：3個(ge)(ge)(ge)月以上(shang)。關鍵是提前和(he)開(kai)(kai)(kai)發團(tuan)(tuan)(tuan)隊(dui)確認“里(li)程(cheng)(cheng)碑”（比(bi)(bi)如(ru)(ru)(ru)(ru)“下(xia)周(zhou)確定(ding)(ding)(ding)設(she)計(ji)(ji)(ji)稿”“下(xia)月底完成(cheng)(cheng)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)測試”），避免(mian)耽(dan)誤開(kai)(kai)(kai)業(ye)、促(cu)銷等關鍵節點。 Q3：費(fei)用(yong)(yong)怎么算？會(hui)(hui)不(bu)會(hui)(hui)被坑？成(cheng)(cheng)本其(qi)實(shi)(shi)很(hen)(hen)透明，主要(yao)(yao)(yao)拆(chai)成(cheng)(cheng)4塊： 1. 功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)開(kai)(kai)(kai)發（占比(bi)(bi)60%-70%）：復雜(za)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)比(bi)(bi)如(ru)(ru)(ru)(ru)“實(shi)(shi)時(shi)(shi)物流跟蹤”“多(duo)(duo)商(shang)(shang)家入(ru)駐”會(hui)(hui)貴點； 2. UI設(she)計(ji)(ji)(ji)（10%-20%）：要(yao)(yao)(yao)貼(tie)合品(pin)(pin)牌VI（比(bi)(bi)如(ru)(ru)(ru)(ru)奶茶店(dian)的(de)(de)(de)(de)(de)粉色(se)(se)系風格），設(she)計(ji)(ji)(ji)費(fei)會(hui)(hui)增加； 3. 服務器&域(yu)名（5%-10%）：每年幾百到幾千，看(kan)流量(liang)（比(bi)(bi)如(ru)(ru)(ru)(ru)電商(shang)(shang)大(da)(da)促(cu)時(shi)(shi)流量(liang)大(da)(da)，服務器要(yao)(yao)(yao)升級）；  4. 后(hou)期維(wei)護（5%-10%）：bug修復、功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)更新，一(yi)般按年收(shou)費(fei)。 靠(kao)譜的(de)(de)(de)(de)(de)團(tuan)(tuan)(tuan)隊(dui)會(hui)(hui)給你(ni)(ni)(ni)“需(xu)(xu)求-報價”對應清(qing)(qing)單(dan)(dan)，不(bu)會(hui)(hui)用(yong)(yong)“這(zhe)個(ge)(ge)(ge)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)要(yao)(yao)(yao)加錢”之類的(de)(de)(de)(de)(de)理(li)由坑你(ni)(ni)(ni)。 Q4：我(wo)(wo)需(xu)(xu)要(yao)(yao)(yao)提前準(zhun)備(bei)什么？別讓開(kai)(kai)(kai)發團(tuan)(tuan)(tuan)隊(dui)等我(wo)(wo)！ 其(qi)實(shi)(shi)就(jiu)3樣(yang)東西，能(neng)(neng)(neng)幫(bang)你(ni)(ni)(ni)省(sheng)一(yi)半時(shi)(shi)間：企(qi)業(ye)資質：營業(ye)執照、法人身份(fen)證（用(yong)(yong)來認證微信(xin)小程(cheng)(cheng)序）；品(pin)(pin)牌素材：logo、VI色(se)(se)卡、產品(pin)(pin)圖片（設(she)計(ji)(ji)(ji)UI時(shi)(shi)直(zhi)接用(yong)(yong)，不(bu)用(yong)(yong)再(zai)返工(gong)）；需(xu)(xu)求清(qing)(qing)單(dan)(dan)：哪(na)怕寫得很(hen)(hen)“糙”——比(bi)(bi)如(ru)(ru)(ru)(ru)“我(wo)(wo)要(yao)(yao)(yao)做(zuo)(zuo)線(xian)(xian)(xian)上(shang)商(shang)(shang)城，能(neng)(neng)(neng)上(shang)傳商(shang)(shang)品(pin)(pin)、支持微信(xin)支付(fu)、用(yong)(yong)戶能(neng)(neng)(neng)查物流”，也比(bi)(bi)“我(wo)(wo)要(yao)(yao)(yao)做(zuo)(zuo)個(ge)(ge)(ge)小程(cheng)(cheng)序”管用(yong)(yong)10倍(bei)。 提前理(li)清(qing)(qing)楚(chu)需(xu)(xu)求，開(kai)(kai)(kai)發團(tuan)(tuan)(tuan)隊(dui)能(neng)(neng)(neng)更快“get”你(ni)(ni)(ni)的(de)(de)(de)(de)(de)想(xiang)法，少(shao)走回(hui)頭路。 Q5：上(shang)線(xian)(xian)(xian)后(hou)想(xiang)改(gai)(gai)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)，還能(neng)(neng)(neng)改(gai)(gai)嗎？ 當然能(neng)(neng)(neng)！但有個(ge)(ge)(ge)“小規則”：小修改(gai)(gai)（改(gai)(gai)按鈕顏色(se)(se)、調整(zheng)文字(zi)、優(you)化排(pai)版）：一(yi)般免(mian)費(fei)或收(shou)少(shao)量(liang)人工(gong)費(fei)；大(da)(da)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)迭(die)代(dai)（比(bi)(bi)如(ru)(ru)(ru)(ru)從“展(zhan)示(shi)型”改(gai)(gai)成(cheng)(cheng)“電商(shang)(shang)型”，加拼團(tuan)(tuan)(tuan)/秒殺(sha)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)）：需(xu)(xu)要(yao)(yao)(yao)重(zhong)新計(ji)(ji)(ji)算開(kai)(kai)(kai)發成(cheng)(cheng)本。 建(jian)議上(shang)線(xian)(xian)(xian)前盡量(liang)確認需(xu)(xu)求，后(hou)期“小步(bu)迭(die)代(dai)”——比(bi)(bi)如(ru)(ru)(ru)(ru)先做(zuo)(zuo)基(ji)礎(chu)(chu)功(gong)(gong)(gong)(gong)能(neng)(neng)(neng)，再(zai)慢(man)慢(man)加會(hui)(hui)員體(ti)系，這(zhe)樣(yang)更省(sheng)錢。 最后(hou)想(xiang)說：小程(cheng)(cheng)序定(ding)(ding)(ding)制(zhi)(zhi)開(kai)(kai)(kai)發不(bu)是“買個(ge)(ge)(ge)工(gong)具”，是“解(jie)決生(sheng)意問(wen)(wen)題”。把疑(yi)問(wen)(wen)問(wen)(wen)在前頭，選(xuan)對愿意和(he)你(ni)(ni)(ni)一(yi)起理(li)需(xu)(xu)求的(de)(de)(de)(de)(de)團(tuan)(tuan)(tuan)隊(dui)，才能(neng)(neng)(neng)做(zuo)(zuo)一(yi)個(ge)(ge)(ge)“真正(zheng)幫(bang)你(ni)(ni)(ni)賺(zhuan)錢”的(de)(de)(de)(de)(de)小程(cheng)(cheng)序。 如(ru)(ru)(ru)(ru)果還有沒(mei)說到的(de)(de)(de)(de)(de)問(wen)(wen)題？直(zhi)接來找我(wo)(wo)們——畢竟，解(jie)決你(ni)(ni)(ni)的(de)(de)(de)(de)(de)疑(yi)問(wen)(wen)，比(bi)(bi)講技術(shu)術(shu)語更重(zhong)要(yao)(yao)(yao)。

清晨(chen)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)點(dian)(dian)一(yi)(yi)杯熱(re)拿鐵，通勤時(shi)(shi)查快遞(di)進(jin)度，午休預(yu)約(yue)健身(shen)課(ke)——小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)早(zao)(zao)已成了(le)(le)我們生活(huo)里不(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)打開(kai)APP的(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)便(bian)。但2025年(nian)，這種方(fang)(fang)便(bian)要升級了(le)(le)：更智能(neng)(neng)(neng)(neng)、更懂你(ni)(ni)、更貼臉的(de)(de)(de)(de)(de)(de)(de)功(gong)能(neng)(neng)(neng)(neng)，正(zheng)在(zai)成為小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)發(fa)的(de)(de)(de)(de)(de)(de)(de)新主(zhu)流。今天(tian)我們就(jiu)(jiu)來(lai)(lai)做一(yi)(yi)次(ci)2025小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)發(fa)熱(re)門功(gong)能(neng)(neng)(neng)(neng)盤點(dian)(dian)，看(kan)看(kan)下一(yi)(yi)波好用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)到(dao)(dao)(dao)離不(bu)(bu)(bu)(bu)(bu)開(kai)的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)，都(dou)藏著(zhu)哪(na)些(xie)讓(rang)(rang)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)哇塞的(de)(de)(de)(de)(de)(de)(de)黑科技(ji)。 1. AI原(yuan)生交互：不(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)打字(zi)，用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)看(kan)和(he)說(shuo)就(jiu)(jiu)能(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong) 過去用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)，你(ni)(ni)得(de)(de)打字(zi)搜番(fan)茄雞蛋(dan)做法；2025年(nian)不(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)了(le)(le)——打開(kai)美食(shi)類小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)，直接(jie)對(dui)(dui)著(zhu)冰箱拍一(yi)(yi)張，AI會(hui)瞬(shun)間識別里面的(de)(de)(de)(de)(de)(de)(de)番(fan)茄、雞蛋(dan)、蔥花(hua)(hua)，立(li)刻(ke)彈出(chu)(chu)3款(kuan)適配菜(cai)譜；要是(shi)(shi)(shi)(shi)(shi)覺得(de)(de)太油膩，說(shuo)一(yi)(yi)句(ju)有(you)沒(mei)有(you)更清淡的(de)(de)(de)(de)(de)(de)(de)？，系統馬上(shang)調整推(tui)薦(jian)番(fan)茄蛋(dan)花(hua)(hua)湯；甚(shen)至(zhi)補一(yi)(yi)句(ju)想(xiang)(xiang)(xiang)加塊肉，它(ta)能(neng)(neng)(neng)(neng)直接(jie)跳轉到(dao)(dao)(dao)買(mai)菜(cai)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)，幫(bang)你(ni)(ni)選(xuan)好瘦豬肉一(yi)(yi)鍵下單。 這種不(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)學操作(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)交互，才是(shi)(shi)(shi)(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)要的(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)便(bian)——當(dang)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)發(fa)現(xian)拍個照(zhao)就(jiu)(jiu)能(neng)(neng)(neng)(neng)解(jie)(jie)(jie)決(jue)做飯問題(ti)，他肯定(ding)(ding)不(bu)(bu)(bu)(bu)(bu)會(hui)再(zai)(zai)去搜其(qi)他APP。 2. 全場景銜接(jie)：小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)跟(gen)著(zhu)你(ni)(ni)到(dao)(dao)(dao)所有(you)設備(bei) 過去的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)綁在(zai)手(shou)(shou)(shou)機(ji)上(shang)，現(xian)在(zai)不(bu)(bu)(bu)(bu)(bu)一(yi)(yi)樣了(le)(le)——你(ni)(ni)在(zai)微(wei)信小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)預(yu)約(yue)下午3點(dian)(dian)瑜伽課(ke)，出(chu)(chu)門時(shi)(shi)智能(neng)(neng)(neng)(neng)手(shou)(shou)(shou)表(biao)會(hui)自動(dong)(dong)同步信息，到(dao)(dao)(dao)健身(shen)房(fang)刷手(shou)(shou)(shou)表(biao)就(jiu)(jiu)能(neng)(neng)(neng)(neng)簽到(dao)(dao)(dao)；課(ke)后(hou)想(xiang)(xiang)(xiang)付單次(ci)費用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)，直接(jie)在(zai)支付寶小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)點(dian)(dian)確認，不(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)切(qie)換APP；甚(shen)至(zhi)健身(shen)完想(xiang)(xiang)(xiang)喝奶(nai)茶，手(shou)(shou)(shou)表(biao)上(shang)的(de)(de)(de)(de)(de)(de)(de)奶(nai)茶小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)會(hui)自動(dong)(dong)推(tui)薦(jian)低熱(re)量(liang)(liang)款(kuan)——因為它(ta)記(ji)住(zhu)了(le)(le)你(ni)(ni)減脂的(de)(de)(de)(de)(de)(de)(de)目的(de)(de)(de)(de)(de)(de)(de)。 小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)不(bu)(bu)(bu)(bu)(bu)再(zai)(zai)是(shi)(shi)(shi)(shi)(shi)工具(ju)，而(er)(er)是(shi)(shi)(shi)(shi)(shi)跟(gen)著(zhu)你(ni)(ni)走的(de)(de)(de)(de)(de)(de)(de)助(zhu)手(shou)(shou)(shou)——當(dang)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)發(fa)現(xian)不(bu)(bu)(bu)(bu)(bu)管用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)什么設備(bei)，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)都(dou)在(zai)身(shen)邊，粘性自然就(jiu)(jiu)來(lai)(lai)了(le)(le)。 3. 輕量(liang)(liang)化(hua)AI Agent：小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)成了(le)(le)你(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)專屬小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)幫(bang)手(shou)(shou)(shou) 過去的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)是(shi)(shi)(shi)(shi)(shi)被動(dong)(dong)響應，現(xian)在(zai)變成主(zhu)動(dong)(dong)服務——比(bi)如購物(wu)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)助(zhu)手(shou)(shou)(shou)，會(hui)記(ji)住(zhu)你(ni)(ni)買(mai)過XX品牌(pai)貓砂，用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)量(liang)(liang)是(shi)(shi)(shi)(shi)(shi)每月1袋，提(ti)前3天(tian)提(ti)醒你(ni)(ni)該(gai)補貨(huo)了(le)(le)；還會(hui)對(dui)(dui)比(bi)微(wei)信、京東的(de)(de)(de)(de)(de)(de)(de)價(jia)格，幫(bang)你(ni)(ni)選(xuan)最(zui)劃算的(de)(de)(de)(de)(de)(de)(de)鏈接(jie)；甚(shen)至(zhi)你(ni)(ni)說(shuo)想(xiang)(xiang)(xiang)換無(wu)香款(kuan)，它(ta)立(li)刻(ke)篩選(xuan)出(chu)(chu)符合要求的(de)(de)(de)(de)(de)(de)(de)3款(kuan)，直接(jie)點(dian)(dian)購買(mai)就(jiu)(jiu)行。 這種懂你(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)助(zhu)手(shou)(shou)(shou)，不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)復(fu)雜(za)的(de)(de)(de)(de)(de)(de)(de)機(ji)器人，而(er)(er)是(shi)(shi)(shi)(shi)(shi)幫(bang)你(ni)(ni)省時(shi)(shi)間的(de)(de)(de)(de)(de)(de)(de)朋(peng)友——當(dang)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)覺得(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)比(bi)我自己還懂我，復(fu)購率肯定(ding)(ding)蹭蹭漲。 4. 隱私原(yuan)生設計：用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)能(neng)(neng)(neng)(neng)主(zhu)動(dong)(dong)掌控數(shu)(shu)(shu)據(ju) 現(xian)在(zai)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)最(zui)怕小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)偷(tou)偷(tou)拿數(shu)(shu)(shu)據(ju)，2025年(nian)的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)把隱私做成了(le)(le)基(ji)礎功(gong)能(neng)(neng)(neng)(neng)——比(bi)如外賣小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)次(ci)性位(wei)置(zhi)(zhi)(zhi)授權(quan)：只有(you)下單時(shi)(shi)才臨(lin)時(shi)(shi)獲取(qu)位(wei)置(zhi)(zhi)(zhi)，完成后(hou)立(li)刻(ke)失效；甚(shen)至(zhi)你(ni)(ni)可以(yi)設置(zhi)(zhi)(zhi)只允許獲取(qu)到(dao)(dao)(dao)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)區范(fan)圍，不(bu)(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)暴露具(ju)體樓(lou)號。再(zai)(zai)比(bi)如購物(wu)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)數(shu)(shu)(shu)據(ju)開(kai)關：你(ni)(ni)可以(yi)選(xuan)擇不(bu)(bu)(bu)(bu)(bu)讓(rang)(rang)它(ta)記(ji)住(zhu)我的(de)(de)(de)(de)(de)(de)(de)瀏覽(lan)記(ji)錄(lu)，或者只讓(rang)(rang)它(ta)記(ji)住(zhu)收貨(huo)地址。 信任才是(shi)(shi)(shi)(shi)(shi)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)地基(ji)——當(dang)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)覺得(de)(de)我的(de)(de)(de)(de)(de)(de)(de)數(shu)(shu)(shu)據(ju)我能(neng)(neng)(neng)(neng)控制，才會(hui)愿(yuan)意長期(qi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)。 5. 行業(ye)(ye)(ye)定(ding)(ding)制工具(ju)鏈：從通用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)模板到(dao)(dao)(dao)精準(zhun)解(jie)(jie)(jie)決(jue)痛點(dian)(dian) 過去的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)很(hen)多是(shi)(shi)(shi)(shi)(shi)通用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)模板，2025年(nian)行業(ye)(ye)(ye)定(ding)(ding)制成了(le)(le)剛(gang)需——比(bi)如餐飲小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)對(dui)(dui)接(jie)后(hou)廚(chu)系統：用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)點(dian)(dian)紅燒(shao)肉，后(hou)廚(chu)屏(ping)幕立(li)刻(ke)顯(xian)示需500克五花(hua)(hua)肉、2勺糖(tang)，庫(ku)(ku)存(cun)不(bu)(bu)(bu)(bu)(bu)足時(shi)(shi)實時(shi)(shi)提(ti)醒；教(jiao)育小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)對(dui)(dui)接(jie)AI批(pi)改(gai)：學生傳作(zuo)(zuo)業(ye)(ye)(ye)照(zhao)片，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)立(li)刻(ke)批(pi)改(gai)選(xuan)擇題(ti)，標出(chu)(chu)錯題(ti)原(yuan)因，老師只要看(kan)結(jie)果就(jiu)(jiu)行。  這種精準(zhun)解(jie)(jie)(jie)決(jue)行業(ye)(ye)(ye)痛點(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)功(gong)能(neng)(neng)(neng)(neng)，才是(shi)(shi)(shi)(shi)(shi)企業(ye)(ye)(ye)要的(de)(de)(de)(de)(de)(de)(de)差(cha)異化(hua)——當(dang)你(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)能(neng)(neng)(neng)(neng)幫(bang)餐飲商家解(jie)(jie)(jie)決(jue)庫(ku)(ku)存(cun)不(bu)(bu)(bu)(bu)(bu)準(zhun)，幫(bang)教(jiao)育機(ji)構解(jie)(jie)(jie)決(jue)批(pi)改(gai)慢(man)，客戶(hu)肯定(ding)(ding)不(bu)(bu)(bu)(bu)(bu)會(hui)選(xuan)通用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)模板。 2025年(nian)的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)，早(zao)(zao)已不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)APP的(de)(de)(de)(de)(de)(de)(de)簡化(hua)版(ban)，而(er)(er)是(shi)(shi)(shi)(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)生活(huo)的(de)(de)(de)(de)(de)(de)(de)數(shu)(shu)(shu)字(zi)伙伴(ban)——它(ta)能(neng)(neng)(neng)(neng)看(kan)能(neng)(neng)(neng)(neng)說(shuo)，能(neng)(neng)(neng)(neng)跟(gen)著(zhu)你(ni)(ni)走，能(neng)(neng)(neng)(neng)懂你(ni)(ni)，還能(neng)(neng)(neng)(neng)讓(rang)(rang)你(ni)(ni)放(fang)心。對(dui)(dui)于企業(ye)(ye)(ye)來(lai)(lai)說(shuo)，這些(xie)熱(re)門功(gong)能(neng)(neng)(neng)(neng)不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)技(ji)術炫技(ji)，而(er)(er)是(shi)(shi)(shi)(shi)(shi)生存(cun)必備(bei)——因為用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)的(de)(de)(de)(de)(de)(de)(de)需求，早(zao)(zao)已從能(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)變成了(le)(le)好用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)愛用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)。 想(xiang)(xiang)(xiang)讓(rang)(rang)你(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)在(zai)2025年(nian)脫穎而(er)(er)出(chu)(chu)？不(bu)(bu)(bu)(bu)(bu)妨從這幾(ji)個功(gong)能(neng)(neng)(neng)(neng)入手(shou)(shou)(shou)：先做AI原(yuan)生交互，讓(rang)(rang)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)拍個照(zhao)就(jiu)(jiu)能(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)；再(zai)(zai)做輕量(liang)(liang)化(hua)Agent，讓(rang)(rang)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)懂用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)；最(zui)后(hou)做行業(ye)(ye)(ye)定(ding)(ding)制，解(jie)(jie)(jie)決(jue)客戶(hu)的(de)(de)(de)(de)(de)(de)(de)痛點(dian)(dian)。畢(bi)竟，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)本質從來(lai)(lai)都(dou)是(shi)(shi)(shi)(shi)(shi)「讓(rang)(rang)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)更方(fang)(fang)便(bian)——2025年(nian)，更方(fang)(fang)便(bian)的(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)式，就(jiu)(jiu)是(shi)(shi)(shi)(shi)(shi)這些(xie)熱(re)門功(gong)能(neng)(neng)(neng)(neng)。

