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做(zuo)(zuo)(zuo)(zuo)(zuo)企業(ye)的(de)(de)朋友應該(gai)都(dou)遇到過(guo)這種困(kun)惑：想做(zuo)(zuo)(zuo)(zuo)(zuo)個(ge)(ge)(ge)APP/小程(cheng)(cheng)序(xu)，問了(le)三家服(fu)(fu)務(wu)(wu)商(shang)(shang)(shang)(shang)，報價(jia)(jia)(jia)(jia)從8萬(wan)(wan)(wan)到50萬(wan)(wan)(wan)不(bu)(bu)等——明明都(dou)是(shi)“開(kai)(kai)發(fa)(fa)(fa)軟件(jian)”，怎么(me)價(jia)(jia)(jia)(jia)格(ge)差出(chu)(chu)好(hao)幾倍？ 其實(shi)不(bu)(bu)是(shi)服(fu)(fu)務(wu)(wu)商(shang)(shang)(shang)(shang)“亂(luan)喊價(jia)(jia)(jia)(jia)”，而是(shi)你(ni)(ni)(ni)(ni)(ni)沒搞懂(dong)價(jia)(jia)(jia)(jia)格(ge)背后(hou)的(de)(de)“價(jia)(jia)(jia)(jia)值邏(luo)輯”。今天(tian)我(wo)們(men)就(jiu)(jiu)用(yong)(yong)(yong)最實(shi)在(zai)的(de)(de)話，拆透軟件(jian)開(kai)(kai)發(fa)(fa)(fa)價(jia)(jia)(jia)(jia)格(ge)差異的(de)(de)核心原因。 第(di)一，需求(qiu)(qiu)“模(mo)糊(hu)度(du)”決定(ding)“基礎(chu)價(jia)(jia)(jia)(jia)” 很多(duo)(duo)客(ke)(ke)戶(hu)一上(shang)來(lai)就(jiu)(jiu)說：“我(wo)要(yao)(yao)做(zuo)(zuo)(zuo)(zuo)(zuo)個(ge)(ge)(ge)電商(shang)(shang)(shang)(shang)APP。”但“電商(shang)(shang)(shang)(shang)”是(shi)個(ge)(ge)(ge)大(da)(da)概念——你(ni)(ni)(ni)(ni)(ni)要(yao)(yao)直播(bo)(bo)功能(neng)(neng)(neng)嗎？要(yao)(yao)秒殺倒計(ji)時(shi)嗎？要(yao)(yao)對接(jie)快遞(di)公司的(de)(de)實(shi)時(shi)物流嗎？要(yao)(yao)會員(yuan)(yuan)分(fen)(fen)級(ji)體(ti)系嗎？  如(ru)果(guo)需求(qiu)(qiu)只(zhi)停留(liu)在(zai)“大(da)(da)概”“差不(bu)(bu)多(duo)(duo)”，服(fu)(fu)務(wu)(wu)商(shang)(shang)(shang)(shang)只(zhi)能(neng)(neng)(neng)給(gei)你(ni)(ni)(ni)(ni)(ni)報“模(mo)糊(hu)價(jia)(jia)(jia)(jia)”（比(bi)如(ru)10萬(wan)(wan)(wan)），但等項目做(zuo)(zuo)(zuo)(zuo)(zuo)起來(lai)，你(ni)(ni)(ni)(ni)(ni)說“我(wo)還要(yao)(yao)加個(ge)(ge)(ge)拼團(tuan)(tuan)”“要(yao)(yao)改(gai)支付方式”，對不(bu)(bu)起，每加一項都(dou)是(shi)“增項費”。最后(hou)算(suan)下(xia)來(lai)，可能(neng)(neng)(neng)比(bi)一開(kai)(kai)始(shi)(shi)報20萬(wan)(wan)(wan)的(de)(de)還貴。 相(xiang)反，如(ru)果(guo)你(ni)(ni)(ni)(ni)(ni)能(neng)(neng)(neng)拿出(chu)(chu)清(qing)(qing)晰的(de)(de)功能(neng)(neng)(neng)清(qing)(qing)單（比(bi)如(ru)“首頁要(yao)(yao)輪播(bo)(bo)圖，分(fen)(fen)類欄要(yao)(yao)5個(ge)(ge)(ge)，商(shang)(shang)(shang)(shang)品頁要(yao)(yao)顯示庫(ku)存(cun)、銷量(liang)、評價(jia)(jia)(jia)(jia)”），服(fu)(fu)務(wu)(wu)商(shang)(shang)(shang)(shang)能(neng)(neng)(neng)準確評估工作(zuo)(zuo)量(liang)，報價(jia)(jia)(jia)(jia)也更實(shi)在(zai)。 第(di)二(er)，技(ji)術“硬核度(du)”決定(ding)“升級(ji)價(jia)(jia)(jia)(jia)” 同(tong)樣是(shi)做(zuo)(zuo)(zuo)(zuo)(zuo)APP，“混(hun)合開(kai)(kai)發(fa)(fa)(fa)”（用(yong)(yong)(yong)H5套殼）和(he)“原生開(kai)(kai)發(fa)(fa)(fa)”（iOS+Android分(fen)(fen)開(kai)(kai)寫）的(de)(de)價(jia)(jia)(jia)(jia)格(ge)差一倍——因為原生開(kai)(kai)發(fa)(fa)(fa)的(de)(de)體(ti)驗更流暢，兼容更多(duo)(duo)手機型(xing)號，但需要(yao)(yao)兩(liang)個(ge)(ge)(ge)開(kai)(kai)發(fa)(fa)(fa)團(tuan)(tuan)隊同(tong)時(shi)做(zuo)(zuo)(zuo)(zuo)(zuo)。 再比(bi)如(ru)，你(ni)(ni)(ni)(ni)(ni)要(yao)(yao)做(zuo)(zuo)(zuo)(zuo)(zuo)個(ge)(ge)(ge)“智(zhi)能(neng)(neng)(neng)導(dao)購APP”，需要(yao)(yao)AI推薦商(shang)(shang)(shang)(shang)品（得用(yong)(yong)(yong)機器學習(xi)算(suan)法(fa)）、實(shi)時(shi)用(yong)(yong)(yong)戶(hu)行為分(fen)(fen)析(xi)（得用(yong)(yong)(yong)大(da)(da)數(shu)據(ju)平臺），這就(jiu)(jiu)不(bu)(bu)是(shi)普通開(kai)(kai)發(fa)(fa)(fa)團(tuan)(tuan)隊能(neng)(neng)(neng)搞定(ding)的(de)(de)——得找有(you)(you)(you)算(suan)法(fa)工程(cheng)(cheng)師、大(da)(da)數(shu)據(ju)架構師的(de)(de)團(tuan)(tuan)隊，價(jia)(jia)(jia)(jia)格(ge)自然(ran)上(shang)去了(le)。 第(di)三，團(tuan)(tuan)隊“靠譜度(du)”決定(ding)“保障價(jia)(jia)(jia)(jia)” 為什么(me)有(you)(you)(you)的(de)(de)服(fu)(fu)務(wu)(wu)商(shang)(shang)(shang)(shang)報8萬(wan)(wan)(wan)，有(you)(you)(you)的(de)(de)報20萬(wan)(wan)(wan)？因為團(tuan)(tuan)隊實(shi)力天(tian)差地別： 小作(zuo)(zuo)坊可能(neng)(neng)(neng)就(jiu)(jiu)3個(ge)(ge)(ge)程(cheng)(cheng)序(xu)員(yuan)(yuan)，沒產品經理(li)，沒測試工程(cheng)(cheng)師——做(zuo)(zuo)(zuo)(zuo)(zuo)出(chu)(chu)來(lai)的(de)(de)軟件(jian)要(yao)(yao)么(me)界面丑(chou)，要(yao)(yao)么(me)bug多(duo)(duo)，用(yong)(yong)(yong)兩(liang)天(tian)就(jiu)(jiu)崩； 資深團(tuan)(tuan)隊有(you)(you)(you)完整的(de)(de)流程(cheng)(cheng)：產品經理(li)幫(bang)(bang)你(ni)(ni)(ni)(ni)(ni)梳理(li)需求(qiu)(qiu)，設計(ji)師做(zuo)(zuo)(zuo)(zuo)(zuo)原型(xing)圖，開(kai)(kai)發(fa)(fa)(fa)寫代(dai)碼，測試反復測bug，最后(hou)還能(neng)(neng)(neng)給(gei)你(ni)(ni)(ni)(ni)(ni)做(zuo)(zuo)(zuo)(zuo)(zuo)培訓(xun)、留(liu)維護期(qi)。 我(wo)們(men)之前有(you)(you)(you)個(ge)(ge)(ge)餐飲客(ke)(ke)戶(hu)，一開(kai)(kai)始(shi)(shi)找了(le)個(ge)(ge)(ge)8萬(wan)(wan)(wan)的(de)(de)外包做(zuo)(zuo)(zuo)(zuo)(zuo)小程(cheng)(cheng)序(xu)，結果(guo)高峰期(qi)下(xia)單系統直接(jie)癱(tan)瘓(huan)，客(ke)(ke)戶(hu)全(quan)跑了(le)。后(hou)來(lai)找我(wo)們(men)重構，花(hua)了(le)15萬(wan)(wan)(wan)——我(wo)們(men)幫(bang)(bang)他(ta)加了(le)“排隊叫號”“預點餐”“會員(yuan)(yuan)積分(fen)(fen)”功能(neng)(neng)(neng)，還做(zuo)(zuo)(zuo)(zuo)(zuo)了(le)壓力測試（模(mo)擬1000人同(tong)時(shi)下(xia)單），現在(zai)運(yun)行了(le)一年多(duo)(duo)，沒出(chu)(chu)過(guo)大(da)(da)問題(ti)，訂單量(liang)比(bi)之前漲了(le)30%。 最后(hou)：別只(zhi)看(kan)“價(jia)(jia)(jia)(jia)格(ge)”，要(yao)(yao)看(kan)“性價(jia)(jia)(jia)(jia)比(bi)” 軟件(jian)開(kai)(kai)發(fa)(fa)(fa)不(bu)(bu)是(shi)“買(mai)手機”，不(bu)(bu)是(shi)越(yue)(yue)便宜(yi)越(yue)(yue)好(hao)——太(tai)便宜(yi)的(de)(de)項目，要(yao)(yao)么(me)偷工減料（比(bi)如(ru)用(yong)(yong)(yong)現成模(mo)板改(gai)），要(yao)(yao)么(me)后(hou)期(qi)藏著“隱形成本”（比(bi)如(ru)售(shou)后(hou)要(yao)(yao)額外收費，迭代(dai)要(yao)(yao)加錢(qian)）。 給(gei)大(da)(da)家幾個(ge)(ge)(ge)避坑(keng)建議： 1. 先理(li)需求(qiu)(qiu)：把你(ni)(ni)(ni)(ni)(ni)要(yao)(yao)的(de)(de)功能(neng)(neng)(neng)、流程(cheng)(cheng)寫下(xia)來(lai)，越(yue)(yue)細越(yue)(yue)好(hao)； 2. 看(kan)案例(li)：問服(fu)(fu)務(wu)(wu)商(shang)(shang)(shang)(shang)要(yao)(yao)“同(tong)行業(ye)的(de)(de)成功案例(li)”，比(bi)如(ru)你(ni)(ni)(ni)(ni)(ni)做(zuo)(zuo)(zuo)(zuo)(zuo)生鮮，就(jiu)(jiu)看(kan)他(ta)有(you)(you)(you)沒有(you)(you)(you)做(zuo)(zuo)(zuo)(zuo)(zuo)過(guo)生鮮配送的(de)(de)APP； 3. 問服(fu)(fu)務(wu)(wu)：售(shou)后(hou)保多(duo)(duo)久？迭代(dai)怎么(me)收費？有(you)(you)(you)沒有(you)(you)(you)培訓(xun)？ 4. 警惕低價(jia)(jia)(jia)(jia)：如(ru)果(guo)報價(jia)(jia)(jia)(jia)比(bi)市(shi)場(chang)平均(jun)價(jia)(jia)(jia)(jia)低30%以上(shang)，大(da)(da)概率有(you)(you)(you)坑(keng)。 說到底，軟件(jian)開(kai)(kai)發(fa)(fa)(fa)是(shi)“買(mai)解決方案”，不(bu)(bu)是(shi)“買(mai)代(dai)碼”。貴的(de)(de)不(bu)(bu)是(shi)價(jia)(jia)(jia)(jia)格(ge)，是(shi)能(neng)(neng)(neng)幫(bang)(bang)你(ni)(ni)(ni)(ni)(ni)解決問題(ti)的(de)(de)能(neng)(neng)(neng)力——畢竟，一個(ge)(ge)(ge)穩定(ding)好(hao)用(yong)(yong)(yong)的(de)(de)軟件(jian)，能(neng)(neng)(neng)幫(bang)(bang)你(ni)(ni)(ni)(ni)(ni)賺的(de)(de)錢(qian)，遠(yuan)超過(guo)你(ni)(ni)(ni)(ni)(ni)當初多(duo)(duo)花(hua)的(de)(de)幾萬(wan)(wan)(wan)塊。

想(xiang)做(zuo)定制(zhi)軟(ruan)件時(shi)(shi)(shi)，你(ni)(ni)(ni)是(shi)(shi)(shi)不(bu)是(shi)(shi)(shi)也有(you)過(guo)(guo)(guo)(guo)這(zhe)樣的(de)(de)(de)(de)(de)(de)糾結：翻(fan)著(zhu)幾家公(gong)司的(de)(de)(de)(de)(de)(de)官網(wang)，一(yi)邊(bian)是(shi)(shi)(shi)“服務過(guo)(guo)(guo)(guo)XX行(xing)業Top10”的(de)(de)(de)(de)(de)(de)案(an)例(li)(li)(li)列表(biao)，一(yi)邊(bian)是(shi)(shi)(shi)“核心團(tuan)(tuan)隊(dui)(dui)(dui)(dui)(dui)來(lai)(lai)自BAT”的(de)(de)(de)(de)(de)(de)介紹——到底(di)該(gai)看(kan)(kan)(kan)案(an)例(li)(li)(li)，還是(shi)(shi)(shi)看(kan)(kan)(kan)團(tuan)(tuan)隊(dui)(dui)(dui)(dui)(dui)？ 其實這(zhe)道題(ti)，從來(lai)(lai)不(bu)是(shi)(shi)(shi)“二選(xuan)一(yi)”的(de)(de)(de)(de)(de)(de)選(xuan)擇題(ti)，而(er)是(shi)(shi)(shi)“怎(zen)么(me)(me)結合”的(de)(de)(de)(de)(de)(de)應用題(ti)。 案(an)例(li)(li)(li)是(shi)(shi)(shi)“過(guo)(guo)(guo)(guo)去(qu)(qu)(qu)的(de)(de)(de)(de)(de)(de)答卷”，但別(bie)迷(mi)(mi)信“別(bie)人(ren)的(de)(de)(de)(de)(de)(de)成功(gong)” 案(an)例(li)(li)(li)的(de)(de)(de)(de)(de)(de)價值(zhi)，在于它是(shi)(shi)(shi)看(kan)(kan)(kan)得見的(de)(de)(de)(de)(de)(de)經驗(yan)證明(ming)。比(bi)(bi)如(ru)我(wo)(wo)(wo)(wo)們(men)做(zuo)過(guo)(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)零售客(ke)戶(hu)線(xian)(xian)上(shang)線(xian)(xian)下(xia)一(yi)體化(hua)系(xi)(xi)(xi)統(tong)，案(an)例(li)(li)(li)里會(hui)寫清楚：怎(zen)么(me)(me)解決“大(da)促時(shi)(shi)(shi)庫(ku)存(cun)同步(bu)延遲”的(de)(de)(de)(de)(de)(de)問題(ti)，怎(zen)么(me)(me)對(dui)接線(xian)(xian)下(xia)POS機和線(xian)(xian)上(shang)商(shang)城——這(zhe)些細節能(neng)幫(bang)(bang)你(ni)(ni)(ni)判斷：這(zhe)家公(gong)司是(shi)(shi)(shi)不(bu)是(shi)(shi)(shi)真(zhen)的(de)(de)(de)(de)(de)(de)懂你(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)行(xing)業。 但案(an)例(li)(li)(li)也有(you)“保(bao)質(zhi)期”。去(qu)(qu)(qu)年(nian)(nian)幫(bang)(bang)某電商(shang)客(ke)戶(hu)做(zuo)的(de)(de)(de)(de)(de)(de)“社交裂(lie)變功(gong)能(neng)”，放到今年(nian)(nian)可能(neng)要(yao)(yao)調整——因(yin)為(wei)(wei)今年(nian)(nian)的(de)(de)(de)(de)(de)(de)流量邏(luo)輯變了。更關(guan)鍵(jian)的(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)，你(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)需求永遠有(you)“獨(du)特性”：同樣是(shi)(shi)(shi)電商(shang)系(xi)(xi)(xi)統(tong)，你(ni)(ni)(ni)要(yao)(yao)的(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)“私域(yu)會(hui)員(yuan)分層(ceng)”，而(er)別(bie)人(ren)的(de)(de)(de)(de)(de)(de)案(an)例(li)(li)(li)是(shi)(shi)(shi)“傳統(tong)貨(huo)架(jia)電商(shang)”，這(zhe)時(shi)(shi)(shi)候案(an)例(li)(li)(li)只(zhi)能(neng)幫(bang)(bang)你(ni)(ni)(ni)“排除(chu)錯誤選(xuan)項(xiang)”，沒(mei)法(fa)直接給你(ni)(ni)(ni)“正確答案(an)”。 團(tuan)(tuan)隊(dui)(dui)(dui)(dui)(dui)是(shi)(shi)(shi)“現在的(de)(de)(de)(de)(de)(de)生(sheng)產力”，但別(bie)迷(mi)(mi)戀“大(da)廠標簽(qian)” 團(tuan)(tuan)隊(dui)(dui)(dui)(dui)(dui)的(de)(de)(de)(de)(de)(de)價值(zhi)，在于它是(shi)(shi)(shi)能(neng)應對(dui)變化(hua)的(de)(de)(de)(de)(de)(de)“活(huo)腦子(zi)”。比(bi)(bi)如(ru)我(wo)(wo)(wo)(wo)們(men)的(de)(de)(de)(de)(de)(de)技術(shu)負責(ze)人(ren)，曾主(zhu)導過(guo)(guo)(guo)(guo)三個(ge)(ge)(ge)百萬級用戶(hu)的(de)(de)(de)(de)(de)(de)系(xi)(xi)(xi)統(tong)重構(gou)，去(qu)(qu)(qu)年(nian)(nian)有(you)個(ge)(ge)(ge)制(zhi)造客(ke)戶(hu)要(yao)(yao)做(zuo)MES系(xi)(xi)(xi)統(tong)，他第一(yi)句話就問：“你(ni)(ni)(ni)們(men)車間的(de)(de)(de)(de)(de)(de)PLC設(she)備用的(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)Modbus還是(shi)(shi)(shi)OPC UA協議？”——這(zhe)不(bu)是(shi)(shi)(shi)案(an)例(li)(li)(li)里能(neng)抄(chao)來(lai)(lai)的(de)(de)(de)(de)(de)(de)“行(xing)業敏感度(du)”，是(shi)(shi)(shi)多(duo)年(nian)(nian)經驗(yan)養出(chu)來(lai)(lai)的(de)(de)(de)(de)(de)(de)“條(tiao)件反射”。 但“大(da)廠背景”不(bu)等于“好用”。我(wo)(wo)(wo)(wo)們(men)見過(guo)(guo)(guo)(guo)很多(duo)“豪華(hua)團(tuan)(tuan)隊(dui)(dui)(dui)(dui)(dui)”：架(jia)構(gou)師(shi)從阿里來(lai)(lai)，產品經理(li)(li)(li)從騰訊(xun)來(lai)(lai)，結果(guo)溝(gou)通時(shi)(shi)(shi)連“需求優先級”都吵不(bu)清——因(yin)為(wei)(wei)他們(men)沒(mei)磨合過(guo)(guo)(guo)(guo)。反而(er)我(wo)(wo)(wo)(wo)們(men)配合了三年(nian)(nian)的(de)(de)(de)(de)(de)(de)“老團(tuan)(tuan)隊(dui)(dui)(dui)(dui)(dui)”，產品經理(li)(li)(li)說(shuo)“這(zhe)個(ge)(ge)(ge)功(gong)能(neng)要(yao)(yao)加”，開發(fa)工程師(shi)立刻能(neng)接“那數據庫(ku)得加個(ge)(ge)(ge)索引”，效(xiao)率比(bi)(bi)“湊(cou)起來(lai)(lai)的(de)(de)(de)(de)(de)(de)大(da)神”高多(duo)了。 真(zhen)正的(de)(de)(de)(de)(de)(de)好選(xuan)擇：案(an)例(li)(li)(li)“篩行(xing)業”，團(tuan)(tuan)隊(dui)(dui)(dui)(dui)(dui)“聊(liao)匹配”  去(qu)(qu)(qu)年(nian)(nian)有(you)個(ge)(ge)(ge)餐(can)飲客(ke)戶(hu)找我(wo)(wo)(wo)(wo)們(men)做(zuo)智(zhi)能(neng)點餐(can)系(xi)(xi)(xi)統(tong)，他們(men)的(de)(de)(de)(de)(de)(de)選(xuan)擇邏(luo)輯特別(bie)聰明(ming)： 第一(yi)步(bu)，看(kan)(kan)(kan)案(an)例(li)(li)(li)——篩選(xuan)出(chu)做(zuo)過(guo)(guo)(guo)(guo)“連鎖餐(can)飲數字化(hua)”的(de)(de)(de)(de)(de)(de)公(gong)司，排除(chu)了那些只(zhi)做(zuo)過(guo)(guo)(guo)(guo)“奶茶店小程序”的(de)(de)(de)(de)(de)(de)； 第二步(bu)，聊(liao)團(tuan)(tuan)隊(dui)(dui)(dui)(dui)(dui)——和我(wo)(wo)(wo)(wo)們(men)的(de)(de)(de)(de)(de)(de)產品經理(li)(li)(li)聊(liao)時(shi)(shi)(shi)，產品經理(li)(li)(li)沒(mei)講“我(wo)(wo)(wo)(wo)們(men)的(de)(de)(de)(de)(de)(de)界面(mian)多(duo)好看(kan)(kan)(kan)”，而(er)是(shi)(shi)(shi)問：“你(ni)(ni)(ni)們(men)堂食和外賣(mai)的(de)(de)(de)(de)(de)(de)占比(bi)(bi)是(shi)(shi)(shi)多(duo)少？”“后(hou)廚出(chu)餐(can)會(hui)不(bu)會(hui)因(yin)為(wei)(wei)外賣(mai)單插隊(dui)(dui)(dui)(dui)(dui)亂(luan)掉？”——這(zhe)些問題(ti)正好戳中他們(men)的(de)(de)(de)(de)(de)(de)痛點（之前找的(de)(de)(de)(de)(de)(de)公(gong)司根(gen)本沒(mei)問過(guo)(guo)(guo)(guo)）。 最(zui)后(hou)合作下(xia)來(lai)(lai)，系(xi)(xi)(xi)統(tong)上(shang)線(xian)(xian)后(hou)，他們(men)的(de)(de)(de)(de)(de)(de)出(chu)餐(can)效(xiao)率提升了30%，就是(shi)(shi)(shi)因(yin)為(wei)(wei)“案(an)例(li)(li)(li)幫(bang)(bang)他們(men)找對(dui)了方向，團(tuan)(tuan)隊(dui)(dui)(dui)(dui)(dui)幫(bang)(bang)他們(men)解決了具體問題(ti)”。 選(xuan)軟(ruan)件開發(fa)公(gong)司，就像選(xuan)裝修隊(dui)(dui)(dui)(dui)(dui)： 案(an)例(li)(li)(li)是(shi)(shi)(shi)“他們(men)裝過(guo)(guo)(guo)(guo)的(de)(de)(de)(de)(de)(de)房(fang)子(zi)照片(pian)”，能(neng)看(kan)(kan)(kan)出(chu)手藝； 團(tuan)(tuan)隊(dui)(dui)(dui)(dui)(dui)是(shi)(shi)(shi)“上(shang)門量房(fang)的(de)(de)(de)(de)(de)(de)設(she)計師(shi)”，能(neng)聽懂你(ni)(ni)(ni)說(shuo)的(de)(de)(de)(de)(de)(de)“我(wo)(wo)(wo)(wo)要(yao)(yao)給孩子(zi)留個(ge)(ge)(ge)玩積木(mu)的(de)(de)(de)(de)(de)(de)角落”。 從來(lai)(lai)不(bu)是(shi)(shi)(shi)“看(kan)(kan)(kan)照片(pian)還是(shi)(shi)(shi)看(kan)(kan)(kan)設(she)計師(shi)”，而(er)是(shi)(shi)(shi)“先看(kan)(kan)(kan)照片(pian)選(xuan)會(hui)裝你(ni)(ni)(ni)家這(zhe)種戶(hu)型的(de)(de)(de)(de)(de)(de)，再讓設(she)計師(shi)量房(fang)——看(kan)(kan)(kan)他能(neng)不(bu)能(neng)懂你(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)生(sheng)活(huo)。” 畢竟，你(ni)(ni)(ni)要(yao)(yao)的(de)(de)(de)(de)(de)(de)不(bu)是(shi)(shi)(shi)“別(bie)人(ren)的(de)(de)(de)(de)(de)(de)成功(gong)系(xi)(xi)(xi)統(tong)”，而(er)是(shi)(shi)(shi)“剛好適合你(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)系(xi)(xi)(xi)統(tong)”。