“同樣(yang)是(shi)(shi)做線上(shang)(shang)接(jie)(jie)(jie)單(dan)系(xi)統(tong)(tong)，A公(gong)司(si)(si)報(bao)(bao)12萬(wan)，B公(gong)司(si)(si)報(bao)(bao)25萬(wan)，我到底該選(xuan)哪個？”很多中小企業(ye)主都有(you)類似(si)困惑(huo)——2025年(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)軟(ruan)件開(kai)(kai)發價(jia)格，早就(jiu)(jiu)不(bu)(bu)是(shi)(shi)“寫幾行(xing)代(dai)(dai)(dai)碼”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)簡(jian)單(dan)核算，而是(shi)(shi)“需(xu)(xu)求、技(ji)術(shu)、服(fu)(fu)(fu)務(wu)(wu)”三者(zhe)交(jiao)織的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)值量(liang)化(hua)(hua)(hua)。今(jin)天就(jiu)(jiu)和(he)大家聊(liao)透2025軟(ruan)件開(kai)(kai)發價(jia)格的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)核心影響因素，幫(bang)你(ni)(ni)把“模糊的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)報(bao)(bao)價(jia)”變成(cheng)(cheng)(cheng)“清晰(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)值判(pan)斷”。 一(yi)、技(ji)術(shu)棧的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“匹配度”，決定(ding)(ding)(ding)(ding)了(le)“效(xiao)率成(cheng)(cheng)(cheng)本(ben)(ben)(ben)比(bi)(bi)(bi)” 2025年(nian)(nian)，技(ji)術(shu)棧的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)選(xuan)擇(ze)更講(jiang)“精準(zhun)(zhun)適(shi)(shi)(shi)配”：比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)(ru)AI輔助(zhu)開(kai)(kai)發適(shi)(shi)(shi)合(he)(he)“需(xu)(xu)求明確但(dan)迭(die)代(dai)(dai)(dai)快(kuai)(kuai)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)項(xiang)(xiang)目(mu)（比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)(ru)私(si)域商城的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)會(hui)員體系(xi)），能(neng)(neng)(neng)(neng)(neng)縮短(duan)40%的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功能(neng)(neng)(neng)(neng)(neng)迭(die)代(dai)(dai)(dai)周(zhou)期(qi)；云(yun)原生適(shi)(shi)(shi)合(he)(he)“高(gao)(gao)并(bing)發需(xu)(xu)求”（比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)(ru)電商大促(cu)），但(dan)需(xu)(xu)要(yao)額外投(tou)入“容器化(hua)(hua)(hua)運維”成(cheng)(cheng)(cheng)本(ben)(ben)(ben)；而低(di)代(dai)(dai)(dai)碼更適(shi)(shi)(shi)合(he)(he)“流(liu)程(cheng)固定(ding)(ding)(ding)(ding)、功能(neng)(neng)(neng)(neng)(neng)重(zhong)復”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)場景(jing)(jing)（比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)(ru)企業(ye)內(nei)部的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)請(qing)假審批系(xi)統(tong)(tong)）。技(ji)術(shu)不(bu)(bu)是(shi)(shi)“越高(gao)(gao)端越貴(gui)”，是(shi)(shi)“越貼合(he)(he)需(xu)(xu)求，性(xing)價(jia)比(bi)(bi)(bi)越高(gao)(gao)”。 二(er)、需(xu)(xu)求的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“隱形項(xiang)(xiang)”，是(shi)(shi)“必選(xuan)成(cheng)(cheng)(cheng)本(ben)(ben)(ben)”在(zai)升(sheng)級 2025年(nian)(nian)，“基礎需(xu)(xu)求”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)標準(zhun)(zhun)已經大幅提(ti)升(sheng)：合(he)(he)規性(xing)：數據安(an)全要(yao)符合(he)(he)《個人信息保(bao)護法》，得做“數據加(jia)(jia)密+訪(fang)問(wen)日志審計”，這部分成(cheng)(cheng)(cheng)本(ben)(ben)(ben)比(bi)(bi)(bi)3年(nian)(nian)前漲(zhang)了(le)25%；體驗性(xing)：無障(zhang)礙設計成(cheng)(cheng)(cheng)了(le)很多行(xing)業(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“準(zhun)(zhun)入門(men)檻(jian)”（比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)(ru)電商要(yao)適(shi)(shi)(shi)配視障(zhang)用戶的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)讀(du)屏軟(ruan)件），以(yi)前是(shi)(shi)“加(jia)(jia)分項(xiang)(xiang)”，現(xian)在(zai)是(shi)(shi)“必選(xuan)項(xiang)(xiang)”；場景(jing)(jing)化(hua)(hua)(hua)：比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)(ru)生鮮店的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“動態定(ding)(ding)(ding)(ding)價(jia)”（晚上(shang)(shang)8點(dian)后(hou)(hou)蔬菜打8折），需(xu)(xu)要(yao)對接(jie)(jie)(jie)實時庫存(cun)和(he)價(jia)格系(xi)統(tong)(tong)，不(bu)(bu)是(shi)(shi)“加(jia)(jia)個按鈕”那么簡(jian)單(dan)，要(yao)做“規則引擎”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)定(ding)(ding)(ding)(ding)制(zhi)開(kai)(kai)發。這些以(yi)前“可選(xuan)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)需(xu)(xu)求，現(xian)在(zai)成(cheng)(cheng)(cheng)了(le)“必選(xuan)”，自然會(hui)反映在(zai)報(bao)(bao)價(jia)里——不(bu)(bu)是(shi)(shi)服(fu)(fu)(fu)務(wu)(wu)商“亂加(jia)(jia)價(jia)”，是(shi)(shi)“需(xu)(xu)求的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)標準(zhun)(zhun)變高(gao)(gao)了(le)”。 三、服(fu)(fu)(fu)務(wu)(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“全周(zhou)期(qi)”，是(shi)(shi)“買現(xian)在(zai)，更買未來” 2025年(nian)(nian)，軟(ruan)件開(kai)(kai)發早已從“一(yi)錘子買賣”變成(cheng)(cheng)(cheng)“全周(zhou)期(qi)服(fu)(fu)(fu)務(wu)(wu)”：比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)(ru)上(shang)(shang)線后(hou)(hou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“AI用戶行(xing)為(wei)分析”，能(neng)(neng)(neng)(neng)(neng)幫(bang)你(ni)(ni)快(kuai)(kuai)速定(ding)(ding)(ding)(ding)位“用戶棄單(dan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)原因”（比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)(ru)支付步驟(zou)太復雜），從而精準(zhun)(zhun)迭(die)代(dai)(dai)(dai)功能(neng)(neng)(neng)(neng)(neng)；再比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)(ru)“運維SLA（服(fu)(fu)(fu)務(wu)(wu)級別協議）”，承諾“系(xi)統(tong)(tong)宕機(ji)1小時內(nei)修復”，避(bi)免(mian)(mian)像王哥(ge)之前遇到的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“系(xi)統(tong)(tong)崩潰(kui)導致上(shang)(shang)午沒接(jie)(jie)(jie)單(dan)，損(sun)(sun)失3000塊”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情況(kuang)。前期(qi)多花的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)錢(qian)，其(qi)實是(shi)(shi)在(zai)省(sheng)后(hou)(hou)期(qi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“隱性(xing)損(sun)(sun)失”——比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)(ru)云(yun)資源(yuan)優(you)化(hua)(hua)(hua)，一(yi)年(nian)(nian)能(neng)(neng)(neng)(neng)(neng)幫(bang)王哥(ge)省(sheng)2萬(wan)+；安(an)全監控能(neng)(neng)(neng)(neng)(neng)避(bi)免(mian)(mian)5萬(wan)+的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)黑(hei)客攻擊(ji)損(sun)(sun)失。 最后(hou)(hou)想(xiang)和(he)創業(ye)者(zhe)說：**與(yu)其(qi)糾結“報(bao)(bao)價(jia)貴(gui)不(bu)(bu)貴(gui)”，不(bu)(bu)如(ru)(ru)(ru)(ru)(ru)問(wen)“這個價(jia)格能(neng)(neng)(neng)(neng)(neng)幫(bang)我解(jie)決什(shen)么問(wen)題”**。比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)(ru)：先做“需(xu)(xu)求減法”：把“想(xiang)要(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)”（比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)(ru)AR試吃）和(he)“必須的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)”（比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)(ru)實時接(jie)(jie)(jie)單(dan)）分開(kai)(kai)，先滿足核心需(xu)(xu)求； 再做“技(ji)術(shu)匹配”：半標準(zhun)(zhun)化(hua)(hua)(hua)需(xu)(xu)求選(xuan)“低(di)代(dai)(dai)(dai)碼+定(ding)(ding)(ding)(ding)制(zhi)化(hua)(hua)(hua)”，高(gao)(gao)并(bing)發選(xuan)“云(yun)原生”，迭(die)代(dai)(dai)(dai)快(kuai)(kuai)選(xuan)“AI輔助(zhu)開(kai)(kai)發”； 最后(hou)(hou)看“服(fu)(fu)(fu)務(wu)(wu)閉環”：問(wen)清楚服(fu)(fu)(fu)務(wu)(wu)商“有(you)沒有(you)上(shang)(shang)線后(hou)(hou)3個月免(mian)(mian)費迭(die)代(dai)(dai)(dai)”“有(you)沒有(you)全年(nian)(nian)安(an)全監控”“有(you)沒有(you)云(yun)資源(yuan)優(you)化(hua)(hua)(hua)服(fu)(fu)(fu)務(wu)(wu)”——這些才是(shi)(shi)“能(neng)(neng)(neng)(neng)(neng)幫(bang)你(ni)(ni)省(sheng)后(hou)(hou)續錢(qian)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關鍵。 2025年(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)軟(ruan)件開(kai)(kai)發價(jia)格，本(ben)(ben)(ben)質是(shi)(shi)“解(jie)決問(wen)題的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)值量(liang)化(hua)(hua)(hua)”：你(ni)(ni)付的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)是(shi)(shi)“代(dai)(dai)(dai)碼的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)錢(qian)”，是(shi)(shi)“幫(bang)你(ni)(ni)打通線上(shang)(shang)線下的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)能(neng)(neng)(neng)(neng)(neng)力”“幫(bang)你(ni)(ni)合(he)(he)規經營的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)保(bao)障(zhang)”“幫(bang)你(ni)(ni)快(kuai)(kuai)速迭(die)代(dai)(dai)(dai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)效(xiao)率”。就(jiu)(jiu)像王哥(ge)最后(hou)(hou)選(xuan)了(le)B公(gong)司(si)(si)——上(shang)(shang)線3個月后(hou)(hou)，線上(shang)(shang)訂單(dan)占比(bi)(bi)(bi)從10%漲(zhang)到35%，他說：“原來貴(gui)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)是(shi)(shi)價(jia)格，是(shi)(shi)‘能(neng)(neng)(neng)(neng)(neng)幫(bang)我賺錢(qian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)值’。” 對企業(ye)來說，好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)軟(ruan)件從來不(bu)(bu)是(shi)(shi)“成(cheng)(cheng)(cheng)本(ben)(ben)(ben)”，是(shi)(shi)“能(neng)(neng)(neng)(neng)(neng)生錢(qian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)工具”。希望(wang)這篇解(jie)析能(neng)(neng)(neng)(neng)(neng)幫(bang)你(ni)(ni)讀(du)懂2025年(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)軟(ruan)件開(kai)(kai)發報(bao)(bao)價(jia)，選(xuan)到“最適(shi)(shi)(shi)合(he)(he)自己”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)解(jie)決方案——畢(bi)竟(jing)，軟(ruan)件的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)值，從來不(bu)(bu)是(shi)(shi)“寫了(le)多少行(xing)代(dai)(dai)(dai)碼”，是(shi)(shi)“幫(bang)你(ni)(ni)賺了(le)多少錢(qian)”。

 做(zuo)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)時，很(hen)(hen)多(duo)企業(ye)都會(hui)陷入(ru)同(tong)一(yi)(yi)(yi)個(ge)(ge)(ge)“死循(xun)環”：一(yi)(yi)(yi)邊拿著(zhu)競(jing)品(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)清(qing)(qing)單說“我(wo)(wo)(wo)(wo)要(yao)(yao)和(he)他(ta)們(men)(men)一(yi)(yi)(yi)樣(yang)全(quan)”，一(yi)(yi)(yi)邊催著(zhu)開發團隊(dui)(dui)(dui)“能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)不(bu)(bu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)半(ban)(ban)個(ge)(ge)(ge)月(yue)上(shang)(shang)(shang)線(xian)？”最(zui)(zui)后(hou)(hou)(hou)(hou)(hou)要(yao)(yao)么(me)因為(wei)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)太多(duo)拖(tuo)到(dao)(dao)錯過市(shi)場節(jie)點，要(yao)(yao)么(me)為(wei)了(le)(le)趕工(gong)期(qi)(qi)(qi)砍掉(diao)核(he)(he)(he)心(xin)(xin)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)，上(shang)(shang)(shang)線(xian)后(hou)(hou)(hou)(hou)(hou)根本沒(mei)(mei)(mei)(mei)人(ren)用(yong)(yong)(yong)——這(zhe)大概是(shi)(shi)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)定(ding)制(zhi)(zhi)里(li)最(zui)(zui)常見的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“坑”。今天(tian)就(jiu)(jiu)(jiu)(jiu)和(he)大家聊聊，怎(zen)(zen)么(me)在(zai)(zai)“想(xiang)(xiang)(xiang)要(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)”和(he)“能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)等(deng)(deng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時間(jian)”之間(jian)找(zhao)到(dao)(dao)平衡點。 先(xian)想(xiang)(xiang)(xiang)清(qing)(qing)楚(chu)：“沒(mei)(mei)(mei)(mei)這(zhe)個(ge)(ge)(ge)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)還能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)解(jie)(jie)決(jue)問(wen)(wen)題(ti)(ti)(ti)嗎(ma)(ma)？” 去(qu)年幫(bang)(bang)一(yi)(yi)(yi)家社(she)區生鮮店做(zuo)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)時，老板一(yi)(yi)(yi)開始列了(le)(le)10項功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)：在(zai)(zai)線(xian)下單、會(hui)員(yuan)(yuan)(yuan)積(ji)分(fen)、秒(miao)殺活動、自(zi)提(ti)預約、優(you)(you)惠券(quan)(quan)(quan)、拼團、配送跟蹤、評價(jia)系(xi)統、供應(ying)商(shang)(shang)(shang)管理(li)、后(hou)(hou)(hou)(hou)(hou)臺報(bao)表。我(wo)(wo)(wo)(wo)們(men)(men)問(wen)(wen)了(le)(le)他(ta)一(yi)(yi)(yi)個(ge)(ge)(ge)問(wen)(wen)題(ti)(ti)(ti)：“如(ru)果(guo)只能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)留2個(ge)(ge)(ge)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)，你(ni)(ni)希望小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)幫(bang)(bang)你(ni)(ni)解(jie)(jie)決(jue)什(shen)么(me)？”他(ta)想(xiang)(xiang)(xiang)了(le)(le)半(ban)(ban)天(tian)說：“讓居民能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)在(zai)(zai)線(xian)下單，然(ran)后(hou)(hou)(hou)(hou)(hou)到(dao)(dao)店自(zi)提(ti)——現(xian)在(zai)(zai)每(mei)天(tian)早上(shang)(shang)(shang)排隊(dui)(dui)(dui)太擠，很(hen)(hen)多(duo)人(ren)不(bu)(bu)愿意等(deng)(deng)。” 后(hou)(hou)(hou)(hou)(hou)來(lai)(lai)我(wo)(wo)(wo)(wo)們(men)(men)把(ba)(ba)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)壓(ya)縮到(dao)(dao)“在(zai)(zai)線(xian)下單+自(zi)提(ti)預約”，兩周(zhou)(zhou)就(jiu)(jiu)(jiu)(jiu)上(shang)(shang)(shang)線(xian)了(le)(le)。結果(guo)上(shang)(shang)(shang)線(xian)第一(yi)(yi)(yi)個(ge)(ge)(ge)月(yue)，自(zi)提(ti)訂單占了(le)(le)總訂單的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)60%，排隊(dui)(dui)(dui)時間(jian)減少(shao)了(le)(le)40%——而原(yuan)(yuan)本想(xiang)(xiang)(xiang)加(jia)(jia)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“會(hui)員(yuan)(yuan)(yuan)積(ji)分(fen)”“秒(miao)殺”，其(qi)實(shi)是(shi)(shi)他(ta)看同(tong)行做(zuo)了(le)(le)才想(xiang)(xiang)(xiang)加(jia)(jia)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，對當(dang)前的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)核(he)(he)(he)心(xin)(xin)問(wen)(wen)題(ti)(ti)(ti)（解(jie)(jie)決(jue)排隊(dui)(dui)(dui)）根本沒(mei)(mei)(mei)(mei)用(yong)(yong)(yong)。后(hou)(hou)(hou)(hou)(hou)來(lai)(lai)我(wo)(wo)(wo)(wo)們(men)(men)幫(bang)(bang)他(ta)把(ba)(ba)這(zhe)些(xie)(xie)(xie)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)放在(zai)(zai)迭(die)代(dai)(dai)里(li)，每(mei)周(zhou)(zhou)加(jia)(jia)一(yi)(yi)(yi)個(ge)(ge)(ge)，既(ji)沒(mei)(mei)(mei)(mei)影(ying)響上(shang)(shang)(shang)線(xian)時間(jian)，又保持了(le)(le)用(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新鮮感。 這(zhe)就(jiu)(jiu)(jiu)(jiu)是(shi)(shi)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)定(ding)制(zhi)(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“MVP原(yuan)(yuan)則(ze)”（最(zui)(zui)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)可行產品(pin)(pin)）：先(xian)抓“核(he)(he)(he)心(xin)(xin)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)”——那些(xie)(xie)(xie)沒(mei)(mei)(mei)(mei)了(le)(le)它(ta)，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)就(jiu)(jiu)(jiu)(jiu)沒(mei)(mei)(mei)(mei)法解(jie)(jie)決(jue)核(he)(he)(he)心(xin)(xin)問(wen)(wen)題(ti)(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)。做(zuo)之前不(bu)(bu)妨(fang)問(wen)(wen)自(zi)己(ji)3遍(bian)：“這(zhe)個(ge)(ge)(ge)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)是(shi)(shi)用(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)現(xian)在(zai)(zai)必須要(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)嗎(ma)(ma)？”“沒(mei)(mei)(mei)(mei)它(ta)，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)還能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)跑嗎(ma)(ma)？”“它(ta)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)直(zhi)接幫(bang)(bang)我(wo)(wo)(wo)(wo)提(ti)升(sheng)轉化/效率(lv)嗎(ma)(ma)？”想(xiang)(xiang)(xiang)清(qing)(qing)楚(chu)這(zhe)些(xie)(xie)(xie)，就(jiu)(jiu)(jiu)(jiu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)把(ba)(ba)80%的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)精力放在(zai)(zai)20%的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)關鍵功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)上(shang)(shang)(shang)。 給功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)“分(fen)個(ge)(ge)(ge)級(ji)”，讓工(gong)期(qi)(qi)(qi)“看得見摸得著(zhu)” 很(hen)(hen)多(duo)人(ren)覺得“功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)越(yue)多(duo)，工(gong)期(qi)(qi)(qi)越(yue)長”，其(qi)實(shi)不(bu)(bu)是(shi)(shi)——關鍵是(shi)(shi)“哪些(xie)(xie)(xie)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)要(yao)(yao)同(tong)步做(zuo)，哪些(xie)(xie)(xie)可以后(hou)(hou)(hou)(hou)(hou)期(qi)(qi)(qi)加(jia)(jia)”。我(wo)(wo)(wo)(wo)們(men)(men)通常會(hui)幫(bang)(bang)客戶(hu)(hu)(hu)(hu)把(ba)(ba)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)分(fen)成三類(lei)： “必須有(you)(you)”：比(bi)如(ru)電商(shang)(shang)(shang)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“商(shang)(shang)(shang)品(pin)(pin)展示(shi)+下單支付”、教育小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“課程(cheng)(cheng)(cheng)預約+報(bao)名”，這(zhe)些(xie)(xie)(xie)是(shi)(shi)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“骨架”，沒(mei)(mei)(mei)(mei)了(le)(le)就(jiu)(jiu)(jiu)(jiu)沒(mei)(mei)(mei)(mei)法用(yong)(yong)(yong)； “可以等(deng)(deng)”：比(bi)如(ru)積(ji)分(fen)兌(dui)換(huan)、分(fen)享裂變、會(hui)員(yuan)(yuan)(yuan)等(deng)(deng)級(ji)，這(zhe)些(xie)(xie)(xie)是(shi)(shi)“加(jia)(jia)分(fen)項”，可以等(deng)(deng)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)上(shang)(shang)(shang)線(xian)后(hou)(hou)(hou)(hou)(hou)，根據用(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)反饋再迭(die)代(dai)(dai)； “沒(mei)(mei)(mei)(mei)必要(yao)(yao)”：比(bi)如(ru)跟風加(jia)(jia)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“3D商(shang)(shang)(shang)品(pin)(pin)展示(shi)”“AI客服(fu)”，如(ru)果(guo)你(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)用(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)根本用(yong)(yong)(yong)不(bu)(bu)上(shang)(shang)(shang)，不(bu)(bu)如(ru)直(zhi)接砍掉(diao)。 比(bi)如(ru)之前做(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)個(ge)(ge)(ge)美容機構小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)，客戶(hu)(hu)(hu)(hu)想(xiang)(xiang)(xiang)趕在(zai)(zai)“3·8女(nv)(nv)神節(jie)”上(shang)(shang)(shang)線(xian)，需(xu)求(qiu)(qiu)里(li)有(you)(you)“在(zai)(zai)線(xian)預約、項目介紹(shao)、優(you)(you)惠券(quan)(quan)(quan)、會(hui)員(yuan)(yuan)(yuan)系(xi)統、評價(jia)展示(shi)”。我(wo)(wo)(wo)(wo)們(men)(men)幫(bang)(bang)她把(ba)(ba)“在(zai)(zai)線(xian)預約+項目介紹(shao)+優(you)(you)惠券(quan)(quan)(quan)”定(ding)為(wei)“必須有(you)(you)”（解(jie)(jie)決(jue)“讓用(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)快(kuai)速(su)(su)預約”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)核(he)(he)(he)心(xin)(xin)問(wen)(wen)題(ti)(ti)(ti)），“會(hui)員(yuan)(yuan)(yuan)系(xi)統+評價(jia)展示(shi)”放在(zai)(zai)節(jie)后(hou)(hou)(hou)(hou)(hou)迭(die)代(dai)(dai)——結果(guo)女(nv)(nv)神節(jie)期(qi)(qi)(qi)間(jian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)預約量比(bi)去(qu)年漲了(le)(le)50%，而后(hou)(hou)(hou)(hou)(hou)續(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)會(hui)員(yuan)(yuan)(yuan)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)又幫(bang)(bang)她留住(zhu)了(le)(le)30%的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)老客戶(hu)(hu)(hu)(hu)。 別讓“反復改(gai)(gai)需(xu)求(qiu)(qiu)”拖(tuo)垮(kua)工(gong)期(qi)(qi)(qi) 很(hen)(hen)多(duo)工(gong)期(qi)(qi)(qi)超(chao)標的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)原(yuan)(yuan)因，不(bu)(bu)是(shi)(shi)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)太多(duo)，而是(shi)(shi)“需(xu)求(qiu)(qiu)變來(lai)(lai)變去(qu)”：今天(tian)想(xiang)(xiang)(xiang)把(ba)(ba)“按(an)鈕顏色(se)改(gai)(gai)成紅色(se)”，明(ming)天(tian)想(xiang)(xiang)(xiang)加(jia)(jia)個(ge)(ge)(ge)“彈(dan)窗(chuang)提(ti)示(shi)”，后(hou)(hou)(hou)(hou)(hou)天(tian)又覺得“流程(cheng)(cheng)(cheng)要(yao)(yao)調整”——每(mei)改(gai)(gai)一(yi)(yi)(yi)次，開發都要(yao)(yao)重新調代(dai)(dai)碼，工(gong)期(qi)(qi)(qi)自(zi)然(ran)就(jiu)(jiu)(jiu)(jiu)超(chao)了(le)(le)。 怎(zen)(zen)么(me)避(bi)免(mian)？其(qi)實(shi)就(jiu)(jiu)(jiu)(jiu)三步： 1. **前期(qi)(qi)(qi)把(ba)(ba)需(xu)求(qiu)(qiu)寫“細”**：比(bi)如(ru)“優(you)(you)惠券(quan)(quan)(quan)要(yao)(yao)針對新用(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)，滿100減20，彈(dan)窗(chuang)在(zai)(zai)用(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)進入(ru)首頁3秒(miao)后(hou)(hou)(hou)(hou)(hou)彈(dan)出”，而不(bu)(bu)是(shi)(shi)“加(jia)(jia)個(ge)(ge)(ge)優(you)(you)惠券(quan)(quan)(quan)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)”； 2. **過程(cheng)(cheng)(cheng)中(zhong)“少(shao)改(gai)(gai)核(he)(he)(he)心(xin)(xin)需(xu)求(qiu)(qiu)”**：除非發現(xian)致命問(wen)(wen)題(ti)(ti)(ti)（比(bi)如(ru)支付流程(cheng)(cheng)(cheng)走不(bu)(bu)通），否則(ze)不(bu)(bu)要(yao)(yao)中(zhong)途(tu)改(gai)(gai)核(he)(he)(he)心(xin)(xin)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)——如(ru)果(guo)真要(yao)(yao)改(gai)(gai)，先(xian)問(wen)(wen)自(zi)己(ji)：“這(zhe)個(ge)(ge)(ge)改(gai)(gai)動會(hui)不(bu)(bu)會(hui)影(ying)響上(shang)(shang)(shang)線(xian)時間(jian)？有(you)(you)沒(mei)(mei)(mei)(mei)有(you)(you)替(ti)代(dai)(dai)方案(an)？”； 3. **每(mei)周(zhou)(zhou)同(tong)步進度(du)(du)(du)**：和(he)開發團隊(dui)(dui)(dui)開15分(fen)鐘短會(hui)，比(bi)如(ru)“核(he)(he)(he)心(xin)(xin)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)已(yi)經完成80%，下周(zhou)(zhou)可以測試”“附加(jia)(jia)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)需(xu)要(yao)(yao)你(ni)(ni)確認細節(jie)”，避(bi)免(mian)“最(zui)(zui)后(hou)(hou)(hou)(hou)(hou)一(yi)(yi)(yi)刻才發現(xian)問(wen)(wen)題(ti)(ti)(ti)”。 其(qi)實(shi)，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)定(ding)制(zhi)(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“平衡術(shu)”，從來(lai)(lai)不(bu)(bu)是(shi)(shi)“犧(xi)牲功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)換(huan)速(su)(su)度(du)(du)(du)”或者“犧(xi)牲速(su)(su)度(du)(du)(du)換(huan)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)”，而是(shi)(shi)“先(xian)解(jie)(jie)決(jue)核(he)(he)(he)心(xin)(xin)問(wen)(wen)題(ti)(ti)(ti)，再慢(man)(man)慢(man)(man)完善”。就(jiu)(jiu)(jiu)(jiu)像開餐廳，先(xian)把(ba)(ba)菜(cai)品(pin)(pin)和(he)服(fu)務做(zuo)好，再慢(man)(man)慢(man)(man)加(jia)(jia)裝(zhuang)修和(he)增(zeng)值(zhi)服(fu)務——急(ji)著(zhu)把(ba)(ba)所(suo)有(you)(you)細節(jie)都做(zuo)到(dao)(dao)完美再開業(ye)，反而會(hui)錯過客流量的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)黃金期(qi)(qi)(qi)。 最(zui)(zui)后(hou)(hou)(hou)(hou)(hou)想(xiang)(xiang)(xiang)和(he)大家說：小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)值(zhi)，從來(lai)(lai)不(bu)(bu)是(shi)(shi)“功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)越(yue)多(duo)越(yue)好”，而是(shi)(shi)“能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)不(bu)(bu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)解(jie)(jie)決(jue)用(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)核(he)(he)(he)心(xin)(xin)痛點”。與其(qi)貪(tan)多(duo)求(qiu)(qiu)快(kuai)踩坑，不(bu)(bu)如(ru)用(yong)(yong)(yong)“抓核(he)(he)(he)心(xin)(xin)、分(fen)等(deng)(deng)級(ji)、明(ming)溝通”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方式，做(zuo)一(yi)(yi)(yi)個(ge)(ge)(ge)“有(you)(you)用(yong)(yong)(yong)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)——畢竟，能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)解(jie)(jie)決(jue)問(wen)(wen)題(ti)(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)，才是(shi)(shi)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)幫(bang)(bang)你(ni)(ni)賺(zhuan)錢的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)。 與其(qi)在(zai)(zai)“全(quan)功(gong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)(neng)”和(he)“快(kuai)上(shang)(shang)(shang)線(xian)”之間(jian)糾結，不(bu)(bu)如(ru)先(xian)問(wen)(wen)自(zi)己(ji)：“我(wo)(wo)(wo)(wo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)，最(zui)(zui)該幫(bang)(bang)用(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)解(jie)(jie)決(jue)什(shen)么(me)？”——想(xiang)(xiang)(xiang)清(qing)(qing)楚(chu)這(zhe)個(ge)(ge)(ge)問(wen)(wen)題(ti)(ti)(ti)，平衡自(zi)然(ran)就(jiu)(jiu)(jiu)(jiu)有(you)(you)了(le)(le)。