做(zuo)(zuo)(zuo)(zuo)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)序(xu)前(qian)(qian)，90%的(de)(de)(de)(de)(de)(de)(de)(de)(de)人(ren)都(dou)會(hui)(hui)卡在兩(liang)個(ge)(ge)問題(ti)上：“定(ding)(ding)制個(ge)(ge)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)序(xu)到(dao)(dao)底(di)要(yao)(yao)(yao)花(hua)多少(shao)錢(qian)？多久能(neng)(neng)(neng)(neng)(neng)用(yong)上？”其實(shi)這(zhe)倆問題(ti)從來(lai)沒有“標準答案”——就(jiu)(jiu)像(xiang)你(ni)(ni)(ni)(ni)(ni)(ni)問“做(zuo)(zuo)(zuo)(zuo)件(jian)衣服(fu)多少(shao)錢(qian)”，得(de)(de)看面(mian)料、款(kuan)(kuan)式(shi)、要(yao)(yao)(yao)不(bu)(bu)要(yao)(yao)(yao)刺(ci)繡(xiu)對吧？今(jin)天就(jiu)(jiu)把小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)序(xu)定(ding)(ding)制的(de)(de)(de)(de)(de)(de)(de)(de)(de)“價(jia)(jia)格(ge)(ge)(ge)邏(luo)輯(ji)”和“工(gong)(gong)期(qi)密碼”拆給你(ni)(ni)(ni)(ni)(ni)(ni)看，幫(bang)你(ni)(ni)(ni)(ni)(ni)(ni)避(bi)開那些(xie)“摸不(bu)(bu)著頭腦”的(de)(de)(de)(de)(de)(de)(de)(de)(de)坑(keng)。 先(xian)(xian)聊(liao)價(jia)(jia)格(ge)(ge)(ge)：不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)“獅(shi)子(zi)大開口”，是(shi)(shi)(shi)(shi)(shi)“量體裁(cai)(cai)衣” 小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)序(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)格(ge)(ge)(ge)，本(ben)(ben)質是(shi)(shi)(shi)(shi)(shi)“需(xu)(xu)求(qiu)復雜度(du)×服(fu)務(wu)(wu)成本(ben)(ben)”。舉幾(ji)(ji)(ji)個(ge)(ge)常見(jian)場景，你(ni)(ni)(ni)(ni)(ni)(ni)立刻就(jiu)(jiu)能(neng)(neng)(neng)(neng)(neng)有概(gai)念： 基礎(chu)展(zhan)示(shi)型(xing)：比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)做(zuo)(zuo)(zuo)(zuo)個(ge)(ge)“線上名片(pian)”——展(zhan)示(shi)產品(pin)(pin)、留聯系(xi)方式(shi)、放門店(dian)(dian)地址，這(zhe)種功能(neng)(neng)(neng)(neng)(neng)簡(jian)單(dan)(dan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)序(xu)，1-3萬就(jiu)(jiu)能(neng)(neng)(neng)(neng)(neng)搞定(ding)(ding)，相(xiang)當(dang)于“買件(jian)基礎(chu)款(kuan)(kuan)T恤”； 實(shi)用(yong)功能(neng)(neng)(neng)(neng)(neng)型(xing)：比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)線下門店(dian)(dian)要(yao)(yao)(yao)做(zuo)(zuo)(zuo)(zuo)“在線預約+會(hui)(hui)員積(ji)分”（比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)美(mei)甲店(dian)(dian)、健身房），需(xu)(xu)要(yao)(yao)(yao)對接(jie)(jie)支付(fu)、統計(ji)到(dao)(dao)店(dian)(dian)數(shu)據，價(jia)(jia)格(ge)(ge)(ge)大概(gai)3-6萬，像(xiang)“加(jia)(jia)(jia)了(le)口袋和刺(ci)繡(xiu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)襯(chen)衫”； 復雜電(dian)商型(xing)：如(ru)(ru)(ru)(ru)果(guo)(guo)要(yao)(yao)(yao)做(zuo)(zuo)(zuo)(zuo)“直播+分銷+庫存管理”的(de)(de)(de)(de)(de)(de)(de)(de)(de)電(dian)商小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)序(xu)（比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)賣(mai)美(mei)妝的(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)(pin)牌店(dian)(dian)），得(de)(de)搭后(hou)臺、做(zuo)(zuo)(zuo)(zuo)接(jie)(jie)口、測安全，價(jia)(jia)格(ge)(ge)(ge)可能(neng)(neng)(neng)(neng)(neng)5-10萬甚至(zhi)更高，相(xiang)當(dang)于“定(ding)(ding)制一(yi)件(jian)帶(dai)暗紋的(de)(de)(de)(de)(de)(de)(de)(de)(de)西裝(zhuang)”。 除此之(zhi)外，還有幾(ji)(ji)(ji)個(ge)(ge)“隱形(xing)成本(ben)(ben)”要(yao)(yao)(yao)注意(yi)： 設(she)計(ji)費：如(ru)(ru)(ru)(ru)果(guo)(guo)要(yao)(yao)(yao)貼合(he)品(pin)(pin)牌調性（比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)用(yong)你(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)(pin)牌色做(zuo)(zuo)(zuo)(zuo)漸變背景、加(jia)(jia)(jia)動效），比(bi)(bi)(bi)用(yong)模(mo)(mo)板貴20%-30%——畢(bi)竟(jing)“定(ding)(ding)制款(kuan)(kuan)”和“量產款(kuan)(kuan)”不(bu)(bu)一(yi)樣； 技術選型(xing)：原生開發(fa)(fa)（專門針對微(wei)信(xin)寫代碼）比(bi)(bi)(bi)混合(he)開發(fa)(fa)（一(yi)套代碼適配多平臺）更穩定(ding)(ding)，但價(jia)(jia)格(ge)(ge)(ge)會(hui)(hui)高一(yi)點——就(jiu)(jiu)像(xiang)“手工(gong)(gong)縫的(de)(de)(de)(de)(de)(de)(de)(de)(de)衣服(fu)”比(bi)(bi)(bi)“機器(qi)做(zuo)(zuo)(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)”更耐穿； 后(hou)續服(fu)務(wu)(wu)：要(yao)(yao)(yao)不(bu)(bu)要(yao)(yao)(yao)每(mei)年的(de)(de)(de)(de)(de)(de)(de)(de)(de)服(fu)務(wu)(wu)器(qi)維護？要(yao)(yao)(yao)不(bu)(bu)要(yao)(yao)(yao)迭(die)代功能(neng)(neng)(neng)(neng)(neng)（比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)后(hou)來(lai)想加(jia)(jia)(jia)“秒殺”）？這(zhe)些(xie)都(dou)是(shi)(shi)(shi)(shi)(shi)“長期(qi)成本(ben)(ben)”，別只(zhi)看前(qian)(qian)期(qi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)“低(di)價(jia)(jia)”。 再談工(gong)(gong)期(qi)：不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)“越(yue)快越(yue)好”，是(shi)(shi)(shi)(shi)(shi)“穩扎(zha)穩打” 很多人(ren)覺得(de)(de)“15天就(jiu)(jiu)能(neng)(neng)(neng)(neng)(neng)做(zuo)(zuo)(zuo)(zuo)個(ge)(ge)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)序(xu)”，但真(zhen)到(dao)(dao)自己(ji)(ji)做(zuo)(zuo)(zuo)(zuo)時，卻發(fa)(fa)現“2個(ge)(ge)月還沒上線”——問題(ti)往往出在“需(xu)(xu)求(qiu)不(bu)(bu)明(ming)確”。工(gong)(gong)期(qi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)核心(xin)邏(luo)輯(ji)是(shi)(shi)(shi)(shi)(shi)：需(xu)(xu)求(qiu)越(yue)清楚，工(gong)(gong)期(qi)越(yue)可控。 如(ru)(ru)(ru)(ru)果(guo)(guo)你(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)需(xu)(xu)求(qiu)特別明(ming)確（比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)“我就(jiu)(jiu)要(yao)(yao)(yao)個(ge)(ge)能(neng)(neng)(neng)(neng)(neng)讓(rang)客(ke)戶預約到(dao)(dao)店(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)序(xu)，界面(mian)要(yao)(yao)(yao)簡(jian)單(dan)(dan)”），基礎(chu)功能(neng)(neng)(neng)(neng)(neng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)序(xu)2-3周就(jiu)(jiu)能(neng)(neng)(neng)(neng)(neng)上線——就(jiu)(jiu)像(xiang)“你(ni)(ni)(ni)(ni)(ni)(ni)明(ming)確要(yao)(yao)(yao)‘白色M碼T恤’，裁(cai)(cai)縫直接(jie)(jie)做(zuo)(zuo)(zuo)(zuo)就(jiu)(jiu)行(xing)”； 但如(ru)(ru)(ru)(ru)果(guo)(guo)你(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)需(xu)(xu)求(qiu)是(shi)(shi)(shi)(shi)(shi)“做(zuo)(zuo)(zuo)(zuo)個(ge)(ge)像(xiang)‘喜(xi)茶’一(yi)樣的(de)(de)(de)(de)(de)(de)(de)(de)(de)點單(dan)(dan)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)序(xu)”（能(neng)(neng)(neng)(neng)(neng)選甜(tian)度(du)、加(jia)(jia)(jia)配料、查訂單(dan)(dan)），就(jiu)(jiu)得(de)(de)先(xian)(xian)做(zuo)(zuo)(zuo)(zuo)需(xu)(xu)求(qiu)調研（1周）、畫原型(xing)（2周）、開發(fa)(fa)（3周）、測試（1周），大概(gai)1個(ge)(ge)半(ban)月到(dao)(dao)2個(ge)(ge)月——像(xiang)“定(ding)(ding)制西裝(zhuang)”，得(de)(de)量尺(chi)寸、試毛樣、改(gai)細(xi)節，急不(bu)(bu)得(de)(de)。 這(zhe)里給你(ni)(ni)(ni)(ni)(ni)(ni)個(ge)(ge)“避(bi)坑(keng)提醒”：別中途亂(luan)加(jia)(jia)(jia)功能(neng)(neng)(neng)(neng)(neng)！比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)你(ni)(ni)(ni)(ni)(ni)(ni)一(yi)開始沒說要(yao)(yao)(yao)“會(hui)(hui)員積(ji)分”，開發(fa)(fa)到(dao)(dao)一(yi)半(ban)突然要(yao)(yao)(yao)加(jia)(jia)(jia)，相(xiang)當(dang)于“做(zuo)(zuo)(zuo)(zuo)衣服(fu)做(zuo)(zuo)(zuo)(zuo)到(dao)(dao)一(yi)半(ban)說要(yao)(yao)(yao)加(jia)(jia)(jia)個(ge)(ge)帽子(zi)”，工(gong)(gong)期(qi)肯定(ding)(ding)延長，價(jia)(jia)格(ge)(ge)(ge)也(ye)得(de)(de)漲。 最后(hou)說點“掏心(xin)窩(wo)子(zi)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)建(jian)議 別貪便宜：有些(xie)團隊(dui)報(bao)“幾(ji)(ji)(ji)千塊定(ding)(ding)制”，大概(gai)率是(shi)(shi)(shi)(shi)(shi)用(yong)模(mo)(mo)板改(gai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)，后(hou)期(qi)想加(jia)(jia)(jia)功能(neng)(neng)(neng)(neng)(neng)？要(yao)(yao)(yao)么(me)(me)加(jia)(jia)(jia)錢(qian)，要(yao)(yao)(yao)么(me)(me)根本(ben)(ben)改(gai)不(bu)(bu)了(le)——就(jiu)(jiu)像(xiang)“買了(le)件(jian)劣質T恤，洗(xi)兩(liang)次就(jiu)(jiu)起球”；  別亂(luan)加(jia)(jia)(jia)功能(neng)(neng)(neng)(neng)(neng)：先(xian)(xian)做(zuo)(zuo)(zuo)(zuo)“核心(xin)功能(neng)(neng)(neng)(neng)(neng)”（比(bi)(bi)(bi)如(ru)(ru)(ru)(ru)電(dian)商先(xian)(xian)做(zuo)(zuo)(zuo)(zuo)“下單(dan)(dan)+支付(fu)”），上線后(hou)再迭(die)代——就(jiu)(jiu)像(xiang)“先(xian)(xian)買基礎(chu)款(kuan)(kuan)，再慢(man)慢(man)加(jia)(jia)(jia)配飾”，既省(sheng)成本(ben)(ben)又快； 找“懂你(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)團隊(dui)”：靠譜(pu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)團隊(dui)不(bu)(bu)會(hui)(hui)上來(lai)就(jiu)(jiu)報(bao)價(jia)(jia)格(ge)(ge)(ge)，而是(shi)(shi)(shi)(shi)(shi)先(xian)(xian)問你(ni)(ni)(ni)(ni)(ni)(ni)“做(zuo)(zuo)(zuo)(zuo)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)序(xu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)目(mu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)什么(me)(me)？主要(yao)(yao)(yao)服(fu)務(wu)(wu)誰？最想解決什么(me)(me)問題(ti)？”——因(yin)為只(zhi)有摸清楚你(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)需(xu)(xu)求(qiu)，才(cai)能(neng)(neng)(neng)(neng)(neng)給你(ni)(ni)(ni)(ni)(ni)(ni)“合(he)理的(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)格(ge)(ge)(ge)”和“準確的(de)(de)(de)(de)(de)(de)(de)(de)(de)工(gong)(gong)期(qi)”。 其實(shi)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)序(xu)定(ding)(ding)制，就(jiu)(jiu)像(xiang)“裝(zhuang)修房子(zi)”：你(ni)(ni)(ni)(ni)(ni)(ni)要(yao)(yao)(yao)裝(zhuang)成“出租屋”“溫馨小(xiao)(xiao)(xiao)(xiao)窩(wo)”還是(shi)(shi)(shi)(shi)(shi)“帶(dai)智能(neng)(neng)(neng)(neng)(neng)家居的(de)(de)(de)(de)(de)(de)(de)(de)(de)豪宅”，價(jia)(jia)格(ge)(ge)(ge)和時間肯定(ding)(ding)不(bu)(bu)一(yi)樣。但只(zhi)要(yao)(yao)(yao)你(ni)(ni)(ni)(ni)(ni)(ni)想清楚“自己(ji)(ji)要(yao)(yao)(yao)什么(me)(me)”，找對“靠譜(pu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)裝(zhuang)修隊(dui)”，結果(guo)(guo)肯定(ding)(ding)不(bu)(bu)會(hui)(hui)差。 如(ru)(ru)(ru)(ru)果(guo)(guo)你(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)序(xu)需(xu)(xu)求(qiu)還在“模(mo)(mo)糊階段”，不(bu)(bu)妨來(lai)和我們(men)聊(liao)聊(liao)——不(bu)(bu)用(yong)急著定(ding)(ding)，先(xian)(xian)把需(xu)(xu)求(qiu)理清楚，再算價(jia)(jia)格(ge)(ge)(ge)和工(gong)(gong)期(qi)。畢(bi)竟(jing)，適合(he)你(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)序(xu)，才(cai)是(shi)(shi)(shi)(shi)(shi)能(neng)(neng)(neng)(neng)(neng)幫(bang)你(ni)(ni)(ni)(ni)(ni)(ni)拉(la)客(ke)、賺(zhuan)錢(qian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)好工(gong)(gong)具呀～

用(yong)(yong)(yong)(yong)著(zhu)通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)總覺得(de)(de)(de)“差點兒(er)”？流程(cheng)(cheng)卡(ka)殼、數(shu)(shu)(shu)據(ju)不(bu)(bu)(bu)(bu)通(tong)(tong)(tong)(tong)、功(gong)能(neng)(neng)(neng)(neng)(neng)冗余……這(zhe)些(xie)藏在(zai)日常運營里(li)的(de)(de)(de)(de)(de)小刺，是(shi)(shi)不(bu)(bu)(bu)(bu)是(shi)(shi)總讓人“明明在(zai)做(zuo)(zuo)事(shi)(shi)，卻沒(mei)效率”？這(zhe)時(shi)(shi)(shi)(shi)候(hou)很多(duo)企(qi)(qi)(qi)業(ye)(ye)(ye)會(hui)(hui)轉向定(ding)制(zhi)(zhi)化(hua)(hua)(hua)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)開發——不(bu)(bu)(bu)(bu)是(shi)(shi)追風口，而(er)(er)是(shi)(shi)真的(de)(de)(de)(de)(de)“要(yao)(yao)(yao)解決核心問題(ti)”。 1. 讓軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)“貼(tie)”著(zhu)業(ye)(ye)(ye)務(wu)走，不(bu)(bu)(bu)(bu)是(shi)(shi)業(ye)(ye)(ye)務(wu)“湊(cou)”著(zhu)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)轉 通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)像(xiang)商場(chang)里(li)的(de)(de)(de)(de)(de)“標準T恤”，不(bu)(bu)(bu)(bu)管你是(shi)(shi)160還是(shi)(shi)180，都(dou)得(de)(de)(de)穿(chuan)同(tong)一(yi)(yi)個版型。但企(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)業(ye)(ye)(ye)務(wu)總有(you)(you)(you)(you)“非標”的(de)(de)(de)(de)(de)地(di)(di)方(fang)：比如連鎖咖啡(fei)店(dian)要(yao)(yao)(yao)“集杯換券(quan)”的(de)(de)(de)(de)(de)會(hui)(hui)員規(gui)則(ze)，制(zhi)(zhi)造工(gong)廠要(yao)(yao)(yao)“車(che)間(jian)(jian)工(gong)單(dan)(dan)(dan)實時(shi)(shi)(shi)(shi)追進(jin)(jin)(jin)度”，教育(yu)機構要(yao)(yao)(yao)“按學生水(shui)(shui)(shui)平自(zi)動(dong)排(pai)課(ke)(ke)(ke)”——這(zhe)些(xie)“自(zi)家(jia)的(de)(de)(de)(de)(de)規(gui)矩(ju)”，通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)要(yao)(yao)(yao)么做(zuo)(zuo)不(bu)(bu)(bu)(bu)到(dao)，要(yao)(yao)(yao)么得(de)(de)(de)靠插(cha)(cha)件(jian)(jian)(jian)(jian)“硬湊(cou)”，結果員工(gong)得(de)(de)(de)記一(yi)(yi)堆“土辦法”（比如手(shou)動(dong)登記集杯數(shu)(shu)(shu)），反而(er)(er)把簡(jian)單(dan)(dan)(dan)事(shi)(shi)變(bian)復雜。  定(ding)制(zhi)(zhi)化(hua)(hua)(hua)開發是(shi)(shi)“量(liang)體裁衣”：把企(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)核心流程(cheng)(cheng)直接“寫”進(jin)(jin)(jin)系(xi)(xi)(xi)統(tong)(tong)里(li)。比如咖啡(fei)店(dian)收(shou)銀臺能(neng)(neng)(neng)(neng)(neng)自(zi)動(dong)累加(jia)杯數(shu)(shu)(shu)，滿(man)額立(li)刻(ke)發券(quan)；工(gong)廠車(che)間(jian)(jian)的(de)(de)(de)(de)(de)屏幕上(shang)(shang)(shang)，每臺機器的(de)(de)(de)(de)(de)工(gong)單(dan)(dan)(dan)進(jin)(jin)(jin)度實時(shi)(shi)(shi)(shi)跳，工(gong)人不(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)再(zai)跑辦公室查；教育(yu)機構的(de)(de)(de)(de)(de)排(pai)課(ke)(ke)(ke)系(xi)(xi)(xi)統(tong)(tong)，輸入(ru)(ru)學生水(shui)(shui)(shui)平和(he)時(shi)(shi)(shi)(shi)間(jian)(jian)，直接匹(pi)配(pei)合適的(de)(de)(de)(de)(de)老師——軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)不(bu)(bu)(bu)(bu)再(zai)是(shi)(shi)“外來者”，而(er)(er)是(shi)(shi)“懂自(zi)家(jia)規(gui)矩(ju)的(de)(de)(de)(de)(de)幫手(shou)”。 2. 把“孤立(li)的(de)(de)(de)(de)(de)數(shu)(shu)(shu)據(ju)”連成(cheng)“活的(de)(de)(de)(de)(de)信(xin)息(xi)流” 很多(duo)企(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)系(xi)(xi)(xi)統(tong)(tong)像(xiang)“各自(zi)關門的(de)(de)(de)(de)(de)房(fang)間(jian)(jian)”：銷售(shou)用(yong)(yong)(yong)(yong)CRM記客戶(hu)(hu)，庫(ku)存用(yong)(yong)(yong)(yong)ERP管貨品，財(cai)務(wu)用(yong)(yong)(yong)(yong)表(biao)格做(zuo)(zuo)報(bao)表(biao)——要(yao)(yao)(yao)查“這(zhe)個客戶(hu)(hu)的(de)(de)(de)(de)(de)訂(ding)單(dan)(dan)(dan)有(you)(you)(you)(you)沒(mei)有(you)(you)(you)(you)貨”，得(de)(de)(de)先從(cong)CRM導(dao)出訂(ding)單(dan)(dan)(dan)，再(zai)導(dao)進(jin)(jin)(jin)ERP查庫(ku)存，最后填到(dao)財(cai)務(wu)表(biao)，光(guang)是(shi)(shi)導(dao)數(shu)(shu)(shu)據(ju)就(jiu)得(de)(de)(de)耗半天(tian)(tian)。 定(ding)制(zhi)(zhi)化(hua)(hua)(hua)開發能(neng)(neng)(neng)(neng)(neng)把這(zhe)些(xie)“房(fang)間(jian)(jian)”打通(tong)(tong)(tong)(tong)：銷售(shou)開單(dan)(dan)(dan)自(zi)動(dong)同(tong)步庫(ku)存減少(shao)，庫(ku)存低于預(yu)警線自(zi)動(dong)提醒采(cai)購，財(cai)務(wu)實時(shi)(shi)(shi)(shi)能(neng)(neng)(neng)(neng)(neng)看(kan)到(dao)當天(tian)(tian)的(de)(de)(de)(de)(de)銷售(shou)數(shu)(shu)(shu)據(ju)——數(shu)(shu)(shu)據(ju)不(bu)(bu)(bu)(bu)再(zai)是(shi)(shi)“死數(shu)(shu)(shu)字”，而(er)(er)是(shi)(shi)“能(neng)(neng)(neng)(neng)(neng)跑起來的(de)(de)(de)(de)(de)信(xin)息(xi)”。比如一(yi)(yi)家(jia)電商企(qi)(qi)(qi)業(ye)(ye)(ye)，以前要(yao)(yao)(yao)等月底才知道“哪款(kuan)產品賣得(de)(de)(de)好”，現在(zai)定(ding)制(zhi)(zhi)化(hua)(hua)(hua)系(xi)(xi)(xi)統(tong)(tong)能(neng)(neng)(neng)(neng)(neng)實時(shi)(shi)(shi)(shi)顯示銷量(liang)Top3，立(li)刻(ke)就(jiu)能(neng)(neng)(neng)(neng)(neng)調(diao)整(zheng)庫(ku)存和(he)推廣策(ce)略。 3. 軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)能(neng)(neng)(neng)(neng)(neng)“跟著(zhu)企(qi)(qi)(qi)業(ye)(ye)(ye)長(chang)(chang)(chang)大(da)”，不(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)頻繁(fan)換系(xi)(xi)(xi)統(tong)(tong) 企(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)業(ye)(ye)(ye)務(wu)不(bu)(bu)(bu)(bu)會(hui)(hui)停在(zai)原地(di)(di)：今天(tian)(tian)做(zuo)(zuo)本(ben)(ben)地(di)(di)零售(shou)，明天(tian)(tian)要(yao)(yao)(yao)加(jia)線上(shang)(shang)(shang)商城；今天(tian)(tian)開3家(jia)店(dian)，明天(tian)(tian)要(yao)(yao)(yao)拓到(dao)10家(jia)——通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)的(de)(de)(de)(de)(de)“固定(ding)功(gong)能(neng)(neng)(neng)(neng)(neng)”，往(wang)(wang)往(wang)(wang)跟不(bu)(bu)(bu)(bu)上(shang)(shang)(shang)這(zhe)種成(cheng)長(chang)(chang)(chang)。比如一(yi)(yi)家(jia)做(zuo)(zuo)少(shao)兒(er)編程(cheng)(cheng)的(de)(de)(de)(de)(de)機構，一(yi)(yi)開始用(yong)(yong)(yong)(yong)通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)排(pai)課(ke)(ke)(ke)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)，后來要(yao)(yao)(yao)加(jia)“家(jia)長(chang)(chang)(chang)實時(shi)(shi)(shi)(shi)看(kan)上(shang)(shang)(shang)課(ke)(ke)(ke)進(jin)(jin)(jin)度”的(de)(de)(de)(de)(de)功(gong)能(neng)(neng)(neng)(neng)(neng)，通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)得(de)(de)(de)買插(cha)(cha)件(jian)(jian)(jian)(jian)，插(cha)(cha)件(jian)(jian)(jian)(jian)不(bu)(bu)(bu)(bu)好用(yong)(yong)(yong)(yong)還得(de)(de)(de)換系(xi)(xi)(xi)統(tong)(tong)；而(er)(er)定(ding)制(zhi)(zhi)化(hua)(hua)(hua)系(xi)(xi)(xi)統(tong)(tong)能(neng)(neng)(neng)(neng)(neng)直接“加(jia)模塊”，像(xiang)搭積(ji)木一(yi)(yi)樣擴展(zhan)功(gong)能(neng)(neng)(neng)(neng)(neng)，不(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)推倒重來，省了(le)錢(qian)也省了(le)員工(gong)重新(xin)學習的(de)(de)(de)(de)(de)時(shi)(shi)(shi)(shi)間(jian)(jian)。 4. 把“企(qi)(qi)(qi)業(ye)(ye)(ye)特色(se)”變(bian)成(cheng)“競爭優勢” 通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)大(da)家(jia)都(dou)在(zai)用(yong)(yong)(yong)(yong)，沒(mei)法形(xing)成(cheng)差異(yi)化(hua)(hua)(hua)。但定(ding)制(zhi)(zhi)化(hua)(hua)(hua)能(neng)(neng)(neng)(neng)(neng)把企(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)“獨(du)門功(gong)夫”變(bian)成(cheng)系(xi)(xi)(xi)統(tong)(tong)能(neng)(neng)(neng)(neng)(neng)力(li)(li)：比如一(yi)(yi)家(jia)健身工(gong)作室的(de)(de)(de)(de)(de)“個性(xing)化(hua)(hua)(hua)訓(xun)練計劃”（根據(ju)用(yong)(yong)(yong)(yong)戶(hu)(hu)體測數(shu)(shu)(shu)據(ju)自(zi)動(dong)配(pei)課(ke)(ke)(ke)程(cheng)(cheng)），一(yi)(yi)家(jia)餐飲企(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)“預(yu)點餐+桌位預(yu)留”（顧客線上(shang)(shang)(shang)點單(dan)(dan)(dan)，到(dao)店(dian)直接上(shang)(shang)(shang)菜(cai)）——這(zhe)些(xie)“別(bie)家(jia)沒(mei)有(you)(you)(you)(you)的(de)(de)(de)(de)(de)本(ben)(ben)事(shi)(shi)”，用(yong)(yong)(yong)(yong)定(ding)制(zhi)(zhi)化(hua)(hua)(hua)系(xi)(xi)(xi)統(tong)(tong)就(jiu)能(neng)(neng)(neng)(neng)(neng)放大(da)。當你的(de)(de)(de)(de)(de)特色(se)變(bian)成(cheng)“系(xi)(xi)(xi)統(tong)(tong)能(neng)(neng)(neng)(neng)(neng)力(li)(li)”，客戶(hu)(hu)會(hui)(hui)因為“只有(you)(you)(you)(you)你能(neng)(neng)(neng)(neng)(neng)做(zuo)(zuo)到(dao)”而(er)(er)選(xuan)擇你。 很多(duo)人會(hui)(hui)問：“定(ding)制(zhi)(zhi)化(hua)(hua)(hua)是(shi)(shi)不(bu)(bu)(bu)(bu)是(shi)(shi)很貴？”其(qi)實長(chang)(chang)(chang)遠看(kan)，通(tong)(tong)(tong)(tong)用(yong)(yong)(yong)(yong)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)要(yao)(yao)(yao)不(bu)(bu)(bu)(bu)斷買插(cha)(cha)件(jian)(jian)(jian)(jian)、改(gai)流程(cheng)(cheng)，成(cheng)本(ben)(ben)是(shi)(shi)“細(xi)水(shui)(shui)(shui)長(chang)(chang)(chang)流”的(de)(de)(de)(de)(de)；而(er)(er)定(ding)制(zhi)(zhi)化(hua)(hua)(hua)是(shi)(shi)“一(yi)(yi)次解決核心問題(ti)”——比如打通(tong)(tong)(tong)(tong)3個系(xi)(xi)(xi)統(tong)(tong)，不(bu)(bu)(bu)(bu)用(yong)(yong)(yong)(yong)再(zai)每月花3天(tian)(tian)導(dao)數(shu)(shu)(shu)據(ju)，省下來的(de)(de)(de)(de)(de)人力(li)(li)成(cheng)本(ben)(ben)，早就(jiu)覆蓋了(le)定(ding)制(zhi)(zhi)化(hua)(hua)(hua)的(de)(de)(de)(de)(de)投入(ru)(ru)。  說到(dao)底，企(qi)(qi)(qi)業(ye)(ye)(ye)選(xuan)定(ding)制(zhi)(zhi)化(hua)(hua)(hua)軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)開發，不(bu)(bu)(bu)(bu)是(shi)(shi)選(xuan)“更貴的(de)(de)(de)(de)(de)選(xuan)項”，而(er)(er)是(shi)(shi)選(xuan)“更適合自(zi)己(ji)的(de)(de)(de)(de)(de)工(gong)具”。工(gong)具的(de)(de)(de)(de)(de)價值，從(cong)來不(bu)(bu)(bu)(bu)是(shi)(shi)“有(you)(you)(you)(you)多(duo)先進(jin)(jin)(jin)”，而(er)(er)是(shi)(shi)“能(neng)(neng)(neng)(neng)(neng)不(bu)(bu)(bu)(bu)能(neng)(neng)(neng)(neng)(neng)幫你更高效地(di)(di)做(zuo)(zuo)自(zi)己(ji)擅長(chang)(chang)(chang)的(de)(de)(de)(de)(de)事(shi)(shi)”——當軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)不(bu)(bu)(bu)(bu)再(zai)是(shi)(shi)“麻煩”，而(er)(er)是(shi)(shi)“幫手(shou)”，你就(jiu)能(neng)(neng)(neng)(neng)(neng)把精(jing)力(li)(li)放回業(ye)(ye)(ye)務(wu)增長(chang)(chang)(chang)上(shang)(shang)(shang)。 畢(bi)竟，軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)是(shi)(shi)為企(qi)(qi)(qi)業(ye)(ye)(ye)服(fu)務(wu)的(de)(de)(de)(de)(de)，不(bu)(bu)(bu)(bu)是(shi)(shi)企(qi)(qi)(qi)業(ye)(ye)(ye)為軟(ruan)(ruan)(ruan)(ruan)件(jian)(jian)(jian)(jian)服(fu)務(wu)的(de)(de)(de)(de)(de)。定(ding)制(zhi)(zhi)化(hua)(hua)(hua)，就(jiu)是(shi)(shi)讓工(gong)具“剛好懂你”的(de)(de)(de)(de)(de)那把鑰匙。