清(qing)晨(chen)點(dian)(dian)奶茶用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)下(xia)單(dan)免(mian)排(pai)(pai)隊，周(zhou)末(mo)逛商(shang)(shang)場(chang)(chang)(chang)靠小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)找(zhao)店(dian)(dian)鋪+積(ji)分兌換，下(xia)班(ban)前(qian)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)約(yue)(yue)健身課——你有(you)沒有(you)發(fa)(fa)(fa)現(xian)(xian)，小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)早已(yi)從“補(bu)充工具”變成(cheng)(cheng)(cheng)(cheng)了(le)(le)我們生活(huo)里(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)“隱形管家(jia)(jia)”。而(er)(er)(er)背(bei)后(hou)，小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)(fa)(fa)的(de)(de)(de)(de)(de)(de)(de)(de)(de)行(xing)業(ye)(ye)趨(qu)(qu)勢(shi)(shi)也在(zai)悄然迭代(dai)：從“能(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)來”走向(xiang)“用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)得好”，從“通(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)模板(ban)”轉向(xiang)“精準適(shi)配”，今(jin)天就(jiu)(jiu)和大(da)家(jia)(jia)聊聊2024年最(zui)值(zhi)得關(guan)注的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)進化(hua)(hua)方(fang)(fang)向(xiang)。 趨(qu)(qu)勢(shi)(shi)一(yi)(yi)(yi)(yi)：行(xing)業(ye)(ye)定(ding)(ding)(ding)制化(hua)(hua)加(jia)深，“千店(dian)(dian)千面(mian)”成(cheng)(cheng)(cheng)(cheng)常態(tai) 過去不(bu)少企(qi)(qi)業(ye)(ye)做(zuo)(zuo)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，習(xi)慣選“模板(ban)套娃”：餐(can)(can)飲就(jiu)(jiu)是(shi)(shi)(shi)“點(dian)(dian)餐(can)(can)+支付(fu)”，零售就(jiu)(jiu)是(shi)(shi)(shi)“商(shang)(shang)品列表+購物車(che)”。但現(xian)(xian)在(zai)，定(ding)(ding)(ding)制小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)成(cheng)(cheng)(cheng)(cheng)了(le)(le)企(qi)(qi)業(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)“必選項(xiang)”——因為(wei)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)要的(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)是(shi)(shi)(shi)“能(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)”，是(shi)(shi)(shi)“貼合自(zi)己需求(qiu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)好用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)”。比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)一(yi)(yi)(yi)(yi)家(jia)(jia)連鎖火鍋品牌，找(zhao)專(zhuan)業(ye)(ye)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)(fa)(fa)公(gong)司定(ding)(ding)(ding)制的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，不(bu)僅保(bao)(bao)留(liu)了(le)(le)“掃(sao)碼(ma)點(dian)(dian)餐(can)(can)”，還(huan)(huan)(huan)加(jia)了(le)(le)“鍋底辣度個性化(hua)(hua)保(bao)(bao)存”“會(hui)員生日專(zhuan)屬菜品”“排(pai)(pai)隊時預(yu)點(dian)(dian)菜品免(mian)等(deng)待”等(deng)功(gong)(gong)能(neng)(neng)(neng)，直(zhi)接(jie)(jie)把(ba)復購率(lv)拉(la)到(dao)(dao)了(le)(le)35%；再(zai)(zai)比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)生鮮電商(shang)(shang)，定(ding)(ding)(ding)制小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)里(li)(li)整合了(le)(le)“預(yu)售自(zi)提”“周(zhou)邊門店(dian)(dian)庫存實(shi)時同步(bu)(bu)”“配送路線可視化(hua)(hua)”，解決了(le)(le)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)最(zui)在(zai)意的(de)(de)(de)(de)(de)(de)(de)(de)(de)“新(xin)鮮度”和“時效性”痛點(dian)(dian)。**小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)(fa)(fa)公(gong)司**的(de)(de)(de)(de)(de)(de)(de)(de)(de)價值(zhi)，正在(zai)于把(ba)“通(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)功(gong)(gong)能(neng)(neng)(neng)”磨成(cheng)(cheng)(cheng)(cheng)“企(qi)(qi)業(ye)(ye)專(zhuan)屬的(de)(de)(de)(de)(de)(de)(de)(de)(de)解題工具”。 趨(qu)(qu)勢(shi)(shi)二(er)：全(quan)場(chang)(chang)(chang)景鏈(lian)路融(rong)合，從“線上(shang)(shang)”到(dao)(dao)“線上(shang)(shang)+線下(xia)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)閉環  以(yi)(yi)前(qian)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)常被當成(cheng)(cheng)(cheng)(cheng)“線上(shang)(shang)補(bu)充”，現(xian)(xian)在(zai)卻成(cheng)(cheng)(cheng)(cheng)了(le)(le)“打(da)通(tong)全(quan)場(chang)(chang)(chang)景的(de)(de)(de)(de)(de)(de)(de)(de)(de)樞紐”。比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)某連鎖美妝(zhuang)店(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)定(ding)(ding)(ding)制小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，線下(xia)掃(sao)碼(ma)能(neng)(neng)(neng)查商(shang)(shang)品測(ce)評+試色(se)，線上(shang)(shang)能(neng)(neng)(neng)領券+預(yu)約(yue)(yue)線下(xia)皮膚(fu)護理，消費后(hou)還(huan)(huan)(huan)能(neng)(neng)(neng)同步(bu)(bu)會(hui)員積(ji)分——從“吸引到(dao)(dao)店(dian)(dian)”到(dao)(dao)“留(liu)客(ke)復購”，一(yi)(yi)(yi)(yi)條(tiao)鏈(lian)路全(quan)打(da)通(tong)；再(zai)(zai)比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)汽(qi)車(che)4S店(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，不(bu)僅能(neng)(neng)(neng)看車(che)型參數(shu)，還(huan)(huan)(huan)能(neng)(neng)(neng)預(yu)約(yue)(yue)試駕、查保(bao)(bao)養記錄(lu)、線上(shang)(shang)續保(bao)(bao)，甚(shen)至(zhi)(zhi)聯動(dong)“上(shang)(shang)門取送車(che)”服(fu)務。這(zhe)(zhe)種“全(quan)場(chang)(chang)(chang)景覆蓋”的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，不(bu)是(shi)(shi)(shi)簡單(dan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)疊加(jia)，而(er)(er)(er)是(shi)(shi)(shi)**小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)(fa)(fa)公(gong)司**根據企(qi)(qi)業(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)“業(ye)(ye)務邏(luo)輯(ji)”重新(xin)設(she)計的(de)(de)(de)(de)(de)(de)(de)(de)(de)——把(ba)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)每一(yi)(yi)(yi)(yi)步(bu)(bu)行(xing)為(wei)串成(cheng)(cheng)(cheng)(cheng)線，讓流量(liang)不(bu)再(zai)(zai)“斷流”。 趨(qu)(qu)勢(shi)(shi)三(san)：AI驅動(dong)智(zhi)(zhi)能(neng)(neng)(neng)升(sheng)級(ji)，讓小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)“更懂用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)” 今(jin)年最(zui)火的(de)(de)(de)(de)(de)(de)(de)(de)(de)趨(qu)(qu)勢(shi)(shi)，一(yi)(yi)(yi)(yi)定(ding)(ding)(ding)有(you)“AI+小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)”。比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)某教育機構的(de)(de)(de)(de)(de)(de)(de)(de)(de)定(ding)(ding)(ding)制小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，加(jia)了(le)(le)AI智(zhi)(zhi)能(neng)(neng)(neng)答疑：用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)問“小(xiao)(xiao)(xiao)(xiao)升(sheng)初數(shu)學重點(dian)(dian)”，AI會(hui)自(zi)動(dong)推(tui)(tui)(tui)送考(kao)點(dian)(dian)總結+例題；再(zai)(zai)比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)零售品牌的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，AI會(hui)根據用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)瀏覽記錄(lu)推(tui)(tui)(tui)薦“專(zhuan)屬穿搭(da)方(fang)(fang)案”，甚(shen)至(zhi)(zhi)能(neng)(neng)(neng)生成(cheng)(cheng)(cheng)(cheng)“個性化(hua)(hua)商(shang)(shang)品清(qing)單(dan)”。更實(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)“AI運營”：小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)(fa)(fa)公(gong)司通(tong)過AI分析用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)行(xing)為(wei)數(shu)據，幫企(qi)(qi)業(ye)(ye)精準推(tui)(tui)(tui)送活(huo)動(dong)——比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)上(shang)(shang)周(zhou)看了(le)(le)運動(dong)服(fu)，這(zhe)(zhe)周(zhou)就(jiu)(jiu)推(tui)(tui)(tui)“運動(dong)裝備滿減(jian)”，轉化(hua)(hua)率(lv)比(bi)(bi)(bi)傳統推(tui)(tui)(tui)送高(gao)2倍。AI不(bu)是(shi)(shi)(shi)“花架子”，而(er)(er)(er)是(shi)(shi)(shi)讓小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)從“被動(dong)響應”變成(cheng)(cheng)(cheng)(cheng)“主動(dong)服(fu)務”，幫企(qi)(qi)業(ye)(ye)把(ba)“用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)畫像”變成(cheng)(cheng)(cheng)(cheng)“用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)需求(qiu)”。 趨(qu)(qu)勢(shi)(shi)四：輕量(liang)化(hua)(hua)與體驗感(gan)升(sheng)級(ji)，“輕”但“好用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)到(dao)(dao)離不(bu)開(kai)(kai)” 雖然小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)一(yi)(yi)(yi)(yi)直(zhi)主打(da)“輕”，但現(xian)(xian)在(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)“輕”是(shi)(shi)(shi)“輕量(liang)級(ji)體積(ji)+重量(liang)級(ji)功(gong)(gong)能(neng)(neng)(neng)”。比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)直(zhi)播(bo)類小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，以(yi)(yi)前(qian)常遇“加(jia)載(zai)慢(man)”“卡頓”，現(xian)(xian)在(zai)**小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)(fa)(fa)公(gong)司**通(tong)過技(ji)術優化(hua)(hua)，能(neng)(neng)(neng)做(zuo)(zuo)到(dao)(dao)“1秒加(jia)載(zai)”+“高(gao)清(qing)直(zhi)播(bo)”，甚(shen)至(zhi)(zhi)支持“邊看邊下(xia)單(dan)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)分屏功(gong)(gong)能(neng)(neng)(neng)；再(zai)(zai)比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)預(yu)約(yue)(yue)類小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，以(yi)(yi)前(qian)要填一(yi)(yi)(yi)(yi)堆信(xin)息，現(xian)(xian)在(zai)通(tong)過“一(yi)(yi)(yi)(yi)鍵(jian)授權”+“智(zhi)(zhi)能(neng)(neng)(neng)填充”，3秒就(jiu)(jiu)能(neng)(neng)(neng)完成(cheng)(cheng)(cheng)(cheng)預(yu)約(yue)(yue)。用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)耐心越(yue)來越(yue)少，“體驗感(gan)”成(cheng)(cheng)(cheng)(cheng)了(le)(le)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)“護城(cheng)河(he)”——只有(you)“輕且好用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，才(cai)能(neng)(neng)(neng)留(liu)住(zhu)(zhu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)。 從“通(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)模板(ban)”到(dao)(dao)“定(ding)(ding)(ding)制化(hua)(hua)”，從“線上(shang)(shang)”到(dao)(dao)“全(quan)場(chang)(chang)(chang)景”，從小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)進化(hua)(hua)里(li)(li)，我們看到(dao)(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)企(qi)(qi)業(ye)(ye)“以(yi)(yi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)為(wei)中心”的(de)(de)(de)(de)(de)(de)(de)(de)(de)轉型。對企(qi)(qi)業(ye)(ye)來說，跟上(shang)(shang)趨(qu)(qu)勢(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)關(guan)鍵(jian)不(bu)是(shi)(shi)(shi)“做(zuo)(zuo)一(yi)(yi)(yi)(yi)個小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)”，而(er)(er)(er)是(shi)(shi)(shi)“做(zuo)(zuo)一(yi)(yi)(yi)(yi)個適(shi)合自(zi)己的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)”——選對小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)(fa)(fa)公(gong)司，做(zuo)(zuo)一(yi)(yi)(yi)(yi)款(kuan)“貼合行(xing)業(ye)(ye)、覆蓋場(chang)(chang)(chang)景、智(zhi)(zhi)能(neng)(neng)(neng)好用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)定(ding)(ding)(ding)制小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，才(cai)能(neng)(neng)(neng)在(zai)競爭里(li)(li)占住(zhu)(zhu)先機。畢竟，小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)本質從來都是(shi)(shi)(shi)“連接(jie)(jie)”——連接(jie)(jie)企(qi)(qi)業(ye)(ye)和用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)，連接(jie)(jie)現(xian)(xian)在(zai)和未(wei)來。 下(xia)一(yi)(yi)(yi)(yi)次用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)時，不(bu)妨想(xiang)想(xiang)：你用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)，是(shi)(shi)(shi)“別(bie)人的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)”，還(huan)(huan)(huan)是(shi)(shi)(shi)“為(wei)你定(ding)(ding)(ding)制的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)”？而(er)(er)(er)這(zhe)(zhe)，或許就(jiu)(jiu)是(shi)(shi)(shi)企(qi)(qi)業(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)“差(cha)異化(hua)(hua)密碼(ma)”。

 想做(zuo)定制軟件(jian)(jian)時(shi)，你(ni)(ni)是(shi)(shi)(shi)(shi)不(bu)是(shi)(shi)(shi)(shi)也有(you)過(guo)(guo)這(zhe)樣(yang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)糾結：翻著幾(ji)家公(gong)司(si)(si)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)官(guan)網(wang)，一(yi)邊是(shi)(shi)(shi)(shi)“服(fu)務過(guo)(guo)XX行(xing)業Top10”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)案(an)(an)(an)(an)例(li)列表，一(yi)邊是(shi)(shi)(shi)(shi)“核(he)心團(tuan)隊(dui)來(lai)自BAT”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)介紹——到(dao)底(di)該看(kan)(kan)(kan)(kan)案(an)(an)(an)(an)例(li)，還(huan)是(shi)(shi)(shi)(shi)看(kan)(kan)(kan)(kan)團(tuan)隊(dui)？ 其實這(zhe)道(dao)題(ti)，從(cong)來(lai)不(bu)是(shi)(shi)(shi)(shi)“二(er)選一(yi)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)選擇題(ti)，而(er)是(shi)(shi)(shi)(shi)“怎(zen)么(me)結合(he)(he)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)應用(yong)題(ti)。 案(an)(an)(an)(an)例(li)是(shi)(shi)(shi)(shi)“過(guo)(guo)去的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)答(da)卷”，但別迷信“別人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)成(cheng)功(gong)” 案(an)(an)(an)(an)例(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)值，在(zai)于它是(shi)(shi)(shi)(shi)看(kan)(kan)(kan)(kan)得見的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經(jing)驗(yan)證明。比(bi)(bi)(bi)如我(wo)們(men)(men)(men)做(zuo)過(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)零售客(ke)戶(hu)線上線下一(yi)體化(hua)(hua)系(xi)(xi)統(tong)(tong)，案(an)(an)(an)(an)例(li)里會(hui)寫(xie)清(qing)楚(chu)：怎(zen)么(me)解(jie)決“大促時(shi)庫存(cun)同(tong)步延遲”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問(wen)題(ti)，怎(zen)么(me)對(dui)接線下POS機和線上商城(cheng)——這(zhe)些(xie)細節能幫你(ni)(ni)判(pan)斷：這(zhe)家公(gong)司(si)(si)是(shi)(shi)(shi)(shi)不(bu)是(shi)(shi)(shi)(shi)真(zhen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)懂(dong)你(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)行(xing)業。 但案(an)(an)(an)(an)例(li)也有(you)“保質期”。去年(nian)幫某電商客(ke)戶(hu)做(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“社交裂變(bian)功(gong)能”，放到(dao)今(jin)年(nian)可(ke)能要(yao)調(diao)整——因(yin)為(wei)今(jin)年(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)流量邏輯變(bian)了(le)。更關(guan)鍵的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)，你(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)需(xu)求永遠有(you)“獨特(te)性”：同(tong)樣(yang)是(shi)(shi)(shi)(shi)電商系(xi)(xi)統(tong)(tong)，你(ni)(ni)要(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)“私域會(hui)員分層”，而(er)別人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)案(an)(an)(an)(an)例(li)是(shi)(shi)(shi)(shi)“傳統(tong)(tong)貨(huo)架電商”，這(zhe)時(shi)候(hou)案(an)(an)(an)(an)例(li)只能幫你(ni)(ni)“排除(chu)錯誤選項”，沒(mei)法直(zhi)接給你(ni)(ni)“正(zheng)確答(da)案(an)(an)(an)(an)”。 團(tuan)隊(dui)是(shi)(shi)(shi)(shi)“現在(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)產(chan)(chan)(chan)力”，但別迷戀“大廠標簽(qian)” 團(tuan)隊(dui)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)值，在(zai)于它是(shi)(shi)(shi)(shi)能應對(dui)變(bian)化(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“活腦子”。比(bi)(bi)(bi)如我(wo)們(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)技(ji)術負責人(ren)，曾(ceng)主導過(guo)(guo)三個(ge)(ge)(ge)百萬(wan)級用(yong)戶(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)系(xi)(xi)統(tong)(tong)重構(gou)，去年(nian)有(you)個(ge)(ge)(ge)制造客(ke)戶(hu)要(yao)做(zuo)MES系(xi)(xi)統(tong)(tong)，他第(di)(di)(di)一(yi)句(ju)話就問(wen)：“你(ni)(ni)們(men)(men)(men)車間的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)PLC設備用(yong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)Modbus還(huan)是(shi)(shi)(shi)(shi)OPC UA協議？”——這(zhe)不(bu)是(shi)(shi)(shi)(shi)案(an)(an)(an)(an)例(li)里能抄來(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“行(xing)業敏感度”，是(shi)(shi)(shi)(shi)多(duo)年(nian)經(jing)驗(yan)養出(chu)(chu)來(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“條件(jian)(jian)反射”。 但“大廠背景”不(bu)等于“好(hao)用(yong)”。我(wo)們(men)(men)(men)見過(guo)(guo)很多(duo)“豪華團(tuan)隊(dui)”：架構(gou)師從(cong)阿里來(lai)，產(chan)(chan)(chan)品經(jing)理(li)從(cong)騰訊來(lai)，結果溝通時(shi)連(lian)“需(xu)求優先(xian)級”都吵不(bu)清(qing)——因(yin)為(wei)他們(men)(men)(men)沒(mei)磨合(he)(he)過(guo)(guo)。反而(er)我(wo)們(men)(men)(men)配合(he)(he)了(le)三年(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“老團(tuan)隊(dui)”，產(chan)(chan)(chan)品經(jing)理(li)說“這(zhe)個(ge)(ge)(ge)功(gong)能要(yao)加”，開(kai)發(fa)工程師立刻能接“那數(shu)據庫得加個(ge)(ge)(ge)索引”，效率比(bi)(bi)(bi)“湊起來(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)大神”高多(duo)了(le)。 真(zhen)正(zheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)好(hao)選擇：案(an)(an)(an)(an)例(li)“篩(shai)(shai)行(xing)業”，團(tuan)隊(dui)“聊(liao)匹配” 去年(nian)有(you)個(ge)(ge)(ge)餐(can)飲(yin)客(ke)戶(hu)找我(wo)們(men)(men)(men)做(zuo)智(zhi)能點餐(can)系(xi)(xi)統(tong)(tong)，他們(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)選擇邏輯特(te)別聰明： 第(di)(di)(di)一(yi)步，看(kan)(kan)(kan)(kan)案(an)(an)(an)(an)例(li)——篩(shai)(shai)選出(chu)(chu)做(zuo)過(guo)(guo)“連(lian)鎖(suo)餐(can)飲(yin)數(shu)字化(hua)(hua)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)司(si)(si)，排除(chu)了(le)那些(xie)只做(zuo)過(guo)(guo)“奶茶店小(xiao)程序”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)； 第(di)(di)(di)二(er)步，聊(liao)團(tuan)隊(dui)——和我(wo)們(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)品經(jing)理(li)聊(liao)時(shi)，產(chan)(chan)(chan)品經(jing)理(li)沒(mei)講“我(wo)們(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)界面多(duo)好(hao)看(kan)(kan)(kan)(kan)”，而(er)是(shi)(shi)(shi)(shi)問(wen)：“你(ni)(ni)們(men)(men)(men)堂食和外賣的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)占比(bi)(bi)(bi)是(shi)(shi)(shi)(shi)多(duo)少？”“后廚(chu)出(chu)(chu)餐(can)會(hui)不(bu)會(hui)因(yin)為(wei)外賣單(dan)插隊(dui)亂掉(diao)？”——這(zhe)些(xie)問(wen)題(ti)正(zheng)好(hao)戳中他們(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)痛點（之(zhi)前(qian)找的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)公(gong)司(si)(si)根本沒(mei)問(wen)過(guo)(guo)）。 最(zui)后合(he)(he)作下來(lai)，系(xi)(xi)統(tong)(tong)上線后，他們(men)(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)出(chu)(chu)餐(can)效率提升了(le)30%，就是(shi)(shi)(shi)(shi)因(yin)為(wei)“案(an)(an)(an)(an)例(li)幫他們(men)(men)(men)找對(dui)了(le)方向，團(tuan)隊(dui)幫他們(men)(men)(men)解(jie)決了(le)具體問(wen)題(ti)”。 選軟件(jian)(jian)開(kai)發(fa)公(gong)司(si)(si)，就像選裝修隊(dui)： 案(an)(an)(an)(an)例(li)是(shi)(shi)(shi)(shi)“他們(men)(men)(men)裝過(guo)(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)房(fang)子照(zhao)片(pian)”，能看(kan)(kan)(kan)(kan)出(chu)(chu)手藝； 團(tuan)隊(dui)是(shi)(shi)(shi)(shi)“上門量房(fang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)設計(ji)師”，能聽懂(dong)你(ni)(ni)說的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“我(wo)要(yao)給孩(hai)子留個(ge)(ge)(ge)玩積木的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)角落”。 從(cong)來(lai)不(bu)是(shi)(shi)(shi)(shi)“看(kan)(kan)(kan)(kan)照(zhao)片(pian)還(huan)是(shi)(shi)(shi)(shi)看(kan)(kan)(kan)(kan)設計(ji)師”，而(er)是(shi)(shi)(shi)(shi)“先(xian)看(kan)(kan)(kan)(kan)照(zhao)片(pian)選會(hui)裝你(ni)(ni)家這(zhe)種戶(hu)型的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，再讓設計(ji)師量房(fang)——看(kan)(kan)(kan)(kan)他能不(bu)能懂(dong)你(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)活。” 畢竟(jing)，你(ni)(ni)要(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)是(shi)(shi)(shi)(shi)“別人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)成(cheng)功(gong)系(xi)(xi)統(tong)(tong)”，而(er)是(shi)(shi)(shi)(shi)“剛好(hao)適合(he)(he)你(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)系(xi)(xi)統(tong)(tong)”。

 想做(zuo)小(xiao)程(cheng)序(xu)的(de)(de)(de)(de)老(lao)板(ban)們(men)(men)(men)，是(shi)(shi)(shi)(shi)不(bu)(bu)是(shi)(shi)(shi)(shi)都遇到(dao)過這(zhe)種(zhong)“價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)暴擊”？問了三(san)(san)家服(fu)(fu)務(wu)(wu)商(shang)(shang)，一(yi)(yi)家說(shuo)8000，一(yi)(yi)家報(bao)(bao)3萬(wan)(wan)，還(huan)有一(yi)(yi)家開口要(yao)(yao)15萬(wan)(wan)——同(tong)(tong)樣(yang)是(shi)(shi)(shi)(shi)“定(ding)(ding)制(zhi)”，價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)差了快20倍，到(dao)底(di)是(shi)(shi)(shi)(shi)誰在(zai)“坑(keng)人”？今天就把小(xiao)程(cheng)序(xu)定(ding)(ding)制(zhi)的(de)(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)邏(luo)(luo)輯(ji)扒開了說(shuo)，幫你(ni)(ni)避開90%的(de)(de)(de)(de)冤(yuan)枉(wang)錢(qian)。 一(yi)(yi)、價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)差在(zai)哪(na)(na)兒？看這(zhe)3個(ge)核(he)心因素(su) 小(xiao)程(cheng)序(xu)的(de)(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)，本質是(shi)(shi)(shi)(shi)“需(xu)求(qiu)復雜度”的(de)(de)(de)(de)體現(xian)，一(yi)(yi)句(ju)話總結(jie)：你(ni)(ni)要(yao)(yao)的(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)越(yue)復雜，價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)越(yue)貴(gui)。 基(ji)礎展示型：只(zhi)需(xu)要(yao)(yao)產品(pin)介(jie)紹、聯(lian)系(xi)我(wo)們(men)(men)(men)、官(guan)網跳轉，用成(cheng)熟框架改(gai)改(gai)內容就行(xing)，價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)大概(gai)5000-12000； 功(gong)(gong)能(neng)(neng)(neng)應用型：比(bi)如(ru)(ru)餐飲小(xiao)程(cheng)序(xu)要(yao)(yao)“線(xian)(xian)(xian)上點(dian)單(dan)(dan)+外賣配送(song)+桌碼點(dian)餐”，電(dian)商(shang)(shang)小(xiao)程(cheng)序(xu)要(yao)(yao)“支(zhi)付+會(hui)(hui)(hui)員(yuan)+優(you)惠券(quan)”，這(zhe)種(zhong)需(xu)要(yao)(yao)定(ding)(ding)制(zhi)功(gong)(gong)能(neng)(neng)(neng)邏(luo)(luo)輯(ji)，價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)在(zai)2-8萬(wan)(wan)； 復雜系(xi)統型：像社區團(tuan)購要(yao)(yao)“團(tuan)長管理+實(shi)(shi)時庫(ku)存(cun)+分(fen)(fen)銷邏(luo)(luo)輯(ji)”，教育機構要(yao)(yao)“課程(cheng)預約+直播+打卡”，得(de)對(dui)接(jie)第三(san)(san)方系(xi)統（比(bi)如(ru)(ru)ERP、物流(liu)），價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)基(ji)本10萬(wan)(wan)以上。 除此之(zhi)外，設計(ji)也是(shi)(shi)(shi)(shi)“隱(yin)形(xing)成(cheng)本”：要(yao)(yao)做(zuo)符(fu)合品(pin)牌調性(xing)的(de)(de)(de)(de)定(ding)(ding)制(zhi)UI（比(bi)如(ru)(ru)奶茶店要(yao)(yao)可愛風、科技公(gong)司要(yao)(yao)極簡風），設計(ji)師得(de)花(hua)3-5天出原型、改(gai)稿，這(zhe)部分(fen)(fen)占總報(bao)(bao)價(jia)(jia)(jia)(jia)(jia)的(de)(de)(de)(de)10%-20%；如(ru)(ru)果(guo)直接(jie)用模板(ban)套，設計(ji)費(fei)能(neng)(neng)(neng)省(sheng)一(yi)(yi)半，但后(hou)期(qi)想改(gai)風格(ge)(ge)(ge)，基(ji)本要(yao)(yao)“推倒重(zhong)來(lai)(lai)”。 二(er)、最(zui)容易踩的(de)(de)(de)(de)2個(ge)坑(keng)，別再跳了！ 坑(keng)1：低價(jia)(jia)(jia)(jia)(jia)誘(you)惑——“3000塊定(ding)(ding)制(zhi)”= 模板(ban)改(gai)logo 有些(xie)服(fu)(fu)務(wu)(wu)商(shang)(shang)說(shuo)“3000塊做(zuo)定(ding)(ding)制(zhi)小(xiao)程(cheng)序(xu)”，其實(shi)(shi)是(shi)(shi)(shi)(shi)用現(xian)成(cheng)模板(ban)換個(ge)你(ni)(ni)的(de)(de)(de)(de)logo，功(gong)(gong)能(neng)(neng)(neng)都是(shi)(shi)(shi)(shi)固定(ding)(ding)的(de)(de)(de)(de)——你(ni)(ni)想加(jia)“會(hui)(hui)(hui)員(yuan)積(ji)分(fen)(fen)”？加(jia)2000；想對(dui)接(jie)線(xian)(xian)(xian)下(xia)收銀系(xi)統？再加(jia)3000；等你(ni)(ni)用了三(san)(san)個(ge)月(yue)，發(fa)現(xian)bug沒(mei)人修，服(fu)(fu)務(wu)(wu)商(shang)(shang)說(shuo)“我(wo)們(men)(men)(men)只(zhi)保(bao)一(yi)(yi)個(ge)月(yue)”——到(dao)最(zui)后(hou)，花(hua)的(de)(de)(de)(de)錢(qian)比(bi)正(zheng)經定(ding)(ding)制(zhi)還(huan)多(duo)。 坑(keng)2：需(xu)求(qiu)模糊(hu)——“我(wo)要(yao)(yao)做(zuo)電(dian)商(shang)(shang)”= 沒(mei)說(shuo)清(qing)楚的(de)(de)(de)(de)“漏項” 你(ni)(ni)說(shuo)“我(wo)要(yao)(yao)做(zuo)電(dian)商(shang)(shang)小(xiao)程(cheng)序(xu)”，服(fu)(fu)務(wu)(wu)商(shang)(shang)報(bao)(bao)5萬(wan)(wan)，結(jie)果(guo)做(zuo)出來(lai)(lai)沒(mei)有“優(you)惠券(quan)功(gong)(gong)能(neng)(neng)(neng)”，服(fu)(fu)務(wu)(wu)商(shang)(shang)說(shuo)“你(ni)(ni)沒(mei)提啊”！所以一(yi)(yi)定(ding)(ding)要(yao)(yao)把需(xu)求(qiu)列成(cheng)“清(qing)單(dan)(dan)”：比(bi)如(ru)(ru)“支(zhi)持微信/支(zhi)付寶支(zhi)付”“能(neng)(neng)(neng)設置滿減券(quan)/折扣券(quan)”“同(tong)(tong)步(bu)線(xian)(xian)(xian)下(xia)庫(ku)存(cun)”，越(yue)細越(yue)好，這(zhe)樣(yang)報(bao)(bao)價(jia)(jia)(jia)(jia)(jia)才不(bu)(bu)會(hui)(hui)(hui)“漏項”。 三(san)(san)、不(bu)(bu)花(hua)冤(yuan)枉(wang)錢(qian)的(de)(de)(de)(de)關(guan)鍵：找(zhao)“匹(pi)配”的(de)(de)(de)(de)，不(bu)(bu)是(shi)(shi)(shi)(shi)“最(zui)便宜”的(de)(de)(de)(de) 我(wo)們(men)(men)(men)服(fu)(fu)務(wu)(wu)過一(yi)(yi)家烘焙店老(lao)板(ban)，一(yi)(yi)開始(shi)貪便宜選了6000塊的(de)(de)(de)(de)“定(ding)(ding)制(zhi)”，結(jie)果(guo)小(xiao)程(cheng)序(xu)不(bu)(bu)能(neng)(neng)(neng)對(dui)接(jie)線(xian)(xian)(xian)下(xia)會(hui)(hui)(hui)員(yuan)系(xi)統，每次顧客線(xian)(xian)(xian)下(xia)消費(fei)要(yao)(yao)手動(dong)錄(lu)積(ji)分(fen)(fen)，店員(yuan)嫌麻煩、顧客抱怨——后(hou)來(lai)(lai)找(zhao)我(wo)們(men)(men)(men)重(zhong)新做(zuo)，我(wo)們(men)(men)(men)幫他整(zheng)合“線(xian)(xian)(xian)上點(dian)單(dan)(dan)+線(xian)(xian)(xian)下(xia)會(hui)(hui)(hui)員(yuan)同(tong)(tong)步(bu)+蛋糕預定(ding)(ding)”，報(bao)(bao)價(jia)(jia)(jia)(jia)(jia)3萬(wan)(wan)，他一(yi)(yi)開始(shi)覺得(de)貴(gui)，但用了三(san)(san)個(ge)月(yue)，線(xian)(xian)(xian)上訂(ding)單(dan)(dan)漲40%，會(hui)(hui)(hui)員(yuan)復購率從(cong)20%升到(dao)50%——他說(shuo)：“原來(lai)(lai)不(bu)(bu)是(shi)(shi)(shi)(shi)貴(gui)，是(shi)(shi)(shi)(shi)之(zhi)前沒(mei)買到(dao)對(dui)的(de)(de)(de)(de)東西。” 其實(shi)(shi)小(xiao)程(cheng)序(xu)定(ding)(ding)制(zhi)的(de)(de)(de)(de)核(he)心，是(shi)(shi)(shi)(shi)“價(jia)(jia)(jia)(jia)(jia)值匹(pi)配”：你(ni)(ni)的(de)(de)(de)(de)需(xu)求(qiu)簡單(dan)(dan)，就選基(ji)礎定(ding)(ding)制(zhi)；需(xu)求(qiu)復雜，就選能(neng)(neng)(neng)搞定(ding)(ding)復雜功(gong)(gong)能(neng)(neng)(neng)的(de)(de)(de)(de)服(fu)(fu)務(wu)(wu)商(shang)(shang)。關(guan)鍵是(shi)(shi)(shi)(shi)要(yao)(yao)“透明(ming)”——問清(qing)楚“功(gong)(gong)能(neng)(neng)(neng)包含哪(na)(na)些(xie)”“售(shou)后(hou)保(bao)多(duo)久”“新增功(gong)(gong)能(neng)(neng)(neng)怎么收費(fei)”，把這(zhe)些(xie)寫進合同(tong)(tong)里，就不(bu)(bu)會(hui)(hui)(hui)被“坑(keng)”。 如(ru)(ru)果(guo)您也在(zai)為(wei)小(xiao)程(cheng)序(xu)定(ding)(ding)制(zhi)價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)發(fa)愁，不(bu)(bu)妨來(lai)(lai)找(zhao)我(wo)們(men)(men)(men)聊一(yi)(yi)聊——我(wo)們(men)(men)(men)不(bu)(bu)會(hui)(hui)(hui)報(bao)(bao)虛高價(jia)(jia)(jia)(jia)(jia)，也不(bu)(bu)用低價(jia)(jia)(jia)(jia)(jia)騙你(ni)(ni)，只(zhi)會(hui)(hui)(hui)幫你(ni)(ni)理清(qing)需(xu)求(qiu)，給出“對(dui)應價(jia)(jia)(jia)(jia)(jia)值”的(de)(de)(de)(de)報(bao)(bao)價(jia)(jia)(jia)(jia)(jia)。畢竟(jing)，不(bu)(bu)花(hua)冤(yuan)枉(wang)錢(qian)的(de)(de)(de)(de)前提，是(shi)(shi)(shi)(shi)“明(ming)白自己要(yao)(yao)什(shen)么”。