想做(zuo)小(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)的(de)(de)(de)(de)老(lao)板(ban)們(men)，是(shi)(shi)不(bu)(bu)(bu)(bu)是(shi)(shi)都(dou)遇(yu)到過這(zhe)(zhe)種(zhong)“價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)(ge)暴擊(ji)”？問(wen)了(le)三(san)(san)家(jia)(jia)服(fu)(fu)務(wu)(wu)(wu)商，一(yi)(yi)(yi)(yi)家(jia)(jia)說8000，一(yi)(yi)(yi)(yi)家(jia)(jia)報3萬(wan)，還有(you)一(yi)(yi)(yi)(yi)家(jia)(jia)開口要(yao)(yao)(yao)(yao)15萬(wan)——同樣(yang)是(shi)(shi)“定(ding)制(zhi)(zhi)”，價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)(ge)差了(le)快20倍，到底是(shi)(shi)誰在(zai)“坑(keng)人”？今天就(jiu)把小(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)定(ding)制(zhi)(zhi)的(de)(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)(ge)邏輯(ji)扒開了(le)說，幫你(ni)(ni)(ni)(ni)避開90%的(de)(de)(de)(de)冤(yuan)(yuan)枉(wang)錢(qian)。 一(yi)(yi)(yi)(yi)、價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)(ge)差在(zai)哪兒？看這(zhe)(zhe)3個(ge)(ge)核心因(yin)素 小(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)的(de)(de)(de)(de)價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)(ge)，本(ben)(ben)質是(shi)(shi)“需(xu)(xu)求(qiu)(qiu)復(fu)(fu)雜(za)度(du)”的(de)(de)(de)(de)體現，一(yi)(yi)(yi)(yi)句話總結：你(ni)(ni)(ni)(ni)要(yao)(yao)(yao)(yao)的(de)(de)(de)(de)功能(neng)(neng)越復(fu)(fu)雜(za)，價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)(ge)越貴(gui)(gui)。 基(ji)礎展示型(xing)：只需(xu)(xu)要(yao)(yao)(yao)(yao)產品介紹、聯(lian)系我(wo)們(men)、官網跳轉，用成(cheng)熟框架改(gai)改(gai)內(nei)容就(jiu)行，價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)(ge)大概5000-12000； 功能(neng)(neng)應用型(xing)：比如(ru)餐飲小(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)要(yao)(yao)(yao)(yao)“線(xian)上(shang)(shang)點(dian)(dian)單(dan)(dan)+外賣(mai)配送+桌碼(ma)點(dian)(dian)餐”，電商小(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)要(yao)(yao)(yao)(yao)“支(zhi)(zhi)付(fu)(fu)(fu)+會(hui)(hui)員(yuan)+優(you)惠券”，這(zhe)(zhe)種(zhong)需(xu)(xu)要(yao)(yao)(yao)(yao)定(ding)制(zhi)(zhi)功能(neng)(neng)邏輯(ji)，價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)(ge)在(zai)2-8萬(wan)； 復(fu)(fu)雜(za)系統型(xing)：像社區團購要(yao)(yao)(yao)(yao)“團長(chang)管理+實時(shi)庫存+分(fen)銷(xiao)邏輯(ji)”，教育機構要(yao)(yao)(yao)(yao)“課程(cheng)(cheng)(cheng)預(yu)約+直播+打卡”，得(de)(de)對(dui)(dui)接(jie)第三(san)(san)方系統（比如(ru)ERP、物流），價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)(ge)基(ji)本(ben)(ben)10萬(wan)以上(shang)(shang)。 除此(ci)之外，設(she)計(ji)也是(shi)(shi)“隱形(xing)成(cheng)本(ben)(ben)”：要(yao)(yao)(yao)(yao)做(zuo)符合品牌調(diao)性的(de)(de)(de)(de)定(ding)制(zhi)(zhi)UI（比如(ru)奶茶店(dian)要(yao)(yao)(yao)(yao)可(ke)愛風(feng)、科技公(gong)司(si)要(yao)(yao)(yao)(yao)極簡(jian)風(feng)），設(she)計(ji)師得(de)(de)花(hua)3-5天出(chu)原型(xing)、改(gai)稿(gao)，這(zhe)(zhe)部分(fen)占(zhan)總報價(jia)(jia)(jia)(jia)(jia)的(de)(de)(de)(de)10%-20%；如(ru)果直接(jie)用模(mo)(mo)板(ban)套，設(she)計(ji)費能(neng)(neng)省一(yi)(yi)(yi)(yi)半(ban)，但(dan)后期想改(gai)風(feng)格(ge)(ge)(ge)(ge)，基(ji)本(ben)(ben)要(yao)(yao)(yao)(yao)“推(tui)倒重(zhong)來”。 二(er)、最(zui)容易踩的(de)(de)(de)(de)2個(ge)(ge)坑(keng)，別再(zai)跳了(le)！ 坑(keng)1：低(di)價(jia)(jia)(jia)(jia)(jia)誘(you)惑(huo)——“3000塊(kuai)定(ding)制(zhi)(zhi)”= 模(mo)(mo)板(ban)改(gai)logo  有(you)些服(fu)(fu)務(wu)(wu)(wu)商說“3000塊(kuai)做(zuo)定(ding)制(zhi)(zhi)小(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)”，其實是(shi)(shi)用現成(cheng)模(mo)(mo)板(ban)換個(ge)(ge)你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)logo，功能(neng)(neng)都(dou)是(shi)(shi)固(gu)定(ding)的(de)(de)(de)(de)——你(ni)(ni)(ni)(ni)想加(jia)“會(hui)(hui)員(yuan)積分(fen)”？加(jia)2000；想對(dui)(dui)接(jie)線(xian)下(xia)收銀系統？再(zai)加(jia)3000；等(deng)你(ni)(ni)(ni)(ni)用了(le)三(san)(san)個(ge)(ge)月，發現bug沒(mei)人修，服(fu)(fu)務(wu)(wu)(wu)商說“我(wo)們(men)只保(bao)一(yi)(yi)(yi)(yi)個(ge)(ge)月”——到最(zui)后，花(hua)的(de)(de)(de)(de)錢(qian)比正經定(ding)制(zhi)(zhi)還多(duo)。 坑(keng)2：需(xu)(xu)求(qiu)(qiu)模(mo)(mo)糊——“我(wo)要(yao)(yao)(yao)(yao)做(zuo)電商”= 沒(mei)說清楚(chu)的(de)(de)(de)(de)“漏項(xiang)” 你(ni)(ni)(ni)(ni)說“我(wo)要(yao)(yao)(yao)(yao)做(zuo)電商小(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)”，服(fu)(fu)務(wu)(wu)(wu)商報5萬(wan)，結果做(zuo)出(chu)來沒(mei)有(you)“優(you)惠券功能(neng)(neng)”，服(fu)(fu)務(wu)(wu)(wu)商說“你(ni)(ni)(ni)(ni)沒(mei)提(ti)啊”！所(suo)以一(yi)(yi)(yi)(yi)定(ding)要(yao)(yao)(yao)(yao)把需(xu)(xu)求(qiu)(qiu)列成(cheng)“清單(dan)(dan)”：比如(ru)“支(zhi)(zhi)持微信/支(zhi)(zhi)付(fu)(fu)(fu)寶支(zhi)(zhi)付(fu)(fu)(fu)”“能(neng)(neng)設(she)置滿(man)減券/折扣券”“同步線(xian)下(xia)庫存”，越細越好，這(zhe)(zhe)樣(yang)報價(jia)(jia)(jia)(jia)(jia)才不(bu)(bu)(bu)(bu)會(hui)(hui)“漏項(xiang)”。 三(san)(san)、不(bu)(bu)(bu)(bu)花(hua)冤(yuan)(yuan)枉(wang)錢(qian)的(de)(de)(de)(de)關鍵：找“匹配”的(de)(de)(de)(de)，不(bu)(bu)(bu)(bu)是(shi)(shi)“最(zui)便宜(yi)”的(de)(de)(de)(de) 我(wo)們(men)服(fu)(fu)務(wu)(wu)(wu)過一(yi)(yi)(yi)(yi)家(jia)(jia)烘(hong)焙(bei)店(dian)老(lao)板(ban)，一(yi)(yi)(yi)(yi)開始貪(tan)便宜(yi)選(xuan)(xuan)了(le)6000塊(kuai)的(de)(de)(de)(de)“定(ding)制(zhi)(zhi)”，結果小(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)不(bu)(bu)(bu)(bu)能(neng)(neng)對(dui)(dui)接(jie)線(xian)下(xia)會(hui)(hui)員(yuan)系統，每次顧客線(xian)下(xia)消費要(yao)(yao)(yao)(yao)手動(dong)錄積分(fen)，店(dian)員(yuan)嫌麻煩、顧客抱怨——后來找我(wo)們(men)重(zhong)新做(zuo)，我(wo)們(men)幫他(ta)(ta)整合“線(xian)上(shang)(shang)點(dian)(dian)單(dan)(dan)+線(xian)下(xia)會(hui)(hui)員(yuan)同步+蛋糕預(yu)定(ding)”，報價(jia)(jia)(jia)(jia)(jia)3萬(wan)，他(ta)(ta)一(yi)(yi)(yi)(yi)開始覺得(de)(de)貴(gui)(gui)，但(dan)用了(le)三(san)(san)個(ge)(ge)月，線(xian)上(shang)(shang)訂單(dan)(dan)漲40%，會(hui)(hui)員(yuan)復(fu)(fu)購率從20%升到50%——他(ta)(ta)說：“原來不(bu)(bu)(bu)(bu)是(shi)(shi)貴(gui)(gui)，是(shi)(shi)之前沒(mei)買(mai)到對(dui)(dui)的(de)(de)(de)(de)東(dong)西。” 其實小(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)定(ding)制(zhi)(zhi)的(de)(de)(de)(de)核心，是(shi)(shi)“價(jia)(jia)(jia)(jia)(jia)值匹配”：你(ni)(ni)(ni)(ni)的(de)(de)(de)(de)需(xu)(xu)求(qiu)(qiu)簡(jian)單(dan)(dan)，就(jiu)選(xuan)(xuan)基(ji)礎定(ding)制(zhi)(zhi)；需(xu)(xu)求(qiu)(qiu)復(fu)(fu)雜(za)，就(jiu)選(xuan)(xuan)能(neng)(neng)搞(gao)定(ding)復(fu)(fu)雜(za)功能(neng)(neng)的(de)(de)(de)(de)服(fu)(fu)務(wu)(wu)(wu)商。關鍵是(shi)(shi)要(yao)(yao)(yao)(yao)“透明”——問(wen)清楚(chu)“功能(neng)(neng)包含哪些”“售后保(bao)多(duo)久”“新增功能(neng)(neng)怎么收費”，把這(zhe)(zhe)些寫進合同里，就(jiu)不(bu)(bu)(bu)(bu)會(hui)(hui)被“坑(keng)”。 如(ru)果您也在(zai)為小(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)定(ding)制(zhi)(zhi)價(jia)(jia)(jia)(jia)(jia)格(ge)(ge)(ge)(ge)發愁，不(bu)(bu)(bu)(bu)妨來找我(wo)們(men)聊一(yi)(yi)(yi)(yi)聊——我(wo)們(men)不(bu)(bu)(bu)(bu)會(hui)(hui)報虛(xu)高價(jia)(jia)(jia)(jia)(jia)，也不(bu)(bu)(bu)(bu)用低(di)價(jia)(jia)(jia)(jia)(jia)騙你(ni)(ni)(ni)(ni)，只會(hui)(hui)幫你(ni)(ni)(ni)(ni)理清需(xu)(xu)求(qiu)(qiu)，給出(chu)“對(dui)(dui)應價(jia)(jia)(jia)(jia)(jia)值”的(de)(de)(de)(de)報價(jia)(jia)(jia)(jia)(jia)。畢竟，不(bu)(bu)(bu)(bu)花(hua)冤(yuan)(yuan)枉(wang)錢(qian)的(de)(de)(de)(de)前提(ti)，是(shi)(shi)“明白自(zi)己要(yao)(yao)(yao)(yao)什么”。

 做小(xiao)(xiao)程(cheng)序(xu)定(ding)制(zhi)開(kai)發(fa)前(qian)，很多(duo)(duo)企業(ye)主都會(hui)捏著(zhu)“問號”犯難——定(ding)制(zhi)和(he)模(mo)板到(dao)(dao)底差在哪(na)(na)？要(yao)(yao)(yao)花多(duo)(duo)少錢(qian)？多(duo)(duo)久能(neng)(neng)用(yong)(yong)上(shang)？今(jin)天把(ba)大(da)家(jia)問得最(zui)多(duo)(duo)的(de)(de)(de)問題(ti)攢成(cheng)(cheng)(cheng)(cheng)“實(shi)用(yong)(yong)答疑(yi)清單(dan)(dan)”，用(yong)(yong)大(da)白話講(jiang)清楚，幫(bang)你(ni)少走彎(wan)路。 Q1：定(ding)制(zhi)開(kai)發(fa)vs模(mo)板開(kai)發(fa)，到(dao)(dao)底選(xuan)(xuan)哪(na)(na)個？ 其(qi)實(shi)核心就看(kan)(kan)“需(xu)(xu)求匹配度”。如(ru)(ru)果(guo)(guo)你(ni)的(de)(de)(de)生意(yi)(yi)需(xu)(xu)要(yao)(yao)(yao)個性化功(gong)(gong)能(neng)(neng)——比(bi)(bi)(bi)如(ru)(ru)餐飲商(shang)(shang)家(jia)要(yao)(yao)(yao)做“掃碼(ma)點單(dan)(dan)+會(hui)員積(ji)分+外賣對(dui)接”，或者教育機構要(yao)(yao)(yao)做“課程(cheng)預約+課時核銷+線上(shang)考(kao)試”，模(mo)板里(li)的(de)(de)(de)現(xian)成(cheng)(cheng)(cheng)(cheng)功(gong)(gong)能(neng)(neng)肯定(ding)不(bu)(bu)夠用(yong)(yong)，定(ding)制(zhi)才(cai)(cai)能(neng)(neng)精準(zhun)貼合(he)業(ye)務(wu)；但如(ru)(ru)果(guo)(guo)只是(shi)基(ji)礎的(de)(de)(de)“展示(shi)商(shang)(shang)品+聯系我(wo)們”，模(mo)板就能(neng)(neng)滿(man)足，還(huan)省(sheng)錢(qian)。 簡單(dan)(dan)說(shuo)：要(yao)(yao)(yao)“解(jie)決(jue)具體問題(ti)”選(xuan)(xuan)定(ding)制(zhi)，要(yao)(yao)(yao)“快速上(shang)線”選(xuan)(xuan)模(mo)板。 Q2：定(ding)制(zhi)一個小(xiao)(xiao)程(cheng)序(xu)，得等(deng)多(duo)(duo)久？ 沒有(you)“標準(zhun)答案”，但有(you)“規(gui)律”—— 基(ji)礎功(gong)(gong)能(neng)(neng)（展示(shi)+表(biao)單(dan)(dan)+簡單(dan)(dan)交(jiao)互）：1-2周上(shang)線；中等(deng)功(gong)(gong)能(neng)(neng)（電商(shang)(shang)拼團(tuan)/秒殺、線下(xia)(xia)核銷、支付(fu)(fu)接口）：1-3個月(yue)；復雜功(gong)(gong)能(neng)(neng)（多(duo)(duo)門店管理、CRM系統、物聯網(wang)對(dui)接）：3個月(yue)以上(shang)。關(guan)(guan)鍵是(shi)提前(qian)和(he)開(kai)發(fa)團(tuan)隊(dui)確認(ren)(ren)(ren)“里(li)程(cheng)碑”（比(bi)(bi)(bi)如(ru)(ru)“下(xia)(xia)周確定(ding)設計(ji)稿”“下(xia)(xia)月(yue)底完(wan)成(cheng)(cheng)(cheng)(cheng)功(gong)(gong)能(neng)(neng)測試”），避免耽誤(wu)開(kai)業(ye)、促銷等(deng)關(guan)(guan)鍵節(jie)點。 Q3：費(fei)用(yong)(yong)怎(zen)么算？會(hui)不(bu)(bu)會(hui)被(bei)坑(keng)？成(cheng)(cheng)(cheng)(cheng)本(ben)其(qi)實(shi)很透明，主要(yao)(yao)(yao)拆成(cheng)(cheng)(cheng)(cheng)4塊(kuai)： 1. 功(gong)(gong)能(neng)(neng)開(kai)發(fa)（占比(bi)(bi)(bi)60%-70%）：復雜功(gong)(gong)能(neng)(neng)比(bi)(bi)(bi)如(ru)(ru)“實(shi)時物流跟蹤”“多(duo)(duo)商(shang)(shang)家(jia)入(ru)駐”會(hui)貴點； 2. UI設計(ji)（10%-20%）：要(yao)(yao)(yao)貼合(he)品牌VI（比(bi)(bi)(bi)如(ru)(ru)奶茶店的(de)(de)(de)粉色系風格(ge)），設計(ji)費(fei)會(hui)增加(jia)； 3. 服務(wu)器&域名（5%-10%）：每年(nian)幾(ji)百到(dao)(dao)幾(ji)千，看(kan)(kan)流量(liang)(liang)（比(bi)(bi)(bi)如(ru)(ru)電商(shang)(shang)大(da)促時流量(liang)(liang)大(da)，服務(wu)器要(yao)(yao)(yao)升(sheng)級(ji)）； 4. 后期(qi)維護（5%-10%）：bug修復、功(gong)(gong)能(neng)(neng)更新(xin)(xin)，一般按年(nian)收(shou)費(fei)。  靠譜的(de)(de)(de)團(tuan)隊(dui)會(hui)給你(ni)“需(xu)(xu)求-報價”對(dui)應清單(dan)(dan)，不(bu)(bu)會(hui)用(yong)(yong)“這(zhe)個功(gong)(gong)能(neng)(neng)要(yao)(yao)(yao)加(jia)錢(qian)”之類的(de)(de)(de)理由坑(keng)你(ni)。 Q4：我(wo)需(xu)(xu)要(yao)(yao)(yao)提前(qian)準(zhun)備什么？別讓開(kai)發(fa)團(tuan)隊(dui)等(deng)我(wo)！ 其(qi)實(shi)就3樣東西，能(neng)(neng)幫(bang)你(ni)省(sheng)一半時間：企業(ye)資質(zhi)：營業(ye)執照、法人身(shen)份證（用(yong)(yong)來認(ren)(ren)(ren)證微信(xin)小(xiao)(xiao)程(cheng)序(xu)）；品牌素材：logo、VI色卡、產品圖片(pian)（設計(ji)UI時直接用(yong)(yong)，不(bu)(bu)用(yong)(yong)再返工(gong)）；需(xu)(xu)求清單(dan)(dan)：哪(na)(na)怕寫得很“糙”——比(bi)(bi)(bi)如(ru)(ru)“我(wo)要(yao)(yao)(yao)做線上(shang)商(shang)(shang)城，能(neng)(neng)上(shang)傳商(shang)(shang)品、支持微信(xin)支付(fu)(fu)、用(yong)(yong)戶(hu)能(neng)(neng)查物流”，也比(bi)(bi)(bi)“我(wo)要(yao)(yao)(yao)做個小(xiao)(xiao)程(cheng)序(xu)”管用(yong)(yong)10倍。 提前(qian)理清楚需(xu)(xu)求，開(kai)發(fa)團(tuan)隊(dui)能(neng)(neng)更快“get”你(ni)的(de)(de)(de)想法，少走回頭(tou)路。 Q5：上(shang)線后想改(gai)功(gong)(gong)能(neng)(neng)，還(huan)能(neng)(neng)改(gai)嗎？ 當然能(neng)(neng)！但有(you)個“小(xiao)(xiao)規(gui)則”：小(xiao)(xiao)修改(gai)（改(gai)按鈕顏色、調整文字、優(you)化排版）：一般免費(fei)或收(shou)少量(liang)(liang)人工(gong)費(fei)；大(da)功(gong)(gong)能(neng)(neng)迭代（比(bi)(bi)(bi)如(ru)(ru)從(cong)“展示(shi)型”改(gai)成(cheng)(cheng)(cheng)(cheng)“電商(shang)(shang)型”，加(jia)拼團(tuan)/秒殺功(gong)(gong)能(neng)(neng)）：需(xu)(xu)要(yao)(yao)(yao)重(zhong)新(xin)(xin)計(ji)算開(kai)發(fa)成(cheng)(cheng)(cheng)(cheng)本(ben)。 建議上(shang)線前(qian)盡(jin)量(liang)(liang)確認(ren)(ren)(ren)需(xu)(xu)求，后期(qi)“小(xiao)(xiao)步迭代”——比(bi)(bi)(bi)如(ru)(ru)先做基(ji)礎功(gong)(gong)能(neng)(neng)，再慢慢加(jia)會(hui)員體系，這(zhe)樣更省(sheng)錢(qian)。 最(zui)后想說(shuo)：小(xiao)(xiao)程(cheng)序(xu)定(ding)制(zhi)開(kai)發(fa)不(bu)(bu)是(shi)“買個工(gong)具”，是(shi)“解(jie)決(jue)生意(yi)(yi)問題(ti)”。把(ba)疑(yi)問問在前(qian)頭(tou)，選(xuan)(xuan)對(dui)愿意(yi)(yi)和(he)你(ni)一起理需(xu)(xu)求的(de)(de)(de)團(tuan)隊(dui)，才(cai)(cai)能(neng)(neng)做一個“真正幫(bang)你(ni)賺錢(qian)”的(de)(de)(de)小(xiao)(xiao)程(cheng)序(xu)。 如(ru)(ru)果(guo)(guo)還(huan)有(you)沒說(shuo)到(dao)(dao)的(de)(de)(de)問題(ti)？直接來找我(wo)們——畢竟，解(jie)決(jue)你(ni)的(de)(de)(de)疑(yi)問，比(bi)(bi)(bi)講(jiang)技術術語更重(zhong)要(yao)(yao)(yao)。