“同樣是(shi)(shi)(shi)(shi)做(zuo)線(xian)(xian)上接單(dan)系(xi)(xi)統(tong)(tong)，A公司報(bao)(bao)12萬(wan)(wan)，B公司報(bao)(bao)25萬(wan)(wan)，我到(dao)底(di)該選(xuan)(xuan)(xuan)哪個(ge)？”很(hen)多中小企(qi)業(ye)主都(dou)有(you)類(lei)似困惑——2025年的(de)(de)(de)(de)(de)軟(ruan)件開(kai)(kai)發(fa)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)，早就(jiu)不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)“寫幾行代(dai)(dai)(dai)碼(ma)”的(de)(de)(de)(de)(de)簡單(dan)核(he)(he)算，而是(shi)(shi)(shi)(shi)“需(xu)(xu)(xu)求(qiu)(qiu)(qiu)、技(ji)(ji)術(shu)(shu)、服(fu)(fu)(fu)務”三(san)者(zhe)交織的(de)(de)(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)值(zhi)(zhi)量(liang)化(hua)。今天就(jiu)和(he)(he)大家聊(liao)透2025軟(ruan)件開(kai)(kai)發(fa)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)的(de)(de)(de)(de)(de)核(he)(he)心影(ying)響因素，幫(bang)(bang)你(ni)把“模糊的(de)(de)(de)(de)(de)報(bao)(bao)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)”變(bian)成(cheng)(cheng)“清(qing)晰的(de)(de)(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)值(zhi)(zhi)判斷”。 一(yi)、技(ji)(ji)術(shu)(shu)棧(zhan)的(de)(de)(de)(de)(de)“匹(pi)配(pei)度”，決(jue)定(ding)了(le)“效率(lv)成(cheng)(cheng)本(ben)比(bi)(bi)(bi)(bi)(bi)(bi)” 2025年，技(ji)(ji)術(shu)(shu)棧(zhan)的(de)(de)(de)(de)(de)選(xuan)(xuan)(xuan)擇更講“精準(zhun)(zhun)(zhun)(zhun)(zhun)適(shi)配(pei)”：比(bi)(bi)(bi)(bi)(bi)(bi)如(ru)(ru)AI輔助(zhu)開(kai)(kai)發(fa)適(shi)合(he)“需(xu)(xu)(xu)求(qiu)(qiu)(qiu)明確但迭(die)代(dai)(dai)(dai)快”的(de)(de)(de)(de)(de)項目（比(bi)(bi)(bi)(bi)(bi)(bi)如(ru)(ru)私(si)域商(shang)城的(de)(de)(de)(de)(de)會員體系(xi)(xi)），能(neng)(neng)(neng)縮(suo)短40%的(de)(de)(de)(de)(de)功能(neng)(neng)(neng)迭(die)代(dai)(dai)(dai)周(zhou)期(qi)；云(yun)(yun)原生適(shi)合(he)“高(gao)(gao)并發(fa)需(xu)(xu)(xu)求(qiu)(qiu)(qiu)”（比(bi)(bi)(bi)(bi)(bi)(bi)如(ru)(ru)電商(shang)大促），但需(xu)(xu)(xu)要額外投入“容器(qi)化(hua)運維(wei)”成(cheng)(cheng)本(ben)；而低代(dai)(dai)(dai)碼(ma)更適(shi)合(he)“流程固(gu)定(ding)、功能(neng)(neng)(neng)重復”的(de)(de)(de)(de)(de)場景（比(bi)(bi)(bi)(bi)(bi)(bi)如(ru)(ru)企(qi)業(ye)內部的(de)(de)(de)(de)(de)請假審(shen)批系(xi)(xi)統(tong)(tong)）。技(ji)(ji)術(shu)(shu)不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)“越高(gao)(gao)端(duan)越貴(gui)”，是(shi)(shi)(shi)(shi)“越貼合(he)需(xu)(xu)(xu)求(qiu)(qiu)(qiu)，性價(jia)(jia)(jia)(jia)(jia)(jia)(jia)比(bi)(bi)(bi)(bi)(bi)(bi)越高(gao)(gao)”。 二、需(xu)(xu)(xu)求(qiu)(qiu)(qiu)的(de)(de)(de)(de)(de)“隱(yin)形項”，是(shi)(shi)(shi)(shi)“必選(xuan)(xuan)(xuan)成(cheng)(cheng)本(ben)”在升(sheng)級(ji) 2025年，“基礎需(xu)(xu)(xu)求(qiu)(qiu)(qiu)”的(de)(de)(de)(de)(de)標(biao)準(zhun)(zhun)(zhun)(zhun)(zhun)已(yi)經大幅提(ti)升(sheng)：合(he)規性：數據安(an)全要符合(he)《個(ge)人信息保(bao)護(hu)法(fa)》，得做(zuo)“數據加密+訪問日志(zhi)審(shen)計(ji)”，這(zhe)部分成(cheng)(cheng)本(ben)比(bi)(bi)(bi)(bi)(bi)(bi)3年前(qian)漲了(le)25%；體驗性：無(wu)障礙設計(ji)成(cheng)(cheng)了(le)很(hen)多行業(ye)的(de)(de)(de)(de)(de)“準(zhun)(zhun)(zhun)(zhun)(zhun)入門檻(jian)”（比(bi)(bi)(bi)(bi)(bi)(bi)如(ru)(ru)電商(shang)要適(shi)配(pei)視(shi)障用(yong)戶的(de)(de)(de)(de)(de)讀(du)屏軟(ruan)件），以前(qian)是(shi)(shi)(shi)(shi)“加分項”，現(xian)(xian)(xian)在是(shi)(shi)(shi)(shi)“必選(xuan)(xuan)(xuan)項”；場景化(hua)：比(bi)(bi)(bi)(bi)(bi)(bi)如(ru)(ru)生鮮店的(de)(de)(de)(de)(de)“動態定(ding)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)”（晚(wan)上8點后(hou)蔬(shu)菜打8折），需(xu)(xu)(xu)要對(dui)接實時庫存和(he)(he)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)系(xi)(xi)統(tong)(tong)，不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)“加個(ge)按鈕”那么(me)簡單(dan)，要做(zuo)“規則引擎”的(de)(de)(de)(de)(de)定(ding)制(zhi)開(kai)(kai)發(fa)。這(zhe)些以前(qian)“可選(xuan)(xuan)(xuan)”的(de)(de)(de)(de)(de)需(xu)(xu)(xu)求(qiu)(qiu)(qiu)，現(xian)(xian)(xian)在成(cheng)(cheng)了(le)“必選(xuan)(xuan)(xuan)”，自然(ran)會反(fan)映在報(bao)(bao)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)里——不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)服(fu)(fu)(fu)務商(shang)“亂(luan)加價(jia)(jia)(jia)(jia)(jia)(jia)(jia)”，是(shi)(shi)(shi)(shi)“需(xu)(xu)(xu)求(qiu)(qiu)(qiu)的(de)(de)(de)(de)(de)標(biao)準(zhun)(zhun)(zhun)(zhun)(zhun)變(bian)高(gao)(gao)了(le)”。 三(san)、服(fu)(fu)(fu)務的(de)(de)(de)(de)(de)“全周(zhou)期(qi)”，是(shi)(shi)(shi)(shi)“買(mai)現(xian)(xian)(xian)在，更買(mai)未來” 2025年，軟(ruan)件開(kai)(kai)發(fa)早已(yi)從(cong)(cong)“一(yi)錘(chui)子買(mai)賣”變(bian)成(cheng)(cheng)“全周(zhou)期(qi)服(fu)(fu)(fu)務”：比(bi)(bi)(bi)(bi)(bi)(bi)如(ru)(ru)上線(xian)(xian)后(hou)的(de)(de)(de)(de)(de)“AI用(yong)戶行為分析(xi)”，能(neng)(neng)(neng)幫(bang)(bang)你(ni)快速定(ding)位“用(yong)戶棄(qi)單(dan)的(de)(de)(de)(de)(de)原因”（比(bi)(bi)(bi)(bi)(bi)(bi)如(ru)(ru)支(zhi)付步驟太復雜），從(cong)(cong)而精準(zhun)(zhun)(zhun)(zhun)(zhun)迭(die)代(dai)(dai)(dai)功能(neng)(neng)(neng)；再(zai)比(bi)(bi)(bi)(bi)(bi)(bi)如(ru)(ru)“運維(wei)SLA（服(fu)(fu)(fu)務級(ji)別(bie)協議）”，承諾“系(xi)(xi)統(tong)(tong)宕機(ji)1小時內修復”，避(bi)免(mian)像王(wang)哥之(zhi)前(qian)遇到(dao)的(de)(de)(de)(de)(de)“系(xi)(xi)統(tong)(tong)崩潰導(dao)致上午沒(mei)(mei)接單(dan)，損失3000塊(kuai)”的(de)(de)(de)(de)(de)情況。前(qian)期(qi)多花的(de)(de)(de)(de)(de)錢(qian)(qian)，其實是(shi)(shi)(shi)(shi)在省后(hou)期(qi)的(de)(de)(de)(de)(de)“隱(yin)性損失”——比(bi)(bi)(bi)(bi)(bi)(bi)如(ru)(ru)云(yun)(yun)資源(yuan)優化(hua)，一(yi)年能(neng)(neng)(neng)幫(bang)(bang)王(wang)哥省2萬(wan)(wan)+；安(an)全監控能(neng)(neng)(neng)避(bi)免(mian)5萬(wan)(wan)+的(de)(de)(de)(de)(de)黑(hei)客攻擊損失。 最后(hou)想和(he)(he)創業(ye)者(zhe)說：**與其糾結“報(bao)(bao)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)貴(gui)不(bu)(bu)(bu)(bu)貴(gui)”，不(bu)(bu)(bu)(bu)如(ru)(ru)問“這(zhe)個(ge)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)能(neng)(neng)(neng)幫(bang)(bang)我解(jie)決(jue)什么(me)問題”**。比(bi)(bi)(bi)(bi)(bi)(bi)如(ru)(ru)：先做(zuo)“需(xu)(xu)(xu)求(qiu)(qiu)(qiu)減法(fa)”：把“想要的(de)(de)(de)(de)(de)”（比(bi)(bi)(bi)(bi)(bi)(bi)如(ru)(ru)AR試吃）和(he)(he)“必須的(de)(de)(de)(de)(de)”（比(bi)(bi)(bi)(bi)(bi)(bi)如(ru)(ru)實時接單(dan)）分開(kai)(kai)，先滿足核(he)(he)心需(xu)(xu)(xu)求(qiu)(qiu)(qiu)； 再(zai)做(zuo)“技(ji)(ji)術(shu)(shu)匹(pi)配(pei)”：半(ban)標(biao)準(zhun)(zhun)(zhun)(zhun)(zhun)化(hua)需(xu)(xu)(xu)求(qiu)(qiu)(qiu)選(xuan)(xuan)(xuan)“低代(dai)(dai)(dai)碼(ma)+定(ding)制(zhi)化(hua)”，高(gao)(gao)并發(fa)選(xuan)(xuan)(xuan)“云(yun)(yun)原生”，迭(die)代(dai)(dai)(dai)快選(xuan)(xuan)(xuan)“AI輔助(zhu)開(kai)(kai)發(fa)”； 最后(hou)看(kan)“服(fu)(fu)(fu)務閉環(huan)”：問清(qing)楚服(fu)(fu)(fu)務商(shang)“有(you)沒(mei)(mei)有(you)上線(xian)(xian)后(hou)3個(ge)月免(mian)費迭(die)代(dai)(dai)(dai)”“有(you)沒(mei)(mei)有(you)全年安(an)全監控”“有(you)沒(mei)(mei)有(you)云(yun)(yun)資源(yuan)優化(hua)服(fu)(fu)(fu)務”——這(zhe)些才是(shi)(shi)(shi)(shi)“能(neng)(neng)(neng)幫(bang)(bang)你(ni)省后(hou)續錢(qian)(qian)”的(de)(de)(de)(de)(de)關鍵。 2025年的(de)(de)(de)(de)(de)軟(ruan)件開(kai)(kai)發(fa)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)，本(ben)質(zhi)是(shi)(shi)(shi)(shi)“解(jie)決(jue)問題的(de)(de)(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)值(zhi)(zhi)量(liang)化(hua)”：你(ni)付的(de)(de)(de)(de)(de)不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)“代(dai)(dai)(dai)碼(ma)的(de)(de)(de)(de)(de)錢(qian)(qian)”，是(shi)(shi)(shi)(shi)“幫(bang)(bang)你(ni)打通(tong)線(xian)(xian)上線(xian)(xian)下(xia)的(de)(de)(de)(de)(de)能(neng)(neng)(neng)力”“幫(bang)(bang)你(ni)合(he)規經營的(de)(de)(de)(de)(de)保(bao)障”“幫(bang)(bang)你(ni)快速迭(die)代(dai)(dai)(dai)的(de)(de)(de)(de)(de)效率(lv)”。就(jiu)像王(wang)哥最后(hou)選(xuan)(xuan)(xuan)了(le)B公司——上線(xian)(xian)3個(ge)月后(hou)，線(xian)(xian)上訂單(dan)占比(bi)(bi)(bi)(bi)(bi)(bi)從(cong)(cong)10%漲到(dao)35%，他說：“原來貴(gui)的(de)(de)(de)(de)(de)不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)格(ge)(ge)，是(shi)(shi)(shi)(shi)‘能(neng)(neng)(neng)幫(bang)(bang)我賺錢(qian)(qian)的(de)(de)(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)值(zhi)(zhi)’。” 對(dui)企(qi)業(ye)來說，好的(de)(de)(de)(de)(de)軟(ruan)件從(cong)(cong)來不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)“成(cheng)(cheng)本(ben)”，是(shi)(shi)(shi)(shi)“能(neng)(neng)(neng)生錢(qian)(qian)的(de)(de)(de)(de)(de)工(gong)具(ju)”。希(xi)望這(zhe)篇解(jie)析(xi)能(neng)(neng)(neng)幫(bang)(bang)你(ni)讀(du)懂2025年的(de)(de)(de)(de)(de)軟(ruan)件開(kai)(kai)發(fa)報(bao)(bao)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)，選(xuan)(xuan)(xuan)到(dao)“最適(shi)合(he)自己”的(de)(de)(de)(de)(de)解(jie)決(jue)方(fang)案——畢竟，軟(ruan)件的(de)(de)(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)(jia)(jia)值(zhi)(zhi)，從(cong)(cong)來不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)“寫了(le)多少(shao)行代(dai)(dai)(dai)碼(ma)”，是(shi)(shi)(shi)(shi)“幫(bang)(bang)你(ni)賺了(le)多少(shao)錢(qian)(qian)”。 

軟件定制(zhi)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)是(shi)(shi)一(yi)(yi)(yi)(yi)個(ge)系(xi)(xi)統(tong)工(gong)程(cheng)，需要(yao)(yao)(yao)(yao)企業(ye)(ye)和(he)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)方密(mi)切(qie)配合(he)。通(tong)過(guo)(guo)明確(que)(que)(que)需求(qiu)、選對(dui)(dui)團隊、加(jia)強溝(gou)通(tong)、嚴(yan)格測(ce)(ce)(ce)(ce)試(shi)、做好運維這5個(ge)關(guan)鍵(jian)點(dian)，可以大大提升項(xiang)(xiang)目成(cheng)功(gong)(gong)(gong)率。本文(wen)將為(wei)您(nin)一(yi)(yi)(yi)(yi)一(yi)(yi)(yi)(yi)解(jie)答。 第(di)一(yi)(yi)(yi)(yi)、明確(que)(que)(que)需求(qiu)是(shi)(shi)成(cheng)功(gong)(gong)(gong)的(de)(de)(de)基礎 很多項(xiang)(xiang)目出現問題(ti)都源于需求(qiu)不(bu)(bu)明確(que)(que)(que)。在啟動前，企業(ye)(ye)需要(yao)(yao)(yao)(yao)梳理(li)(li)清(qing)楚業(ye)(ye)務流(liu)(liu)程(cheng)和(he)核心需求(qiu)，最好能(neng)用原型圖或流(liu)(liu)程(cheng)圖將需求(qiu)可視(shi)(shi)化。同(tong)時(shi)要(yao)(yao)(yao)(yao)區分"必須要(yao)(yao)(yao)(yao)有(you)"和(he)"錦上(shang)添花(hua)"的(de)(de)(de)功(gong)(gong)(gong)能(neng)，優先保(bao)(bao)證核心模(mo)塊的(de)(de)(de)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)。建議(yi)(yi)組織跨(kua)部門討(tao)論(lun)，收(shou)(shou)集各環(huan)節的(de)(de)(de)真實需求(qiu)，避免開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)過(guo)(guo)程(cheng)中頻繁變更。 第(di)三、選擇(ze)合(he)適的(de)(de)(de)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)團隊 開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)團隊的(de)(de)(de)經驗和(he)能(neng)力直(zhi)接影(ying)響項(xiang)(xiang)目成(cheng)敗。在選擇(ze)合(he)作伙伴時(shi)，不(bu)(bu)僅要(yao)(yao)(yao)(yao)看報價，更要(yao)(yao)(yao)(yao)考察其(qi)(qi)行(xing)(xing)業(ye)(ye)經驗和(he)技術(shu)實力。優秀的(de)(de)(de)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)團隊應(ying)該具備：相關(guan)行(xing)(xing)業(ye)(ye)的(de)(de)(de)成(cheng)功(gong)(gong)(gong)案(an)(an)例(li)、規(gui)范的(de)(de)(de)項(xiang)(xiang)目管理(li)(li)流(liu)(liu)程(cheng)、完善的(de)(de)(de)質量(liang)保(bao)(bao)障(zhang)體系(xi)(xi)。建議(yi)(yi)要(yao)(yao)(yao)(yao)求(qiu)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)方提供詳(xiang)細的(de)(de)(de)實施方案(an)(an)，并評(ping)估(gu)其(qi)(qi)技術(shu)路線(xian)的(de)(de)(de)可行(xing)(xing)性(xing)。 第(di)四、建立有(you)效的(de)(de)(de)溝(gou)通(tong)機制(zhi) 定制(zhi)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)是(shi)(shi)一(yi)(yi)(yi)(yi)個(ge)持續(xu)溝(gou)通(tong)的(de)(de)(de)過(guo)(guo)程(cheng)。建議(yi)(yi)設立固(gu)定的(de)(de)(de)溝(gou)通(tong)機制(zhi)，比如每周項(xiang)(xiang)目例(li)會(hui)、關(guan)鍵(jian)節點(dian)評(ping)審會(hui)等(deng)。同(tong)時(shi)要(yao)(yao)(yao)(yao)明確(que)(que)(que)對(dui)(dui)接人，避免多頭溝(gou)通(tong)導致(zhi)信(xin)息不(bu)(bu)一(yi)(yi)(yi)(yi)致(zhi)。使用項(xiang)(xiang)目管理(li)(li)工(gong)具（如Jira、TAPD）實時(shi)跟蹤進度(du)，確(que)(que)(que)保(bao)(bao)各方信(xin)息同(tong)步。遇到(dao)(dao)問題(ti)時(shi)及時(shi)溝(gou)通(tong)解(jie)決(jue)，不(bu)(bu)要(yao)(yao)(yao)(yao)等(deng)到(dao)(dao)最后(hou)(hou)(hou)才(cai)暴露問題(ti)。 第(di)、重視(shi)(shi)測(ce)(ce)(ce)(ce)試(shi)與(yu)驗收(shou)(shou) 測(ce)(ce)(ce)(ce)試(shi)環(huan)節往(wang)往(wang)容易被忽視(shi)(shi)，但卻是(shi)(shi)保(bao)(bao)證質量(liang)的(de)(de)(de)關(guan)鍵(jian)。企業(ye)(ye)要(yao)(yao)(yao)(yao)提前制(zhi)定測(ce)(ce)(ce)(ce)試(shi)計劃，包(bao)(bao)括(kuo)功(gong)(gong)(gong)能(neng)測(ce)(ce)(ce)(ce)試(shi)、性(xing)能(neng)測(ce)(ce)(ce)(ce)試(shi)、安全(quan)測(ce)(ce)(ce)(ce)試(shi)等(deng)。建議(yi)(yi)采(cai)用"小步快跑"的(de)(de)(de)策(ce)略，完成(cheng)一(yi)(yi)(yi)(yi)個(ge)模(mo)塊就(jiu)測(ce)(ce)(ce)(ce)試(shi)一(yi)(yi)(yi)(yi)個(ge)模(mo)塊，不(bu)(bu)要(yao)(yao)(yao)(yao)等(deng)到(dao)(dao)最后(hou)(hou)(hou)才(cai)統(tong)一(yi)(yi)(yi)(yi)測(ce)(ce)(ce)(ce)試(shi)。驗收(shou)(shou)時(shi)要(yao)(yao)(yao)(yao)對(dui)(dui)照最初的(de)(de)(de)需求(qiu)文(wen)檔逐項(xiang)(xiang)檢查，確(que)(que)(que)保(bao)(bao)系(xi)(xi)統(tong)符合(he)預(yu)期。 第(di)五(wu)、做好上(shang)線(xian)準備和(he)后(hou)(hou)(hou)續(xu)維護(hu)(hu)(hu)  系(xi)(xi)統(tong)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)完成(cheng)只是(shi)(shi)開(kai)(kai)(kai)(kai)(kai)始，上(shang)線(xian)后(hou)(hou)(hou)的(de)(de)(de)運營(ying)維護(hu)(hu)(hu)同(tong)樣(yang)重要(yao)(yao)(yao)(yao)。企業(ye)(ye)要(yao)(yao)(yao)(yao)提前準備培訓計劃，確(que)(que)(que)保(bao)(bao)員工(gong)會(hui)用新系(xi)(xi)統(tong)。同(tong)時(shi)要(yao)(yao)(yao)(yao)制(zhi)定應(ying)急預(yu)案(an)(an)，處理(li)(li)可能(neng)出現的(de)(de)(de)問題(ti)。與(yu)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)方明確(que)(que)(que)后(hou)(hou)(hou)續(xu)維護(hu)(hu)(hu)方案(an)(an)，包(bao)(bao)括(kuo)bug修復、功(gong)(gong)(gong)能(neng)升級等(deng)。建議(yi)(yi)保(bao)(bao)留完整(zheng)的(de)(de)(de)開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)文(wen)檔，方便后(hou)(hou)(hou)續(xu)維護(hu)(hu)(hu)和(he)二次開(kai)(kai)(kai)(kai)(kai)發(fa)(fa)(fa)。

 在數(shu)字(zi)化轉型時代，許(xu)多(duo)企(qi)業(ye)(ye)發現，市場(chang)上(shang)通用的(de)標(biao)準(zhun)(zhun)化軟(ruan)件(jian)就(jiu)像“均碼衣服”——看似能(neng)(neng)用，但總有不(bu)(bu)貼合的(de)尷尬：功(gong)能(neng)(neng)冗余、操作(zuo)復雜(za)、業(ye)(ye)務(wu)(wu)數(shu)據(ju)(ju)分散……而(er)(er)軟(ruan)件(jian)定(ding)(ding)制(zhi)(zhi)開發，正(zheng)是為(wei)(wei)(wei)企(qi)業(ye)(ye)提供“量體裁衣”的(de)解決(jue)方案。它不(bu)(bu)再(zai)讓(rang)業(ye)(ye)務(wu)(wu)將就(jiu)工(gong)具(ju)，而(er)(er)是讓(rang)工(gong)具(ju)100%適配業(ye)(ye)務(wu)(wu)需求。 哪(na)些企(qi)業(ye)(ye)更(geng)需要定(ding)(ding)制(zhi)(zhi)開發？答案很明確(que)：擁有特殊流(liu)程(cheng)(cheng)的(de)行業(ye)(ye)（如醫(yi)療(liao)機(ji)構的(de)病歷管理、制(zhi)(zhi)造業(ye)(ye)的(de)智能(neng)(neng)排產(chan)），快速發展的(de)企(qi)業(ye)(ye)（業(ye)(ye)務(wu)(wu)模(mo)式頻繁調整），以及注重(zhong)數(shu)據(ju)(ju)安全的(de)機(ji)構（私(si)有化部(bu)署更(geng)能(neng)(neng)控(kong)制(zhi)(zhi)權限）。許(xu)多(duo)人(ren)誤以為(wei)(wei)(wei)定(ding)(ding)制(zhi)(zhi)開發成本高昂，實(shi)則不(bu)(bu)然(ran)。一(yi)次性投入(ru)可(ke)能(neng)(neng)替代每年支付的(de)訂(ding)閱(yue)費，長期(qi)來看總成本反而(er)(er)更(geng)低；員工(gong)不(bu)(bu)再(zai)需要手動跨系統抄錄數(shu)據(ju)(ju)，效(xiao)率(lv)提升(sheng)直接節省人(ren)力成本；同時支持(chi)漸進(jin)式開發——先上(shang)線核(he)心(xin)功(gong)能(neng)(neng)，后(hou)續(xu)按需追加(jia)模(mo)塊，大(da)大(da)減輕初期(qi)投入(ru)壓(ya)力。 當(dang)然(ran)，成功(gong)的(de)定(ding)(ding)制(zhi)(zhi)開發離不(bu)(bu)開專(zhuan)業(ye)(ye)團隊護航。關鍵(jian)在于(yu)將業(ye)(ye)務(wu)(wu)流(liu)程(cheng)(cheng)拆解成明確(que)的(de)功(gong)能(neng)(neng)清單(dan)，避免模(mo)糊表述；通過(guo)可(ke)點擊的(de)Demo確(que)認操作(zuo)邏(luo)輯，比文字(zi)描述更(geng)直觀(guan)；測試階段需模(mo)擬(ni)真實(shi)業(ye)(ye)務(wu)(wu)場(chang)景，比如讓(rang)財務(wu)(wu)人(ren)員直接試用報銷流(liu)程(cheng)(cheng)，確(que)保系統真正(zheng)貼合實(shi)際需求。  軟(ruan)件(jian)定(ding)(ding)制(zhi)(zhi)開發從來不(bu)(bu)是“為(wei)(wei)(wei)技術(shu)而(er)(er)技術(shu)”，而(er)(er)是通過(guo)精準(zhun)(zhun)匹配業(ye)(ye)務(wu)(wu)痛(tong)點，讓(rang)企(qi)業(ye)(ye)甩掉低效(xiao)包袱(fu)，專(zhuan)注核(he)心(xin)競爭(zheng)力的(de)提升(sheng)。如果您(nin)正(zheng)在為(wei)(wei)(wei)標(biao)準(zhun)(zhun)化軟(ruan)件(jian)的(de)功(gong)能(neng)(neng)限制(zhi)(zhi)而(er)(er)妥協，或為(wei)(wei)(wei)多(duo)系統數(shu)據(ju)(ju)混亂而(er)(er)頭疼，不(bu)(bu)妨嘗試定(ding)(ding)制(zhi)(zhi)開發——它可(ke)能(neng)(neng)正(zheng)是您(nin)尋找的(de)那把解鎖效(xiao)率(lv)的(de)鑰匙。