清晨用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)點一(yi)杯(bei)熱(re)(re)拿鐵，通(tong)勤時(shi)查快遞進度，午(wu)休預約(yue)健(jian)身課(ke)——小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)早已(yi)成(cheng)(cheng)了(le)我們生(sheng)活里不(bu)(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)打(da)開(kai)(kai)APP的(de)(de)(de)(de)(de)(de)方便。但2025年，這(zhe)種方便要(yao)(yao)(yao)升級了(le)：更(geng)(geng)智能(neng)(neng)(neng)(neng)(neng)(neng)(neng)、更(geng)(geng)懂你(ni)(ni)、更(geng)(geng)貼臉的(de)(de)(de)(de)(de)(de)功能(neng)(neng)(neng)(neng)(neng)(neng)(neng)，正(zheng)在(zai)(zai)成(cheng)(cheng)為小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)的(de)(de)(de)(de)(de)(de)新主(zhu)流。今天(tian)我們就(jiu)(jiu)(jiu)來(lai)做(zuo)(zuo)一(yi)次2025小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)熱(re)(re)門(men)功能(neng)(neng)(neng)(neng)(neng)(neng)(neng)盤點，看看下一(yi)波好(hao)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)到(dao)(dao)離不(bu)(bu)(bu)開(kai)(kai)的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，都藏著(zhu)(zhu)哪(na)些讓用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)哇塞的(de)(de)(de)(de)(de)(de)黑(hei)科技(ji)。 1. AI原生(sheng)交互：不(bu)(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)打(da)字，用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)看和說(shuo)就(jiu)(jiu)(jiu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong) 過(guo)(guo)去(qu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，你(ni)(ni)得(de)(de)打(da)字搜(sou)番茄雞蛋(dan)做(zuo)(zuo)法；2025年不(bu)(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)了(le)——打(da)開(kai)(kai)美食類(lei)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，直接對(dui)(dui)(dui)(dui)著(zhu)(zhu)冰箱拍一(yi)張，AI會(hui)(hui)(hui)瞬間識別里面(mian)的(de)(de)(de)(de)(de)(de)番茄、雞蛋(dan)、蔥花，立(li)(li)刻(ke)彈出3款(kuan)適(shi)配菜譜；要(yao)(yao)(yao)是(shi)(shi)(shi)(shi)覺得(de)(de)太油膩，說(shuo)一(yi)句有沒(mei)有更(geng)(geng)清淡的(de)(de)(de)(de)(de)(de)？，系統馬上調(diao)整推(tui)薦(jian)番茄蛋(dan)花湯；甚(shen)至(zhi)補(bu)一(yi)句想(xiang)(xiang)加塊肉(rou)(rou)，它(ta)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)直接跳轉到(dao)(dao)買菜小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，幫(bang)(bang)(bang)你(ni)(ni)選好(hao)瘦豬肉(rou)(rou)一(yi)鍵(jian)下單。 這(zhe)種不(bu)(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)學操作的(de)(de)(de)(de)(de)(de)交互，才(cai)(cai)是(shi)(shi)(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)要(yao)(yao)(yao)的(de)(de)(de)(de)(de)(de)方便——當用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)發(fa)現(xian)拍個照就(jiu)(jiu)(jiu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)解(jie)決做(zuo)(zuo)飯問題，他(ta)肯定(ding)不(bu)(bu)(bu)會(hui)(hui)(hui)再(zai)去(qu)搜(sou)其他(ta)APP。 2. 全(quan)場景銜(xian)接：小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)跟(gen)著(zhu)(zhu)你(ni)(ni)到(dao)(dao)所(suo)有設(she)備(bei) 過(guo)(guo)去(qu)的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)綁(bang)在(zai)(zai)手(shou)機上，現(xian)在(zai)(zai)不(bu)(bu)(bu)一(yi)樣了(le)——你(ni)(ni)在(zai)(zai)微(wei)信小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)預約(yue)下午(wu)3點瑜伽課(ke)，出門(men)時(shi)智能(neng)(neng)(neng)(neng)(neng)(neng)(neng)手(shou)表會(hui)(hui)(hui)自(zi)動(dong)同(tong)步信息，到(dao)(dao)健(jian)身房刷手(shou)表就(jiu)(jiu)(jiu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)簽到(dao)(dao)；課(ke)后想(xiang)(xiang)付單次費用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)，直接在(zai)(zai)支付寶小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)點確認(ren)，不(bu)(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)切換APP；甚(shen)至(zhi)健(jian)身完想(xiang)(xiang)喝奶(nai)茶，手(shou)表上的(de)(de)(de)(de)(de)(de)奶(nai)茶小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)會(hui)(hui)(hui)自(zi)動(dong)推(tui)薦(jian)低(di)熱(re)(re)量(liang)(liang)(liang)款(kuan)——因為它(ta)記(ji)(ji)(ji)住(zhu)了(le)你(ni)(ni)減脂的(de)(de)(de)(de)(de)(de)目(mu)的(de)(de)(de)(de)(de)(de)。 小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)不(bu)(bu)(bu)再(zai)是(shi)(shi)(shi)(shi)工具，而(er)是(shi)(shi)(shi)(shi)跟(gen)著(zhu)(zhu)你(ni)(ni)走(zou)的(de)(de)(de)(de)(de)(de)助(zhu)手(shou)——當用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)發(fa)現(xian)不(bu)(bu)(bu)管用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)什么設(she)備(bei)，小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)都在(zai)(zai)身邊，粘(zhan)性(xing)自(zi)然就(jiu)(jiu)(jiu)來(lai)了(le)。 3. 輕量(liang)(liang)(liang)化AI Agent：小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)成(cheng)(cheng)了(le)你(ni)(ni)的(de)(de)(de)(de)(de)(de)專(zhuan)屬小(xiao)(xiao)(xiao)(xiao)幫(bang)(bang)(bang)手(shou)  過(guo)(guo)去(qu)的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)是(shi)(shi)(shi)(shi)被(bei)動(dong)響應，現(xian)在(zai)(zai)變(bian)成(cheng)(cheng)主(zhu)動(dong)服務(wu)——比如(ru)購(gou)物小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)助(zhu)手(shou)，會(hui)(hui)(hui)記(ji)(ji)(ji)住(zhu)你(ni)(ni)買過(guo)(guo)XX品牌貓砂，用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)量(liang)(liang)(liang)是(shi)(shi)(shi)(shi)每月1袋，提前(qian)3天(tian)提醒(xing)你(ni)(ni)該補(bu)貨了(le)；還(huan)(huan)會(hui)(hui)(hui)對(dui)(dui)(dui)(dui)比微(wei)信、京東(dong)的(de)(de)(de)(de)(de)(de)價格，幫(bang)(bang)(bang)你(ni)(ni)選最劃(hua)算的(de)(de)(de)(de)(de)(de)鏈(lian)接；甚(shen)至(zhi)你(ni)(ni)說(shuo)想(xiang)(xiang)換無香款(kuan)，它(ta)立(li)(li)刻(ke)篩選出符合要(yao)(yao)(yao)求(qiu)的(de)(de)(de)(de)(de)(de)3款(kuan)，直接點購(gou)買就(jiu)(jiu)(jiu)行。 這(zhe)種懂你(ni)(ni)的(de)(de)(de)(de)(de)(de)助(zhu)手(shou)，不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)復雜的(de)(de)(de)(de)(de)(de)機器人(ren)，而(er)是(shi)(shi)(shi)(shi)幫(bang)(bang)(bang)你(ni)(ni)省時(shi)間的(de)(de)(de)(de)(de)(de)朋友——當用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)覺得(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)比我自(zi)己還(huan)(huan)懂我，復購(gou)率(lv)肯定(ding)蹭蹭漲(zhang)。 4. 隱(yin)(yin)私(si)原生(sheng)設(she)計(ji)：用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)主(zhu)動(dong)掌控(kong)數(shu)據(ju) 現(xian)在(zai)(zai)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)最怕小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)偷(tou)偷(tou)拿數(shu)據(ju)，2025年的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)把隱(yin)(yin)私(si)做(zuo)(zuo)成(cheng)(cheng)了(le)基礎(chu)功能(neng)(neng)(neng)(neng)(neng)(neng)(neng)——比如(ru)外(wai)賣小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)一(yi)次性(xing)位置授(shou)權：只有下單時(shi)才(cai)(cai)臨時(shi)獲取(qu)位置，完成(cheng)(cheng)后立(li)(li)刻(ke)失效；甚(shen)至(zhi)你(ni)(ni)可以設(she)置只允許獲取(qu)到(dao)(dao)小(xiao)(xiao)(xiao)(xiao)區(qu)范圍，不(bu)(bu)(bu)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)暴露具體樓號。再(zai)比如(ru)購(gou)物小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)數(shu)據(ju)開(kai)(kai)關：你(ni)(ni)可以選擇(ze)不(bu)(bu)(bu)讓它(ta)記(ji)(ji)(ji)住(zhu)我的(de)(de)(de)(de)(de)(de)瀏覽記(ji)(ji)(ji)錄，或者(zhe)只讓它(ta)記(ji)(ji)(ji)住(zhu)收貨地址。 信任(ren)才(cai)(cai)是(shi)(shi)(shi)(shi)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)地基——當用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)覺得(de)(de)我的(de)(de)(de)(de)(de)(de)數(shu)據(ju)我能(neng)(neng)(neng)(neng)(neng)(neng)(neng)控(kong)制(zhi)(zhi)，才(cai)(cai)會(hui)(hui)(hui)愿意長期用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)。 5. 行業(ye)(ye)定(ding)制(zhi)(zhi)工具鏈(lian)：從(cong)(cong)(cong)(cong)通(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)模板(ban)(ban)到(dao)(dao)精準(zhun)(zhun)解(jie)決痛點 過(guo)(guo)去(qu)的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)很多是(shi)(shi)(shi)(shi)通(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)模板(ban)(ban)，2025年行業(ye)(ye)定(ding)制(zhi)(zhi)成(cheng)(cheng)了(le)剛(gang)需(xu)——比如(ru)餐(can)飲(yin)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)對(dui)(dui)(dui)(dui)接后廚(chu)系統：用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)點紅燒肉(rou)(rou)，后廚(chu)屏幕(mu)立(li)(li)刻(ke)顯示需(xu)500克(ke)五(wu)花肉(rou)(rou)、2勺糖，庫(ku)(ku)存(cun)不(bu)(bu)(bu)足時(shi)實時(shi)提醒(xing)；教育小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)對(dui)(dui)(dui)(dui)接AI批(pi)改(gai)：學生(sheng)傳作業(ye)(ye)照片，小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)立(li)(li)刻(ke)批(pi)改(gai)選擇(ze)題，標出錯題原因，老師只要(yao)(yao)(yao)看結果就(jiu)(jiu)(jiu)行。 這(zhe)種精準(zhun)(zhun)解(jie)決行業(ye)(ye)痛點的(de)(de)(de)(de)(de)(de)功能(neng)(neng)(neng)(neng)(neng)(neng)(neng)，才(cai)(cai)是(shi)(shi)(shi)(shi)企業(ye)(ye)要(yao)(yao)(yao)的(de)(de)(de)(de)(de)(de)差異化——當你(ni)(ni)的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)幫(bang)(bang)(bang)餐(can)飲(yin)商家解(jie)決庫(ku)(ku)存(cun)不(bu)(bu)(bu)準(zhun)(zhun)，幫(bang)(bang)(bang)教育機構解(jie)決批(pi)改(gai)慢(man)，客戶(hu)(hu)(hu)肯定(ding)不(bu)(bu)(bu)會(hui)(hui)(hui)選通(tong)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)模板(ban)(ban)。 2025年的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)，早已(yi)不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)APP的(de)(de)(de)(de)(de)(de)簡化版，而(er)是(shi)(shi)(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)生(sheng)活的(de)(de)(de)(de)(de)(de)數(shu)字伙伴(ban)——它(ta)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)看能(neng)(neng)(neng)(neng)(neng)(neng)(neng)說(shuo)，能(neng)(neng)(neng)(neng)(neng)(neng)(neng)跟(gen)著(zhu)(zhu)你(ni)(ni)走(zou)，能(neng)(neng)(neng)(neng)(neng)(neng)(neng)懂你(ni)(ni)，還(huan)(huan)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)讓你(ni)(ni)放心。對(dui)(dui)(dui)(dui)于(yu)企業(ye)(ye)來(lai)說(shuo)，這(zhe)些熱(re)(re)門(men)功能(neng)(neng)(neng)(neng)(neng)(neng)(neng)不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)技(ji)術(shu)炫技(ji)，而(er)是(shi)(shi)(shi)(shi)生(sheng)存(cun)必備(bei)——因為用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)的(de)(de)(de)(de)(de)(de)需(xu)求(qiu)，早已(yi)從(cong)(cong)(cong)(cong)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)變(bian)成(cheng)(cheng)了(le)好(hao)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)愛用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)。 想(xiang)(xiang)讓你(ni)(ni)的(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)在(zai)(zai)2025年脫穎而(er)出？不(bu)(bu)(bu)妨(fang)從(cong)(cong)(cong)(cong)這(zhe)幾個功能(neng)(neng)(neng)(neng)(neng)(neng)(neng)入手(shou)：先做(zuo)(zuo)AI原生(sheng)交互，讓用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)拍個照就(jiu)(jiu)(jiu)能(neng)(neng)(neng)(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)；再(zai)做(zuo)(zuo)輕量(liang)(liang)(liang)化Agent，讓小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)懂用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)；最后做(zuo)(zuo)行業(ye)(ye)定(ding)制(zhi)(zhi)，解(jie)決客戶(hu)(hu)(hu)的(de)(de)(de)(de)(de)(de)痛點。畢(bi)竟，小(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)本質從(cong)(cong)(cong)(cong)來(lai)都是(shi)(shi)(shi)(shi)「讓用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)更(geng)(geng)方便——2025年，更(geng)(geng)方便的(de)(de)(de)(de)(de)(de)方式(shi)，就(jiu)(jiu)(jiu)是(shi)(shi)(shi)(shi)這(zhe)些熱(re)(re)門(men)功能(neng)(neng)(neng)(neng)(neng)(neng)(neng)。

“同樣是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)做線(xian)上(shang)(shang)接(jie)單(dan)(dan)系(xi)(xi)(xi)統(tong)(tong)，A公(gong)司報12萬，B公(gong)司報25萬，我到(dao)(dao)底該選(xuan)(xuan)哪個？”很多中小企(qi)業(ye)主都(dou)有(you)類似困惑(huo)——2025年(nian)(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)軟件(jian)(jian)開(kai)(kai)發(fa)(fa)價(jia)(jia)(jia)格(ge)，早就(jiu)(jiu)不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“寫幾行(xing)(xing)代(dai)(dai)碼”的(de)(de)(de)(de)(de)(de)(de)(de)簡單(dan)(dan)核(he)算(suan)，而是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“需求(qiu)(qiu)、技術、服(fu)(fu)(fu)務”三(san)者交織的(de)(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)(jia)值量(liang)(liang)化(hua)(hua)。今天(tian)就(jiu)(jiu)和(he)大家聊(liao)透2025軟件(jian)(jian)開(kai)(kai)發(fa)(fa)價(jia)(jia)(jia)格(ge)的(de)(de)(de)(de)(de)(de)(de)(de)核(he)心(xin)影響因素，幫(bang)你(ni)(ni)把(ba)(ba)“模糊的(de)(de)(de)(de)(de)(de)(de)(de)報價(jia)(jia)(jia)”變成“清(qing)晰的(de)(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)(jia)值判斷(duan)”。 一(yi)、技術棧的(de)(de)(de)(de)(de)(de)(de)(de)“匹配度”，決(jue)定(ding)(ding)(ding)了“效率(lv)成本(ben)(ben)比(bi)(bi)(bi)” 2025年(nian)(nian)(nian)，技術棧的(de)(de)(de)(de)(de)(de)(de)(de)選(xuan)(xuan)擇更(geng)講“精準(zhun)適(shi)配”：比(bi)(bi)(bi)如(ru)(ru)(ru)AI輔助開(kai)(kai)發(fa)(fa)適(shi)合(he)(he)“需求(qiu)(qiu)明確但迭(die)代(dai)(dai)快”的(de)(de)(de)(de)(de)(de)(de)(de)項目(mu)（比(bi)(bi)(bi)如(ru)(ru)(ru)私(si)域(yu)商城(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)會員(yuan)體系(xi)(xi)(xi)），能(neng)(neng)縮短(duan)40%的(de)(de)(de)(de)(de)(de)(de)(de)功(gong)能(neng)(neng)迭(die)代(dai)(dai)周期(qi)(qi)(qi)；云(yun)原生(sheng)適(shi)合(he)(he)“高(gao)并(bing)發(fa)(fa)需求(qiu)(qiu)”（比(bi)(bi)(bi)如(ru)(ru)(ru)電商大促），但需要額外投入“容器(qi)化(hua)(hua)運維”成本(ben)(ben)；而低(di)代(dai)(dai)碼更(geng)適(shi)合(he)(he)“流程固定(ding)(ding)(ding)、功(gong)能(neng)(neng)重復”的(de)(de)(de)(de)(de)(de)(de)(de)場(chang)景（比(bi)(bi)(bi)如(ru)(ru)(ru)企(qi)業(ye)內(nei)部(bu)的(de)(de)(de)(de)(de)(de)(de)(de)請假審批系(xi)(xi)(xi)統(tong)(tong)）。技術不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“越(yue)高(gao)端越(yue)貴”，是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“越(yue)貼合(he)(he)需求(qiu)(qiu)，性(xing)價(jia)(jia)(jia)比(bi)(bi)(bi)越(yue)高(gao)”。 二、需求(qiu)(qiu)的(de)(de)(de)(de)(de)(de)(de)(de)“隱形項”，是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“必(bi)選(xuan)(xuan)成本(ben)(ben)”在(zai)(zai)(zai)升級 2025年(nian)(nian)(nian)，“基礎需求(qiu)(qiu)”的(de)(de)(de)(de)(de)(de)(de)(de)標(biao)準(zhun)已經(jing)(jing)大幅(fu)提升：合(he)(he)規性(xing)：數據安全(quan)(quan)要符合(he)(he)《個人信息保(bao)(bao)護法》，得做“數據加(jia)密(mi)+訪問(wen)(wen)日志(zhi)審計(ji)”，這(zhe)部(bu)分(fen)成本(ben)(ben)比(bi)(bi)(bi)3年(nian)(nian)(nian)前漲了25%；體驗性(xing)：無(wu)障(zhang)礙(ai)設計(ji)成了很多行(xing)(xing)業(ye)的(de)(de)(de)(de)(de)(de)(de)(de)“準(zhun)入門檻”（比(bi)(bi)(bi)如(ru)(ru)(ru)電商要適(shi)配視障(zhang)用(yong)戶(hu)的(de)(de)(de)(de)(de)(de)(de)(de)讀屏(ping)軟件(jian)(jian)），以前是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“加(jia)分(fen)項”，現(xian)在(zai)(zai)(zai)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“必(bi)選(xuan)(xuan)項”；場(chang)景化(hua)(hua)：比(bi)(bi)(bi)如(ru)(ru)(ru)生(sheng)鮮店的(de)(de)(de)(de)(de)(de)(de)(de)“動態定(ding)(ding)(ding)價(jia)(jia)(jia)”（晚(wan)上(shang)(shang)8點后蔬菜打8折），需要對(dui)接(jie)實時庫(ku)存(cun)和(he)價(jia)(jia)(jia)格(ge)系(xi)(xi)(xi)統(tong)(tong)，不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“加(jia)個按(an)鈕”那么簡單(dan)(dan)，要做“規則引擎”的(de)(de)(de)(de)(de)(de)(de)(de)定(ding)(ding)(ding)制開(kai)(kai)發(fa)(fa)。這(zhe)些以前“可選(xuan)(xuan)”的(de)(de)(de)(de)(de)(de)(de)(de)需求(qiu)(qiu)，現(xian)在(zai)(zai)(zai)成了“必(bi)選(xuan)(xuan)”，自然會反(fan)映在(zai)(zai)(zai)報價(jia)(jia)(jia)里——不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)服(fu)(fu)(fu)務商“亂(luan)加(jia)價(jia)(jia)(jia)”，是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“需求(qiu)(qiu)的(de)(de)(de)(de)(de)(de)(de)(de)標(biao)準(zhun)變高(gao)了”。 三(san)、服(fu)(fu)(fu)務的(de)(de)(de)(de)(de)(de)(de)(de)“全(quan)(quan)周期(qi)(qi)(qi)”，是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“買現(xian)在(zai)(zai)(zai)，更(geng)買未來(lai)(lai)”  2025年(nian)(nian)(nian)，軟件(jian)(jian)開(kai)(kai)發(fa)(fa)早已從“一(yi)錘子買賣”變成“全(quan)(quan)周期(qi)(qi)(qi)服(fu)(fu)(fu)務”：比(bi)(bi)(bi)如(ru)(ru)(ru)上(shang)(shang)線(xian)后的(de)(de)(de)(de)(de)(de)(de)(de)“AI用(yong)戶(hu)行(xing)(xing)為分(fen)析”，能(neng)(neng)幫(bang)你(ni)(ni)快速定(ding)(ding)(ding)位“用(yong)戶(hu)棄單(dan)(dan)的(de)(de)(de)(de)(de)(de)(de)(de)原因”（比(bi)(bi)(bi)如(ru)(ru)(ru)支付步驟太復雜），從而精準(zhun)迭(die)代(dai)(dai)功(gong)能(neng)(neng)；再比(bi)(bi)(bi)如(ru)(ru)(ru)“運維SLA（服(fu)(fu)(fu)務級別(bie)協議）”，承(cheng)諾(nuo)“系(xi)(xi)(xi)統(tong)(tong)宕機(ji)1小時內(nei)修復”，避免(mian)像王哥(ge)(ge)之前遇(yu)到(dao)(dao)的(de)(de)(de)(de)(de)(de)(de)(de)“系(xi)(xi)(xi)統(tong)(tong)崩潰導致上(shang)(shang)午沒接(jie)單(dan)(dan)，損(sun)失3000塊”的(de)(de)(de)(de)(de)(de)(de)(de)情況。前期(qi)(qi)(qi)多花的(de)(de)(de)(de)(de)(de)(de)(de)錢(qian)，其實是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)在(zai)(zai)(zai)省后期(qi)(qi)(qi)的(de)(de)(de)(de)(de)(de)(de)(de)“隱性(xing)損(sun)失”——比(bi)(bi)(bi)如(ru)(ru)(ru)云(yun)資源優(you)化(hua)(hua)，一(yi)年(nian)(nian)(nian)能(neng)(neng)幫(bang)王哥(ge)(ge)省2萬+；安全(quan)(quan)監控能(neng)(neng)避免(mian)5萬+的(de)(de)(de)(de)(de)(de)(de)(de)黑客攻擊損(sun)失。 最(zui)后想和(he)創業(ye)者說：**與其糾(jiu)結(jie)“報價(jia)(jia)(jia)貴不(bu)貴”，不(bu)如(ru)(ru)(ru)問(wen)(wen)“這(zhe)個價(jia)(jia)(jia)格(ge)能(neng)(neng)幫(bang)我解決(jue)什么問(wen)(wen)題(ti)”**。比(bi)(bi)(bi)如(ru)(ru)(ru)：先(xian)做“需求(qiu)(qiu)減法”：把(ba)(ba)“想要的(de)(de)(de)(de)(de)(de)(de)(de)”（比(bi)(bi)(bi)如(ru)(ru)(ru)AR試吃）和(he)“必(bi)須的(de)(de)(de)(de)(de)(de)(de)(de)”（比(bi)(bi)(bi)如(ru)(ru)(ru)實時接(jie)單(dan)(dan)）分(fen)開(kai)(kai)，先(xian)滿足核(he)心(xin)需求(qiu)(qiu)； 再做“技術匹配”：半(ban)標(biao)準(zhun)化(hua)(hua)需求(qiu)(qiu)選(xuan)(xuan)“低(di)代(dai)(dai)碼+定(ding)(ding)(ding)制化(hua)(hua)”，高(gao)并(bing)發(fa)(fa)選(xuan)(xuan)“云(yun)原生(sheng)”，迭(die)代(dai)(dai)快選(xuan)(xuan)“AI輔助開(kai)(kai)發(fa)(fa)”； 最(zui)后看“服(fu)(fu)(fu)務閉環”：問(wen)(wen)清(qing)楚服(fu)(fu)(fu)務商“有(you)沒有(you)上(shang)(shang)線(xian)后3個月免(mian)費(fei)迭(die)代(dai)(dai)”“有(you)沒有(you)全(quan)(quan)年(nian)(nian)(nian)安全(quan)(quan)監控”“有(you)沒有(you)云(yun)資源優(you)化(hua)(hua)服(fu)(fu)(fu)務”——這(zhe)些才是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“能(neng)(neng)幫(bang)你(ni)(ni)省后續錢(qian)”的(de)(de)(de)(de)(de)(de)(de)(de)關(guan)鍵。 2025年(nian)(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)軟件(jian)(jian)開(kai)(kai)發(fa)(fa)價(jia)(jia)(jia)格(ge)，本(ben)(ben)質(zhi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“解決(jue)問(wen)(wen)題(ti)的(de)(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)(jia)值量(liang)(liang)化(hua)(hua)”：你(ni)(ni)付的(de)(de)(de)(de)(de)(de)(de)(de)不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“代(dai)(dai)碼的(de)(de)(de)(de)(de)(de)(de)(de)錢(qian)”，是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“幫(bang)你(ni)(ni)打通線(xian)上(shang)(shang)線(xian)下的(de)(de)(de)(de)(de)(de)(de)(de)能(neng)(neng)力”“幫(bang)你(ni)(ni)合(he)(he)規經(jing)(jing)營的(de)(de)(de)(de)(de)(de)(de)(de)保(bao)(bao)障(zhang)”“幫(bang)你(ni)(ni)快速迭(die)代(dai)(dai)的(de)(de)(de)(de)(de)(de)(de)(de)效率(lv)”。就(jiu)(jiu)像王哥(ge)(ge)最(zui)后選(xuan)(xuan)了B公(gong)司——上(shang)(shang)線(xian)3個月后，線(xian)上(shang)(shang)訂單(dan)(dan)占(zhan)比(bi)(bi)(bi)從10%漲到(dao)(dao)35%，他說：“原來(lai)(lai)貴的(de)(de)(de)(de)(de)(de)(de)(de)不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)價(jia)(jia)(jia)格(ge)，是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)‘能(neng)(neng)幫(bang)我賺(zhuan)(zhuan)錢(qian)的(de)(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)(jia)值’。” 對(dui)企(qi)業(ye)來(lai)(lai)說，好的(de)(de)(de)(de)(de)(de)(de)(de)軟件(jian)(jian)從來(lai)(lai)不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“成本(ben)(ben)”，是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“能(neng)(neng)生(sheng)錢(qian)的(de)(de)(de)(de)(de)(de)(de)(de)工(gong)具”。希望這(zhe)篇解析能(neng)(neng)幫(bang)你(ni)(ni)讀懂2025年(nian)(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)軟件(jian)(jian)開(kai)(kai)發(fa)(fa)報價(jia)(jia)(jia)，選(xuan)(xuan)到(dao)(dao)“最(zui)適(shi)合(he)(he)自己”的(de)(de)(de)(de)(de)(de)(de)(de)解決(jue)方(fang)案——畢竟(jing)，軟件(jian)(jian)的(de)(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)(jia)值，從來(lai)(lai)不(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“寫了多少行(xing)(xing)代(dai)(dai)碼”，是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“幫(bang)你(ni)(ni)賺(zhuan)(zhuan)了多少錢(qian)”。

 做(zuo)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)時，很多(duo)企業(ye)都會(hui)(hui)(hui)陷入(ru)同一(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)“死循環”：一(yi)(yi)(yi)邊拿著競品(pin)(pin)的(de)(de)(de)(de)(de)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)清單(dan)(dan)說(shuo)“我(wo)(wo)(wo)要(yao)和(he)他(ta)(ta)們一(yi)(yi)(yi)樣全(quan)(quan)”，一(yi)(yi)(yi)邊催著開(kai)發團(tuan)隊(dui)(dui)“能(neng)(neng)(neng)(neng)(neng)(neng)不(bu)(bu)(bu)(bu)(bu)能(neng)(neng)(neng)(neng)(neng)(neng)半個(ge)(ge)(ge)(ge)(ge)(ge)月(yue)上(shang)(shang)線(xian)(xian)(xian)(xian)(xian)？”最(zui)(zui)后(hou)(hou)要(yao)么因為功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)太(tai)(tai)多(duo)拖到(dao)錯(cuo)過市場節(jie)點，要(yao)么為了(le)(le)(le)趕(gan)工(gong)(gong)期(qi)(qi)(qi)(qi)砍掉核心(xin)(xin)(xin)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)，上(shang)(shang)線(xian)(xian)(xian)(xian)(xian)后(hou)(hou)根(gen)本沒(mei)人(ren)用(yong)(yong)——這(zhe)(zhe)大概是(shi)(shi)(shi)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)定(ding)(ding)制里(li)最(zui)(zui)常(chang)見的(de)(de)(de)(de)(de)“坑(keng)”。今天就(jiu)(jiu)和(he)大家聊(liao)聊(liao)，怎么在(zai)(zai)(zai)(zai)(zai)“想(xiang)要(yao)的(de)(de)(de)(de)(de)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)”和(he)“能(neng)(neng)(neng)(neng)(neng)(neng)等(deng)的(de)(de)(de)(de)(de)時間(jian)”之(zhi)間(jian)找到(dao)平衡點。 先(xian)想(xiang)清楚(chu)：“沒(mei)這(zhe)(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)，小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)還(huan)能(neng)(neng)(neng)(neng)(neng)(neng)解(jie)(jie)決(jue)問(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)題(ti)(ti)(ti)嗎(ma)？” 去年幫(bang)一(yi)(yi)(yi)家社區生(sheng)鮮店做(zuo)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)時，老板一(yi)(yi)(yi)開(kai)始列了(le)(le)(le)10項(xiang)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)：在(zai)(zai)(zai)(zai)(zai)線(xian)(xian)(xian)(xian)(xian)下單(dan)(dan)、會(hui)(hui)(hui)員(yuan)積(ji)分(fen)、秒殺活動(dong)、自(zi)(zi)(zi)提(ti)預(yu)約(yue)(yue)、優(you)(you)惠(hui)券、拼團(tuan)、配送跟蹤、評價系(xi)統、供應商(shang)管(guan)理、后(hou)(hou)臺報表。我(wo)(wo)(wo)們問(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)了(le)(le)(le)他(ta)(ta)一(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)問(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)題(ti)(ti)(ti)：“如(ru)(ru)(ru)果(guo)只能(neng)(neng)(neng)(neng)(neng)(neng)留(liu)(liu)2個(ge)(ge)(ge)(ge)(ge)(ge)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)，你(ni)希望小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)幫(bang)你(ni)解(jie)(jie)決(jue)什(shen)么？”他(ta)(ta)想(xiang)了(le)(le)(le)半天說(shuo)：“讓居民(min)能(neng)(neng)(neng)(neng)(neng)(neng)在(zai)(zai)(zai)(zai)(zai)線(xian)(xian)(xian)(xian)(xian)下單(dan)(dan)，然(ran)后(hou)(hou)到(dao)店自(zi)(zi)(zi)提(ti)——現(xian)(xian)在(zai)(zai)(zai)(zai)(zai)每(mei)天早(zao)上(shang)(shang)排(pai)隊(dui)(dui)太(tai)(tai)擠，很多(duo)人(ren)不(bu)(bu)(bu)(bu)(bu)愿(yuan)意等(deng)。” 后(hou)(hou)來(lai)(lai)我(wo)(wo)(wo)們把(ba)(ba)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)壓縮到(dao)“在(zai)(zai)(zai)(zai)(zai)線(xian)(xian)(xian)(xian)(xian)下單(dan)(dan)+自(zi)(zi)(zi)提(ti)預(yu)約(yue)(yue)”，兩周(zhou)(zhou)(zhou)就(jiu)(jiu)上(shang)(shang)線(xian)(xian)(xian)(xian)(xian)了(le)(le)(le)。結(jie)果(guo)上(shang)(shang)線(xian)(xian)(xian)(xian)(xian)第一(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)月(yue)，自(zi)(zi)(zi)提(ti)訂單(dan)(dan)占(zhan)了(le)(le)(le)總訂單(dan)(dan)的(de)(de)(de)(de)(de)60%，排(pai)隊(dui)(dui)時間(jian)減少了(le)(le)(le)40%——而(er)原(yuan)本想(xiang)加(jia)(jia)(jia)的(de)(de)(de)(de)(de)“會(hui)(hui)(hui)員(yuan)積(ji)分(fen)”“秒殺”，其(qi)(qi)實是(shi)(shi)(shi)他(ta)(ta)看(kan)同行做(zuo)了(le)(le)(le)才想(xiang)加(jia)(jia)(jia)的(de)(de)(de)(de)(de)，對當(dang)前(qian)的(de)(de)(de)(de)(de)核心(xin)(xin)(xin)問(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)題(ti)(ti)(ti)（解(jie)(jie)決(jue)排(pai)隊(dui)(dui)）根(gen)本沒(mei)用(yong)(yong)。后(hou)(hou)來(lai)(lai)我(wo)(wo)(wo)們幫(bang)他(ta)(ta)把(ba)(ba)這(zhe)(zhe)些(xie)(xie)(xie)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)放在(zai)(zai)(zai)(zai)(zai)迭(die)代(dai)里(li)，每(mei)周(zhou)(zhou)(zhou)加(jia)(jia)(jia)一(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)，既(ji)沒(mei)影(ying)(ying)響上(shang)(shang)線(xian)(xian)(xian)(xian)(xian)時間(jian)，又保持了(le)(le)(le)用(yong)(yong)戶(hu)的(de)(de)(de)(de)(de)新(xin)鮮感。 這(zhe)(zhe)就(jiu)(jiu)是(shi)(shi)(shi)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)定(ding)(ding)制的(de)(de)(de)(de)(de)“MVP原(yuan)則”（最(zui)(zui)小(xiao)(xiao)(xiao)(xiao)(xiao)可(ke)行產品(pin)(pin)）：先(xian)抓“核心(xin)(xin)(xin)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)”——那(nei)些(xie)(xie)(xie)沒(mei)了(le)(le)(le)它，小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)就(jiu)(jiu)沒(mei)法解(jie)(jie)決(jue)核心(xin)(xin)(xin)問(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)題(ti)(ti)(ti)的(de)(de)(de)(de)(de)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)。做(zuo)之(zhi)前(qian)不(bu)(bu)(bu)(bu)(bu)妨問(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)自(zi)(zi)(zi)己(ji)3遍(bian)：“這(zhe)(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)是(shi)(shi)(shi)用(yong)(yong)戶(hu)現(xian)(xian)在(zai)(zai)(zai)(zai)(zai)必須要(yao)的(de)(de)(de)(de)(de)嗎(ma)？”“沒(mei)它，小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)還(huan)能(neng)(neng)(neng)(neng)(neng)(neng)跑嗎(ma)？”“它能(neng)(neng)(neng)(neng)(neng)(neng)直接(jie)幫(bang)我(wo)(wo)(wo)提(ti)升轉化(hua)/效率嗎(ma)？”想(xiang)清楚(chu)這(zhe)(zhe)些(xie)(xie)(xie)，就(jiu)(jiu)能(neng)(neng)(neng)(neng)(neng)(neng)把(ba)(ba)80%的(de)(de)(de)(de)(de)精(jing)力放在(zai)(zai)(zai)(zai)(zai)20%的(de)(de)(de)(de)(de)關鍵功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)上(shang)(shang)。 給功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)“分(fen)個(ge)(ge)(ge)(ge)(ge)(ge)級”，讓工(gong)(gong)期(qi)(qi)(qi)(qi)“看(kan)得(de)見摸得(de)著” 很多(duo)人(ren)覺得(de)“功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)越多(duo)，工(gong)(gong)期(qi)(qi)(qi)(qi)越長(chang)”，其(qi)(qi)實不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)——關鍵是(shi)(shi)(shi)“哪些(xie)(xie)(xie)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)要(yao)同步(bu)做(zuo)，哪些(xie)(xie)(xie)可(ke)以(yi)后(hou)(hou)期(qi)(qi)(qi)(qi)加(jia)(jia)(jia)”。我(wo)(wo)(wo)們通常(chang)會(hui)(hui)(hui)幫(bang)客(ke)(ke)戶(hu)把(ba)(ba)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)分(fen)成三(san)類： “必須有(you)(you)”：比(bi)(bi)(bi)(bi)(bi)如(ru)(ru)(ru)電商(shang)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)的(de)(de)(de)(de)(de)“商(shang)品(pin)(pin)展示+下單(dan)(dan)支付”、教育小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)的(de)(de)(de)(de)(de)“課程(cheng)(cheng)(cheng)預(yu)約(yue)(yue)+報名”，這(zhe)(zhe)些(xie)(xie)(xie)是(shi)(shi)(shi)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)的(de)(de)(de)(de)(de)“骨架”，沒(mei)了(le)(le)(le)就(jiu)(jiu)沒(mei)法用(yong)(yong)； “可(ke)以(yi)等(deng)”：比(bi)(bi)(bi)(bi)(bi)如(ru)(ru)(ru)積(ji)分(fen)兌換、分(fen)享裂變、會(hui)(hui)(hui)員(yuan)等(deng)級，這(zhe)(zhe)些(xie)(xie)(xie)是(shi)(shi)(shi)“加(jia)(jia)(jia)分(fen)項(xiang)”，可(ke)以(yi)等(deng)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)上(shang)(shang)線(xian)(xian)(xian)(xian)(xian)后(hou)(hou)，根(gen)據用(yong)(yong)戶(hu)反(fan)饋再(zai)(zai)迭(die)代(dai)； “沒(mei)必要(yao)”：比(bi)(bi)(bi)(bi)(bi)如(ru)(ru)(ru)跟風加(jia)(jia)(jia)的(de)(de)(de)(de)(de)“3D商(shang)品(pin)(pin)展示”“AI客(ke)(ke)服”，如(ru)(ru)(ru)果(guo)你(ni)的(de)(de)(de)(de)(de)用(yong)(yong)戶(hu)根(gen)本用(yong)(yong)不(bu)(bu)(bu)(bu)(bu)上(shang)(shang)，不(bu)(bu)(bu)(bu)(bu)如(ru)(ru)(ru)直接(jie)砍掉。 比(bi)(bi)(bi)(bi)(bi)如(ru)(ru)(ru)之(zhi)前(qian)做(zuo)的(de)(de)(de)(de)(de)一(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)美容機構小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)，客(ke)(ke)戶(hu)想(xiang)趕(gan)在(zai)(zai)(zai)(zai)(zai)“3·8女神節(jie)”上(shang)(shang)線(xian)(xian)(xian)(xian)(xian)，需求(qiu)(qiu)里(li)有(you)(you)“在(zai)(zai)(zai)(zai)(zai)線(xian)(xian)(xian)(xian)(xian)預(yu)約(yue)(yue)、項(xiang)目介紹、優(you)(you)惠(hui)券、會(hui)(hui)(hui)員(yuan)系(xi)統、評價展示”。我(wo)(wo)(wo)們幫(bang)她(ta)把(ba)(ba)“在(zai)(zai)(zai)(zai)(zai)線(xian)(xian)(xian)(xian)(xian)預(yu)約(yue)(yue)+項(xiang)目介紹+優(you)(you)惠(hui)券”定(ding)(ding)為“必須有(you)(you)”（解(jie)(jie)決(jue)“讓用(yong)(yong)戶(hu)快速(su)預(yu)約(yue)(yue)”的(de)(de)(de)(de)(de)核心(xin)(xin)(xin)問(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)題(ti)(ti)(ti)），“會(hui)(hui)(hui)員(yuan)系(xi)統+評價展示”放在(zai)(zai)(zai)(zai)(zai)節(jie)后(hou)(hou)迭(die)代(dai)——結(jie)果(guo)女神節(jie)期(qi)(qi)(qi)(qi)間(jian)的(de)(de)(de)(de)(de)預(yu)約(yue)(yue)量比(bi)(bi)(bi)(bi)(bi)去年漲(zhang)了(le)(le)(le)50%，而(er)后(hou)(hou)續的(de)(de)(de)(de)(de)會(hui)(hui)(hui)員(yuan)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)又幫(bang)她(ta)留(liu)(liu)住(zhu)了(le)(le)(le)30%的(de)(de)(de)(de)(de)老客(ke)(ke)戶(hu)。 別讓“反(fan)復改需求(qiu)(qiu)”拖垮(kua)工(gong)(gong)期(qi)(qi)(qi)(qi) 很多(duo)工(gong)(gong)期(qi)(qi)(qi)(qi)超(chao)標的(de)(de)(de)(de)(de)原(yuan)因，不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)太(tai)(tai)多(duo)，而(er)是(shi)(shi)(shi)“需求(qiu)(qiu)變來(lai)(lai)變去”：今天想(xiang)把(ba)(ba)“按(an)鈕顏(yan)色(se)改成紅色(se)”，明天想(xiang)加(jia)(jia)(jia)個(ge)(ge)(ge)(ge)(ge)(ge)“彈窗提(ti)示”，后(hou)(hou)天又覺得(de)“流程(cheng)(cheng)(cheng)要(yao)調整”——每(mei)改一(yi)(yi)(yi)次，開(kai)發都要(yao)重新(xin)調代(dai)碼，工(gong)(gong)期(qi)(qi)(qi)(qi)自(zi)(zi)(zi)然(ran)就(jiu)(jiu)超(chao)了(le)(le)(le)。 怎么避免？其(qi)(qi)實就(jiu)(jiu)三(san)步(bu)： 1. **前(qian)期(qi)(qi)(qi)(qi)把(ba)(ba)需求(qiu)(qiu)寫(xie)“細”**：比(bi)(bi)(bi)(bi)(bi)如(ru)(ru)(ru)“優(you)(you)惠(hui)券要(yao)針對新(xin)用(yong)(yong)戶(hu)，滿100減20，彈窗在(zai)(zai)(zai)(zai)(zai)用(yong)(yong)戶(hu)進入(ru)首頁3秒后(hou)(hou)彈出”，而(er)不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)“加(jia)(jia)(jia)個(ge)(ge)(ge)(ge)(ge)(ge)優(you)(you)惠(hui)券功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)”； 2. **過程(cheng)(cheng)(cheng)中(zhong)“少改核心(xin)(xin)(xin)需求(qiu)(qiu)”**：除非(fei)發現(xian)(xian)致(zhi)命問(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)題(ti)(ti)(ti)（比(bi)(bi)(bi)(bi)(bi)如(ru)(ru)(ru)支付流程(cheng)(cheng)(cheng)走不(bu)(bu)(bu)(bu)(bu)通），否則不(bu)(bu)(bu)(bu)(bu)要(yao)中(zhong)途改核心(xin)(xin)(xin)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)——如(ru)(ru)(ru)果(guo)真要(yao)改，先(xian)問(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)自(zi)(zi)(zi)己(ji)：“這(zhe)(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)改動(dong)會(hui)(hui)(hui)不(bu)(bu)(bu)(bu)(bu)會(hui)(hui)(hui)影(ying)(ying)響上(shang)(shang)線(xian)(xian)(xian)(xian)(xian)時間(jian)？有(you)(you)沒(mei)有(you)(you)替代(dai)方(fang)案？”； 3. **每(mei)周(zhou)(zhou)(zhou)同步(bu)進度(du)**：和(he)開(kai)發團(tuan)隊(dui)(dui)開(kai)15分(fen)鐘短會(hui)(hui)(hui)，比(bi)(bi)(bi)(bi)(bi)如(ru)(ru)(ru)“核心(xin)(xin)(xin)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)已經完(wan)成80%，下周(zhou)(zhou)(zhou)可(ke)以(yi)測試”“附加(jia)(jia)(jia)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)需要(yao)你(ni)確認細節(jie)”，避免“最(zui)(zui)后(hou)(hou)一(yi)(yi)(yi)刻才發現(xian)(xian)問(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)題(ti)(ti)(ti)”。 其(qi)(qi)實，小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)定(ding)(ding)制的(de)(de)(de)(de)(de)“平衡術”，從來(lai)(lai)不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)“犧(xi)牲(sheng)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)換速(su)度(du)”或者(zhe)“犧(xi)牲(sheng)速(su)度(du)換功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)”，而(er)是(shi)(shi)(shi)“先(xian)解(jie)(jie)決(jue)核心(xin)(xin)(xin)問(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)題(ti)(ti)(ti)，再(zai)(zai)慢慢完(wan)善”。就(jiu)(jiu)像開(kai)餐(can)廳，先(xian)把(ba)(ba)菜品(pin)(pin)和(he)服務(wu)做(zuo)好(hao)，再(zai)(zai)慢慢加(jia)(jia)(jia)裝修和(he)增(zeng)值(zhi)服務(wu)——急(ji)著把(ba)(ba)所有(you)(you)細節(jie)都做(zuo)到(dao)完(wan)美再(zai)(zai)開(kai)業(ye)，反(fan)而(er)會(hui)(hui)(hui)錯(cuo)過客(ke)(ke)流量的(de)(de)(de)(de)(de)黃金期(qi)(qi)(qi)(qi)。 最(zui)(zui)后(hou)(hou)想(xiang)和(he)大家說(shuo)：小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)的(de)(de)(de)(de)(de)價值(zhi)，從來(lai)(lai)不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)“功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)越多(duo)越好(hao)”，而(er)是(shi)(shi)(shi)“能(neng)(neng)(neng)(neng)(neng)(neng)不(bu)(bu)(bu)(bu)(bu)能(neng)(neng)(neng)(neng)(neng)(neng)解(jie)(jie)決(jue)用(yong)(yong)戶(hu)的(de)(de)(de)(de)(de)核心(xin)(xin)(xin)痛點”。與(yu)其(qi)(qi)貪多(duo)求(qiu)(qiu)快踩坑(keng)，不(bu)(bu)(bu)(bu)(bu)如(ru)(ru)(ru)用(yong)(yong)“抓核心(xin)(xin)(xin)、分(fen)等(deng)級、明溝通”的(de)(de)(de)(de)(de)方(fang)式，做(zuo)一(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)“有(you)(you)用(yong)(yong)”的(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)——畢竟(jing)，能(neng)(neng)(neng)(neng)(neng)(neng)解(jie)(jie)決(jue)問(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)題(ti)(ti)(ti)的(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)，才是(shi)(shi)(shi)能(neng)(neng)(neng)(neng)(neng)(neng)幫(bang)你(ni)賺錢的(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)。 與(yu)其(qi)(qi)在(zai)(zai)(zai)(zai)(zai)“全(quan)(quan)功(gong)(gong)(gong)(gong)(gong)(gong)(gong)能(neng)(neng)(neng)(neng)(neng)(neng)”和(he)“快上(shang)(shang)線(xian)(xian)(xian)(xian)(xian)”之(zhi)間(jian)糾結(jie)，不(bu)(bu)(bu)(bu)(bu)如(ru)(ru)(ru)先(xian)問(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)自(zi)(zi)(zi)己(ji)：“我(wo)(wo)(wo)的(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)，最(zui)(zui)該幫(bang)用(yong)(yong)戶(hu)解(jie)(jie)決(jue)什(shen)么？”——想(xiang)清楚(chu)這(zhe)(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)問(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)題(ti)(ti)(ti)，平衡自(zi)(zi)(zi)然(ran)就(jiu)(jiu)有(you)(you)了(le)(le)(le)。

 清(qing)(qing)晨點(dian)(dian)奶茶用(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)下單免排隊，周(zhou)末逛商(shang)場(chang)靠小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)找店(dian)(dian)(dian)鋪+積分兌換，下班(ban)前(qian)用(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)約(yue)健(jian)身課——你有(you)沒有(you)發(fa)(fa)現(xian)(xian)(xian)，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)早(zao)已從(cong)(cong)(cong)“補充(chong)工具”變成(cheng)(cheng)(cheng)了(le)我(wo)們生活里(li)的(de)(de)(de)(de)(de)(de)(de)“隱形管家(jia)(jia)”。而(er)(er)(er)背后，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)(fa)的(de)(de)(de)(de)(de)(de)(de)行(xing)業(ye)(ye)(ye)趨(qu)勢(shi)(shi)也在(zai)悄然(ran)迭代(dai)：從(cong)(cong)(cong)“能(neng)(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong)來(lai)(lai)”走(zou)向“用(yong)(yong)(yong)(yong)(yong)(yong)得好(hao)”，從(cong)(cong)(cong)“通(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)模(mo)(mo)板(ban)”轉向“精準(zhun)適配”，今天就(jiu)和(he)(he)大家(jia)(jia)聊(liao)聊(liao)2024年(nian)最值(zhi)得關(guan)(guan)注的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)進化(hua)(hua)(hua)(hua)(hua)方向。 趨(qu)勢(shi)(shi)一：行(xing)業(ye)(ye)(ye)定(ding)(ding)(ding)制化(hua)(hua)(hua)(hua)(hua)加深，“千(qian)店(dian)(dian)(dian)千(qian)面”成(cheng)(cheng)(cheng)常態 過(guo)去不(bu)少企(qi)業(ye)(ye)(ye)做(zuo)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，習(xi)慣選(xuan)“模(mo)(mo)板(ban)套娃”：餐(can)飲(yin)就(jiu)是(shi)(shi)(shi)(shi)“點(dian)(dian)餐(can)+支付”，零售就(jiu)是(shi)(shi)(shi)(shi)“商(shang)品(pin)列表+購物(wu)車(che)”。但現(xian)(xian)(xian)在(zai)，定(ding)(ding)(ding)制小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)成(cheng)(cheng)(cheng)了(le)企(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)“必選(xuan)項”——因為用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)要的(de)(de)(de)(de)(de)(de)(de)不(bu)是(shi)(shi)(shi)(shi)“能(neng)(neng)(neng)(neng)(neng)用(yong)(yong)(yong)(yong)(yong)(yong)”，是(shi)(shi)(shi)(shi)“貼(tie)合自己需求(qiu)的(de)(de)(de)(de)(de)(de)(de)好(hao)用(yong)(yong)(yong)(yong)(yong)(yong)”。比(bi)(bi)(bi)如一家(jia)(jia)連(lian)鎖(suo)火(huo)鍋(guo)品(pin)牌(pai)，找專(zhuan)業(ye)(ye)(ye)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)司(si)(si)定(ding)(ding)(ding)制的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，不(bu)僅保(bao)留(liu)了(le)“掃(sao)碼點(dian)(dian)餐(can)”，還加了(le)“鍋(guo)底辣度個(ge)(ge)性(xing)(xing)化(hua)(hua)(hua)(hua)(hua)保(bao)存(cun)”“會員生日專(zhuan)屬菜品(pin)”“排隊時(shi)(shi)預(yu)點(dian)(dian)菜品(pin)免等待”等功(gong)能(neng)(neng)(neng)(neng)(neng)，直(zhi)接(jie)把復(fu)購率拉(la)到(dao)(dao)(dao)(dao)了(le)35%；再比(bi)(bi)(bi)如生鮮電商(shang)，定(ding)(ding)(ding)制小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)里(li)整合了(le)“預(yu)售自提(ti)”“周(zhou)邊門店(dian)(dian)(dian)庫存(cun)實時(shi)(shi)同(tong)步”“配送(song)路線(xian)(xian)可視化(hua)(hua)(hua)(hua)(hua)”，解(jie)決了(le)用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)最在(zai)意的(de)(de)(de)(de)(de)(de)(de)“新鮮度”和(he)(he)“時(shi)(shi)效性(xing)(xing)”痛點(dian)(dian)。**小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)司(si)(si)**的(de)(de)(de)(de)(de)(de)(de)價值(zhi)，正在(zai)于把“通(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)功(gong)能(neng)(neng)(neng)(neng)(neng)”磨(mo)成(cheng)(cheng)(cheng)“企(qi)業(ye)(ye)(ye)專(zhuan)屬的(de)(de)(de)(de)(de)(de)(de)解(jie)題工具”。 趨(qu)勢(shi)(shi)二：全場(chang)景(jing)鏈(lian)路融合，從(cong)(cong)(cong)“線(xian)(xian)上(shang)(shang)”到(dao)(dao)(dao)(dao)“線(xian)(xian)上(shang)(shang)+線(xian)(xian)下”的(de)(de)(de)(de)(de)(de)(de)閉環(huan) 以前(qian)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)常被(bei)當成(cheng)(cheng)(cheng)“線(xian)(xian)上(shang)(shang)補充(chong)”，現(xian)(xian)(xian)在(zai)卻成(cheng)(cheng)(cheng)了(le)“打通(tong)(tong)全場(chang)景(jing)的(de)(de)(de)(de)(de)(de)(de)樞紐(niu)”。比(bi)(bi)(bi)如某連(lian)鎖(suo)美(mei)妝(zhuang)店(dian)(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)定(ding)(ding)(ding)制小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，線(xian)(xian)下掃(sao)碼能(neng)(neng)(neng)(neng)(neng)查(cha)商(shang)品(pin)測評+試(shi)色(se)，線(xian)(xian)上(shang)(shang)能(neng)(neng)(neng)(neng)(neng)領券+預(yu)約(yue)線(xian)(xian)下皮(pi)膚護理，消費后還能(neng)(neng)(neng)(neng)(neng)同(tong)步會員積分——從(cong)(cong)(cong)“吸引到(dao)(dao)(dao)(dao)店(dian)(dian)(dian)”到(dao)(dao)(dao)(dao)“留(liu)客復(fu)購”，一條鏈(lian)路全打通(tong)(tong)；再比(bi)(bi)(bi)如汽車(che)4S店(dian)(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，不(bu)僅能(neng)(neng)(neng)(neng)(neng)看(kan)(kan)車(che)型參數(shu)(shu)，還能(neng)(neng)(neng)(neng)(neng)預(yu)約(yue)試(shi)駕、查(cha)保(bao)養記(ji)錄、線(xian)(xian)上(shang)(shang)續(xu)保(bao)，甚(shen)至聯動(dong)(dong)“上(shang)(shang)門取送(song)車(che)”服務(wu)。這種“全場(chang)景(jing)覆蓋”的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，不(bu)是(shi)(shi)(shi)(shi)簡單的(de)(de)(de)(de)(de)(de)(de)功(gong)能(neng)(neng)(neng)(neng)(neng)疊加，而(er)(er)(er)是(shi)(shi)(shi)(shi)**小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)司(si)(si)**根據(ju)企(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)“業(ye)(ye)(ye)務(wu)邏輯”重新設計(ji)的(de)(de)(de)(de)(de)(de)(de)——把用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)的(de)(de)(de)(de)(de)(de)(de)每一步行(xing)為串成(cheng)(cheng)(cheng)線(xian)(xian)，讓(rang)流量(liang)不(bu)再“斷流”。 趨(qu)勢(shi)(shi)三：AI驅(qu)動(dong)(dong)智(zhi)能(neng)(neng)(neng)(neng)(neng)升(sheng)級，讓(rang)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)“更懂用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)” 今年(nian)最火(huo)的(de)(de)(de)(de)(de)(de)(de)趨(qu)勢(shi)(shi)，一定(ding)(ding)(ding)有(you)“AI+小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)”。比(bi)(bi)(bi)如某教育機(ji)構的(de)(de)(de)(de)(de)(de)(de)定(ding)(ding)(ding)制小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，加了(le)AI智(zhi)能(neng)(neng)(neng)(neng)(neng)答疑：用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)問“小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)升(sheng)初數(shu)(shu)學重點(dian)(dian)”，AI會自動(dong)(dong)推(tui)送(song)考點(dian)(dian)總結+例題；再比(bi)(bi)(bi)如零售品(pin)牌(pai)的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，AI會根據(ju)用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)瀏覽記(ji)錄推(tui)薦“專(zhuan)屬穿搭方案”，甚(shen)至能(neng)(neng)(neng)(neng)(neng)生成(cheng)(cheng)(cheng)“個(ge)(ge)性(xing)(xing)化(hua)(hua)(hua)(hua)(hua)商(shang)品(pin)清(qing)(qing)單”。更實用(yong)(yong)(yong)(yong)(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)“AI運(yun)營”：小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)司(si)(si)通(tong)(tong)過(guo)AI分析用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)行(xing)為數(shu)(shu)據(ju)，幫企(qi)業(ye)(ye)(ye)精準(zhun)推(tui)送(song)活動(dong)(dong)——比(bi)(bi)(bi)如用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)上(shang)(shang)周(zhou)看(kan)(kan)了(le)運(yun)動(dong)(dong)服，這周(zhou)就(jiu)推(tui)“運(yun)動(dong)(dong)裝備滿減”，轉化(hua)(hua)(hua)(hua)(hua)率比(bi)(bi)(bi)傳統推(tui)送(song)高(gao)2倍。AI不(bu)是(shi)(shi)(shi)(shi)“花架子”，而(er)(er)(er)是(shi)(shi)(shi)(shi)讓(rang)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)從(cong)(cong)(cong)“被(bei)動(dong)(dong)響應”變成(cheng)(cheng)(cheng)“主動(dong)(dong)服務(wu)”，幫企(qi)業(ye)(ye)(ye)把“用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)畫像”變成(cheng)(cheng)(cheng)“用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)需求(qiu)”。 趨(qu)勢(shi)(shi)四：輕(qing)量(liang)化(hua)(hua)(hua)(hua)(hua)與(yu)體(ti)驗(yan)感升(sheng)級，“輕(qing)”但“好(hao)用(yong)(yong)(yong)(yong)(yong)(yong)到(dao)(dao)(dao)(dao)離(li)不(bu)開(kai)(kai)” 雖(sui)然(ran)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)一直(zhi)主打“輕(qing)”，但現(xian)(xian)(xian)在(zai)的(de)(de)(de)(de)(de)(de)(de)“輕(qing)”是(shi)(shi)(shi)(shi)“輕(qing)量(liang)級體(ti)積+重量(liang)級功(gong)能(neng)(neng)(neng)(neng)(neng)”。比(bi)(bi)(bi)如直(zhi)播類(lei)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，以前(qian)常遇“加載慢(man)”“卡頓”，現(xian)(xian)(xian)在(zai)**小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)司(si)(si)**通(tong)(tong)過(guo)技(ji)術優化(hua)(hua)(hua)(hua)(hua)，能(neng)(neng)(neng)(neng)(neng)做(zuo)到(dao)(dao)(dao)(dao)“1秒(miao)加載”+“高(gao)清(qing)(qing)直(zhi)播”，甚(shen)至支持“邊看(kan)(kan)邊下單”的(de)(de)(de)(de)(de)(de)(de)分屏功(gong)能(neng)(neng)(neng)(neng)(neng)；再比(bi)(bi)(bi)如預(yu)約(yue)類(lei)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，以前(qian)要填(tian)一堆(dui)信息，現(xian)(xian)(xian)在(zai)通(tong)(tong)過(guo)“一鍵授(shou)權”+“智(zhi)能(neng)(neng)(neng)(neng)(neng)填(tian)充(chong)”，3秒(miao)就(jiu)能(neng)(neng)(neng)(neng)(neng)完成(cheng)(cheng)(cheng)預(yu)約(yue)。用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)的(de)(de)(de)(de)(de)(de)(de)耐心越(yue)(yue)來(lai)(lai)越(yue)(yue)少，“體(ti)驗(yan)感”成(cheng)(cheng)(cheng)了(le)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)“護城河”——只有(you)“輕(qing)且好(hao)用(yong)(yong)(yong)(yong)(yong)(yong)”的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，才(cai)能(neng)(neng)(neng)(neng)(neng)留(liu)住用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)。 從(cong)(cong)(cong)“通(tong)(tong)用(yong)(yong)(yong)(yong)(yong)(yong)模(mo)(mo)板(ban)”到(dao)(dao)(dao)(dao)“定(ding)(ding)(ding)制化(hua)(hua)(hua)(hua)(hua)”，從(cong)(cong)(cong)“線(xian)(xian)上(shang)(shang)”到(dao)(dao)(dao)(dao)“全場(chang)景(jing)”，從(cong)(cong)(cong)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)進化(hua)(hua)(hua)(hua)(hua)里(li)，我(wo)們看(kan)(kan)到(dao)(dao)(dao)(dao)的(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)企(qi)業(ye)(ye)(ye)“以用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)為中心”的(de)(de)(de)(de)(de)(de)(de)轉型。對企(qi)業(ye)(ye)(ye)來(lai)(lai)說，跟上(shang)(shang)趨(qu)勢(shi)(shi)的(de)(de)(de)(de)(de)(de)(de)關(guan)(guan)鍵不(bu)是(shi)(shi)(shi)(shi)“做(zuo)一個(ge)(ge)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)”，而(er)(er)(er)是(shi)(shi)(shi)(shi)“做(zuo)一個(ge)(ge)適合自己的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)”——選(xuan)對小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)開(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)司(si)(si)，做(zuo)一款“貼(tie)合行(xing)業(ye)(ye)(ye)、覆蓋場(chang)景(jing)、智(zhi)能(neng)(neng)(neng)(neng)(neng)好(hao)用(yong)(yong)(yong)(yong)(yong)(yong)”的(de)(de)(de)(de)(de)(de)(de)定(ding)(ding)(ding)制小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)，才(cai)能(neng)(neng)(neng)(neng)(neng)在(zai)競爭里(li)占(zhan)住先機(ji)。畢竟，小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)的(de)(de)(de)(de)(de)(de)(de)本(ben)質從(cong)(cong)(cong)來(lai)(lai)都是(shi)(shi)(shi)(shi)“連(lian)接(jie)”——連(lian)接(jie)企(qi)業(ye)(ye)(ye)和(he)(he)用(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)，連(lian)接(jie)現(xian)(xian)(xian)在(zai)和(he)(he)未來(lai)(lai)。 下一次用(yong)(yong)(yong)(yong)(yong)(yong)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)時(shi)(shi)，不(bu)妨想(xiang)想(xiang)：你用(yong)(yong)(yong)(yong)(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)，是(shi)(shi)(shi)(shi)“別(bie)人的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)”，還是(shi)(shi)(shi)(shi)“為你定(ding)(ding)(ding)制的(de)(de)(de)(de)(de)(de)(de)小(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)(xiao)程(cheng)(cheng)(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)(xu)(xu)”？而(er)(er)(er)這，或許就(jiu)是(shi)(shi)(shi)(shi)企(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)“差異化(hua)(hua)(hua)(hua)(hua)密(mi)碼”。