  在(zai)(zai)(zai)數字化浪潮席卷全(quan)(quan)球的(de)(de)(de)(de)(de)(de)(de)(de)今天，軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)(tong)開(kai)(kai)(kai)發(fa)(fa)(fa)正站在(zai)(zai)(zai)創(chuang)新(xin)與(yu)變革的(de)(de)(de)(de)(de)(de)(de)(de)前沿,為各行業(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)發(fa)(fa)(fa)展注(zhu)入(ru)(ru)強(qiang)勁(jing)動力(li)。從傳統(tong)(tong)(tong)行業(ye)(ye)到新(xin)興領域,軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)(tong)無處不(bu)(bu)在(zai)(zai)(zai),它(ta)如同企(qi)業(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)神經系(xi)(xi)統(tong)(tong)(tong),連接著各個(ge)業(ye)(ye)務環節,驅(qu)動著數據的(de)(de)(de)(de)(de)(de)(de)(de)流(liu)動與(yu)決策(ce)的(de)(de)(de)(de)(de)(de)(de)(de)制(zhi)定。 當前,軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)(tong)開(kai)(kai)(kai)發(fa)(fa)(fa)呈現(xian)出諸(zhu)多新(xin)趨勢。低(di)代碼/無代碼開(kai)(kai)(kai)發(fa)(fa)(fa)平(ping)臺的(de)(de)(de)(de)(de)(de)(de)(de)興起(qi),讓非專業(ye)(ye)開(kai)(kai)(kai)發(fa)(fa)(fa)人(ren)員(yuan)(yuan)也能(neng)(neng)(neng)快(kuai)速構建(jian)(jian)(jian)應(ying)用程(cheng)序,極大(da)地降(jiang)低(di)了開(kai)(kai)(kai)發(fa)(fa)(fa)門檻與(yu)成本。人(ren)工智(zhi)能(neng)(neng)(neng)與(yu)機(ji)器學(xue)習的(de)(de)(de)(de)(de)(de)(de)(de)深度融入(ru)(ru),使軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)(tong)具備(bei)了智(zhi)能(neng)(neng)(neng)預測(ce)、自動化決策(ce)等能(neng)(neng)(neng)力(li),為用戶(hu)帶(dai)來更加個(ge)性化、智(zhi)能(neng)(neng)(neng)化的(de)(de)(de)(de)(de)(de)(de)(de)體(ti)驗。此外,云原(yuan)生技術的(de)(de)(de)(de)(de)(de)(de)(de)普(pu)及(ji)推動著軟(ruan)(ruan)(ruan)件(jian)架構向微服務、容器化方向演進,實現(xian)了資源的(de)(de)(de)(de)(de)(de)(de)(de)高(gao)效利用與(yu)應(ying)用的(de)(de)(de)(de)(de)(de)(de)(de)快(kuai)速迭(die)代。 然而,軟(ruan)(ruan)(ruan)件(jian)系(xi)(xi)統(tong)(tong)(tong)開(kai)(kai)(kai)發(fa)(fa)(fa)也面臨著一(yi)系(xi)(xi)列挑戰(zhan)(zhan)。隨著用戶(hu)需求日益復(fu)雜多變,如何精準把握(wo)需求,并在(zai)(zai)(zai)有限時間內交付高(gao)質量(liang)軟(ruan)(ruan)(ruan)件(jian),成為開(kai)(kai)(kai)發(fa)(fa)(fa)團(tuan)隊的(de)(de)(de)(de)(de)(de)(de)(de)核心難題之一(yi)。網絡安全(quan)(quan)威脅的(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)斷升級,要(yao)求開(kai)(kai)(kai)發(fa)(fa)(fa)人(ren)員(yuan)(yuan)在(zai)(zai)(zai)系(xi)(xi)統(tong)(tong)(tong)設計(ji)之初就將安全(quan)(quan)防(fang)護融入(ru)(ru)其中,構建(jian)(jian)(jian)起(qi)堅固的(de)(de)(de)(de)(de)(de)(de)(de)防(fang)御堡(bao)壘(lei)。同時,技術的(de)(de)(de)(de)(de)(de)(de)(de)快(kuai)速更新(xin)換(huan)代,迫(po)使團(tuan)隊成員(yuan)(yuan)持(chi)續學(xue)習新(xin)知識、掌握(wo)新(xin)技能(neng)(neng)(neng),以保持(chi)競爭(zheng)力(li)。 對(dui)于軟(ruan)(ruan)(ruan)件(jian)開(kai)(kai)(kai)發(fa)(fa)(fa)公司而言,這些(xie)挑戰(zhan)(zhan)背后蘊藏著巨大(da)機(ji)遇。那些(xie)能(neng)(neng)(neng)夠(gou)緊跟技術潮流(liu),組建(jian)(jian)(jian)跨學(xue)科復(fu)合(he)型團(tuan)隊,并建(jian)(jian)(jian)立嚴(yan)謹開(kai)(kai)(kai)發(fa)(fa)(fa)流(liu)程(cheng)與(yu)質量(liang)保障體(ti)系(xi)(xi)的(de)(de)(de)(de)(de)(de)(de)(de)企(qi)業(ye)(ye),必(bi)將在(zai)(zai)(zai)市場競爭(zheng)中脫穎而出。他們不(bu)(bu)僅可以幫助客戶(hu)實現(xian)數字化轉型,還(huan)能(neng)(neng)(neng)在(zai)(zai)(zai)創(chuang)造商業(ye)(ye)價值的(de)(de)(de)(de)(de)(de)(de)(de)同時,推動整(zheng)個(ge)軟(ruan)(ruan)(ruan)件(jian)行業(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)健康、可持(chi)續發(fa)(fa)(fa)展。

在(zai)數(shu)字化轉型的(de)(de)(de)(de)浪潮中，軟(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)開(kai)(kai)發(fa)(fa)成(cheng)(cheng)(cheng)為眾多(duo)(duo)企業(ye)(ye)(ye)(ye)關注的(de)(de)(de)(de)焦點，而(er)軟(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)開(kai)(kai)發(fa)(fa)費(fei)用(yong)(yong)(yong)(yong)更是(shi)企業(ye)(ye)(ye)(ye)在(zai)規劃項(xiang)目(mu)時的(de)(de)(de)(de)重要(yao)(yao)(yao)(yao)考量(liang)。了(le)解軟(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)開(kai)(kai)發(fa)(fa)費(fei)用(yong)(yong)(yong)(yong)的(de)(de)(de)(de)構成(cheng)(cheng)(cheng)與影響因素(su)，有(you)助于企業(ye)(ye)(ye)(ye)合(he)理預算，確保項(xiang)目(mu)順利推進(jin)。 軟(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)開(kai)(kai)發(fa)(fa)費(fei)用(yong)(yong)(yong)(yong)主(zhu)要(yao)(yao)(yao)(yao)由人(ren)力成(cheng)(cheng)(cheng)本(ben)(ben)(ben)、技(ji)(ji)(ji)術(shu)(shu)(shu)成(cheng)(cheng)(cheng)本(ben)(ben)(ben)、項(xiang)目(mu)管(guan)理成(cheng)(cheng)(cheng)本(ben)(ben)(ben)、質(zhi)量(liang)保證成(cheng)(cheng)(cheng)本(ben)(ben)(ben)以及后(hou)期(qi)維(wei)護成(cheng)(cheng)(cheng)本(ben)(ben)(ben)等(deng)構成(cheng)(cheng)(cheng)。其(qi)中，人(ren)力成(cheng)(cheng)(cheng)本(ben)(ben)(ben)往往是(shi)最大的(de)(de)(de)(de)支出部(bu)分(fen)，包(bao)括開(kai)(kai)發(fa)(fa)人(ren)員(yuan)、測(ce)試(shi)(shi)人(ren)員(yuan)、項(xiang)目(mu)經(jing)理等(deng)的(de)(de)(de)(de)薪(xin)資(zi)和福利。技(ji)(ji)(ji)術(shu)(shu)(shu)成(cheng)(cheng)(cheng)本(ben)(ben)(ben)則涵蓋了(le)開(kai)(kai)發(fa)(fa)工(gong)具、軟(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)授權、服務(wu)器租賃等(deng)費(fei)用(yong)(yong)(yong)(yong)。項(xiang)目(mu)管(guan)理成(cheng)(cheng)(cheng)本(ben)(ben)(ben)涉及項(xiang)目(mu)管(guan)理軟(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)、溝(gou)通協調(diao)等(deng)開(kai)(kai)銷，而(er)質(zhi)量(liang)保證成(cheng)(cheng)(cheng)本(ben)(ben)(ben)包(bao)括測(ce)試(shi)(shi)工(gong)具、代(dai)碼(ma)審查(cha)等(deng)費(fei)用(yong)(yong)(yong)(yong)。后(hou)期(qi)維(wei)護成(cheng)(cheng)(cheng)本(ben)(ben)(ben)也(ye)不可忽(hu)視，軟(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)上線(xian)后(hou)需要(yao)(yao)(yao)(yao)持續投入資(zi)源進(jin)行(xing)問題修復(fu)、功(gong)能(neng)優(you)化和升級。 多(duo)(duo)種因素(su)會影響軟(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)開(kai)(kai)發(fa)(fa)費(fei)用(yong)(yong)(yong)(yong)。首先，項(xiang)目(mu)的(de)(de)(de)(de)復(fu)雜(za)(za)度(du)和規模是(shi)關鍵因素(su)。功(gong)能(neng)越(yue)(yue)多(duo)(duo)、業(ye)(ye)(ye)(ye)務(wu)邏輯越(yue)(yue)復(fu)雜(za)(za)的(de)(de)(de)(de)軟(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)，開(kai)(kai)發(fa)(fa)所需的(de)(de)(de)(de)人(ren)力、時間(jian)(jian)和資(zi)源越(yue)(yue)多(duo)(duo)，費(fei)用(yong)(yong)(yong)(yong)自然(ran)越(yue)(yue)高。例如，一(yi)個大型企業(ye)(ye)(ye)(ye)級軟(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)系統(tong)，可能(neng)需要(yao)(yao)(yao)(yao)數(shu)十名(ming)開(kai)(kai)發(fa)(fa)人(ren)員(yuan)花費(fei)數(shu)月甚至(zhi)數(shu)年的(de)(de)(de)(de)時間(jian)(jian)來完成(cheng)(cheng)(cheng)，費(fei)用(yong)(yong)(yong)(yong)可能(neng)高達數(shu)百萬甚至(zhi)上千萬元。其(qi)次，開(kai)(kai)發(fa)(fa)團隊(dui)的(de)(de)(de)(de)經(jing)驗(yan)(yan)和技(ji)(ji)(ji)術(shu)(shu)(shu)水平也(ye)會影響費(fei)用(yong)(yong)(yong)(yong)。經(jing)驗(yan)(yan)豐富、技(ji)(ji)(ji)術(shu)(shu)(shu)精湛的(de)(de)(de)(de)團隊(dui)能(neng)夠更高效(xiao)地完成(cheng)(cheng)(cheng)開(kai)(kai)發(fa)(fa)任(ren)務(wu)，但(dan)其(qi)人(ren)力成(cheng)(cheng)(cheng)本(ben)(ben)(ben)也(ye)相(xiang)對較高。此(ci)外，技(ji)(ji)(ji)術(shu)(shu)(shu)選型也(ye)會對費(fei)用(yong)(yong)(yong)(yong)產(chan)生影響。采用(yong)(yong)(yong)(yong)先進(jin)的(de)(de)(de)(de)技(ji)(ji)(ji)術(shu)(shu)(shu)框架和工(gong)具，雖然(ran)可以提高開(kai)(kai)發(fa)(fa)效(xiao)率和軟(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)性(xing)能(neng)，但(dan)可能(neng)需要(yao)(yao)(yao)(yao)支付更高的(de)(de)(de)(de)技(ji)(ji)(ji)術(shu)(shu)(shu)授權費(fei)用(yong)(yong)(yong)(yong)。 企業(ye)(ye)(ye)(ye)在(zai)規劃軟(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)開(kai)(kai)發(fa)(fa)項(xiang)目(mu)時，應(ying)充分(fen)考慮這些因素(su)，合(he)理制定預算。同時，與專(zhuan)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)軟(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)開(kai)(kai)發(fa)(fa)公司(si)合(he)作，借助其(qi)豐富的(de)(de)(de)(de)經(jing)驗(yan)(yan)和專(zhuan)業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)技(ji)(ji)(ji)術(shu)(shu)(shu)，能(neng)夠在(zai)保證軟(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)質(zhi)量(liang)的(de)(de)(de)(de)同時，有(you)效(xiao)控制開(kai)(kai)發(fa)(fa)成(cheng)(cheng)(cheng)本(ben)(ben)(ben)，實現(xian)企業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)數(shu)字化目(mu)標。 

對于投(tou)資(zi)(zi)(zi)者來說，認(ren)為能夠在(zai)自己心(xin)里價(jia)格(ge)范圍(wei)內的(de)(de)(de)(de)(de)(de)報價(jia)就是(shi)實(shi)在(zai)的(de)(de)(de)(de)(de)(de)，但是(shi)這個(ge)(ge)價(jia)格(ge)可能比軟(ruan)(ruan)(ruan)(ruan)件(jian)系統(tong)開(kai)發(fa)(fa)(fa)(fa)(fa)公(gong)(gong)司(si)(si)的(de)(de)(de)(de)(de)(de)成本費用(yong)還要(yao)低，而(er)根據(ju)開(kai)發(fa)(fa)(fa)(fa)(fa)公(gong)(gong)司(si)(si)的(de)(de)(de)(de)(de)(de)成本費用(yong)來報價(jia)對于有些(xie)投(tou)資(zi)(zi)(zi)者來說又(you)認(ren)為是(shi)高價(jia)，其實(shi)，所(suo)以(yi)軟(ruan)(ruan)(ruan)(ruan)件(jian)系統(tong)開(kai)發(fa)(fa)(fa)(fa)(fa)公(gong)(gong)司(si)(si)的(de)(de)(de)(de)(de)(de)報價(jia)實(shi)在(zai)不(bu)(bu)實(shi)在(zai)得看一下公(gong)(gong)司(si)(si)的(de)(de)(de)(de)(de)(de)正規性與(yu)做的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)件(jian)系統(tong)負(fu)(fu)不(bu)(bu)負(fu)(fu)責(ze)來判斷。那么(me)(me)什(shen)(shen)么(me)(me)樣的(de)(de)(de)(de)(de)(de)開(kai)發(fa)(fa)(fa)(fa)(fa)公(gong)(gong)司(si)(si)才算是(shi)正規的(de)(de)(de)(de)(de)(de)呢? 要(yao)知道，如果想要(yao)開(kai)發(fa)(fa)(fa)(fa)(fa)一個(ge)(ge)軟(ruan)(ruan)(ruan)(ruan)件(jian)系統(tong)，大多(duo)(duo)數情況(kuang)下，企(qi)業(ye)(ye)(ye)一有想法就開(kai)始(shi)與(yu)軟(ruan)(ruan)(ruan)(ruan)件(jian)系統(tong)開(kai)發(fa)(fa)(fa)(fa)(fa)公(gong)(gong)司(si)(si)合作(zuo)。然而(er)他們(men)的(de)(de)(de)(de)(de)(de)想法或者需(xu)求往往是(shi)不(bu)(bu)完善(shan)的(de)(de)(de)(de)(de)(de)，一個(ge)(ge)負(fu)(fu)責(ze)任(ren)(ren)的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)件(jian)系統(tong)開(kai)發(fa)(fa)(fa)(fa)(fa)公(gong)(gong)司(si)(si)在(zai)與(yu)企(qi)業(ye)(ye)(ye)進行(xing)需(xu)求溝(gou)通時(shi)，能夠準(zhun)確地(di)抓住(zhu)重(zhong)點(dian)，也能夠解(jie)(jie)決需(xu)求開(kai)發(fa)(fa)(fa)(fa)(fa)中可能出(chu)(chu)現的(de)(de)(de)(de)(de)(de)問(wen)(wen)(wen)題，并提供一個(ge)(ge)可行(xing)的(de)(de)(de)(de)(de)(de)解(jie)(jie)決方案，而(er)不(bu)(bu)是(shi)企(qi)業(ye)(ye)(ye)說什(shen)(shen)么(me)(me)就做什(shen)(shen)么(me)(me)。 有些(xie)開(kai)發(fa)(fa)(fa)(fa)(fa)公(gong)(gong)司(si)(si)在(zai)與(yu)企(qi)業(ye)(ye)(ye)簽訂開(kai)發(fa)(fa)(fa)(fa)(fa)合同(tong)后，就默默組建團隊進行(xing)開(kai)發(fa)(fa)(fa)(fa)(fa)，不(bu)(bu)再與(yu)企(qi)業(ye)(ye)(ye)溝(gou)通。即(ji)使企(qi)業(ye)(ye)(ye)投(tou)資(zi)(zi)(zi)者詢(xun)問(wen)(wen)(wen)開(kai)發(fa)(fa)(fa)(fa)(fa)進度，也只是(shi)說很快就能完成等等。但是(shi)，有責(ze)任(ren)(ren)的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)件(jian)系統(tong)開(kai)發(fa)(fa)(fa)(fa)(fa)公(gong)(gong)司(si)(si)不(bu)(bu)僅在(zai)每個(ge)(ge)流(liu)程前主動(dong)與(yu)企(qi)業(ye)(ye)(ye)投(tou)資(zi)(zi)(zi)者進行(xing)溝(gou)通，而(er)且(qie)當(dang)企(qi)業(ye)(ye)(ye)投(tou)資(zi)(zi)(zi)者詢(xun)問(wen)(wen)(wen)進展(zhan)(zhan)情況(kuang)時(shi)，也會詳細說明進展(zhan)(zhan)情況(kuang)、需(xu)要(yao)解(jie)(jie)決的(de)(de)(de)(de)(de)(de)問(wen)(wen)(wen)題、剩余項目周期等。 大多(duo)(duo)數開(kai)發(fa)(fa)(fa)(fa)(fa)公(gong)(gong)司(si)(si)在(zai)項目交付(fu)后就徹底結束了與(yu)企(qi)業(ye)(ye)(ye)投(tou)資(zi)(zi)(zi)者的(de)(de)(de)(de)(de)(de)合作(zuo)，但對于一個(ge)(ge)負(fu)(fu)責(ze)任(ren)(ren)的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)件(jian)系統(tong)開(kai)發(fa)(fa)(fa)(fa)(fa)公(gong)(gong)司(si)(si)來說，項目交付(fu)并不(bu)(bu)意味著(zhu)結束，而(er)只是(shi)開(kai)始(shi)。當(dang)企(qi)業(ye)(ye)(ye)投(tou)資(zi)(zi)(zi)者在(zai)軟(ruan)(ruan)(ruan)(ruan)件(jian)系統(tong)的(de)(de)(de)(de)(de)(de)運營中出(chu)(chu)現問(wen)(wen)(wen)題時(shi)，軟(ruan)(ruan)(ruan)(ruan)件(jian)系統(tong)開(kai)發(fa)(fa)(fa)(fa)(fa)公(gong)(gong)司(si)(si)可以(yi)盡快解(jie)(jie)決，也可以(yi)為企(qi)業(ye)(ye)(ye)投(tou)資(zi)(zi)(zi)者提供一些(xie)前期運營策劃等服(fu)務。 