  想做(zuo)定制(zhi)軟件(jian)時，你(ni)(ni)(ni)(ni)(ni)(ni)是(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)也有過(guo)(guo)這(zhe)(zhe)(zhe)樣的(de)(de)(de)(de)(de)(de)糾結：翻著幾家(jia)(jia)公司(si)的(de)(de)(de)(de)(de)(de)官網，一(yi)邊是(shi)(shi)(shi)(shi)(shi)(shi)“服(fu)務過(guo)(guo)XX行(xing)業Top10”的(de)(de)(de)(de)(de)(de)案(an)例(li)(li)列表，一(yi)邊是(shi)(shi)(shi)(shi)(shi)(shi)“核心(xin)團(tuan)(tuan)(tuan)隊(dui)來(lai)(lai)(lai)自BAT”的(de)(de)(de)(de)(de)(de)介紹——到底該看(kan)案(an)例(li)(li)，還是(shi)(shi)(shi)(shi)(shi)(shi)看(kan)團(tuan)(tuan)(tuan)隊(dui)？ 其實這(zhe)(zhe)(zhe)道題，從來(lai)(lai)(lai)不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)“二選(xuan)(xuan)一(yi)”的(de)(de)(de)(de)(de)(de)選(xuan)(xuan)擇(ze)題，而(er)(er)(er)是(shi)(shi)(shi)(shi)(shi)(shi)“怎(zen)么(me)結合”的(de)(de)(de)(de)(de)(de)應用(yong)題。 案(an)例(li)(li)是(shi)(shi)(shi)(shi)(shi)(shi)“過(guo)(guo)去(qu)(qu)的(de)(de)(de)(de)(de)(de)答(da)卷”，但別(bie)迷信(xin)“別(bie)人(ren)(ren)的(de)(de)(de)(de)(de)(de)成功” 案(an)例(li)(li)的(de)(de)(de)(de)(de)(de)價(jia)值，在于它是(shi)(shi)(shi)(shi)(shi)(shi)看(kan)得見的(de)(de)(de)(de)(de)(de)經(jing)驗證明。比如我(wo)(wo)們(men)(men)(men)(men)(men)(men)做(zuo)過(guo)(guo)的(de)(de)(de)(de)(de)(de)零售(shou)客戶線(xian)上線(xian)下(xia)一(yi)體化系(xi)(xi)(xi)統(tong)，案(an)例(li)(li)里會(hui)寫清(qing)楚(chu)：怎(zen)么(me)解決“大(da)(da)促時庫(ku)存同(tong)步(bu)延遲”的(de)(de)(de)(de)(de)(de)問(wen)(wen)題，怎(zen)么(me)對接(jie)(jie)線(xian)下(xia)POS機(ji)和線(xian)上商(shang)城——這(zhe)(zhe)(zhe)些(xie)(xie)細節(jie)能(neng)幫(bang)(bang)你(ni)(ni)(ni)(ni)(ni)(ni)判斷：這(zhe)(zhe)(zhe)家(jia)(jia)公司(si)是(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)真的(de)(de)(de)(de)(de)(de)懂(dong)你(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)行(xing)業。 但案(an)例(li)(li)也有“保質期”。去(qu)(qu)年(nian)(nian)(nian)幫(bang)(bang)某電商(shang)客戶做(zuo)的(de)(de)(de)(de)(de)(de)“社交(jiao)裂變(bian)功能(neng)”，放到今年(nian)(nian)(nian)可能(neng)要(yao)調整——因為今年(nian)(nian)(nian)的(de)(de)(de)(de)(de)(de)流(liu)量邏輯(ji)變(bian)了(le)。更關鍵的(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)(shi)，你(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)需求永遠有“獨特性(xing)”：同(tong)樣是(shi)(shi)(shi)(shi)(shi)(shi)電商(shang)系(xi)(xi)(xi)統(tong)，你(ni)(ni)(ni)(ni)(ni)(ni)要(yao)的(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)(shi)“私域會(hui)員分層”，而(er)(er)(er)別(bie)人(ren)(ren)的(de)(de)(de)(de)(de)(de)案(an)例(li)(li)是(shi)(shi)(shi)(shi)(shi)(shi)“傳(chuan)統(tong)貨架電商(shang)”，這(zhe)(zhe)(zhe)時候案(an)例(li)(li)只(zhi)能(neng)幫(bang)(bang)你(ni)(ni)(ni)(ni)(ni)(ni)“排除錯誤選(xuan)(xuan)項”，沒(mei)(mei)法直接(jie)(jie)給你(ni)(ni)(ni)(ni)(ni)(ni)“正確答(da)案(an)”。 團(tuan)(tuan)(tuan)隊(dui)是(shi)(shi)(shi)(shi)(shi)(shi)“現在的(de)(de)(de)(de)(de)(de)生產力”，但別(bie)迷戀“大(da)(da)廠標簽” 團(tuan)(tuan)(tuan)隊(dui)的(de)(de)(de)(de)(de)(de)價(jia)值，在于它是(shi)(shi)(shi)(shi)(shi)(shi)能(neng)應對變(bian)化的(de)(de)(de)(de)(de)(de)“活(huo)腦子(zi)(zi)”。比如我(wo)(wo)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)技術(shu)負責(ze)人(ren)(ren)，曾主(zhu)導過(guo)(guo)三(san)個(ge)(ge)百萬級用(yong)戶的(de)(de)(de)(de)(de)(de)系(xi)(xi)(xi)統(tong)重(zhong)構，去(qu)(qu)年(nian)(nian)(nian)有個(ge)(ge)制(zhi)造(zao)客戶要(yao)做(zuo)MES系(xi)(xi)(xi)統(tong)，他(ta)(ta)(ta)第(di)一(yi)句話就(jiu)問(wen)(wen)：“你(ni)(ni)(ni)(ni)(ni)(ni)們(men)(men)(men)(men)(men)(men)車(che)間的(de)(de)(de)(de)(de)(de)PLC設備用(yong)的(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)(shi)Modbus還是(shi)(shi)(shi)(shi)(shi)(shi)OPC UA協議(yi)？”——這(zhe)(zhe)(zhe)不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)案(an)例(li)(li)里能(neng)抄來(lai)(lai)(lai)的(de)(de)(de)(de)(de)(de)“行(xing)業敏感度”，是(shi)(shi)(shi)(shi)(shi)(shi)多(duo)(duo)年(nian)(nian)(nian)經(jing)驗養出來(lai)(lai)(lai)的(de)(de)(de)(de)(de)(de)“條件(jian)反(fan)射”。 但“大(da)(da)廠背景”不(bu)(bu)(bu)等于“好(hao)用(yong)”。我(wo)(wo)們(men)(men)(men)(men)(men)(men)見過(guo)(guo)很多(duo)(duo)“豪華團(tuan)(tuan)(tuan)隊(dui)”：架構師從阿(a)里來(lai)(lai)(lai)，產品(pin)(pin)經(jing)理從騰訊來(lai)(lai)(lai)，結果溝通時連(lian)(lian)“需求優先級”都吵不(bu)(bu)(bu)清(qing)——因為他(ta)(ta)(ta)們(men)(men)(men)(men)(men)(men)沒(mei)(mei)磨合過(guo)(guo)。反(fan)而(er)(er)(er)我(wo)(wo)們(men)(men)(men)(men)(men)(men)配合了(le)三(san)年(nian)(nian)(nian)的(de)(de)(de)(de)(de)(de)“老團(tuan)(tuan)(tuan)隊(dui)”，產品(pin)(pin)經(jing)理說(shuo)(shuo)“這(zhe)(zhe)(zhe)個(ge)(ge)功能(neng)要(yao)加(jia)”，開發工(gong)程師立(li)刻能(neng)接(jie)(jie)“那(nei)(nei)數據庫(ku)得加(jia)個(ge)(ge)索引”，效率比“湊起來(lai)(lai)(lai)的(de)(de)(de)(de)(de)(de)大(da)(da)神”高多(duo)(duo)了(le)。 真正的(de)(de)(de)(de)(de)(de)好(hao)選(xuan)(xuan)擇(ze)：案(an)例(li)(li)“篩行(xing)業”，團(tuan)(tuan)(tuan)隊(dui)“聊(liao)(liao)匹配” 去(qu)(qu)年(nian)(nian)(nian)有個(ge)(ge)餐(can)(can)飲客戶找我(wo)(wo)們(men)(men)(men)(men)(men)(men)做(zuo)智(zhi)能(neng)點餐(can)(can)系(xi)(xi)(xi)統(tong)，他(ta)(ta)(ta)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)選(xuan)(xuan)擇(ze)邏輯(ji)特別(bie)聰明： 第(di)一(yi)步(bu)，看(kan)案(an)例(li)(li)——篩選(xuan)(xuan)出做(zuo)過(guo)(guo)“連(lian)(lian)鎖餐(can)(can)飲數字化”的(de)(de)(de)(de)(de)(de)公司(si)，排除了(le)那(nei)(nei)些(xie)(xie)只(zhi)做(zuo)過(guo)(guo)“奶茶店小程序”的(de)(de)(de)(de)(de)(de)； 第(di)二步(bu)，聊(liao)(liao)團(tuan)(tuan)(tuan)隊(dui)——和我(wo)(wo)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)產品(pin)(pin)經(jing)理聊(liao)(liao)時，產品(pin)(pin)經(jing)理沒(mei)(mei)講“我(wo)(wo)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)界(jie)面多(duo)(duo)好(hao)看(kan)”，而(er)(er)(er)是(shi)(shi)(shi)(shi)(shi)(shi)問(wen)(wen)：“你(ni)(ni)(ni)(ni)(ni)(ni)們(men)(men)(men)(men)(men)(men)堂食和外賣(mai)的(de)(de)(de)(de)(de)(de)占比是(shi)(shi)(shi)(shi)(shi)(shi)多(duo)(duo)少？”“后廚出餐(can)(can)會(hui)不(bu)(bu)(bu)會(hui)因為外賣(mai)單插(cha)隊(dui)亂掉？”——這(zhe)(zhe)(zhe)些(xie)(xie)問(wen)(wen)題正好(hao)戳中他(ta)(ta)(ta)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)痛點（之前找的(de)(de)(de)(de)(de)(de)公司(si)根(gen)本沒(mei)(mei)問(wen)(wen)過(guo)(guo)）。 最后合作下(xia)來(lai)(lai)(lai)，系(xi)(xi)(xi)統(tong)上線(xian)后，他(ta)(ta)(ta)們(men)(men)(men)(men)(men)(men)的(de)(de)(de)(de)(de)(de)出餐(can)(can)效率提升了(le)30%，就(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)因為“案(an)例(li)(li)幫(bang)(bang)他(ta)(ta)(ta)們(men)(men)(men)(men)(men)(men)找對了(le)方向(xiang)，團(tuan)(tuan)(tuan)隊(dui)幫(bang)(bang)他(ta)(ta)(ta)們(men)(men)(men)(men)(men)(men)解決了(le)具(ju)體問(wen)(wen)題”。 選(xuan)(xuan)軟件(jian)開發公司(si)，就(jiu)像(xiang)選(xuan)(xuan)裝修隊(dui)： 案(an)例(li)(li)是(shi)(shi)(shi)(shi)(shi)(shi)“他(ta)(ta)(ta)們(men)(men)(men)(men)(men)(men)裝過(guo)(guo)的(de)(de)(de)(de)(de)(de)房(fang)(fang)子(zi)(zi)照(zhao)片(pian)”，能(neng)看(kan)出手藝； 團(tuan)(tuan)(tuan)隊(dui)是(shi)(shi)(shi)(shi)(shi)(shi)“上門量房(fang)(fang)的(de)(de)(de)(de)(de)(de)設計師”，能(neng)聽懂(dong)你(ni)(ni)(ni)(ni)(ni)(ni)說(shuo)(shuo)的(de)(de)(de)(de)(de)(de)“我(wo)(wo)要(yao)給孩子(zi)(zi)留(liu)個(ge)(ge)玩積木的(de)(de)(de)(de)(de)(de)角落”。 從來(lai)(lai)(lai)不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)“看(kan)照(zhao)片(pian)還是(shi)(shi)(shi)(shi)(shi)(shi)看(kan)設計師”，而(er)(er)(er)是(shi)(shi)(shi)(shi)(shi)(shi)“先看(kan)照(zhao)片(pian)選(xuan)(xuan)會(hui)裝你(ni)(ni)(ni)(ni)(ni)(ni)家(jia)(jia)這(zhe)(zhe)(zhe)種戶型的(de)(de)(de)(de)(de)(de)，再讓(rang)設計師量房(fang)(fang)——看(kan)他(ta)(ta)(ta)能(neng)不(bu)(bu)(bu)能(neng)懂(dong)你(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)生活(huo)。” 畢竟，你(ni)(ni)(ni)(ni)(ni)(ni)要(yao)的(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)“別(bie)人(ren)(ren)的(de)(de)(de)(de)(de)(de)成功系(xi)(xi)(xi)統(tong)”，而(er)(er)(er)是(shi)(shi)(shi)(shi)(shi)(shi)“剛(gang)好(hao)適合你(ni)(ni)(ni)(ni)(ni)(ni)的(de)(de)(de)(de)(de)(de)系(xi)(xi)(xi)統(tong)”。

想做(zuo)(zuo)小(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)的(de)(de)(de)(de)老板們(men)，是(shi)(shi)(shi)不(bu)(bu)是(shi)(shi)(shi)都(dou)遇(yu)到過(guo)這(zhe)(zhe)種“價(jia)(jia)(jia)格(ge)(ge)(ge)暴擊”？問了三(san)家服務(wu)(wu)(wu)商(shang)(shang)(shang)，一(yi)(yi)(yi)(yi)(yi)(yi)家說(shuo)8000，一(yi)(yi)(yi)(yi)(yi)(yi)家報(bao)3萬(wan)，還有(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)家開口要(yao)(yao)15萬(wan)——同(tong)樣(yang)是(shi)(shi)(shi)“定(ding)(ding)(ding)制(zhi)(zhi)”，價(jia)(jia)(jia)格(ge)(ge)(ge)差了快(kuai)20倍，到底是(shi)(shi)(shi)誰在(zai)“坑(keng)人(ren)”？今天就(jiu)把小(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)定(ding)(ding)(ding)制(zhi)(zhi)的(de)(de)(de)(de)價(jia)(jia)(jia)格(ge)(ge)(ge)邏(luo)輯扒(ba)開了說(shuo)，幫(bang)(bang)你(ni)(ni)(ni)避(bi)開90%的(de)(de)(de)(de)冤枉(wang)(wang)(wang)錢。  一(yi)(yi)(yi)(yi)(yi)(yi)、價(jia)(jia)(jia)格(ge)(ge)(ge)差在(zai)哪兒？看(kan)這(zhe)(zhe)3個(ge)(ge)核心因素 小(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)的(de)(de)(de)(de)價(jia)(jia)(jia)格(ge)(ge)(ge)，本(ben)(ben)質是(shi)(shi)(shi)“需(xu)求復(fu)(fu)雜(za)(za)度”的(de)(de)(de)(de)體(ti)現(xian)(xian)，一(yi)(yi)(yi)(yi)(yi)(yi)句話總(zong)結(jie)：你(ni)(ni)(ni)要(yao)(yao)的(de)(de)(de)(de)功(gong)(gong)能(neng)(neng)(neng)越(yue)復(fu)(fu)雜(za)(za)，價(jia)(jia)(jia)格(ge)(ge)(ge)越(yue)貴。 基礎(chu)展示型：只需(xu)要(yao)(yao)產品介紹、聯系(xi)(xi)我(wo)們(men)、官(guan)網(wang)跳(tiao)(tiao)轉，用成(cheng)熟框架改(gai)改(gai)內容就(jiu)行，價(jia)(jia)(jia)格(ge)(ge)(ge)大(da)概5000-12000； 功(gong)(gong)能(neng)(neng)(neng)應用型：比(bi)如餐(can)飲小(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)要(yao)(yao)“線(xian)上點(dian)單(dan)(dan)+外賣配送+桌碼點(dian)餐(can)”，電商(shang)(shang)(shang)小(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)要(yao)(yao)“支(zhi)付(fu)(fu)+會(hui)(hui)員(yuan)(yuan)+優惠券(quan)”，這(zhe)(zhe)種需(xu)要(yao)(yao)定(ding)(ding)(ding)制(zhi)(zhi)功(gong)(gong)能(neng)(neng)(neng)邏(luo)輯，價(jia)(jia)(jia)格(ge)(ge)(ge)在(zai)2-8萬(wan)； 復(fu)(fu)雜(za)(za)系(xi)(xi)統(tong)(tong)型：像(xiang)社區團(tuan)購要(yao)(yao)“團(tuan)長管(guan)理+實時庫存+分銷邏(luo)輯”，教育機構要(yao)(yao)“課程(cheng)(cheng)(cheng)預約+直播(bo)+打卡”，得對(dui)接(jie)第三(san)方系(xi)(xi)統(tong)(tong)（比(bi)如ERP、物流），價(jia)(jia)(jia)格(ge)(ge)(ge)基本(ben)(ben)10萬(wan)以(yi)上。 除(chu)此之(zhi)外，設(she)(she)計(ji)也(ye)是(shi)(shi)(shi)“隱形成(cheng)本(ben)(ben)”：要(yao)(yao)做(zuo)(zuo)符合品牌(pai)調性的(de)(de)(de)(de)定(ding)(ding)(ding)制(zhi)(zhi)UI（比(bi)如奶(nai)茶店要(yao)(yao)可愛風(feng)、科(ke)技公司要(yao)(yao)極簡風(feng)），設(she)(she)計(ji)師(shi)得花(hua)3-5天出(chu)(chu)原型、改(gai)稿，這(zhe)(zhe)部(bu)分占總(zong)報(bao)價(jia)(jia)(jia)的(de)(de)(de)(de)10%-20%；如果直接(jie)用模(mo)板套，設(she)(she)計(ji)費(fei)能(neng)(neng)(neng)省一(yi)(yi)(yi)(yi)(yi)(yi)半，但(dan)后期想改(gai)風(feng)格(ge)(ge)(ge)，基本(ben)(ben)要(yao)(yao)“推倒重(zhong)來(lai)”。 二、最容易踩的(de)(de)(de)(de)2個(ge)(ge)坑(keng)，別(bie)再跳(tiao)(tiao)了！ 坑(keng)1：低(di)價(jia)(jia)(jia)誘惑(huo)——“3000塊(kuai)(kuai)定(ding)(ding)(ding)制(zhi)(zhi)”= 模(mo)板改(gai)logo 有(you)(you)(you)些(xie)服務(wu)(wu)(wu)商(shang)(shang)(shang)說(shuo)“3000塊(kuai)(kuai)做(zuo)(zuo)定(ding)(ding)(ding)制(zhi)(zhi)小(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)”，其(qi)實是(shi)(shi)(shi)用現(xian)(xian)成(cheng)模(mo)板換個(ge)(ge)你(ni)(ni)(ni)的(de)(de)(de)(de)logo，功(gong)(gong)能(neng)(neng)(neng)都(dou)是(shi)(shi)(shi)固定(ding)(ding)(ding)的(de)(de)(de)(de)——你(ni)(ni)(ni)想加(jia)“會(hui)(hui)員(yuan)(yuan)積分”？加(jia)2000；想對(dui)接(jie)線(xian)下收(shou)銀系(xi)(xi)統(tong)(tong)？再加(jia)3000；等(deng)你(ni)(ni)(ni)用了三(san)個(ge)(ge)月，發現(xian)(xian)bug沒(mei)(mei)人(ren)修(xiu)，服務(wu)(wu)(wu)商(shang)(shang)(shang)說(shuo)“我(wo)們(men)只保一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)月”——到最后，花(hua)的(de)(de)(de)(de)錢比(bi)正經定(ding)(ding)(ding)制(zhi)(zhi)還多。 坑(keng)2：需(xu)求模(mo)糊(hu)——“我(wo)要(yao)(yao)做(zuo)(zuo)電商(shang)(shang)(shang)”= 沒(mei)(mei)說(shuo)清楚的(de)(de)(de)(de)“漏項(xiang)” 你(ni)(ni)(ni)說(shuo)“我(wo)要(yao)(yao)做(zuo)(zuo)電商(shang)(shang)(shang)小(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)”，服務(wu)(wu)(wu)商(shang)(shang)(shang)報(bao)5萬(wan)，結(jie)果做(zuo)(zuo)出(chu)(chu)來(lai)沒(mei)(mei)有(you)(you)(you)“優惠券(quan)功(gong)(gong)能(neng)(neng)(neng)”，服務(wu)(wu)(wu)商(shang)(shang)(shang)說(shuo)“你(ni)(ni)(ni)沒(mei)(mei)提啊”！所以(yi)一(yi)(yi)(yi)(yi)(yi)(yi)定(ding)(ding)(ding)要(yao)(yao)把需(xu)求列(lie)成(cheng)“清單(dan)(dan)”：比(bi)如“支(zhi)持微信/支(zhi)付(fu)(fu)寶支(zhi)付(fu)(fu)”“能(neng)(neng)(neng)設(she)(she)置滿減券(quan)/折(zhe)扣券(quan)”“同(tong)步(bu)線(xian)下庫存”，越(yue)細越(yue)好(hao)，這(zhe)(zhe)樣(yang)報(bao)價(jia)(jia)(jia)才(cai)不(bu)(bu)會(hui)(hui)“漏項(xiang)”。 三(san)、不(bu)(bu)花(hua)冤枉(wang)(wang)(wang)錢的(de)(de)(de)(de)關(guan)鍵：找“匹(pi)配”的(de)(de)(de)(de)，不(bu)(bu)是(shi)(shi)(shi)“最便宜”的(de)(de)(de)(de) 我(wo)們(men)服務(wu)(wu)(wu)過(guo)一(yi)(yi)(yi)(yi)(yi)(yi)家烘焙店老板，一(yi)(yi)(yi)(yi)(yi)(yi)開始貪便宜選(xuan)(xuan)了6000塊(kuai)(kuai)的(de)(de)(de)(de)“定(ding)(ding)(ding)制(zhi)(zhi)”，結(jie)果小(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)不(bu)(bu)能(neng)(neng)(neng)對(dui)接(jie)線(xian)下會(hui)(hui)員(yuan)(yuan)系(xi)(xi)統(tong)(tong)，每次顧(gu)客線(xian)下消費(fei)要(yao)(yao)手動錄(lu)積分，店員(yuan)(yuan)嫌麻煩、顧(gu)客抱怨——后來(lai)找我(wo)們(men)重(zhong)新做(zuo)(zuo)，我(wo)們(men)幫(bang)(bang)他整合“線(xian)上點(dian)單(dan)(dan)+線(xian)下會(hui)(hui)員(yuan)(yuan)同(tong)步(bu)+蛋(dan)糕預定(ding)(ding)(ding)”，報(bao)價(jia)(jia)(jia)3萬(wan)，他一(yi)(yi)(yi)(yi)(yi)(yi)開始覺得貴，但(dan)用了三(san)個(ge)(ge)月，線(xian)上訂單(dan)(dan)漲(zhang)40%，會(hui)(hui)員(yuan)(yuan)復(fu)(fu)購率從(cong)20%升到50%——他說(shuo)：“原來(lai)不(bu)(bu)是(shi)(shi)(shi)貴，是(shi)(shi)(shi)之(zhi)前(qian)沒(mei)(mei)買(mai)到對(dui)的(de)(de)(de)(de)東西。” 其(qi)實小(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)定(ding)(ding)(ding)制(zhi)(zhi)的(de)(de)(de)(de)核心，是(shi)(shi)(shi)“價(jia)(jia)(jia)值匹(pi)配”：你(ni)(ni)(ni)的(de)(de)(de)(de)需(xu)求簡單(dan)(dan)，就(jiu)選(xuan)(xuan)基礎(chu)定(ding)(ding)(ding)制(zhi)(zhi)；需(xu)求復(fu)(fu)雜(za)(za)，就(jiu)選(xuan)(xuan)能(neng)(neng)(neng)搞(gao)定(ding)(ding)(ding)復(fu)(fu)雜(za)(za)功(gong)(gong)能(neng)(neng)(neng)的(de)(de)(de)(de)服務(wu)(wu)(wu)商(shang)(shang)(shang)。關(guan)鍵是(shi)(shi)(shi)要(yao)(yao)“透(tou)明(ming)”——問清楚“功(gong)(gong)能(neng)(neng)(neng)包含哪些(xie)”“售后保多久”“新增功(gong)(gong)能(neng)(neng)(neng)怎么收(shou)費(fei)”，把這(zhe)(zhe)些(xie)寫進合同(tong)里，就(jiu)不(bu)(bu)會(hui)(hui)被“坑(keng)”。 如果您也(ye)在(zai)為小(xiao)程(cheng)(cheng)(cheng)序(xu)(xu)(xu)(xu)定(ding)(ding)(ding)制(zhi)(zhi)價(jia)(jia)(jia)格(ge)(ge)(ge)發愁，不(bu)(bu)妨來(lai)找我(wo)們(men)聊一(yi)(yi)(yi)(yi)(yi)(yi)聊——我(wo)們(men)不(bu)(bu)會(hui)(hui)報(bao)虛(xu)高價(jia)(jia)(jia)，也(ye)不(bu)(bu)用低(di)價(jia)(jia)(jia)騙你(ni)(ni)(ni)，只會(hui)(hui)幫(bang)(bang)你(ni)(ni)(ni)理清需(xu)求，給出(chu)(chu)“對(dui)應價(jia)(jia)(jia)值”的(de)(de)(de)(de)報(bao)價(jia)(jia)(jia)。畢(bi)竟，不(bu)(bu)花(hua)冤枉(wang)(wang)(wang)錢的(de)(de)(de)(de)前(qian)提，是(shi)(shi)(shi)“明(ming)白自己要(yao)(yao)什么”。

 “同樣是(shi)(shi)(shi)(shi)做線(xian)上(shang)接(jie)單(dan)系(xi)統(tong)，A公司報(bao)(bao)12萬(wan)，B公司報(bao)(bao)25萬(wan)，我到底(di)該選哪個(ge)？”很多(duo)(duo)中(zhong)小(xiao)企(qi)(qi)業主都(dou)有類似困惑——2025年(nian)(nian)(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件開(kai)發(fa)(fa)價(jia)(jia)格(ge)(ge)，早(zao)就(jiu)(jiu)不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)“寫(xie)幾行代(dai)碼(ma)(ma)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)簡單(dan)核算，而是(shi)(shi)(shi)(shi)“需求(qiu)(qiu)、技(ji)術(shu)、服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)”三者交織的(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)值量(liang)化。今天就(jiu)(jiu)和大家聊透(tou)2025軟(ruan)(ruan)件開(kai)發(fa)(fa)價(jia)(jia)格(ge)(ge)的(de)(de)(de)(de)(de)(de)(de)(de)(de)核心影(ying)響因素，幫(bang)(bang)你(ni)把“模糊的(de)(de)(de)(de)(de)(de)(de)(de)(de)報(bao)(bao)價(jia)(jia)”變成(cheng)(cheng)(cheng)“清晰(xi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)值判斷”。 一、技(ji)術(shu)棧的(de)(de)(de)(de)(de)(de)(de)(de)(de)“匹配度”，決(jue)定了(le)(le)“效(xiao)率成(cheng)(cheng)(cheng)本(ben)比(bi)(bi)(bi)” 2025年(nian)(nian)(nian)(nian)，技(ji)術(shu)棧的(de)(de)(de)(de)(de)(de)(de)(de)(de)選擇更講“精準適配”：比(bi)(bi)(bi)如(ru)(ru)(ru)AI輔助(zhu)開(kai)發(fa)(fa)適合(he)(he)(he)“需求(qiu)(qiu)明確(que)但迭(die)(die)代(dai)快(kuai)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)項目（比(bi)(bi)(bi)如(ru)(ru)(ru)私域(yu)商(shang)(shang)城(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)會員體系(xi)），能(neng)(neng)(neng)(neng)(neng)縮(suo)短40%的(de)(de)(de)(de)(de)(de)(de)(de)(de)功能(neng)(neng)(neng)(neng)(neng)迭(die)(die)代(dai)周(zhou)(zhou)期(qi)；云(yun)原(yuan)生適合(he)(he)(he)“高(gao)(gao)并(bing)發(fa)(fa)需求(qiu)(qiu)”（比(bi)(bi)(bi)如(ru)(ru)(ru)電商(shang)(shang)大促），但需要(yao)(yao)額外(wai)投入(ru)“容器化運維(wei)”成(cheng)(cheng)(cheng)本(ben)；而低代(dai)碼(ma)(ma)更適合(he)(he)(he)“流程固定、功能(neng)(neng)(neng)(neng)(neng)重(zhong)復(fu)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)場景(jing)（比(bi)(bi)(bi)如(ru)(ru)(ru)企(qi)(qi)業內(nei)部的(de)(de)(de)(de)(de)(de)(de)(de)(de)請(qing)假審批系(xi)統(tong)）。技(ji)術(shu)不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)“越(yue)高(gao)(gao)端越(yue)貴”，是(shi)(shi)(shi)(shi)“越(yue)貼合(he)(he)(he)需求(qiu)(qiu)，性(xing)價(jia)(jia)比(bi)(bi)(bi)越(yue)高(gao)(gao)”。 二、需求(qiu)(qiu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)“隱(yin)(yin)形項”，是(shi)(shi)(shi)(shi)“必(bi)(bi)選成(cheng)(cheng)(cheng)本(ben)”在升級 2025年(nian)(nian)(nian)(nian)，“基礎需求(qiu)(qiu)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)標準已經(jing)大幅提升：合(he)(he)(he)規性(xing)：數(shu)據安(an)全要(yao)(yao)符合(he)(he)(he)《個(ge)人信息(xi)保護法》，得做“數(shu)據加(jia)密+訪問(wen)(wen)日志審計”，這(zhe)部分成(cheng)(cheng)(cheng)本(ben)比(bi)(bi)(bi)3年(nian)(nian)(nian)(nian)前漲了(le)(le)25%；體驗(yan)性(xing)：無障礙設計成(cheng)(cheng)(cheng)了(le)(le)很多(duo)(duo)行業的(de)(de)(de)(de)(de)(de)(de)(de)(de)“準入(ru)門檻”（比(bi)(bi)(bi)如(ru)(ru)(ru)電商(shang)(shang)要(yao)(yao)適配視障用(yong)戶的(de)(de)(de)(de)(de)(de)(de)(de)(de)讀屏(ping)軟(ruan)(ruan)件），以(yi)(yi)前是(shi)(shi)(shi)(shi)“加(jia)分項”，現(xian)(xian)在是(shi)(shi)(shi)(shi)“必(bi)(bi)選項”；場景(jing)化：比(bi)(bi)(bi)如(ru)(ru)(ru)生鮮(xian)店的(de)(de)(de)(de)(de)(de)(de)(de)(de)“動(dong)態定價(jia)(jia)”（晚上(shang)8點后(hou)(hou)蔬菜打(da)8折），需要(yao)(yao)對(dui)接(jie)實時(shi)庫(ku)存和價(jia)(jia)格(ge)(ge)系(xi)統(tong)，不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)“加(jia)個(ge)按(an)鈕(niu)”那么簡單(dan)，要(yao)(yao)做“規則引擎”的(de)(de)(de)(de)(de)(de)(de)(de)(de)定制開(kai)發(fa)(fa)。這(zhe)些(xie)以(yi)(yi)前“可(ke)選”的(de)(de)(de)(de)(de)(de)(de)(de)(de)需求(qiu)(qiu)，現(xian)(xian)在成(cheng)(cheng)(cheng)了(le)(le)“必(bi)(bi)選”，自(zi)然會反映在報(bao)(bao)價(jia)(jia)里(li)——不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)商(shang)(shang)“亂加(jia)價(jia)(jia)”，是(shi)(shi)(shi)(shi)“需求(qiu)(qiu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)標準變高(gao)(gao)了(le)(le)”。 三、服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)“全周(zhou)(zhou)期(qi)”，是(shi)(shi)(shi)(shi)“買現(xian)(xian)在，更買未來(lai)” 2025年(nian)(nian)(nian)(nian)，軟(ruan)(ruan)件開(kai)發(fa)(fa)早(zao)已從“一錘子買賣”變成(cheng)(cheng)(cheng)“全周(zhou)(zhou)期(qi)服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)”：比(bi)(bi)(bi)如(ru)(ru)(ru)上(shang)線(xian)后(hou)(hou)的(de)(de)(de)(de)(de)(de)(de)(de)(de)“AI用(yong)戶行為分析(xi)”，能(neng)(neng)(neng)(neng)(neng)幫(bang)(bang)你(ni)快(kuai)速(su)(su)定位“用(yong)戶棄單(dan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)原(yuan)因”（比(bi)(bi)(bi)如(ru)(ru)(ru)支付(fu)步驟太復(fu)雜(za)），從而精準迭(die)(die)代(dai)功能(neng)(neng)(neng)(neng)(neng)；再(zai)比(bi)(bi)(bi)如(ru)(ru)(ru)“運維(wei)SLA（服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)級別協議）”，承諾“系(xi)統(tong)宕機1小(xiao)時(shi)內(nei)修(xiu)復(fu)”，避(bi)免像王哥(ge)之(zhi)前遇到的(de)(de)(de)(de)(de)(de)(de)(de)(de)“系(xi)統(tong)崩潰(kui)導致(zhi)上(shang)午沒接(jie)單(dan)，損(sun)失3000塊”的(de)(de)(de)(de)(de)(de)(de)(de)(de)情況。前期(qi)多(duo)(duo)花的(de)(de)(de)(de)(de)(de)(de)(de)(de)錢(qian)(qian)(qian)，其實是(shi)(shi)(shi)(shi)在省(sheng)后(hou)(hou)期(qi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)“隱(yin)(yin)性(xing)損(sun)失”——比(bi)(bi)(bi)如(ru)(ru)(ru)云(yun)資源(yuan)優化，一年(nian)(nian)(nian)(nian)能(neng)(neng)(neng)(neng)(neng)幫(bang)(bang)王哥(ge)省(sheng)2萬(wan)+；安(an)全監(jian)控(kong)能(neng)(neng)(neng)(neng)(neng)避(bi)免5萬(wan)+的(de)(de)(de)(de)(de)(de)(de)(de)(de)黑客攻擊損(sun)失。 最(zui)后(hou)(hou)想和創(chuang)業者說：**與(yu)其糾結“報(bao)(bao)價(jia)(jia)貴不(bu)(bu)(bu)(bu)貴”，不(bu)(bu)(bu)(bu)如(ru)(ru)(ru)問(wen)(wen)“這(zhe)個(ge)價(jia)(jia)格(ge)(ge)能(neng)(neng)(neng)(neng)(neng)幫(bang)(bang)我解(jie)(jie)決(jue)什么問(wen)(wen)題”**。比(bi)(bi)(bi)如(ru)(ru)(ru)：先(xian)做“需求(qiu)(qiu)減法”：把“想要(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)”（比(bi)(bi)(bi)如(ru)(ru)(ru)AR試(shi)吃）和“必(bi)(bi)須的(de)(de)(de)(de)(de)(de)(de)(de)(de)”（比(bi)(bi)(bi)如(ru)(ru)(ru)實時(shi)接(jie)單(dan)）分開(kai)，先(xian)滿足核心需求(qiu)(qiu)； 再(zai)做“技(ji)術(shu)匹配”：半標準化需求(qiu)(qiu)選“低代(dai)碼(ma)(ma)+定制化”，高(gao)(gao)并(bing)發(fa)(fa)選“云(yun)原(yuan)生”，迭(die)(die)代(dai)快(kuai)選“AI輔助(zhu)開(kai)發(fa)(fa)”； 最(zui)后(hou)(hou)看“服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)閉(bi)環”：問(wen)(wen)清楚服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)商(shang)(shang)“有沒有上(shang)線(xian)后(hou)(hou)3個(ge)月免費迭(die)(die)代(dai)”“有沒有全年(nian)(nian)(nian)(nian)安(an)全監(jian)控(kong)”“有沒有云(yun)資源(yuan)優化服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)”——這(zhe)些(xie)才是(shi)(shi)(shi)(shi)“能(neng)(neng)(neng)(neng)(neng)幫(bang)(bang)你(ni)省(sheng)后(hou)(hou)續錢(qian)(qian)(qian)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)關鍵。 2025年(nian)(nian)(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件開(kai)發(fa)(fa)價(jia)(jia)格(ge)(ge)，本(ben)質是(shi)(shi)(shi)(shi)“解(jie)(jie)決(jue)問(wen)(wen)題的(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)值量(liang)化”：你(ni)付(fu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)“代(dai)碼(ma)(ma)的(de)(de)(de)(de)(de)(de)(de)(de)(de)錢(qian)(qian)(qian)”，是(shi)(shi)(shi)(shi)“幫(bang)(bang)你(ni)打(da)通線(xian)上(shang)線(xian)下的(de)(de)(de)(de)(de)(de)(de)(de)(de)能(neng)(neng)(neng)(neng)(neng)力”“幫(bang)(bang)你(ni)合(he)(he)(he)規經(jing)營的(de)(de)(de)(de)(de)(de)(de)(de)(de)保障”“幫(bang)(bang)你(ni)快(kuai)速(su)(su)迭(die)(die)代(dai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)效(xiao)率”。就(jiu)(jiu)像王哥(ge)最(zui)后(hou)(hou)選了(le)(le)B公司——上(shang)線(xian)3個(ge)月后(hou)(hou)，線(xian)上(shang)訂單(dan)占比(bi)(bi)(bi)從10%漲到35%，他說：“原(yuan)來(lai)貴的(de)(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)價(jia)(jia)格(ge)(ge)，是(shi)(shi)(shi)(shi)‘能(neng)(neng)(neng)(neng)(neng)幫(bang)(bang)我賺(zhuan)錢(qian)(qian)(qian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)值’。” 對(dui)企(qi)(qi)業來(lai)說，好(hao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件從來(lai)不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)“成(cheng)(cheng)(cheng)本(ben)”，是(shi)(shi)(shi)(shi)“能(neng)(neng)(neng)(neng)(neng)生錢(qian)(qian)(qian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)工具(ju)”。希(xi)望(wang)這(zhe)篇(pian)解(jie)(jie)析(xi)能(neng)(neng)(neng)(neng)(neng)幫(bang)(bang)你(ni)讀懂(dong)2025年(nian)(nian)(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)軟(ruan)(ruan)件開(kai)發(fa)(fa)報(bao)(bao)價(jia)(jia)，選到“最(zui)適合(he)(he)(he)自(zi)己”的(de)(de)(de)(de)(de)(de)(de)(de)(de)解(jie)(jie)決(jue)方(fang)案——畢竟，軟(ruan)(ruan)件的(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)值，從來(lai)不(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)“寫(xie)了(le)(le)多(duo)(duo)少行代(dai)碼(ma)(ma)”，是(shi)(shi)(shi)(shi)“幫(bang)(bang)你(ni)賺(zhuan)了(le)(le)多(duo)(duo)少錢(qian)(qian)(qian)”。

 軟件定(ding)(ding)制(zhi)開(kai)(kai)(kai)(kai)發(fa)是(shi)一(yi)個系(xi)(xi)統(tong)工(gong)程(cheng)，需(xu)要(yao)(yao)(yao)企(qi)業(ye)和(he)(he)開(kai)(kai)(kai)(kai)發(fa)方密切配合(he)(he)。通過明確(que)(que)需(xu)求(qiu)、選(xuan)(xuan)對團(tuan)隊(dui)(dui)、加強(qiang)溝(gou)通、嚴(yan)格測(ce)試(shi)(shi)(shi)、做(zuo)好運(yun)維這5個關鍵點，可(ke)(ke)以大大提升(sheng)項目(mu)成(cheng)功(gong)率。本文將(jiang)為您(nin)一(yi)一(yi)解答。 第一(yi)、明確(que)(que)需(xu)求(qiu)是(shi)成(cheng)功(gong)的(de)(de)基礎 很多項目(mu)出現問題(ti)都源于需(xu)求(qiu)不明確(que)(que)。在啟動前(qian)(qian)，企(qi)業(ye)需(xu)要(yao)(yao)(yao)梳理(li)清楚(chu)業(ye)務流程(cheng)和(he)(he)核心需(xu)求(qiu)，最(zui)(zui)(zui)好能(neng)用(yong)原型圖(tu)或流程(cheng)圖(tu)將(jiang)需(xu)求(qiu)可(ke)(ke)視化。同(tong)(tong)時要(yao)(yao)(yao)區(qu)分"必須要(yao)(yao)(yao)有(you)"和(he)(he)"錦(jin)上(shang)(shang)添花(hua)"的(de)(de)功(gong)能(neng)，優(you)先(xian)保(bao)(bao)證核心模(mo)(mo)塊(kuai)的(de)(de)開(kai)(kai)(kai)(kai)發(fa)。建(jian)(jian)議(yi)組織(zhi)跨部門討論，收(shou)集各環(huan)節的(de)(de)真實(shi)需(xu)求(qiu)，避免開(kai)(kai)(kai)(kai)發(fa)過程(cheng)中頻繁變更(geng)。 第三、選(xuan)(xuan)擇合(he)(he)適的(de)(de)開(kai)(kai)(kai)(kai)發(fa)團(tuan)隊(dui)(dui) 開(kai)(kai)(kai)(kai)發(fa)團(tuan)隊(dui)(dui)的(de)(de)經驗(yan)(yan)和(he)(he)能(neng)力直接(jie)(jie)影響項目(mu)成(cheng)敗。在選(xuan)(xuan)擇合(he)(he)作伙伴時，不僅要(yao)(yao)(yao)看報價，更(geng)要(yao)(yao)(yao)考察其行(xing)(xing)業(ye)經驗(yan)(yan)和(he)(he)技術(shu)實(shi)力。優(you)秀的(de)(de)開(kai)(kai)(kai)(kai)發(fa)團(tuan)隊(dui)(dui)應該(gai)具備：相關行(xing)(xing)業(ye)的(de)(de)成(cheng)功(gong)案例、規(gui)范的(de)(de)項目(mu)管理(li)流程(cheng)、完(wan)善的(de)(de)質量(liang)保(bao)(bao)障體系(xi)(xi)。建(jian)(jian)議(yi)要(yao)(yao)(yao)求(qiu)開(kai)(kai)(kai)(kai)發(fa)方提供詳細的(de)(de)實(shi)施方案，并(bing)評(ping)(ping)估其技術(shu)路線(xian)的(de)(de)可(ke)(ke)行(xing)(xing)性(xing)。 第四、建(jian)(jian)立有(you)效的(de)(de)溝(gou)通機(ji)制(zhi) 定(ding)(ding)制(zhi)開(kai)(kai)(kai)(kai)發(fa)是(shi)一(yi)個持續(xu)溝(gou)通的(de)(de)過程(cheng)。建(jian)(jian)議(yi)設立固定(ding)(ding)的(de)(de)溝(gou)通機(ji)制(zhi)，比如每周項目(mu)例會(hui)、關鍵節點評(ping)(ping)審會(hui)等(deng)(deng)。同(tong)(tong)時要(yao)(yao)(yao)明確(que)(que)對接(jie)(jie)人，避免多頭溝(gou)通導(dao)致(zhi)信息不一(yi)致(zhi)。使用(yong)項目(mu)管理(li)工(gong)具（如Jira、TAPD）實(shi)時跟(gen)蹤(zong)進度，確(que)(que)保(bao)(bao)各方信息同(tong)(tong)步(bu)。遇(yu)到問題(ti)時及(ji)時溝(gou)通解決(jue)，不要(yao)(yao)(yao)等(deng)(deng)到最(zui)(zui)(zui)后(hou)(hou)(hou)才暴露問題(ti)。 第、重(zhong)視測(ce)試(shi)(shi)(shi)與(yu)驗(yan)(yan)收(shou) 測(ce)試(shi)(shi)(shi)環(huan)節往往容易(yi)被忽視，但卻是(shi)保(bao)(bao)證質量(liang)的(de)(de)關鍵。企(qi)業(ye)要(yao)(yao)(yao)提前(qian)(qian)制(zhi)定(ding)(ding)測(ce)試(shi)(shi)(shi)計劃，包括功(gong)能(neng)測(ce)試(shi)(shi)(shi)、性(xing)能(neng)測(ce)試(shi)(shi)(shi)、安全(quan)測(ce)試(shi)(shi)(shi)等(deng)(deng)。建(jian)(jian)議(yi)采用(yong)"小步(bu)快跑"的(de)(de)策略，完(wan)成(cheng)一(yi)個模(mo)(mo)塊(kuai)就測(ce)試(shi)(shi)(shi)一(yi)個模(mo)(mo)塊(kuai)，不要(yao)(yao)(yao)等(deng)(deng)到最(zui)(zui)(zui)后(hou)(hou)(hou)才統(tong)一(yi)測(ce)試(shi)(shi)(shi)。驗(yan)(yan)收(shou)時要(yao)(yao)(yao)對照(zhao)最(zui)(zui)(zui)初(chu)的(de)(de)需(xu)求(qiu)文檔(dang)(dang)逐項檢查(cha)，確(que)(que)保(bao)(bao)系(xi)(xi)統(tong)符合(he)(he)預(yu)期。 第五、做(zuo)好上(shang)(shang)線(xian)準備和(he)(he)后(hou)(hou)(hou)續(xu)維護(hu) 系(xi)(xi)統(tong)開(kai)(kai)(kai)(kai)發(fa)完(wan)成(cheng)只是(shi)開(kai)(kai)(kai)(kai)始，上(shang)(shang)線(xian)后(hou)(hou)(hou)的(de)(de)運(yun)營維護(hu)同(tong)(tong)樣重(zhong)要(yao)(yao)(yao)。企(qi)業(ye)要(yao)(yao)(yao)提前(qian)(qian)準備培(pei)訓計劃，確(que)(que)保(bao)(bao)員工(gong)會(hui)用(yong)新系(xi)(xi)統(tong)。同(tong)(tong)時要(yao)(yao)(yao)制(zhi)定(ding)(ding)應急(ji)預(yu)案，處理(li)可(ke)(ke)能(neng)出現的(de)(de)問題(ti)。與(yu)開(kai)(kai)(kai)(kai)發(fa)方明確(que)(que)后(hou)(hou)(hou)續(xu)維護(hu)方案，包括bug修(xiu)復、功(gong)能(neng)升(sheng)級等(deng)(deng)。建(jian)(jian)議(yi)保(bao)(bao)留完(wan)整(zheng)的(de)(de)開(kai)(kai)(kai)(kai)發(fa)文檔(dang)(dang)，方便后(hou)(hou)(hou)續(xu)維護(hu)和(he)(he)二次開(kai)(kai)(kai)(kai)發(fa)。

在數(shu)字(zi)化(hua)轉(zhuan)型時代，許多(duo)企業(ye)發(fa)現，市場上通用(yong)的(de)(de)(de)標準(zhun)化(hua)軟(ruan)件就像(xiang)“均(jun)碼(ma)衣(yi)服”——看似(si)能(neng)(neng)(neng)(neng)用(yong)，但總有(you)不(bu)(bu)貼合(he)(he)的(de)(de)(de)尷(gan)尬：功能(neng)(neng)(neng)(neng)冗余、操(cao)作(zuo)復(fu)雜(za)、業(ye)務(wu)(wu)(wu)數(shu)據(ju)分散(san)……而(er)軟(ruan)件定制(zhi)(zhi)開(kai)(kai)(kai)發(fa)，正(zheng)是為企業(ye)提(ti)供“量(liang)體裁衣(yi)”的(de)(de)(de)解決方案。它不(bu)(bu)再讓業(ye)務(wu)(wu)(wu)將就工具，而(er)是讓工具100%適配業(ye)務(wu)(wu)(wu)需求。 哪些企業(ye)更(geng)(geng)需要定制(zhi)(zhi)開(kai)(kai)(kai)發(fa)？答案很明確：擁有(you)特殊(shu)流(liu)程的(de)(de)(de)行業(ye)（如(ru)醫療(liao)機構的(de)(de)(de)病(bing)歷管理、制(zhi)(zhi)造業(ye)的(de)(de)(de)智能(neng)(neng)(neng)(neng)排產），快速發(fa)展的(de)(de)(de)企業(ye)（業(ye)務(wu)(wu)(wu)模式(shi)(shi)頻繁調整），以(yi)及注(zhu)重數(shu)據(ju)安全的(de)(de)(de)機構（私有(you)化(hua)部(bu)署更(geng)(geng)能(neng)(neng)(neng)(neng)控制(zhi)(zhi)權限(xian)）。許多(duo)人誤以(yi)為定制(zhi)(zhi)開(kai)(kai)(kai)發(fa)成(cheng)(cheng)本高(gao)昂，實則不(bu)(bu)然(ran)(ran)。一(yi)次性投入可(ke)能(neng)(neng)(neng)(neng)替代每年支付的(de)(de)(de)訂閱費，長期(qi)來看總成(cheng)(cheng)本反(fan)而(er)更(geng)(geng)低(di)；員工不(bu)(bu)再需要手動跨系統(tong)抄錄(lu)數(shu)據(ju)，效率(lv)提(ti)升直(zhi)(zhi)接節省(sheng)人力成(cheng)(cheng)本；同時支持漸(jian)進式(shi)(shi)開(kai)(kai)(kai)發(fa)——先(xian)上線(xian)核心(xin)功能(neng)(neng)(neng)(neng)，后續按需追(zhui)加模塊(kuai)，大(da)大(da)減(jian)輕(qing)初期(qi)投入壓力。  當然(ran)(ran)，成(cheng)(cheng)功的(de)(de)(de)定制(zhi)(zhi)開(kai)(kai)(kai)發(fa)離(li)不(bu)(bu)開(kai)(kai)(kai)專(zhuan)業(ye)團隊護航。關鍵在于將業(ye)務(wu)(wu)(wu)流(liu)程拆解成(cheng)(cheng)明確的(de)(de)(de)功能(neng)(neng)(neng)(neng)清單，避(bi)免模糊表述；通過可(ke)點擊的(de)(de)(de)Demo確認操(cao)作(zuo)邏輯，比文字(zi)描述更(geng)(geng)直(zhi)(zhi)觀；測試(shi)階段需模擬(ni)真實業(ye)務(wu)(wu)(wu)場景(jing)，比如(ru)讓財務(wu)(wu)(wu)人員直(zhi)(zhi)接試(shi)用(yong)報銷流(liu)程，確保系統(tong)真正(zheng)貼合(he)(he)實際需求。  軟(ruan)件定制(zhi)(zhi)開(kai)(kai)(kai)發(fa)從來不(bu)(bu)是“為技術而(er)技術”，而(er)是通過精(jing)準(zhun)匹配業(ye)務(wu)(wu)(wu)痛(tong)點，讓企業(ye)甩掉低(di)效包(bao)袱(fu)，專(zhuan)注(zhu)核心(xin)競爭力的(de)(de)(de)提(ti)升。如(ru)果您正(zheng)在為標準(zhun)化(hua)軟(ruan)件的(de)(de)(de)功能(neng)(neng)(neng)(neng)限(xian)制(zhi)(zhi)而(er)妥協，或為多(duo)系統(tong)數(shu)據(ju)混亂(luan)而(er)頭疼，不(bu)(bu)妨嘗試(shi)定制(zhi)(zhi)開(kai)(kai)(kai)發(fa)——它可(ke)能(neng)(neng)(neng)(neng)正(zheng)是您尋找的(de)(de)(de)那把解鎖效率(lv)的(de)(de)(de)鑰匙。

在(zai)(zai)數字化(hua)(hua)浪潮席卷全球(qiu)的(de)(de)(de)(de)(de)今天，軟(ruan)(ruan)(ruan)(ruan)件系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)開(kai)(kai)發(fa)(fa)(fa)正站在(zai)(zai)創新與(yu)變(bian)革的(de)(de)(de)(de)(de)前(qian)沿,為各行(xing)業的(de)(de)(de)(de)(de)發(fa)(fa)(fa)展(zhan)注入(ru)強勁(jing)動(dong)(dong)力。從傳統(tong)(tong)(tong)行(xing)業到(dao)新興(xing)領域,軟(ruan)(ruan)(ruan)(ruan)件系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)無(wu)處不在(zai)(zai),它(ta)如(ru)同企業的(de)(de)(de)(de)(de)神(shen)經系(xi)(xi)(xi)(xi)統(tong)(tong)(tong),連接著(zhu)各個(ge)業務(wu)環節,驅動(dong)(dong)著(zhu)數據的(de)(de)(de)(de)(de)流動(dong)(dong)與(yu)決(jue)策(ce)的(de)(de)(de)(de)(de)制定。 當(dang)前(qian),軟(ruan)(ruan)(ruan)(ruan)件系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)開(kai)(kai)發(fa)(fa)(fa)呈(cheng)現出(chu)諸多(duo)新趨勢。低代碼/無(wu)代碼開(kai)(kai)發(fa)(fa)(fa)平臺的(de)(de)(de)(de)(de)興(xing)起,讓非專業開(kai)(kai)發(fa)(fa)(fa)人員也能快速(su)構(gou)建應(ying)用(yong)(yong)(yong)(yong)程序,極大(da)地降低了開(kai)(kai)發(fa)(fa)(fa)門檻與(yu)成本(ben)。人工智(zhi)(zhi)(zhi)能與(yu)機(ji)器(qi)學習的(de)(de)(de)(de)(de)深度融(rong)(rong)入(ru),使(shi)(shi)軟(ruan)(ruan)(ruan)(ruan)件系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)具備(bei)了智(zhi)(zhi)(zhi)能預測、自動(dong)(dong)化(hua)(hua)決(jue)策(ce)等(deng)能力,為用(yong)(yong)(yong)(yong)戶(hu)帶(dai)來(lai)更加個(ge)性化(hua)(hua)、智(zhi)(zhi)(zhi)能化(hua)(hua)的(de)(de)(de)(de)(de)體驗。此外,云(yun)原生技(ji)術的(de)(de)(de)(de)(de)普(pu)及推(tui)動(dong)(dong)著(zhu)軟(ruan)(ruan)(ruan)(ruan)件架構(gou)向(xiang)微服務(wu)、容器(qi)化(hua)(hua)方向(xiang)演進,實(shi)現了資源的(de)(de)(de)(de)(de)高效利用(yong)(yong)(yong)(yong)與(yu)應(ying)用(yong)(yong)(yong)(yong)的(de)(de)(de)(de)(de)快速(su)迭代。  然而,軟(ruan)(ruan)(ruan)(ruan)件系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)開(kai)(kai)發(fa)(fa)(fa)也面臨(lin)著(zhu)一(yi)系(xi)(xi)(xi)(xi)列挑(tiao)戰(zhan)。隨著(zhu)用(yong)(yong)(yong)(yong)戶(hu)需(xu)求(qiu)日益復雜多(duo)變(bian),如(ru)何精(jing)準把握需(xu)求(qiu),并在(zai)(zai)有限(xian)時(shi)間內交付高質(zhi)量軟(ruan)(ruan)(ruan)(ruan)件,成為開(kai)(kai)發(fa)(fa)(fa)團隊(dui)的(de)(de)(de)(de)(de)核心(xin)難題(ti)之一(yi)。網絡安全威脅的(de)(de)(de)(de)(de)不斷升級,要求(qiu)開(kai)(kai)發(fa)(fa)(fa)人員在(zai)(zai)系(xi)(xi)(xi)(xi)統(tong)(tong)(tong)設(she)計之初(chu)就(jiu)將(jiang)安全防護融(rong)(rong)入(ru)其中(zhong),構(gou)建起堅固(gu)的(de)(de)(de)(de)(de)防御堡(bao)壘。同時(shi),技(ji)術的(de)(de)(de)(de)(de)快速(su)更新換代,迫使(shi)(shi)團隊(dui)成員持(chi)續學習新知識(shi)、掌握新技(ji)能,以(yi)保持(chi)競爭(zheng)力。 對于軟(ruan)(ruan)(ruan)(ruan)件開(kai)(kai)發(fa)(fa)(fa)公司而言,這些挑(tiao)戰(zhan)背后蘊藏著(zhu)巨大(da)機(ji)遇(yu)。那些能夠緊(jin)跟技(ji)術潮流,組(zu)建跨學科復合型團隊(dui),并建立嚴謹開(kai)(kai)發(fa)(fa)(fa)流程與(yu)質(zhi)量保障體系(xi)(xi)(xi)(xi)的(de)(de)(de)(de)(de)企業,必將(jiang)在(zai)(zai)市場競爭(zheng)中(zhong)脫穎而出(chu)。他(ta)們不僅可(ke)以(yi)幫助客戶(hu)實(shi)現數字化(hua)(hua)轉型,還能在(zai)(zai)創造商業價值的(de)(de)(de)(de)(de)同時(shi),推(tui)動(dong)(dong)整個(ge)軟(ruan)(ruan)(ruan)(ruan)件行(xing)業的(de)(de)(de)(de)(de)健康(kang)、可(ke)持(chi)續發(fa)(fa)(fa)展(zhan)。