為(wei)什么(me)(me)同(tong)(tong)一個(ge)軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)，不(bu)同(tong)(tong)的(de)(de)(de)(de)(de)(de)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)公司給出的(de)(de)(de)(de)(de)(de)價格相(xiang)差如此之(zhi)大？其實主要(yao)原(yuan)因(yin)是(shi)(shi)不(bu)同(tong)(tong)的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)公司制作軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)的(de)(de)(de)(de)(de)(de)方式不(bu)同(tong)(tong)。這(zhe)樣一來，成本(ben)投(tou)入不(bu)同(tong)(tong)，自(zi)然最終(zhong)的(de)(de)(de)(de)(de)(de)報價也不(bu)同(tong)(tong)。那么(me)(me)，一些軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)公司的(de)(de)(de)(de)(de)(de)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)報價高(gao)還有投(tou)資(zi)者(zhe)(zhe)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)它(ta)們的(de)(de)(de)(de)(de)(de)原(yuan)因(yin)主要(yao)有三個(ge)。 首先，功(gong)能(neng)(neng)可(ke)(ke)(ke)定(ding)制開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)。明明知道源代(dai)碼(ma)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)報價昂貴，為(wei)什么(me)(me)還有那么(me)(me)多投(tou)資(zi)者(zhe)(zhe)選擇(ze)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)呢？這(zhe)是(shi)(shi)因(yin)為(wei)，通過(guo)(guo)源代(dai)碼(ma)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)可(ke)(ke)(ke)以具(ju)有投(tou)資(zi)者(zhe)(zhe)想要(yao)的(de)(de)(de)(de)(de)(de)任何功(gong)能(neng)(neng)，無論(lun)通用(yong)軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)是(shi)(shi)否具(ju)有，軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)公司都(dou)(dou)可(ke)(ke)(ke)以根據投(tou)資(zi)者(zhe)(zhe)的(de)(de)(de)(de)(de)(de)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)描述來開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)相(xiang)應的(de)(de)(de)(de)(de)(de)功(gong)能(neng)(neng)。這(zhe)是(shi)(shi)成品(pin)軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)無法實現的(de)(de)(de)(de)(de)(de)，因(yin)為(wei)應用(yong)模(mo)(mo)板(ban)(ban)(ban)生(sheng)成的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)就是(shi)(shi)它(ta)的(de)(de)(de)(de)(de)(de)樣子。 其次用(yong)戶體驗高(gao)。因(yin)為(wei)源代(dai)碼(ma)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)是(shi)(shi)由(you)源代(dai)碼(ma)制作而成的(de)(de)(de)(de)(de)(de)，所以在(zai)制作過(guo)(guo)程中(zhong)(zhong)，軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)公司是(shi)(shi)從用(yong)戶體驗的(de)(de)(de)(de)(de)(de)角度來做(zuo)的(de)(de)(de)(de)(de)(de)。因(yin)此，不(bu)僅軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)的(de)(de)(de)(de)(de)(de)頁面更(geng)加(jia)美觀，而且布局(ju)排版(ban)也美觀。它(ta)們看起來都(dou)(dou)比較舒服，用(yong)戶可(ke)(ke)(ke)以快速找(zhao)到自(zi)己想要(yao)的(de)(de)(de)(de)(de)(de)功(gong)能(neng)(neng)。但模(mo)(mo)板(ban)(ban)(ban)制作的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)除(chu)了名稱(cheng)外(wai)都(dou)(dou)是(shi)(shi)一樣的(de)(de)(de)(de)(de)(de)，對用(yong)戶來說沒(mei)(mei)有什么(me)(me)亮點(dian)(dian)。 最后功(gong)能(neng)(neng)可(ke)(ke)(ke)維護可(ke)(ke)(ke)升(sheng)級。源碼(ma)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)所屬(shu)權(quan)都(dou)(dou)在(zai)投(tou)資(zi)者(zhe)(zhe)手(shou)(shou)中(zhong)(zhong)，后期(qi)投(tou)資(zi)者(zhe)(zhe)對于軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)重點(dian)(dian)某些功(gong)能(neng)(neng)進(jin)行更(geng)新升(sheng)級或(huo)者(zhe)(zhe)是(shi)(shi)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)新功(gong)能(neng)(neng)的(de)(de)(de)(de)(de)(de)話，都(dou)(dou)非常的(de)(de)(de)(de)(de)(de)方便，而模(mo)(mo)板(ban)(ban)(ban)制作的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)，源碼(ma)在(zai)模(mo)(mo)板(ban)(ban)(ban)開(kai)(kai)(kai)(kai)(kai)(kai)發(fa)(fa)商(shang)手(shou)(shou)中(zhong)(zhong)，只要(yao)模(mo)(mo)板(ban)(ban)(ban)軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)沒(mei)(mei)有更(geng)新或(huo)者(zhe)(zhe)添(tian)(tian)加(jia)新的(de)(de)(de)(de)(de)(de)功(gong)能(neng)(neng)，那么(me)(me)套用(yong)模(mo)(mo)板(ban)(ban)(ban)制作的(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)(tong)(tong)(tong)同(tong)(tong)樣不(bu)能(neng)(neng)增添(tian)(tian)新功(gong)能(neng)(neng)，這(zhe)種局(ju)限性很可(ke)(ke)(ke)能(neng)(neng)會導致(zhi)投(tou)資(zi)者(zhe)(zhe)錯(cuo)失許多商(shang)機(ji)。 

對于(yu)企業(ye)投(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)(zhe)來(lai)說，對于(yu)選(xuan)擇軟(ruan)件(jian)系(xi)(xi)統定制(zhi)(zhi)開(kai)(kai)發(fa)公(gong)(gong)(gong)(gong)司(si)(si)的(de)(de)(de)企業(ye)來(lai)說，如何判斷(duan)哪家開(kai)(kai)發(fa)公(gong)(gong)(gong)(gong)司(si)(si)應該作(zuo)為(wei)(wei)首(shou)選(xuan)，哪些(xie)(xie)開(kai)(kai)發(fa)公(gong)(gong)(gong)(gong)司(si)(si)作(zuo)為(wei)(wei)次選(xuan)，投(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)(zhe)都可以(yi)(yi)從很多方(fang)面來(lai)分(fen)析，來(lai)確(que)定應該優先(xian)選(xuan)擇哪家公(gong)(gong)(gong)(gong)司(si)(si)會比(bi)較好(hao)(hao)(hao)一(yi)些(xie)(xie)呢? 好(hao)(hao)(hao)的(de)(de)(de)軟(ruan)件(jian)系(xi)(xi)統開(kai)(kai)發(fa)公(gong)(gong)(gong)(gong)司(si)(si)的(de)(de)(de)優勢其(qi)實是非(fei)常(chang)明(ming)顯的(de)(de)(de)。例(li)如，當投(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)(zhe)詢問開(kai)(kai)發(fa)一(yi)個(ge)(ge)軟(ruan)件(jian)系(xi)(xi)統需要多少錢(qian)時(shi)，正(zheng)規、專(zhuan)業(ye)的(de)(de)(de)開(kai)(kai)發(fa)公(gong)(gong)(gong)(gong)司(si)(si)絕不(bu)(bu)(bu)會隨意報價(jia)。相反，項目經理(li)(li)會先(xian)給出明(ming)確(que)的(de)(de)(de)報價(jia)。在(zai)清楚了(le)解投(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)(zhe)的(de)(de)(de)開(kai)(kai)發(fa)需求(qiu)(qiu)后(hou)(hou)，我(wo)們(men)將(jiang)制(zhi)(zhi)定完(wan)整(zheng)的(de)(de)(de)可行性(xing)開(kai)(kai)發(fa)方(fang)案和原型設(she)計。投(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)(zhe)確(que)認無(wu)誤后(hou)(hou)，我(wo)們(men)將(jiang)根據整(zheng)個(ge)(ge)開(kai)(kai)發(fa)團隊的(de)(de)(de)預計周期給出更合理(li)(li)的(de)(de)(de)報價(jia)，并提供(gong)售后(hou)(hou)服務。不(bu)(bu)(bu)僅售后(hou)(hou)服務時(shi)間長，而且內容(rong)也非(fei)常(chang)多。 一(yi)家不(bu)(bu)(bu)好(hao)(hao)(hao)的(de)(de)(de)軟(ruan)件(jian)系(xi)(xi)統開(kai)(kai)發(fa)公(gong)(gong)(gong)(gong)司(si)(si)，在(zai)投(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)(zhe)詢問報價(jia)時(shi)，不(bu)(bu)(bu)僅會以(yi)(yi)低廉的(de)(de)(de)價(jia)格吸引投(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)(zhe)的(de)(de)(de)注意，還會提供(gong)各(ge)種承諾(nuo)和保證(zheng)，甚(shen)至(zhi)將(jiang)軟(ruan)件(jian)系(xi)(xi)統發(fa)送給投(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)(zhe)。案例(li)都是以(yi)(yi)其(qi)他開(kai)(kai)發(fa)公(gong)(gong)(gong)(gong)司(si)(si)為(wei)(wei)藍(lan)本，而投(tou)資(zi)(zi)(zi)(zi)人談及線下考察時(shi)，又以(yi)(yi)各(ge)種理(li)(li)由推(tui)脫。這樣(yang)的(de)(de)(de)軟(ruan)件(jian)系(xi)(xi)統開(kai)(kai)發(fa)公(gong)(gong)(gong)(gong)司(si)(si)可能只(zhi)是一(yi)個(ge)(ge)空殼公(gong)(gong)(gong)(gong)司(si)(si)。如果投(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)(zhe)相信了(le)，那么你最后(hou)(hou)只(zhi)能后(hou)(hou)悔。  總之，投(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)(zhe)在(zai)選(xuan)擇的(de)(de)(de)時(shi)候(hou)，并不(bu)(bu)(bu)是只(zhi)看價(jia)格或者(zhe)(zhe)(zhe)技術(shu)團隊的(de)(de)(de)數(shu)量，而是先(xian)了(le)解一(yi)些(xie)(xie)簡(jian)單(dan)的(de)(de)(de)方(fang)面，然后(hou)(hou)再看需求(qiu)(qiu)溝通(tong)時(shi)回答問題的(de)(de)(de)滿意度以(yi)(yi)及售后(hou)(hou)服務所涵(han)蓋的(de)(de)(de)內容(rong)。全(quan)方(fang)位比(bi)較各(ge)個(ge)(ge)開(kai)(kai)發(fa)公(gong)(gong)(gong)(gong)司(si)(si)的(de)(de)(de)優缺點，最終(zhong)選(xuan)擇您(nin)認為(wei)(wei)好(hao)(hao)(hao)的(de)(de)(de)合作(zuo)開(kai)(kai)發(fa)公(gong)(gong)(gong)(gong)司(si)(si)，這才是你優選(xuan)的(de)(de)(de)原因。 

每個(ge)企(qi)業要開發每款(kuan)APP都會在APP附著(zhu)上符合自己企(qi)業的(de)(de)(de)特色，對(dui)APP的(de)(de)(de)功(gong)能(neng)要求(qiu)不同(tong)，因此每個(ge)企(qi)業定制出來的(de)(de)(de)APP的(de)(de)(de)價格也是不盡相同(tong)的(de)(de)(de)。按功(gong)能(neng)需求(qiu)的(de)(de)(de)多少，完成需求(qiu)所(suo)需要的(de)(de)(de)開發時長(chang)等綜合評估進(jin)行相關APP的(de)(de)(de)報價

合理的(de)APP項目(mu)定(ding)位首選(xuan)需要從產品的(de)自身出發(fa)。在發(fa)現開發(fa)需求之后，需要清晰自身具備(bei)哪些資源、預算、推廣(guang)(guang)能(neng)力等。如(ru)果資金比較有限，可適當的(de)降低(di)預期，縮(suo)小推廣(guang)(guang)范(fan)圍，以盡(jin)可能(neng)...保證能(neng)達到預期的(de)目(mu)標(biao)。

無論(lun)是大的(de)(de)(de)(de)APP定(ding)制開發(fa)公司還是小的(de)(de)(de)(de)APP外包(bao)工作室，都(dou)會(hui)有(you)(you)(you)很多過往的(de)(de)(de)(de)客戶的(de)(de)(de)(de)真實案例，如果沒有(you)(you)(you)合(he)適的(de)(de)(de)(de)案例參考，可以找專業正規的(de)(de)(de)(de)APP開發(fa)公司，有(you)(you)(you)實力有(you)(you)(you)經驗的(de)(de)(de)(de)開發(fa)公司熟悉客戶的(de)(de)(de)(de)行業背景和大致開發(fa)需求,可以在極短(duan)的(de)(de)(de)(de)時間(jian)內提出有(you)(you)(you)建設意義有(you)(you)(you)價值的(de)(de)(de)(de)APP定(ding)制開發(fa)方案。

對(dui)于一般的(de)(de)(de)(de)app而言，平均(jun)定制開發一個功能(neng)完(wan)整、完(wan)成(cheng)上架的(de)(de)(de)(de)App需要(yao)8-10周(zhou)左右(you)，包括前端(duan)設計、用(yong)戶界(jie)面(mian)、 后端(duan)整合(例(li)如推送通知)、用(yong)戶管(guan)理、身(shen)份驗證、緩(huan)存以及(ji)社(she)交渠道共(gong)享。這(zhe)也(ye)就差不(bu)多2-3個月時間，當然這(zhe)樣(yang)一個時間，是(shi)在保(bao)證app做(zuo)的(de)(de)(de)(de)比較完(wan)善的(de)(de)(de)(de)基礎上具體的(de)(de)(de)(de)開發周(zhou)期(qi)還是(shi)需要(yao)根據app項目的(de)(de)(de)(de)功能(neng)需求的(de)(de)(de)(de)復(fu)雜程度來決(jue)定的(de)(de)(de)(de)，功能(neng)越(yue)(yue)多越(yue)(yue)復(fu)雜，對(dui)應的(de)(de)(de)(de)app開發周(zhou)期(qi)就會越(yue)(yue)長，反之開發周(zhou)期(qi)就短。

通過(guo)實地考察該開(kai)發公(gong)司(si)(si)來看是否(fou)靠譜(pu)，靠譜(pu)的(de)APP作公(gong)司(si)(si)都會(hui)擁有(you)獨立的(de)專業(ye)APP開(kai)發技術團隊(dui)，并且團隊(dui)具有(you)一(yi)定的(de)規模。同時(shi)該app開(kai)發公(gong)司(si)(si)還(huan)曾與多家企業(ye)有(you)過(guo)合(he)作，讓app開(kai)發團隊(dui)積累了豐富的(de)實戰(zhan)經驗。擁有(you)屬于自己(ji)的(de)優秀UI交互設計師，優秀的(de)產(chan)品經理(li)，按著系統化的(de)流程進行app開(kai)發。

對(dui)比各個公司(si)的(de)功能是(shi)否齊(qi)全(quan)(quan)，人員成本高(gao)不高(gao)，總體報價(jia)(jia)(jia)如(ru)何，并全(quan)(quan)方面的(de)對(dui)APP開發公司(si)進行(xing)比較，從而選出自己稱心如(ru)意的(de)開發公司(si)。一定不要僅僅去對(dui)比總價(jia)(jia)(jia)，明顯低于成本的(de)報價(jia)(jia)(jia)，往(wang)往(wang)在后面還會埋著(zhu)坑。根(gen)據經(jing)驗，客戶公司(si)如(ru)果僅僅比較總價(jia)(jia)(jia)，而忽視了成本等(deng)因素，往(wang)往(wang)沒有(you)辦法保障項目的(de)順(shun)利進行(xing)