在(zai)數(shu)(shu)(shu)字化(hua)轉型的浪潮中，軟(ruan)件(jian)(jian)(jian)開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發成(cheng)(cheng)為眾多(duo)(duo)(duo)企業(ye)(ye)關(guan)注的焦點，而軟(ruan)件(jian)(jian)(jian)開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發費(fei)(fei)(fei)(fei)用(yong)更是(shi)企業(ye)(ye)在(zai)規劃(hua)項(xiang)(xiang)目(mu)時的重要(yao)考(kao)量。了(le)解軟(ruan)件(jian)(jian)(jian)開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發費(fei)(fei)(fei)(fei)用(yong)的構成(cheng)(cheng)與(yu)影(ying)響因素(su)，有助(zhu)于企業(ye)(ye)合理(li)(li)(li)預算，確保(bao)項(xiang)(xiang)目(mu)順利(li)推進。 軟(ruan)件(jian)(jian)(jian)開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發費(fei)(fei)(fei)(fei)用(yong)主(zhu)要(yao)由人(ren)(ren)力成(cheng)(cheng)本(ben)(ben)(ben)、技(ji)(ji)術(shu)成(cheng)(cheng)本(ben)(ben)(ben)、項(xiang)(xiang)目(mu)管理(li)(li)(li)成(cheng)(cheng)本(ben)(ben)(ben)、質(zhi)(zhi)量保(bao)證成(cheng)(cheng)本(ben)(ben)(ben)以及(ji)后(hou)期(qi)維護成(cheng)(cheng)本(ben)(ben)(ben)等構成(cheng)(cheng)。其(qi)中，人(ren)(ren)力成(cheng)(cheng)本(ben)(ben)(ben)往(wang)往(wang)是(shi)最大的支(zhi)(zhi)出部分，包(bao)括(kuo)開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發人(ren)(ren)員(yuan)(yuan)、測試人(ren)(ren)員(yuan)(yuan)、項(xiang)(xiang)目(mu)經(jing)理(li)(li)(li)等的薪資和(he)福利(li)。技(ji)(ji)術(shu)成(cheng)(cheng)本(ben)(ben)(ben)則涵蓋了(le)開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發工具、軟(ruan)件(jian)(jian)(jian)授(shou)權、服務(wu)器租賃等費(fei)(fei)(fei)(fei)用(yong)。項(xiang)(xiang)目(mu)管理(li)(li)(li)成(cheng)(cheng)本(ben)(ben)(ben)涉(she)及(ji)項(xiang)(xiang)目(mu)管理(li)(li)(li)軟(ruan)件(jian)(jian)(jian)、溝通協調(diao)等開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)銷，而質(zhi)(zhi)量保(bao)證成(cheng)(cheng)本(ben)(ben)(ben)包(bao)括(kuo)測試工具、代碼審查(cha)等費(fei)(fei)(fei)(fei)用(yong)。后(hou)期(qi)維護成(cheng)(cheng)本(ben)(ben)(ben)也不可(ke)忽視，軟(ruan)件(jian)(jian)(jian)上線后(hou)需要(yao)持續投入資源進行問題修(xiu)復、功能(neng)優化(hua)和(he)升級(ji)。 多(duo)(duo)(duo)種因素(su)會(hui)影(ying)響軟(ruan)件(jian)(jian)(jian)開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發費(fei)(fei)(fei)(fei)用(yong)。首先(xian)，項(xiang)(xiang)目(mu)的復雜(za)度和(he)規模是(shi)關(guan)鍵因素(su)。功能(neng)越多(duo)(duo)(duo)、業(ye)(ye)務(wu)邏輯(ji)越復雜(za)的軟(ruan)件(jian)(jian)(jian)，開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發所需的人(ren)(ren)力、時間和(he)資源越多(duo)(duo)(duo)，費(fei)(fei)(fei)(fei)用(yong)自然越高。例(li)如(ru)，一(yi)個大型企業(ye)(ye)級(ji)軟(ruan)件(jian)(jian)(jian)系統，可(ke)能(neng)需要(yao)數(shu)(shu)(shu)十名開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發人(ren)(ren)員(yuan)(yuan)花費(fei)(fei)(fei)(fei)數(shu)(shu)(shu)月甚(shen)(shen)至(zhi)數(shu)(shu)(shu)年的時間來完成(cheng)(cheng)，費(fei)(fei)(fei)(fei)用(yong)可(ke)能(neng)高達(da)數(shu)(shu)(shu)百萬甚(shen)(shen)至(zhi)上千萬元。其(qi)次，開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發團隊(dui)的經(jing)驗(yan)和(he)技(ji)(ji)術(shu)水平也會(hui)影(ying)響費(fei)(fei)(fei)(fei)用(yong)。經(jing)驗(yan)豐(feng)富(fu)、技(ji)(ji)術(shu)精湛的團隊(dui)能(neng)夠更高效(xiao)地完成(cheng)(cheng)開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發任務(wu)，但其(qi)人(ren)(ren)力成(cheng)(cheng)本(ben)(ben)(ben)也相對較高。此外，技(ji)(ji)術(shu)選(xuan)型也會(hui)對費(fei)(fei)(fei)(fei)用(yong)產(chan)生影(ying)響。采用(yong)先(xian)進的技(ji)(ji)術(shu)框架和(he)工具，雖(sui)然可(ke)以提高開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發效(xiao)率和(he)軟(ruan)件(jian)(jian)(jian)性能(neng)，但可(ke)能(neng)需要(yao)支(zhi)(zhi)付(fu)更高的技(ji)(ji)術(shu)授(shou)權費(fei)(fei)(fei)(fei)用(yong)。 企業(ye)(ye)在(zai)規劃(hua)軟(ruan)件(jian)(jian)(jian)開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發項(xiang)(xiang)目(mu)時，應充分考(kao)慮(lv)這些因素(su)，合理(li)(li)(li)制定預算。同時，與(yu)專(zhuan)業(ye)(ye)的軟(ruan)件(jian)(jian)(jian)開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發公(gong)司合作，借助(zhu)其(qi)豐(feng)富(fu)的經(jing)驗(yan)和(he)專(zhuan)業(ye)(ye)的技(ji)(ji)術(shu)，能(neng)夠在(zai)保(bao)證軟(ruan)件(jian)(jian)(jian)質(zhi)(zhi)量的同時，有效(xiao)控制開(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)(kai)發成(cheng)(cheng)本(ben)(ben)(ben)，實現企業(ye)(ye)的數(shu)(shu)(shu)字化(hua)目(mu)標。 

  對(dui)于投(tou)(tou)(tou)(tou)資(zi)(zi)者(zhe)來說(shuo)(shuo)，認(ren)為能(neng)夠(gou)在(zai)(zai)(zai)自己心里價(jia)(jia)格(ge)范圍內的(de)(de)(de)(de)報(bao)(bao)價(jia)(jia)就是(shi)實(shi)(shi)在(zai)(zai)(zai)的(de)(de)(de)(de)，但是(shi)這個(ge)(ge)價(jia)(jia)格(ge)可(ke)能(neng)比軟(ruan)(ruan)件(jian)(jian)系(xi)(xi)(xi)(xi)(xi)統(tong)開(kai)(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)司(si)(si)的(de)(de)(de)(de)成(cheng)本費用(yong)還要(yao)低，而(er)根據開(kai)(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)司(si)(si)的(de)(de)(de)(de)成(cheng)本費用(yong)來報(bao)(bao)價(jia)(jia)對(dui)于有些(xie)投(tou)(tou)(tou)(tou)資(zi)(zi)者(zhe)來說(shuo)(shuo)又認(ren)為是(shi)高價(jia)(jia)，其實(shi)(shi)，所以(yi)軟(ruan)(ruan)件(jian)(jian)系(xi)(xi)(xi)(xi)(xi)統(tong)開(kai)(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)司(si)(si)的(de)(de)(de)(de)報(bao)(bao)價(jia)(jia)實(shi)(shi)在(zai)(zai)(zai)不(bu)實(shi)(shi)在(zai)(zai)(zai)得看一(yi)(yi)(yi)下公(gong)(gong)司(si)(si)的(de)(de)(de)(de)正(zheng)規(gui)性(xing)與(yu)(yu)做的(de)(de)(de)(de)軟(ruan)(ruan)件(jian)(jian)系(xi)(xi)(xi)(xi)(xi)統(tong)負(fu)不(bu)負(fu)責來判斷。那(nei)么(me)什么(me)樣的(de)(de)(de)(de)開(kai)(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)司(si)(si)才算是(shi)正(zheng)規(gui)的(de)(de)(de)(de)呢? 要(yao)知道，如果想(xiang)(xiang)要(yao)開(kai)(kai)(kai)(kai)發(fa)(fa)一(yi)(yi)(yi)個(ge)(ge)軟(ruan)(ruan)件(jian)(jian)系(xi)(xi)(xi)(xi)(xi)統(tong)，大(da)多數情(qing)況(kuang)下，企(qi)業(ye)一(yi)(yi)(yi)有想(xiang)(xiang)法(fa)就開(kai)(kai)(kai)(kai)始(shi)與(yu)(yu)軟(ruan)(ruan)件(jian)(jian)系(xi)(xi)(xi)(xi)(xi)統(tong)開(kai)(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)司(si)(si)合作。然而(er)他(ta)們的(de)(de)(de)(de)想(xiang)(xiang)法(fa)或者(zhe)需求(qiu)往往是(shi)不(bu)完善的(de)(de)(de)(de)，一(yi)(yi)(yi)個(ge)(ge)負(fu)責任的(de)(de)(de)(de)軟(ruan)(ruan)件(jian)(jian)系(xi)(xi)(xi)(xi)(xi)統(tong)開(kai)(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)司(si)(si)在(zai)(zai)(zai)與(yu)(yu)企(qi)業(ye)進(jin)行(xing)需求(qiu)溝通時，能(neng)夠(gou)準確地抓住重點，也能(neng)夠(gou)解決需求(qiu)開(kai)(kai)(kai)(kai)發(fa)(fa)中(zhong)可(ke)能(neng)出現的(de)(de)(de)(de)問(wen)題，并(bing)提供一(yi)(yi)(yi)個(ge)(ge)可(ke)行(xing)的(de)(de)(de)(de)解決方案，而(er)不(bu)是(shi)企(qi)業(ye)說(shuo)(shuo)什么(me)就做什么(me)。 有些(xie)開(kai)(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)司(si)(si)在(zai)(zai)(zai)與(yu)(yu)企(qi)業(ye)簽(qian)訂開(kai)(kai)(kai)(kai)發(fa)(fa)合同后，就默(mo)默(mo)組建團隊進(jin)行(xing)開(kai)(kai)(kai)(kai)發(fa)(fa)，不(bu)再(zai)與(yu)(yu)企(qi)業(ye)溝通。即使企(qi)業(ye)投(tou)(tou)(tou)(tou)資(zi)(zi)者(zhe)詢問(wen)開(kai)(kai)(kai)(kai)發(fa)(fa)進(jin)度，也只是(shi)說(shuo)(shuo)很(hen)快(kuai)就能(neng)完成(cheng)等(deng)(deng)等(deng)(deng)。但是(shi)，有責任的(de)(de)(de)(de)軟(ruan)(ruan)件(jian)(jian)系(xi)(xi)(xi)(xi)(xi)統(tong)開(kai)(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)司(si)(si)不(bu)僅(jin)在(zai)(zai)(zai)每(mei)個(ge)(ge)流(liu)程前主動與(yu)(yu)企(qi)業(ye)投(tou)(tou)(tou)(tou)資(zi)(zi)者(zhe)進(jin)行(xing)溝通，而(er)且(qie)當(dang)企(qi)業(ye)投(tou)(tou)(tou)(tou)資(zi)(zi)者(zhe)詢問(wen)進(jin)展情(qing)況(kuang)時，也會(hui)詳細(xi)說(shuo)(shuo)明進(jin)展情(qing)況(kuang)、需要(yao)解決的(de)(de)(de)(de)問(wen)題、剩(sheng)余(yu)項(xiang)(xiang)目周(zhou)期等(deng)(deng)。 大(da)多數開(kai)(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)司(si)(si)在(zai)(zai)(zai)項(xiang)(xiang)目交付(fu)后就徹底(di)結束了與(yu)(yu)企(qi)業(ye)投(tou)(tou)(tou)(tou)資(zi)(zi)者(zhe)的(de)(de)(de)(de)合作，但對(dui)于一(yi)(yi)(yi)個(ge)(ge)負(fu)責任的(de)(de)(de)(de)軟(ruan)(ruan)件(jian)(jian)系(xi)(xi)(xi)(xi)(xi)統(tong)開(kai)(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)司(si)(si)來說(shuo)(shuo)，項(xiang)(xiang)目交付(fu)并(bing)不(bu)意味(wei)著結束，而(er)只是(shi)開(kai)(kai)(kai)(kai)始(shi)。當(dang)企(qi)業(ye)投(tou)(tou)(tou)(tou)資(zi)(zi)者(zhe)在(zai)(zai)(zai)軟(ruan)(ruan)件(jian)(jian)系(xi)(xi)(xi)(xi)(xi)統(tong)的(de)(de)(de)(de)運營中(zhong)出現問(wen)題時，軟(ruan)(ruan)件(jian)(jian)系(xi)(xi)(xi)(xi)(xi)統(tong)開(kai)(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)司(si)(si)可(ke)以(yi)盡快(kuai)解決，也可(ke)以(yi)為企(qi)業(ye)投(tou)(tou)(tou)(tou)資(zi)(zi)者(zhe)提供一(yi)(yi)(yi)些(xie)前期運營策劃等(deng)(deng)服務。

 為(wei)什(shen)么(me)(me)同(tong)(tong)一個(ge)軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)，不(bu)同(tong)(tong)的(de)(de)(de)(de)開(kai)(kai)(kai)發(fa)(fa)公(gong)司(si)(si)(si)給(gei)出的(de)(de)(de)(de)價(jia)格(ge)相(xiang)差如此之大？其實(shi)主要(yao)原因(yin)(yin)是(shi)不(bu)同(tong)(tong)的(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)開(kai)(kai)(kai)發(fa)(fa)公(gong)司(si)(si)(si)制(zhi)(zhi)作(zuo)(zuo)軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)的(de)(de)(de)(de)方式不(bu)同(tong)(tong)。這樣一來(lai)(lai)，成本投(tou)(tou)(tou)入不(bu)同(tong)(tong)，自(zi)然最(zui)終的(de)(de)(de)(de)報價(jia)也(ye)不(bu)同(tong)(tong)。那么(me)(me)，一些(xie)(xie)軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)開(kai)(kai)(kai)發(fa)(fa)公(gong)司(si)(si)(si)的(de)(de)(de)(de)開(kai)(kai)(kai)發(fa)(fa)報價(jia)高還有(you)投(tou)(tou)(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)開(kai)(kai)(kai)發(fa)(fa)它們的(de)(de)(de)(de)原因(yin)(yin)主要(yao)有(you)三個(ge)。 首先，功(gong)(gong)(gong)能(neng)(neng)可(ke)定(ding)制(zhi)(zhi)開(kai)(kai)(kai)發(fa)(fa)。明明知道源(yuan)代碼(ma)開(kai)(kai)(kai)發(fa)(fa)報價(jia)昂貴(gui)，為(wei)什(shen)么(me)(me)還有(you)那么(me)(me)多投(tou)(tou)(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)選(xuan)擇(ze)開(kai)(kai)(kai)發(fa)(fa)軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)呢？這是(shi)因(yin)(yin)為(wei)，通過源(yuan)代碼(ma)開(kai)(kai)(kai)發(fa)(fa)的(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)可(ke)以具有(you)投(tou)(tou)(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)想要(yao)的(de)(de)(de)(de)任(ren)何(he)功(gong)(gong)(gong)能(neng)(neng)，無論通用(yong)軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)是(shi)否(fou)具有(you)，軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)開(kai)(kai)(kai)發(fa)(fa)公(gong)司(si)(si)(si)都可(ke)以根(gen)據投(tou)(tou)(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)的(de)(de)(de)(de)開(kai)(kai)(kai)發(fa)(fa)描述來(lai)(lai)開(kai)(kai)(kai)發(fa)(fa)相(xiang)應的(de)(de)(de)(de)功(gong)(gong)(gong)能(neng)(neng)。這是(shi)成品軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)無法實(shi)現的(de)(de)(de)(de)，因(yin)(yin)為(wei)應用(yong)模(mo)(mo)板(ban)生成的(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)就(jiu)是(shi)它的(de)(de)(de)(de)樣子。 其次(ci)用(yong)戶體驗(yan)高。因(yin)(yin)為(wei)源(yuan)代碼(ma)開(kai)(kai)(kai)發(fa)(fa)的(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)是(shi)由源(yuan)代碼(ma)制(zhi)(zhi)作(zuo)(zuo)而成的(de)(de)(de)(de)，所(suo)以在(zai)制(zhi)(zhi)作(zuo)(zuo)過程中，軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)開(kai)(kai)(kai)發(fa)(fa)公(gong)司(si)(si)(si)是(shi)從(cong)用(yong)戶體驗(yan)的(de)(de)(de)(de)角(jiao)度來(lai)(lai)做的(de)(de)(de)(de)。因(yin)(yin)此，不(bu)僅軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)的(de)(de)(de)(de)頁面更加美(mei)觀，而且布局(ju)排(pai)版也(ye)美(mei)觀。它們看起(qi)來(lai)(lai)都比較舒服，用(yong)戶可(ke)以快速找到(dao)自(zi)己想要(yao)的(de)(de)(de)(de)功(gong)(gong)(gong)能(neng)(neng)。但模(mo)(mo)板(ban)制(zhi)(zhi)作(zuo)(zuo)的(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)除(chu)了名稱(cheng)外(wai)都是(shi)一樣的(de)(de)(de)(de)，對用(yong)戶來(lai)(lai)說沒(mei)(mei)有(you)什(shen)么(me)(me)亮點(dian)。 最(zui)后(hou)功(gong)(gong)(gong)能(neng)(neng)可(ke)維護可(ke)升(sheng)級(ji)。源(yuan)碼(ma)開(kai)(kai)(kai)發(fa)(fa)的(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)所(suo)屬(shu)權都在(zai)投(tou)(tou)(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)手(shou)中，后(hou)期(qi)投(tou)(tou)(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)對于軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)重點(dian)某(mou)些(xie)(xie)功(gong)(gong)(gong)能(neng)(neng)進行(xing)更新升(sheng)級(ji)或者(zhe)(zhe)是(shi)開(kai)(kai)(kai)發(fa)(fa)新功(gong)(gong)(gong)能(neng)(neng)的(de)(de)(de)(de)話(hua)，都非常的(de)(de)(de)(de)方便，而模(mo)(mo)板(ban)制(zhi)(zhi)作(zuo)(zuo)的(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)，源(yuan)碼(ma)在(zai)模(mo)(mo)板(ban)開(kai)(kai)(kai)發(fa)(fa)商(shang)手(shou)中，只要(yao)模(mo)(mo)板(ban)軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)沒(mei)(mei)有(you)更新或者(zhe)(zhe)添加新的(de)(de)(de)(de)功(gong)(gong)(gong)能(neng)(neng)，那么(me)(me)套用(yong)模(mo)(mo)板(ban)制(zhi)(zhi)作(zuo)(zuo)的(de)(de)(de)(de)軟(ruan)(ruan)(ruan)(ruan)(ruan)件(jian)系(xi)(xi)(xi)統(tong)(tong)(tong)(tong)同(tong)(tong)樣不(bu)能(neng)(neng)增(zeng)添新功(gong)(gong)(gong)能(neng)(neng)，這種局(ju)限(xian)性(xing)很可(ke)能(neng)(neng)會(hui)導致投(tou)(tou)(tou)資(zi)(zi)(zi)(zi)者(zhe)(zhe)錯(cuo)失許(xu)多商(shang)機(ji)。

  對于企業投(tou)(tou)資(zi)(zi)(zi)(zi)(zi)者來說，對于選擇軟(ruan)件系統(tong)定(ding)制開(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)的(de)(de)企業來說，如何判斷哪家(jia)開(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)應該作為(wei)首選，哪些開(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)作為(wei)次選，投(tou)(tou)資(zi)(zi)(zi)(zi)(zi)者都(dou)可(ke)以(yi)從(cong)很多(duo)方面來分析，來確(que)(que)定(ding)應該優(you)先(xian)(xian)選擇哪家(jia)公(gong)(gong)(gong)(gong)司(si)(si)(si)會(hui)(hui)(hui)比較好一些呢(ni)? 好的(de)(de)軟(ruan)件系統(tong)開(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)的(de)(de)優(you)勢其實是(shi)非(fei)(fei)常明顯(xian)的(de)(de)。例如，當(dang)投(tou)(tou)資(zi)(zi)(zi)(zi)(zi)者詢(xun)問開(kai)(kai)(kai)發(fa)(fa)一個軟(ruan)件系統(tong)需要多(duo)少錢(qian)時(shi)(shi)(shi)，正(zheng)規、專業的(de)(de)開(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)絕不會(hui)(hui)(hui)隨意報(bao)價。相反，項目經理(li)會(hui)(hui)(hui)先(xian)(xian)給(gei)(gei)出(chu)明確(que)(que)的(de)(de)報(bao)價。在清楚了(le)解(jie)投(tou)(tou)資(zi)(zi)(zi)(zi)(zi)者的(de)(de)開(kai)(kai)(kai)發(fa)(fa)需求后(hou)(hou)(hou)，我們將(jiang)制定(ding)完整的(de)(de)可(ke)行性開(kai)(kai)(kai)發(fa)(fa)方案和(he)原型設計。投(tou)(tou)資(zi)(zi)(zi)(zi)(zi)者確(que)(que)認無誤后(hou)(hou)(hou)，我們將(jiang)根據整個開(kai)(kai)(kai)發(fa)(fa)團(tuan)隊的(de)(de)預計周期給(gei)(gei)出(chu)更合理(li)的(de)(de)報(bao)價，并(bing)提供售(shou)后(hou)(hou)(hou)服務。不僅(jin)售(shou)后(hou)(hou)(hou)服務時(shi)(shi)(shi)間長，而且內容(rong)也非(fei)(fei)常多(duo)。 一家(jia)不好的(de)(de)軟(ruan)件系統(tong)開(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)，在投(tou)(tou)資(zi)(zi)(zi)(zi)(zi)者詢(xun)問報(bao)價時(shi)(shi)(shi)，不僅(jin)會(hui)(hui)(hui)以(yi)低廉(lian)的(de)(de)價格(ge)(ge)吸引投(tou)(tou)資(zi)(zi)(zi)(zi)(zi)者的(de)(de)注意，還(huan)會(hui)(hui)(hui)提供各種(zhong)承諾和(he)保(bao)證，甚至將(jiang)軟(ruan)件系統(tong)發(fa)(fa)送(song)給(gei)(gei)投(tou)(tou)資(zi)(zi)(zi)(zi)(zi)者。案例都(dou)是(shi)以(yi)其他開(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)為(wei)藍本，而投(tou)(tou)資(zi)(zi)(zi)(zi)(zi)人談(tan)及線下考察時(shi)(shi)(shi)，又以(yi)各種(zhong)理(li)由(you)推(tui)脫。這樣(yang)的(de)(de)軟(ruan)件系統(tong)開(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)可(ke)能(neng)只(zhi)是(shi)一個空殼公(gong)(gong)(gong)(gong)司(si)(si)(si)。如果投(tou)(tou)資(zi)(zi)(zi)(zi)(zi)者相信了(le)，那么你(ni)(ni)最后(hou)(hou)(hou)只(zhi)能(neng)后(hou)(hou)(hou)悔(hui)。 總之，投(tou)(tou)資(zi)(zi)(zi)(zi)(zi)者在選擇的(de)(de)時(shi)(shi)(shi)候，并(bing)不是(shi)只(zhi)看價格(ge)(ge)或(huo)者技術團(tuan)隊的(de)(de)數量(liang)，而是(shi)先(xian)(xian)了(le)解(jie)一些簡單(dan)的(de)(de)方面，然后(hou)(hou)(hou)再看需求溝(gou)通時(shi)(shi)(shi)回答問題的(de)(de)滿意度以(yi)及售(shou)后(hou)(hou)(hou)服務所涵蓋的(de)(de)內容(rong)。全(quan)方位比較各個開(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)的(de)(de)優(you)缺點，最終選擇您(nin)認為(wei)好的(de)(de)合作開(kai)(kai)(kai)發(fa)(fa)公(gong)(gong)(gong)(gong)司(si)(si)(si)，這才(cai)是(shi)你(ni)(ni)優(you)選的(de)(de)原因。

每個企業要開(kai)發每款APP都會(hui)在APP附著上符(fu)合(he)自己企業的(de)(de)(de)特色，對APP的(de)(de)(de)功(gong)能要求不(bu)同，因此每個企業定制出來的(de)(de)(de)APP的(de)(de)(de)價(jia)格也是不(bu)盡相同的(de)(de)(de)。按功(gong)能需求的(de)(de)(de)多少(shao)，完成需求所需要的(de)(de)(de)開(kai)發時長等綜合(he)評估進行(xing)相關(guan)APP的(de)(de)(de)報(bao)價(jia)

合理(li)的APP項目定位(wei)首選需要(yao)從產(chan)品的自(zi)身(shen)出(chu)發(fa)。在發(fa)現開發(fa)需求之(zhi)后，需要(yao)清晰自(zi)身(shen)具備哪些(xie)資源、預算、推廣(guang)能(neng)力等。如(ru)果資金比(bi)較有限，可適當的降低預期，縮小推廣(guang)范圍(wei)，以盡可能(neng)...保證能(neng)達(da)到預期的目標。

無論是大的(de)(de)APP定制開(kai)發(fa)公(gong)(gong)司還是小的(de)(de)APP外包工(gong)作室(shi)，都會有(you)(you)很多過往的(de)(de)客(ke)戶(hu)的(de)(de)真實案(an)例(li)，如果沒有(you)(you)合適的(de)(de)案(an)例(li)參(can)考，可(ke)以找(zhao)專(zhuan)業正規的(de)(de)APP開(kai)發(fa)公(gong)(gong)司，有(you)(you)實力有(you)(you)經驗的(de)(de)開(kai)發(fa)公(gong)(gong)司熟悉客(ke)戶(hu)的(de)(de)行業背景和大致開(kai)發(fa)需求,可(ke)以在極短的(de)(de)時間內提出有(you)(you)建設(she)意義有(you)(you)價值的(de)(de)APP定制開(kai)發(fa)方(fang)案(an)。

對于(yu)一(yi)般的(de)(de)app而言(yan)，平均定制(zhi)開發(fa)一(yi)個功能(neng)完整(zheng)、完成(cheng)上架(jia)的(de)(de)App需要8-10周左右，包括前端(duan)(duan)設計(ji)、用戶(hu)界面、 后(hou)端(duan)(duan)整(zheng)合(例(li)如推送通知)、用戶(hu)管(guan)理(li)、身份驗證、緩存以及社交渠道共享。這也就差不多2-3個月(yue)時間，當(dang)然這樣(yang)一(yi)個時間，是在保(bao)證app做(zuo)的(de)(de)比較完善的(de)(de)基(ji)礎上具體的(de)(de)開發(fa)周期(qi)(qi)還是需要根據app項目的(de)(de)功能(neng)需求的(de)(de)復雜(za)程度來決定的(de)(de)，功能(neng)越(yue)(yue)多越(yue)(yue)復雜(za)，對應的(de)(de)app開發(fa)周期(qi)(qi)就會越(yue)(yue)長，反(fan)之開發(fa)周期(qi)(qi)就短。

通過實地考(kao)察該開(kai)(kai)發(fa)公(gong)司來看是否靠譜(pu)，靠譜(pu)的APP作(zuo)公(gong)司都會擁有(you)獨立的專業APP開(kai)(kai)發(fa)技術團(tuan)隊，并且團(tuan)隊具(ju)有(you)一定的規模。同時該app開(kai)(kai)發(fa)公(gong)司還曾與多(duo)家企業有(you)過合作(zuo)，讓app開(kai)(kai)發(fa)團(tuan)隊積累了豐富(fu)的實戰經驗。擁有(you)屬于自己的優秀(xiu)UI交互(hu)設(she)計師，優秀(xiu)的產品經理，按(an)著(zhu)系(xi)統化的流程(cheng)進行app開(kai)(kai)發(fa)。

對(dui)比(bi)各個公(gong)司的(de)功能是否齊全，人(ren)員成本(ben)高(gao)(gao)不高(gao)(gao)，總體報價(jia)如何，并(bing)全方(fang)面(mian)的(de)對(dui)APP開(kai)發公(gong)司進行(xing)比(bi)較，從(cong)而選(xuan)出自己稱心(xin)如意的(de)開(kai)發公(gong)司。一(yi)定不要(yao)僅僅去對(dui)比(bi)總價(jia)，明顯(xian)低于(yu)成本(ben)的(de)報價(jia)，往(wang)往(wang)在(zai)后面(mian)還會埋著坑。根據經(jing)驗，客戶公(gong)司如果僅僅比(bi)較總價(jia)，而忽視了成本(ben)等因素，往(wang)往(wang)沒有辦法保障項目的(de)順利進行(xing)